canada new england cruise symposium industry trends alan gates
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Canada New England Cruise Symposium, Indutry Trends, Alan GatesTRANSCRIPT
Making Social Media
Work for You
Allan Gates, Revolution Strategy
June 10, 2010
This is Allan• Partner and Executive Vice President
with Revolution
• Leads the Tourism New Brunswick
account
• Integrated communications strategist
and planner
–Traditional media (TV/Radio/Print) +
Digital (Social Media/Online
Ads/SEM/SEO), PR
The Internet is
the most important
marketing tool for
Tourism Operators
Here comeseverybody
Photo: Flickr User Alex Kess
In the Old Days
Your
Message
Advertising
Vehicles
News
Media
Travel
Trade
Customer
But now…
Your
MessageCustomer
ADVERTISI
NG KINDASUCKS
Social Media is
an Opportunity
Advertising = $
Social Media = time
There are 112,291,180Americans over
18 on Facebook
There are 13,612,520Canadians over
18 on Facebook
Facebook saw 540
million unique visitors
in April, 35% of web
users, and 570 billion
page views
45% of
Facebook’s US
audience is 26
years old +
The fastest
growing
segment is
females 55+
4 New
Rules
It’s Not
(Just)
About
Your Web
Site
Photo: Flickr User WillNotMove
The Web Is An Ecosystem
Social
Media is
Just a
Channel
Photo: Flickr User B Rosen
Don’t Be
Boring
Photo: Flickr User Kevin McShane
It’s a
Conversation
Photo: Flickr User eye2eye
Thanks
Allan Gates
EVP, Revolution
www.allangates.com
Facebook.com/allangates
@redgateca
http://www.slideshare.net/agates99