CASE AMAZON Mitä on suurten innovaatioiden ja menestyksen takana?

Arhi Kivilahti, Konsultti arhi.kivilahti@solita.fi @ArhiKivilahti

@ArhiKivilahti

3% 3% 3% 3% 3% 3% 4% 5% 7%

0%

18%

35%

53%

70%

88%

2006 2007 2008 2009 2010 2011 2012 2013 2014

Media Electronics & other gm Other

© Chris Anderson: The Long Tail SUUNTAA-ANTAVIA LUKUJA

HELPPOUS KAIKEN KESKIÖSSÄ

Halu poistaa kaikki ostamisen esteet ajaa kaikkea tekemistä

@ArhiKivilahti

“We want a customer to be able to have 100% of their relationship with Amazon on any device they choose. ” Paul Cousineau, director of mobile shopping at amazon.com

@ArhiKivilahti

@ArhiKivilahti

@ArhiKivilahti

MUUNTAUTUMISKYKY JA OPPI EDELTÄJILTÄ

”If I have seen further it is by standing on the shoulders of Giants.” Sir Isaac Newton, 1676

@ArhiKivilahti

” "The best innovators systematically use old ideas

as the raw materials for one new idea after another.”

Andrew Hargadon & Robert Sutton

@ArhiKivilahti

”

@ArhiKivilahti

” ”It was never about the seventy-nine dollars. It was really about changing people’s

mentality so they wouldn’t shop anywhere else.”

Vijay Ravindran

@ArhiKivilahti

@ArhiKivilahti

@ArhiKivilahti

AMAZON MARKETPLACE

45 %

@ArhiKivilahti

MITÄ SEURAAVAKSI? Aikamme Sears & Roebuck/Walmart

@ArhiKivilahti

@ArhiKivilahti

Twitter @SolitaOy www.solita.fi

KIITOS!