caps presentation - corey perlman - social media overload
TRANSCRIPT
8 SIMPLE RULES to Book More Biz in 2017!
Keep Social Media Simple!
Rule #1: Fish where the Fish Are
Rule #2: Get more lines in the water.
• Google Alerts
• Tweetdeck
• Write articles and submit
• Collect emails when speaking!
#3 Don’t wind up on websitesthatsuck.com
6 Website Musts
• VIDEO!
• Critical info above the fold
• Forrest Phrase
• Social Proof
• Mobile responsive
• Opt-in box
Rule #4 Don’t let people forget about you
Two ways to stay ‘top of mind’: collect info or
connect on social media.
ABCE
• Failure = When a prospect visits your Website and leaves without giving you their information.
Make your site mobile responsive.
Rule #5 Add. Video. Everywhere.
#6 Turn Clients into Friends.
Activity
• Who are your VIPs? Refers you, books you, loves you.
• Now write down their birthday.
• Kids names?
• Accomplishments? Hobbies? Passions?
Meet Mary Stevenson
• Her Birthday is May 11th
• She just celebrated her 10th year of being smoke free
• She’s a huge Alabama Crimson Tide fan
• The Bible is her favorite book
• She just became a Grandma for the 1st time
• Mary and I interact with each other on a weekly basis
• She’s also one of my largest clients and has booked me as a speaker multiple times.
#7 Make LinkedIn Your Best Friend.
Rule #8 Don’t Cold Call
In Summary: Fish where the Fish Are
Don’t let your website get bent out of shape.
Don’t do it all yourself, get help!
Be Creative
Keep it simple!!!
Gas Money
• Book: $20
• Amazon: Social Media Overload