Jojo JamesMBA165041

Established in the year 1824 British multinational company Founded by John Cadbury Presence in seven continents Net income of 447,545,760 pounds Wholly owned by Mondelez International Irene Rosenfed , Chairman & CEO

COMPANY PROFILE

HISTORY In 1861, Richard & George take

charge. 1866, An innovative processing

is introduced. 1875, first milk chocolate bar. 1875, first Easter Egg 1878, new plant in Bournville. 1897,cadbury milk chocolate is

launched 1900, outdoor & press

advertising.

1905,Cadburry diary Milk is launched.

1908, Bournville cocoa chocolate. 1928, ‘glass & half’ symbol

introduced. 1985, Cadbury boost launched. 2008, cadbury cocoa partnership

launched. 2010, Kraft acquires. 2015, celebrates 25 years.

Chocolate segment Dairy Milk Bournville Five star Perk Eclairs Gems Biscuits Oreo Cadbury Bournvita

Products in the Marketing

Best cocoa from Ghana

Based on quality Premium brand Target segment Geographical location

Pricing

Company C& F agent

Distributors

Retailers

Consumers

Distribution in the marketing mix

Product segmentation Pricing Target segments Quality Premium brand Positioning Advertisement

How Cadbury influence people?

Don’t buy a Bournville but earn it !

ATL marketing BTL marketing

Promotion

https.//www.cadbury.co.uk https.//www.marketing91.com

References

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