IT’S READY, ARE YOU?

Presented by the Talent Department

WHAT WE’LL COVER TO HELP GET YOU READY!

¢ Create the ultimate resume ¢ Networking it ¢ Finding the right job (job searching) ¢ How to get the right job (interviewing) ¢ The excitement of an offer ¢ Don’t just take our word for it…Video

presentation

GET YOUR RESUME READY

¢ Who are you? ¢ Proofread, Proofread, Proofread! ¢ One page is standard ¢ Make it memorable ¢ Send in PDF format

TALK…TALK…TALK

¢  To everyone you meet, ask them to introduce you to others

¢  Have at least 3 good questions prepared ¢  Find out what there is to do in the world –

what interests you most in advertising ¢  Start now! Don’t wait until you graduate!

SCHMOOZE

¢  Network…Network…Network �  Alumni and Professors �  Friends of parents, friends of

friends �  Mentors, co-interns �  Ad Club Events �  Social Networking Sites

(LinkedIn, Facebook, etc).

4 MISCONCEPTIONS ABOUT SOCIAL NETWORKING

¢ Having a profile of any kind and connecting will lots of people will get me a job

¢  Just listing job title and company is enough ¢ When a connection is made/accepted, that means

they want to hire me or find me a job ¢ The more updates/posts I make, the better

�  Quality OVER Quantity

THE WORLD IS YOUR OYSTER

�  Research companies you want to work for �  Are there certain industries that you are

passionate about? Automotive, Consumer Goods, Fashion?

�  Look at your Lovemarks and figure out whose doing the advertising

�  Start with your neighborhood – you live in LA!

Lovemarks In The Age Of NOW

•  A lovemark is a product, service or entity that inspires LOYALTY beyond Reason

•  Participation, sharing is the new emotional genre.

•  Lovemarks leads us to experiences not just ads.

•  Involvement is the new ROI to measure.

•  Ideas and creativity run on all screens…onscreen, online, in-store.

•  Our business is creating lovemarks for clients through the ideas we generate

SEARCH THE JOB SITES

�  Indeed �  SimplyHired �  Krop �  Monster �  Hot Jobs �  Career builder �  Ad Week �  Ad Age �  NewsToday

�  LinkedIn �  CraigsList �  Talent Zoo �  Imediaconnection �  Media Post �  Media Bistro �  Creative Hotlist �  Company websites

….AND GET THE DIRT!

�  Gossip ¢ http://www.mediabistro.com/agencyspy/

�  Search Blogs ¢ Technorati.com ¢ Icerocket.com

�  Office space ¢ www.AintNoDisco.com

�  YouTube ¢ Check out executive interviews, work, etc.

GET READY TO BE CONTACTED ¢  Keep a list of companies you’ve sent resumes to, and

what jobs you’ve applied to ¢  Keep track of who you have contacted, when and about

what ¢  ATS systems ¢  How do you answer the phone? ¢  What does your voice mail say about you? ¢  Make sure that anything online (aka MySpace,

Facebook) is clean and presentable.

WAYS TO PREPARE ¢  Interview Resource – “What color is your

parachute?” by Richard N. Boles ¢  Mock Interviews:

�  How did you choose your school? Would you make the same choice today?

�  Tell me about the courses you selected and why?

�  Which courses did you find most interesting? Challenging?

�  Why did you choose to apply at our agency?

�  Tell me about your career objectives? �  What are you looking for in a job? If you

could write your ideal job description what would it be?

THE INTERVIEW – TO BE……… �  Be on time, even early! �  Be appropriately dressed

�  Be as knowledgeable about the company as you can

�  Be prepared share your story to the interviewer

�  Be able to ask good questions

�  End the interview with a gracious note and make sure to follow-up afterwards with a brief thank you.

OR NOT TO BE…….

�  Do not interrupt or use inappropriate language

�  Do not seem disinterested in the position �  Do not be a passive candidate �  Do not come unprepared to speak about

yourself, your experience and all you have to offer.

FOLLOW UP �  Persistent but not annoying �  Let it go if it’s not happening �  Don’t get discouraged, it’ll happen!

REFERENCE CHECKS

¢ Inform your references that they might be contacted

¢ Don’t put anyone down that you’re not 100% sure about

¢ Use intern supervisors or professors

THE JOB OFFER

�  Don’t say “YES!” instantly – unless it feels right

�  Benefits �  Don’t accept it unless it feels right �  Be realistic… �  Get the offer in writing �  Get counsel

YOUR FIRST DAY

�  Be enthusiastic �  Be a sponge- Ask questions!! Be

prepared to pay your dues �  Be proactive