MAIN POINTS

▸ How does Sonocle work?

▸ Current and future development

▸ Data cleanse and enhancement

▸ Predictive marketing & ROI

HOW DOES SONOCLE WORK?

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DEALERSHIP DATA INTEGRATION

Sonocle Dashboard

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Dealership DMS account integration with Sonocle Dashboard

Step 1

Sonocle Dashboard

Step 2 Clean dealer data with DVLA

records. (MOT, Reg, Service

dates)

DEALERSHIP DATA INTEGRATION

SiteSite

SiteSite

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Dealership DMS account integration with Sonocle Dashboard

Step 1

Sonocle Dashboard

Step 2 Clean dealer data with DVLA

records. (MOT, Reg, Service

dates)

Step 3

Enhance the dataset with Google Maps and commence Google Analytics integrations to track web and email traffic

DEALERSHIP DATA INTEGRATION

SiteSite

SiteSite

SiteSite

SiteSite

SiteSite

Dealership DMS account integration with Sonocle Dashboard

Step 1

Sonocle Dashboard

Step 2 Clean dealer data with DVLA

records. (MOT, Reg, Service

dates)

Step 3

Enhance the dataset with Google Maps and commence Google Analytics integrations to track web and email traffic

Step 4 Trigger online/offline marketing messages

optimising cost per channel based on

available data

DEALERSHIP DATA INTEGRATION

SiteSite

SiteSite

SiteSite

SiteSite

SiteSite

Dealership DMS account integration with Sonocle Dashboard

Step 1

CURRENT AND FUTURE DEVELOPMENT

KIA UKeCRM Dashboard

Sonocle Dashboard

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CURRENTLY DEVELOPING

FUTURE RELEASE DESCRIPTION

Send MOT and Service reminders directly to your customers Facebook feed and Facebook messenger. System provides an opportunity to send targeted advertising campaigns to your customers directly to their Facebook feed.

Calldrip automatically calls your Sales / After Sales teams as soon as a potential customer selects "Request a call back" via one of your digital marketing assets. The phone then once answered by your relevant team automatically connects to the customer within seconds of them completing their call back request.

WhatsApp are due to launch their Enterprise solution in 2017. Little details are available now but will work in the same way as sending a text message without character limits, GIF enabled and for a fraction the cost of an SMS.

Working alongside our other Google plugins, you’ll be able to monitor Adwords campaigns, and trigger campaigns from the dashboard.

A excellent telephone number tracking service providing insight into your best performing marketing assets

DATA CLEANSE AND ENHANCEMENT

DATA ANALYSIS TOOLS

▸ Daily DVLA checks update and complete expired and blank MOT dates. We interpret Service dates if this is blank in the dealers data feed. Additionally, we can forward roll Registration dates to trigger Sales repurchase offers for customers falling in a 3 year ownership cycle of their vehicle.

MOT ADVISORY NOTES ADDED TO CUSTOMER PROFILE

▸ Filter keywords from the MOT advisory notes to trigger interim marketing campaigns based on key words recorded. IE: Brakes, exhaust, suspension

PREDICTIVE MARKETING & ROI

ONLINE AND OFFLINE MESSAGING ON ONE SCREEN

▸ Monitor all online and offline marketing channels within one screen, driving efficiency on broadcast volumes.

ROI▸ Cost per lead,

conversion rate and cost per visit are calculated in real time giving up to minute performance on one dealer or the national network.

MESSAGES

-28d -21d -14d -7d +7dEvent due date

▸ Timings are configurable for each individual dealer site. We can also produce a batch reports for a call centre to follow up customers with limited contact data.

EXTRA DATA VISUALISATION TOOLS

▸ Understand when people book their vehicle in around their Event due date to optimise marketing and contact strategy

▸ Measure Booked Work vs Due Work in real time across individual dealers or the national group

▸ Investigate current customer retention statistics

▸ Learn how our data improvements move lapsed customers into live customers

▸ Marketing channel costs, live cost per lead, cost per visit

▸ Most effective marketing message for attribution

ROI

▸ Increase your conversion rates on sales aftersales with targeted, relevant and precise messaging, using the most cost effective marketing channel.

▸ Revive lapsed customers with automatic data cleansing.

▸ DVLA integration fixes old MOT data, bringing more opportunities through the dealer door.

▸ Predictive and automated marketing messages reduces overheads and management.

▸ Accurate calculation and forward planning of upcoming marketing activities using cleansed database and anticipated conversion rates.