cafe coffee day
TRANSCRIPT
Café Coffee Day
Café Coffee Day
Café Coffee Day
Presented By:- Saif R siddiqui
Corporate Profile Café Coffee Day (C.C.D.) is India’s largest coffee conglomerate,
the Amalgamated Bean Coffee Trading Company Limited (ABCTCL).
V.G.Siddhartha Hegde – Founder & Chairman of Amalgamated Bean Coffee Trading Co.
Venu Madhav – Head of Operations at C.C.D.
C.C.D BackgroundABCTCL (Amalgamated Bean Coffee
Treading Company LTD )ISO-9002 Certified co.Leading Coffee Exporter
Mission
Mission:- “To be the best Cafe chain by offering a world class coffee experience at affordable prices.”
Divisions of Coffee DayCafé Coffee Day
Coffee Day – Vending
Coffee Day – Xpress
Coffee Day – Exports
CCD outside of india……Europe (2) (in the heart of Vienna)Karachi (2)(Pakistan)Europe (12)
Menu of CCDEspressoEspresso AmericanoCappuccino (hot coffee)Kenyan safari (international coffee)Cold coffeeIce creamPizza, Samosa ,Puff etc.
The position of café coffee day in India
café
coff
fee
day
baris
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cost
a co
ffee
glor
ia g
eans
min
erva
coff
ee sho
p0
10
20
30
40
50
60
Competitor
Costa coffeeCoffee worldMochaEt alBarista
A lot can happen over coffee.
4P’s of MarketingProductWide range of products appealing to Indian coffee and snack
lovers.Indian taste.
Merchandising includes funky stuff like t-shirts, caps etc.
PriceMajor customer -15- 29 yrs, Price ranges - 20 to 200. Minor
changes (majorly - government taxes)
PlaceStrategically located outlets (High Street/ Family Entertainment
Centres).
Promotion Television
Association with moviesTickets Sales (IPL). Tie-up with
(Levis, another one with Scotty , Liril , latest one with Airtel Friends)
Café Coffee Day Rating
Not Satisfied Satisfactory Good Very Good Excellent
4 4
40
28
24
0
20
28
48
44
16 16
52
12
4
24
52
8
12
16 16
20
44
4
Rating to Cafe Coffee Day given by customers on the factors listed below
Ambience Location Quality of Product Pricing Service Offered
Porters Five Forces
HIGH
LOW
HIGH
VERY HIGH
VERY HIGH
PORTER’S FIVE FORCES MODEL Threat of new entrants
star bucksGloria geans
Bargaining power of customers:
Price comparisonVariety of products
Bargaining power of Suppliers:
Food items obtained from local suppliersCoffee beans from its base in Bangalore
Cont…. Threat of substitutes:-
Ice tea offered by Costa coffeeCoffee offered by others Pepsi and coke
Competition within industry :-
Barista targeting same customersCosta coffeePepsi and coke
Café coffee day in Dubai
rj-Dubai Dubai
Dubai City
Dubai Water font
Dubai Short name : the emirates
Population : 1,422,000 , which included 1,073,000 males and 349,000 females. as of 2006
Size : 86,300 square km(32,278 square miles)
Located : in the southeast of the Arabian peninsula
About Dubai
Government : federal presidential system and constitutional monarchy
Currency : UAE dirhamState religion 76% of the population is Muslim ,9% Christian 15% Hindu and Buddhist
Tourism in Dubai
Tourism in Dubai is an important part of the Dubai government's strategy to maintain the flow of foreign cash into the emirate.
Dubai is the most populous emirate of the seven emirates of United Arab Emirates.
Economy of Dubai
Dubai's economy was built on the back of the oil industry,
Dubai is an important tourist destination and port . but is also increasingly developing as a hub for service industries such as IT and finance.
Economy of Dubai
At $270 billion in 2008, the GDP of the UAE (after Saudi Arabia), and 38th in the world.
A City Mayors survey rated Dubai as 44th among the world's best financial cities in 2007,while another report by City Mayors indicated that Dubai was the world's 33rd richest city in 2009, in terms of purchasing power parity
Shopping tourism
Dubai has been called the "shopping capital of the Middle East
Modern shopping malls and boutiques are also found in the city
Dubai's numerous shopping centers cater for every consumer’s need. Cars, clothing, jewellery, electronics, furnishing, sporting equipment and any other goods will all be likely to be under the same roof
PORTER’S FIVE FORCES MODEL Threat of new entrants
Anytime anybody come in any business Bargaining power of customers:
Price comparisonVariety of products
Bargaining power of Suppliers:
Food items obtained from local suppliersCoffee beans from its base in Bangalore
Cont…. Threat of substitutes:-
Coffee offered by othersPepsi and coke
Competition within industry :-
Starbucks barista Pepsi and coke
Cafe Coffee Day to expand in Pakistan.
Cafe Coffee Day, India's largest retail coffee shop chain, plans to open 19 more outlets across Pakistan in the next 12 months after the success of its first venture in Karachi
Café coffee day in Dubai Dubai is one of the top tourists destination in the world, wants
to become the top tourist destination in the world. Dubai is expected to attract 15 million tourists from all around the world in 2015
Dubai ranks 1st for luxury homes in the world
Friendly relation with all countries
Around a million British tourists visit the Emirates each year
Around 6 million tourists visit Dubai in a yearthe number of tourists visiting Dubai would increase to 10 million by 2010
Café coffee day why not in "Dubai” 1. C.C.D. is the fastest growing Café in the
country.2. The major competitor undoubtedly star
bucks and Barista.3. It is providing tough competition to its
competitors by satisfying its customers with great café experience.
4. “A lot can happen over coffee” message has touched the hearts of youngsters who are the largest consumers of C.C.D.
Café coffee day will do well in Dubai From my view café coffee day will do well in
Dubai.Dubai tourism is main factor to introduce
café coffee day.In India café coffee day doing well then his
competitors(barista , Costa coffee etc) then there is more change that café coffee day will do well in Dubai.
We should launch café coffee day in Dubai
QUESTIONS
Thank You