career site usability nov 2012

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Presented by Peter Gold and Andrew Marritt Welcome to Career site Usability

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Page 1: Career site usability nov 2012

Presented by

Peter Gold and Andrew Marritt

Welcome to Career site Usability

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The presenters

Peter Gold (@petergold99)

Andrew Marritt(@andrewmarritt)

Page 3: Career site usability nov 2012

Today’s format…..

• Listen only mode.

• 45 minutes.

• IM for questions.

• Limited offer.

Page 4: Career site usability nov 2012

The Agenda

• Global career site insights

• Understanding the user

• Designing for intent

• Simplifying to improve use

• How to get started

• Q&A

• Next steps

Page 5: Career site usability nov 2012

My background

Page 6: Career site usability nov 2012

Information isn’t just numbers

Page 7: Career site usability nov 2012

“The magic formula that successful businesses have discovered is to treat customers like guests and

employees like people.”Tom Peters

Page 8: Career site usability nov 2012

Ethnographic methods for understanding users

* Also available as an iPhone app

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“If I had asked people what they wanted, they would have said

faster horses.”Henry FordHenry Ford

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No way of being notified if new jobs

appear

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“Things should be as simple as they can be... but no simpler.”

Albert Einstein

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Simplify to the essential

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Simplify to the essential

95% of the time this is what I use

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Simplify to the essential

If these are pressed the remote doesn’t seem to work

I’ve never used these

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Simplifying makes it easier to understand

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On mobile this is even more important

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Real Users Direct Experience Real-Time Debriefs Rapid Recommendations

Great experiences are not created by chance

Page 37: Career site usability nov 2012

How to get started

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Website

Awareness / Consideration

Environment Mobile

Selection

Onboarding

People Materials

Application

Business Strategy

Candidate

Needs

Brand

Engagement

Conversion

Reputation Revenue

Technology process X

Review the current state

Page 39: Career site usability nov 2012

“…perfection is finally attained not when there is no longer

anything to add, but when there is no longer anything to take away”

Antoine de Saint Expuréy

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Do you have any questions?

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Next steps

• We are giving away 5 free assessments:– Accessibility.– SEO.– Usability.– Mobile.

www.hirestrategies.co.uk/usability