case study: azienda kellogs e la linea nutri-grain
TRANSCRIPT
Kellogg’s Company was founded in 1906 by two brothers
It is the world’s leading producer of
breakfast cereals
This product had its life-cycle
Whitdraw it
In the stage of decline company had to make a key-
business decision
LAUNCH
GROWTH
Try to extend it
MATURITY
SATURATION
DECLINE
After identifyng
the problem Kellogg
decided to relaunch
the product
Renewal
To fulfil
Improved
pricing structu
re
New Packag
ing
Refocusing
STRATEGY