case sandy e junior - mídias alternativas
TRANSCRIPT
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O que devemos fazer?O briefing
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Objetivo:
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PRA QUEM?
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SOLICITACAO
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GUIA DA CAMPANHA
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ONDE
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PERIODO
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INSIGHT do consumidor
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INSIGHT da campanha
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solucao
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PRIMEIRO PULO
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PRIMEIRO PULO
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PRIMEIRO PULO
COMO?
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PRIMEIRO PULO
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PRIMEIRO PULO
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PRIMEIRO PULO
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PRIMEIRO PULO
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PRIMEIRO PULO
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PRIMEIRO PULO
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SEGUNDO PULO
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SEGUNDO PULO
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SEGUNDO PULO
Neutros; 41,10%
Positivos; 45,58%
Negativos; 13%
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SEGUNDO PULO
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SEGUNDO PULO
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SEGUNDO PULO
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SEGUNDO PULO
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SEGUNDO PULO
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TERCEIRO PULO
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TERCEIRO PULO
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TERCEIRO PULO
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TERCEIRO PULO
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TERCEIRO PULO
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TERCEIRO PULO
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TERCEIRO PULO
Outubro
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31
PRIMEIRA SEMANDA SEGUNDA SEMANA TERCEIRA SEMANA QUARTA SEMANA
S S D S T Q Q S S D S T Q Q S S D S T Q Q S S D S T Q Q S S D
1ª PULO
Bolacha de Chopp
Caixas de Pizza
SpaceHopper de mola
SpaceHopper nas salas
Mesas+Cadeiras
2ª PULO
Divulgação nas Comunidades
Acompanhamento Inscrições
Contagem
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TERCEIRO PULO
Novembro
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30
PRIMEIRA SEMANDA SEGUNDA SEMANA TERCEIRA SEMANA QUARTA SEMANA
S T Q Q S S D S T Q Q S S D S T Q Q S S D S T Q Q S S D S T
1° Pulo
SpaceHopper de mola
2° Pulo
Contagem
Divulgação
3ª Pulo
SHOW
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TERCEIRO PULO
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TERCEIRO PULO
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