caso de estudio "honda motor company"

7/21/2019 Caso de Estudio "Honda Motor Company"

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Maestría en Gestión de Tecnologías de la Información

Caso de Estudio #3

“Honda Motor Company y los veículos el!ctricos í"ridos

Integrantes del E$uipo %&

• 'íctor (adillo Godíne)• 'íctor *ernando +ereno +ala)ar

,uan Manuel -are) Higuerey

María Guadalupe Mendo)a (ecerra• .ctavio +/nce) Huerta• 0lfredo ,oel 1asindo Gon)/le)

*eca de entrega& 2 de a"ril de 452

Materia& Calidad de las Tecnologías de la información

6om"re del Maestro& Mtro7 0le8andro *lores Huerta

Campus& “+an 9afael

15-abr-2015

9:(9IC0 1090 E'0-;09ASPECTOS A EVALUAR

EXCELENTE BUENO REGULAR

DATOS GENERALES.Deberá registrar NombreCompleto, No. De Tarea y trabajo,fecha de entrega, grupo,asignatura, nombre del profesor.

Solo presenta 5 de 7 datos. Solo presenta de 7 datos Solo

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27% 06?-I+I+ *.<0

*ortale)asHonda introdu8o el Civic@ $ue se convirtió en un !Fito inmediato y

se clasicó en primer lugar en las prue"as de economía decom"usti"le en Estados ;nidos7

+u estrategia de “glocali)ación@ $ue consistía en construirf/"ricas en todo el mundo $ue satiscieran las necesidades delos clientes locales@ produ8o una presencia mundial total de m/sde 255 f/"ricas en 33 países7

El Toyota 1rius fue diseado para reducir las emisiones duranteel mane8o ur"ano y su diseo incorpora elementos de lossistemas en paralelo y en serie7

En 2JJK introdu8o un veículo de propulsión solar un prototipono diseado para producción comercialD $ue rompió marcas@

En agosto de 455 se a"ían vendido 255 555 í"ridos aconsumidores particulares7

Honda i)o pu"licidad a sus í"ridos a trav!s de campaas deradio y televisión@ y anuncios en revistas especiali)adas7

-os pedidos y el almacenamiento del inventario 8usto a tiempo@ aligual $ue los procesos de fa"ricación “limpios7

Honda utili)a distri"uidores con fran$uicias@ evita a sus usuariosnales casi todos los costos directos de venta al menudeo7

El programa de Iy< de Honda era muy eciente y su !Fito alcan)órenom"re mundial7

Honda a desarrollado veículos de celdas de com"usti"le enparalelo con su desarrollo de í"ridos7

Honda tam"i!n a invertido en desarrollar veículos $ueconsuman gas natural y motores diesel de “nueva era conemisiones m/s limpias $ue el diesel tradicional7

<e"ilidades

• Honda decidió mantener almínimo la cola"oracióncon otras empresas@pues en esencia prerió“tra"a8ar por su cuenta7

• +e calcula"a $ue Hondaperdía asta L 555dólares por veículo

cuando lan)ó losprimeros í"ridos@por$ue el volumen noera suciente paraconseguir economías deescala

.portunidades

• En 2JK el Congreso estadounidense apro"óel “<ecreto para investigación@ desarrolloy demostración de veículos el!ctricos eí"ridos

• 0nalistas de la industria creen $ue el !Fito delos í"ridos re$ueriría la convergencia enun solo est/ndar $ue o"tuviera economíasde escala al ser fa"ricado por diferentesproductores7

• Honda y Toyota apostaron por tecnologíasi"ridas@ al contrario de los participantesen la industria sintieron $ue el mercadode los í"ridos nunca sería lo "astantegrande para $ue valiera la pena el gastoen investigación y desarrollo

• El idrógeno es el recurso m/s a"undante enel am"iente y su com"ustión sólo producevapor de agua como emisión@ las dostecnologías principales en consideraciónson la com"ustión directa de idrógeno y

las celdas de com"usti"le de idrógeno7• -os veículos í"ridos el!ctricos HE'@ por

sus siglas en ingl!sD tienen variasventa8as so"re los automóviles $ue$ueman gasolina@ como capacidad defrenado regenerativa@ menor peso delmotor@ menor peso general del veículo@mayor eciencia de com"usti"le y menosemisiones contaminantes7

• -os modelos de Honda se orientan acia laeciencia en el uso de com"usti"le@ encontraste con los í"ridos de Toyota $ueest/n diseados para reducir emisiones7

• 6uevos motores de “diesel verde@ de celdasde com"usti"le o de com"ustión deidrógeno7

• 0 nes de 455K los usuarios de í"ridospedían versiones de automóviles $ue

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27K74 *uer)a 2& 0mena)a de entrada de nuevos competidores&

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27K73 *uer)a 4& 1oder de negociación de los proveedores

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27K7% *uer)a 3& 1oder de negociación de los compradores

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27K7 *uer)a %& 0mena)a de ingreso de productos sustitutos

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p%o8""% "& )o(+%o& &# !i%"))i( (")"*#%io* qu" %"!u"%#( %#!i)#&/"(+" &o* )o*+o* "i()%"/"(+#%#( &# ")i"()i#. Co/"(3 # p%opo%)io(#% # &o* #&+o* "%"(+"* )#!# 8"3 /#o%#u+o%i!#! p#%# /#("#% &# "*+%#+"i# !" +o!# &# )o%po%#)i(- &o* %"*po(*#$i&i3 !" *up"%8ii&#%&# "*+%#+"i# &o$#& !o/*+i)# !" &# )o/p#@;#. E& "2")+o !" "*+" /o8i/i"(+o 2u" i("*p"%#!o.Mu)?o* !" *u* #&+o* "")u+i8o* ?#&&#%o( 2;*i)#/"(+" i/po*i$&" #*u/i% &# %"*po(*#$i&i!#! "9+%#qu" %"qu"%;# "*+# (u"8# po&;+i)# !" )"(+%#&i3#)i(. U( "")u+i8o )&#8"- S?oi)?i%o I%i/#i%i- # qui"(*" &" #*i( &# %"*po(*#$i&i!#! !" *up"%8ii&#% &#* op"%#)io("* &o$#&"* !" ID 2#$%i)#)i(- 2u"2o%3#!o # %"(u()i#% "( 2o%/# #$%up+# !"*pu* !" qu" *u* /!i)o* &" !i"%o( qu" "*+# )#%# !"+%#$#o "9+%# &" "("%#%;# "& %i"*o !" u( #+#qu" #& )o%#3(. Co/o )o/"(+ [##/o+o-po*i$&"/"(+" &" ?#$;# #*i(#!o #& *"@o% I%i/#i%i !"/#*i#!# %"*po(*#$i&i!#!.

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D"$i!o # qu" &# (u"8# po&;+i)# !" )"(+%#&i3#)i( (o 2u()io(#$#- [##/o+o +u8o qu" ?#&&#% u(#(u"8# *o&u)i( p#%# "& p%o$&"/# !" )"(+%#&i3#)i(!"*)"(+%#&i3#)i(. D")i!i !"&"#% !" (u"8o/#o% #u+o%i!#! # &o* "*+%#+o* i(2"%io%"* !" &# "%#%qu;# *o$%" u(# $#*" &o$#&. Lo* "%"(+"* !"&#* !i8i*io("* (o%+"#/"%i)#(#- "u%op"# #po("*# !" Ho(!# #*u/i%;#( &# %"*po(*#$i&i!#! !"/#("#% &# "*+%#+"i# !" *u* !i8i*io("*. E& %o& !" &o* "")u+i8o* )o%po%#+i8o* *"%;# *u/i(i*+%#%)oo%!i(#)i( "(+%" &#* !i8i*io("* 2#)i&i+#% "& )o/p#%+i% ?#$i&i!#!"* %")u%*o* p#%# %"!u)i%)o*+o*. E( "*+# 2o%/#- Ho(!# "*p"%# "()o(+%#% u( (u"8o "qui&i$%io "(+%" &# )"(+%#&i3#)i( !"*)"(+%#&i3#)i(- !" +#& /o!o qu" pu"!# *"ui% *i"(!o i((o8#!o%# %"*po(!"% # &#*(")"*i!#!"* !" &o* )&i"(+"* )o( "& ( !" "*+i/u&#% "& )%")i/i"(+o "( &#* 8"(+#*- #& /i*/o+i"/po *"% /,* ")i"(+" "( &# %"!u))i( !" )o*+o*. L# )o/p#@;# ?# 8u"&+o #& \E*+i&o Ho(!#\ !"&)u#& 2u" pio("%#.

27L74 +istemas de control de calidad

Total Ouality Management TOMD

L# G"*+i( !" )#&i!#! +o+#& o T_M "* u(# &o*o2;# i(+"%#!o%# !" &# "*+i( p#%# &# /"o%#)o(+i(u# !" &# )#&i!#! !" p%o!u)+o* p%o)"*o*. T_M 2u()io(# $#o &# p%"/i*# !" qu" &# )#&i!#!!" &o* p%o!u)+o* p%o)"*o* "* %"*po(*#$i&i!#! !" +o!o* &o* qu" p#%+i)ip#( "( &# )%"#)i( o ")o(*u/o !" &o* p%o!u)+o* o *"%8i)io* o2%")i!o* po% &# o%#(i3#)i(. E( o+%#* p#&#$%#*- T_M

)#pi+#&i3# &# p#%+i)ip#)i( !" &# !i%"))i(- &# 2u"%3# !" +%#$#o- &o* p%o8""!o%"*- " i()&u*o !" &o*)&i"(+"*- )o( "& ( !" )u/p&i% o *up"%#% &#* "9p")+#+i8#* !"& )&i"(+".

Figura 1. TQ!P"#A

Ciclo de calidad de H.6<0

Figura $. #iclo de calidad H%&"A

'7



+istema de me8ora de la calidad en H.6<0

Figura 3. Siste'a de e(ora de la calidad H%&"A

Metodología TOM en H.6<0

P#%# &# i/p&"/"(+#)i( !" T_M "( Ho(!#- "& CEO ?# 2o%+#&")i!o &o* *iui"(+"* pu(+o*:

o C"(+%#%*" "( "& pu(+o !" 8i*+# !"& )&i"(+".o I()%"/"(+#% &# ")i"()i#o E*2u"%3o po% %")o%+#% )o*+o*.o D"&"#)i( !" #u+o%i!#!.o Ai&i3#% &#* op"%#)io("* !i#%i#*.o D"*#%%o&&o !" (u"8o* p%o!u)+o* i((o8#!o%"*.

Ciclo 1<C0 1lan<oCecP0ctD en H.6<0

U( p%i()ipio $,*i)o !" T_M- "* )"%%#% &# $%")?# "(+%" &# M"+#B "& S+#+u* _uoB. E& )i)&o PDCAp#%# )"%%#% "*+# $%")?# "*:

o R"#&i3#% "& p&#( i(i)i#&.o I/p&"/"(+#% "& p&#(.o A(#&i3#% "& %"*u&+#!o.o R")o(o)"% (u"8o* p%o$&"/#* /"o%#% &o* p%o)"*o* !" p%o!u))i(.o R"p"+i% "& p%o)"*o ?#*+# qu" &# /"+# "* #&)#(3#!#.

Implementación de la educación para la gestión de la calidad

'4



o E( >#p(- Ho(!# o2%")" u( p%o%#/# !" 2o%/#)i( !i8i!i!o "( )u#+%o )u%*o* !" #)u"%!o #&#* )#&i)#)io("* i(+"%(#* &# "9+"(*i( !" &#* %"*po(*#$i&i!#!"* !" )o(+%o& !" )#&i!#! !"&o* +%#$##!o%"* i(!i8i!u#&"* )o( "& ( !" /"o%#% &#* ?#$i&i!#!"* !" &o* #*o)i#!o* )o( "&#*"u%#/i"(+o !" &# )#&i!#!.

o E& Ho(!# _C Cu%*o =,*i)o H=C- qu" 2u" o2%")i!o po% p%i/"%# 8"3 ?#)" 40 #@o*- o2%")"u( ""/p&o !" )/o Ho(!# "*+, +%#$##(!o p#%# )#p#)i+#% # *u p"%*o(#& p#%# *"% &;!"%"*"( &# /"o%# !" &# )#&i!#!.

Figura 3. #urso )ásico Q# H%&"A

27J 9EC.ME6<0CI.6E+

27J72 Movilidad sosteni"le

Co/o ?"/o* po!i!o #p%")i#% "( "& !"*#%%o&&o !" "*+" )#*o !" "*+u!io- "& p%i()ip#& 2#)+o% !"!i2"%"()i#)i( !" &# "/p%"*# Ho(!# Mo+o%- "* *u "*+%#+"i# !" i((o8#)i( !"*#%%o&&o+")(o&i)o p#%# #&)#(3#% &# ")i"()i# "( +%#(*po%+#)i( )o( &# "&i/i(#)i( !" "/i*io("*)o(+#/i(#(+"* #& #/$i"(+".

E*+o &o *u*+"(+# (u"*+%# E%%o%: R"2"%"()" *ou%)" (o+ 2ou(! !"& #p#%+#!o E%%o%: R"2"%"()" *ou%)"(o+ 2ou(! "( !o(!" #&)#(3# "& /#o% 8#&o% !" po(!"%#)i( "(+%" &#* 2o%+#&"3#*- &o )u#& %"*u&+#"9p&i)#$&" !#!o "& p"*o "*p");)o qu" ?# %"p%"*"(+#!o p#%# &# )o/p#@;# *"% "& /#o% i(8"%*o%"( "*+" %u$%o !"(+%o !"& *")+o%- #!"/,* !" *"ui% u(# po&;+i)# i(!"p"(!i"(+" !" !"*#%%o&&o p#%#qu" +o!o* &o* &o%o* qu" o$+"(# *" )o(8i"%+#( #u+o/,+i)#/"(+" "( 8"(+##* )o/p"+i+i8#* "( *u("o)io.

L# E%%o%: R"2"%"()" *ou%)" (o+ 2ou(! !"& E%%o%: R"2"%"()" *ou%)" (o+ 2ou(! E%%o%: R"2"%"()"*ou%)" (o+ 2ou(! *ui"%" qu" !"$" )o(+i(u#% "& p"%2"))io(#/i"(+o !" &#* +")(o&o;#* ?;$%i!#*-p"%o #& /i*/o +i"/po- !"$"%, "()#/i(#% )#!# 8"3 /#o%"* %")u%*o* #& p"%2"))io(#/i"(+o "( &#/o+o%i3#)i( po% )o/$u*+i( !" ?i!%"(o. J"()"% &o* o$*+,)u&o* qu" *i(i)#( *u #&+#"9p&o*i8i!#!- "& +#/#@o p"*o #)+u#&"* !" &o* /o+o%"*- &# )o%%o*i( qu" "("%# "& 8#po% #u#%"*u&+#(+" !" &# )o/$u*+i( "( &#* pi"3#* !"& /o+o%- &# )#p#)i!#! !" #u+o "9+%#))i( !" *u)o/$u*+i$&" - po% *upu"*+o- "& #&+o )o*+o !" "*+# +")(o&o;#- *"%,( 8"(+##* )o/p"+i+i8#* qu"+%#*)"(!"%,( # "*+# i(!u*+%i#. Cu#&qui"% /,qui(# #"%o"*p#)i#&- i(!u*+%i#&- !" )#&"2#))i( o"("%#!o%# !" "("%;#- #!qui%i%, )o( u*+o &#* p#+"(+"* qu" *" "("%"( )o( "& #8#()" !" "*+#+")(o&o;#.

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E*+" )o/p%o/i*o )o( "& #/$i"(+" (o *o&#/"(+" &" ?# *i!o /u %"!i+u#$&"- &# )u&+u%#o%#(i3#)io(#& p%i()ip#& /o+i8#)i( !" &# )o/p#@;# u+i&i3#( "*+o* /i*/o* 8#&o%"*. No "( 8#(o?# &&#/#!o Accord # u(o !" *u* p%o!u)+o* /,* "9i+o*o* p%")i*#/"(+" p#%# %"*#&+#% &# #%/o(;#qu" $u*)# i()#(*#$&"/"(+" &# "/p%"*# "(+%" &# *o)i"!#!- &o* i(!i8i!uo* "& #u+o/8i&. T%#+#% !")#/$i#% "*" %u/$o *"%;# )#+#*+%)o p#%# &# "/p%"*#.

P"%o #!"/,*- "( u( /u(!o )o( u(# +"(!"()i# # "&#$o%#% (o%/#* ")o&i)#* )#!# 8"3 /,*"9i"(+"*- p%"*io(#!#* po% u(# *o)i"!#! qu" qui"%" %"%"*#% # u( #/$i"(+" &i$%" !")o(+#/i(#(+"* "( u(# po)# !o(!" #+%#8"*#/o* )%i*i*"("%+i)#* /u(!i#&"* )#!# 8"3 /,* 2%")u"(+"*. To!o"*+o- qu" i%(i)#/"(+" *"%;#( #/"(#3#* p#%# "& %#/o#u+o/o+%i3- "( "& )#*o !" Ho(!# p#%")" #$%i%opo%+u(i!#!"* p#%# /#(+"("% "& &i!"%#3o po% /u)?o /,*+i"/po !" &# /#(o !" "*+# "*+%#+"i#. Lo qu" (o* &&"8# #)o()&ui% qu"- &o /,* %")o/"(!#$&"- "* /#(+"("% "*+"%u/$o " i()&u*o #pu(+#&#%&o p#%# #p%o8")?#% &# i("%)i#)o(*"ui!# #&)#(3#% &# p%o!u))i( !"& 8"?;)u&o 2#/i&i#%)o( )"%o "/i*io("* p"%u!i)i#&"* #& #/$i"(+"- !" /#o%*"u%i!#! "( op"%#)i( )o( u(# !" *u* &;("#* qu" &o%"

&# "*)#&# ")o(/i)# (")"*#%i# p#%# ?#)"%&o #))"*i$&" # &# /#o% p#%+" !"& /"%)#!o.

O+%# !" &#* 8"(+##* !" &# *u*+"(+#$i&i!#! !" Ho(!#- "* qu" 2#)i&i+#%, &# "*+%#+"i# !"&o)#&i3#)i(B qu" 8i"(" p%#)+i)#(!o &# )o/p#@;# !"*!" qu" )o/"(3 # "9p#(!i%*". U(#"/p%"*# &;!"% "( po&;+i)#* *o)i#&"* !" /"!io #/$i"(+"- "(2%"(+# /"(o* $#%%"%#* !" &o*o$i"%(o* *o)i"!#!"* "( &#* qu" !"*"# i(*+#&#%*". I()&u*o &o%#( i()"(+i8o* *)#&"*- !" )"*i(!" +"%%"(o* o+%o* +ipo* !" #)u"%!o* $"()o* )o( &o* E*+#!o* qu" *o( i(iu#&#$&"* p#%# u(#)o/p"+"()i# /"(o* %"*po(*#$&" )o( &# )o/u(i!#!.

27J74 1olíticas anti monopolios

E& +"/o% !" &o* E*+#!o*- !" &o* /"%)#!o* #&u(o* %upo* *o)i#&"* !" +"("% qu" "(2%"(+#% # u(#

o%#(i3#)i( /,* po!"%o*# qu" +o!o* "&&o* u(+o*- ?#)" qu" )%"3)#(- )o( &# /i*/# 2u"%3# qu"&o* /o8i/i"(+o* #/$i"(+#&"*- &#* po&;+i)#* !" *"/"(+#)i( # %#(!"* )o%po%#)io("* o &""* #(+/o(opo&io*.

L# #&+# ")i"()i# qu" *" !"+")+# "( +o!#* &#* ,%"#* 2u()io(#&"* !" Ho(!#- &o p%o")+# ?#)i# u(2u+u%o /o(o&;+i)o !"(+%o !"& *")+o%. P%o$#$&"/"(+" "*+# *"# &# %#3( qu" &o ?# &&"8#!o # (o )"!"%#(+" &#* +"(+#)io("* !" &#* *o)i"!#!"*- #!qui*i)io("* !" )o/p#@;#* o 2u*io("* p"%o )o( &#qui"$%# p%"8i*i$&" !" &o* )o/p"+i!o%"* /,* !$i&"* &# #)"&"%#)i( "( "& !"*#%%o&&o +")(o&i)o%"*"%8#!o p#%# u(o* )u#(+o* p#%+i)ip#(+"*- "* i(!u!#$&" qu" Ho(!# *"%, u(o !" &o* i(+"%#(+"*!" "*# )*pi!" #u+o/o+%i3.

E*+#!o* U(i!o* *" ?# u2#(#!o *i"/p%" !" "*+# i(!u*+%i# qu" &o &&"8 # *"% &# (#)i( /,* %i)# !"&

/u(!o. R"*+#%&" "*" !o/i(io # *u* +%"* %#(!"* p%o!u)+o%"* Fo%!- GM C?%*&"% *"%- #&/i*/o +i"/po- "& /"%)#!o /,* #+%#)+i8o !"& /u(!o- &o?#)"( u( #)+o% p%i()ip#& #& qu" *" &" !"$" )o(*i!"%#%*i"/p%" qu" *" p%o")+" u(# "*+%#+"i# "/p%"*#%i#!i%ii!# # "*+" ("o)io.

E* po*i$&" qu" "*+# *"# &# /#o% #/"(#3# qu" "(2%"(+#%,&# +%#*(#)io(#& #po("*#- *u p%"*+iio !" %"*po(*#$i&i!#!*o)i#& po!%;# (o *"% *u)i"(+" p#%# p#&i!")"% # "*+#*o/$%#. E/p%"*#* +#( *u*+"(+#$&"* )o/o Mi)%o*o2+

'



Goo&"- ?#( +"(i!o qu" #2%o(+#% *"%io* &i+iio* qu" i(+"(+#( !"*/"/$%#%&#* %"*+#%&"* u(# p#%+"!"& po!"% ")o(/i)o qu" ?#( #&)#(3#!o.

E*+o o)u%%" "( +o!#* &#* (#)io("*. E& %i"*o "* &#+"(+" *u p#%+i)ip#)i( "( /"%)#!o* +#(#+%#)+i8o* )#p%i)?o*o*- )o( *u* p%opio* /o(opo&io* #( /,* p%o+"i!o* qu" &o*"*+#!ou(i!"(*"*- )o/o Ru*i#- C?i(# &# I(!i# *o( +#/$i( %"+o* /#o%"* qu" "(2%"(+#%, "*+#"/p%"*# 8i*io(#%i# qu" &u)?#%, po% /#(+"("% &o* 8#&o%"* !" *u 2u(!#!o% Soi)?i%o Ho(!# "( "*+"/u(!o #8#*#&&#(+".

4 (I(-I.G90*>0

?++p:.$&o+%.)o/'0110'&##!#p+#)io()o(+i(u#!"?o(!#

C#*o Ho(!#- Su "9p"%i"()i# !" !"*"/$#%)o "( &o* E*+#!o* U(i!o*- Ri)?#%! T. P#*)#&"

http://www.blogtrw.com/2011/02/la-adaptacion-continua-de-honda/

http://www.blogtrw.com/2011/02/la-adaptacion-continua-de-honda/

caso de estudio "honda motor company"

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