Position 1 Media - Report Position 1 Media's identity: spunky startup new media & design firm providing complete website packages with SEO, Social Media, and Content rich integration to small businesses.

Brand Values

• exciting • clean • cutting edge • personality

Project Objectives

• Rebrand website/biz as a spunky startup new media & design firm • Create content that educates potential clients about the process, personality

and scope of our projects. • Shift the target market appeal to the small business crowd instead of

bloggers/personal websites.

Content Audit

Existing Content Analysis

Content Competitive Analysis

Page Tables

Page tables are part page template, part content overview. They provide a breakdown of content on an existing page, how that content is currently setup and recommendations on how to improve/develop that content.

• Landing Page • Services Page • Portfolio Page • Process Page • Blog Page

Additional Recommendations & Notes

Branding & Voice

Currently the site & content are very clean but do not give the impression of cutting edge. Personality is minimalistic, polished and modern (if that's what you're going for excellent) and not what I would call exciting.

Content is verbose vs. concise

Voice is often self-referring or talking the general vs. talking to someone

SEO

Pages are lacking keywords & descriptions which are valuable for basic SEO.

An overall Keyword set should be researched and selected.

On page content should include keywords included in the set, blog content should develop around keyword set.

Use text in place of images of text for better on page SEO.

Delivery

Questions to ask:

• Who is your audience? • How are you going to get your content in front of your audience? • Search Engine Marketing vs. Social Media Marketing

0.0 Position1Media Page  Objective:  Share  with  users  that  P1M  is  an  agile  design/web  shop  and  to  start  a  conversation.    

Phase:  Re-­‐launch  SME/Content  Owner:  Eric  Schiller  Scope:  In            Page  Title   Seattle  Web  Design  and  Interactive  Marketing  –  

Position1Media  Priority  1  Content   Message  Focus:  Communicating  the  principle  message  of  

what  Position1Media  does.    Lists  the  specific  aspects  that  make  P1M  designs  &  packages  stand  out.  

• Design  • Social  Marketing  • Content  Strategy  • SEO  

 

Recommendations:  “Start  a  conversation  with  us  today!”  should  be  called  out  (perhaps  as  a  button  or  different  color)  and  linked  to  Contact  page.    

 

Assets:  n/a  Message  Focus:  Showcase  recent  work  that  highlights  priority  1  content  focus.    Recommendations:  Perhaps  make  recent  work  a  slider  with  image  +  features  worked  on  for  that  package.    

Priority  2  Content  

Assets:  3  images  from  portfolio  Message  Focus:  Inform  user  of  the  three  aspects  that  define  Position1Media  –  project  features,  process,  and  personality.    Divided  into  three  sections  that  give  greater  detail  to  the  3  aspects  of  P1M  work.    Recommendations:  Each  section  should  be  scannable  vs.  reading  intensive.    Concise  vs.  large  paragraphs.    Also  link  to  appropriate  page.    

Priority  3  Content  

Assets:  n/a    

Content  Creation  Implications:  n/a  

Maintenance  Implications:  Recent  work  will  have  to  be  regularly  updated.  

Technology/Publishing  Implications:  n/a  

Outstanding  Questions/Risks:  n/a  

1.2 Services Page Page  Objective:  Show  users  what  services  &  packages  Position1Media  offers  and  how  they  are  important.    

Phase:  Re-­‐launch  SME/Content  Owner:  Eric  Schiller  Scope:  In          

 Page  Title   Services  –  Position1Media  

Message  Focus:  Break  down  each  service/package  into  what  P1M  does  and  why  it’s  important.    Currently  lists  2  services:  web  design  &  campaign  services.    Recommendations:  Scannable  vs.  reading.    Show  vs.  tell.    Break  down  components  of  what  makes  P1Ms  work  effective  and  powerful  –  integrated  package  idea  is  missing  and  should  be  explained/added.    

Priority  1  Content  

Assets:  None  Message  Focus:  Brief  overview  of  what  the  services  are  that  P1M  offers.    Recommendations:  What  is  P1Ms  USP?  Should  be  in  this  section  very  clearly.    

Priority  2  Content  

Assets:  None  Message  Focus:  Unclear    Currently  lists  3  areas  but    no  clear  call  to  action.    Recommendations:  Place  1  clear  call  to  action  in  sidebar  first,  then  follow  up  with  additional  notes/mentions.    

Priority  3  Content  

Assets:  None    

Content  Creation  Implications:  n/a  

Maintenance  Implications:  n/a  

Technology/Publishing  Implications:  n/a  

Outstanding  Questions/Risks:  n/a  

1.1 Portfolio Page Page  Objective:  Showcase  the  existing  work  of  Position1Media.    

Phase:  Relaunch  

SME/Content  Owner:  Eric  Schiller  Scope:  In            Page  Title   Portfolio  –  Position1Media  

Message  Focus:  Highlight  individual  pieces  of  work  with  image  &  text  detailing  what  P1M  did  for  a  client.    Each  section  showcases  a  cropped  image,  a  short  overview  of  the  company  &  about  1-­‐2  sentences  on  what  P1M  did,  and  a  client  testimonial.    Recommendations:  Snapshot  of  website  that  will  Lightbox  or  open  a  the  full  sized  image  for  each  item.    Breakdown  of  what  features/services  P1M  performed  for  client.    Include  technology  used  (CMS,  etc.)    Slider  or  other  manner  of  viewing  each  individual  piece  without  scrolling  down.    Small  icons  which  expand  via  Lightbox  or  open  individual  pages  for  each  portfolio  item  also  an  option.    

Priority  1  Content  

Assets:  Site  image  Message  Focus:  Provide  a  testimonial  from  existing  clients  on  working  with  P1M.    Recommendations:  None    

Priority  2  Content  

Assets:  None  Message  Focus:  Unclear    Currently  lists  2  areas  but    no  clear  call  to  action.    Recommendations:  Place  1  clear  call  to  action  in  sidebar  first,  then  follow  up  with  additional  notes/mentions.    

Priority  3  Content  

Assets:  None    

Content  Creation  Implications:  n/a  

Maintenance  Implications:  As  more  portfolio  pieces  are  added  will  need  to  be  updated.  

Technology/Publishing  Implications:  n/a  

Outstanding  Questions/Risks:  n/a  

1.3 Our Process Page Page  Objective:  Walk  the  potential  client  through  the  process  that  they  will  go  through  when  working  with  Position1Media.    

Phase:  Launch  SME/Content  Owner:  Eric  Schiller  Scope:  In            Page  Title   Our  Process  –  Position1Media  

Message  Focus:  Detail  the  steps  that  the  client  goes  through  when  working  with  Position1Media.    Currently  lists  4  phases:  

• Consultation  • Design  • Coding  &  Implementation  • Launch  

 Recommendations:  Add  graphical  elements  to  visually  direct  reader  through  the  process.    Add  a  Follow-­‐up  Section  focused  on  the  Social  Marketing/Action  Plan    

Priority  1  Content  

Assets:  None  Message  Focus:  Unclear    Currently  lists  3  areas  but    no  clear  call  to  action.    Recommendations:  Place  1  clear  call  to  action  in  sidebar  first,  then  follow  up  with  additional  notes/mentions.    

Priority  2  Content  

Assets:  None  

 

Content  Creation  Implications:  n/a  

Maintenance  Implications:  n/a  

Technology/Publishing  Implications:  n/a  

Outstanding  Questions/Risks:  n/a  

1.4 Blog Page Page  Objective:  Share  with  users  &  clients  Position1Medias  personality,  knowledge  and  process.    

Phase:  Relaunch  SME/Content  Owner:  Eric  Schiller  Scope:  In          Page  Title   Blog  –  Position1Media  

Message  Focus:  Share  personality,  knowledge  &  process  with  users/clients.    Currently  uncreated.    Recommendations:  The  blog  is  a  good  space  to  provide  a  clear  indication  of  the  personality,  process  and  workflow  of  Position1Media.    An  editorial  strategy  would  consist  of  1  regular  post  a  week  (@  300  words)  that  focuses  on  what  you’re  working  on,  personalities  at  P1M,  etc.  and  1  monthly  article  delving  deeper  into  specific  areas  of  work  that  P1M  does.    

Priority  1  Content  

Assets:  None  Message  Focus:  Discover  our  process,  personality  and  projects  in  our  archives.    Recommendations:  None  at  this  time    

Priority  2  Content  

Assets:  None    

Content  Creation  Implications:  n/a  

Maintenance  Implications:  n/a  

Technology/Publishing  Implications:  Schedule  should  be  set  and  maintained.  

Outstanding  Questions/Risks:  n/a