career site usability nov 2012
TRANSCRIPT
Presented by
Peter Gold and Andrew Marritt
Welcome to Career site Usability
The presenters
Peter Gold (@petergold99)
Andrew Marritt(@andrewmarritt)
Today’s format…..
• Listen only mode.
• 45 minutes.
• IM for questions.
• Limited offer.
The Agenda
• Global career site insights
• Understanding the user
• Designing for intent
• Simplifying to improve use
• How to get started
• Q&A
• Next steps
My background
Information isn’t just numbers
“The magic formula that successful businesses have discovered is to treat customers like guests and
employees like people.”Tom Peters
Ethnographic methods for understanding users
* Also available as an iPhone app
“If I had asked people what they wanted, they would have said
faster horses.”Henry FordHenry Ford
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No way of being notified if new jobs
appear
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“Things should be as simple as they can be... but no simpler.”
Albert Einstein
Simplify to the essential
Simplify to the essential
95% of the time this is what I use
Simplify to the essential
If these are pressed the remote doesn’t seem to work
I’ve never used these
Simplifying makes it easier to understand
On mobile this is even more important
Real Users Direct Experience Real-Time Debriefs Rapid Recommendations
Great experiences are not created by chance
How to get started
Website
Awareness / Consideration
Environment Mobile
Selection
Onboarding
People Materials
Application
Business Strategy
Candidate
Needs
Brand
Engagement
Conversion
Reputation Revenue
Technology process X
Review the current state
“…perfection is finally attained not when there is no longer
anything to add, but when there is no longer anything to take away”
Antoine de Saint Expuréy
Do you have any questions?
Next steps
• We are giving away 5 free assessments:– Accessibility.– SEO.– Usability.– Mobile.
www.hirestrategies.co.uk/usability