cantina web content management (wcm) webinar
DESCRIPTION
Web Content Management (WCM) is the process of creating, managing and delivering information online. Organizations growing their audience are finding that effective WCM is critical, but that implementing it requires a fine balance between emerging technology and business process. Understanding the technologies that are available and the trends that are shaping content consumption are essential to defining and executing a successful WCM strategy which enables more robust, responsively designed websites.TRANSCRIPT
WELCOMEDRIVING BUSINESS SUCCESSWITH WEB CONTENT MANAGEMENT
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Cantina designs, develops and offers strategic consulting for connected experiences on the web, smartphones, tablets and connected TV.
WE ARE CANTINA
Business Technology • Design and Development • User Experience • Mobile Services • Video Management • Social Integration
• Defining Web Content Management
• Shaping a WCM Strategy
• Alignment with Business Goals
• Audience Needs and Behaviors
• Ease of Use and Customization
• Social Media and Content Syndication
• The ROI of CMS
• Cantina’s Proven Approach
AGENDA
DEFINING WCM
CONTENTCONTENT
DEFINING WCM YOU ARE THE CMS
DEFINING WCM YOU ARE THE CMS
DEFINING WCM YOU ARE THE CMS
DEFINING WCM YOU ARE THE CMS
DEFINING WCM YOU ARE THE CMS
SHAPING A STRATEGY
Device Context
Site Context
Time Context
your site microsite partner site
DEFINING WCM COPE*http://blog.programmableweb.com/2009/10/13/cope-create-once-publish-everywhere/
microsite
ALIGNMENT WITH BUSINESS GOALS
ALIGNMENT WITH BUSINESS GOALS
• What is your product or service?
• How does your content support it?
• How many different types of content do you have?
AUDIENCE NEEDS AND BEHAVIORS
An inflexible admin interface causes editors to:
•Build additional systems to enter
their own content
•Hack the existing system to
make it conform to their needs
•Stop updating the site
•Come to hate all CMS
EASE OF USE AND CUSTOMIZATION
SOCIAL MEDIA ANDCONTENT SYNDICATION
Consider the following aspects when figuring
out the ROI of a CMS
•Development and implementation costs
•Ongoing maintenance costs including costs of
resources to maintain system as well as related
software
•Content creation costs that can be reduced by
streamlining workflow
•Increased site traffic as a result of improving
content quality and SEO
THE ROI OF A CMS
Consider the following factors when
selecting a content management platform
•Ease of integration with various link share
partners and affiliates
•Ease of integration with analytics tools
•Flexibility for integrating other content types
such as videos
•A/B Support testing for ads, content pages,
landing pages, etc
•Ability to implement a strong search
capability
SELECTING A CMS
CANTINA’S PROVENAPPROACH
ASSESSMENT
Assessment
“Measure twice, cut once”
ASSESSMENT
User Interviews
Card Sorting
Heuristic evaluation
Understanding your audience
Assessment
DESIGN
Design
DESIGN
Content design, information design and responsive design are all equally important and interdependent aspects of the design phase
Design
IMPLEMENTATION AND TESTING
Embarking on development & testing
Implementation
& Testing
IMPLEMENTATION AND TESTING
Start early with content migration
Implementation
& Testing
download our web content management guide at http://cantina.co/2012/08/20/web-content-management-guide/
Alec FrancesconiSenior User Experience Consultant [email protected]
Allison SigristSVP Client [email protected]
Visit Us at Understanding Responsive Web Designon Wednesday, October 24
http://www.cantina.co