caso prueba finanzas.xls
TRANSCRIPT
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Metodologías de Recolección de Información ó Servicios Vendidos
CONVENCIONES:
Cuali: (Proyecto Cualitativo) sesiones de grupo. Entrevistas en profundidad
Quanti: (Proyecto Cuantitativo) Encuestas
C (sesor!a Cualitativa)
Q (sesor!a Quantitativa)
"C: ("og!stica Cualitativa) #ane$o log!stico de recluta#iento y preparaci%n de sesi%n de grupo.
"Q: ("og!stica Cuantitativo) #ane$o del instru#ento reali&aci%n de las encuesta'asta la codificaci%n captura y procesa#iento.
"CQ: ("og!stica Cuali y Quanti) #ane$o log!stico de recluta#iento y preparaci%n dla sesi%n de grupo. ane$o del instru#ento reali&aci%n de las encuestas 'asta codificaci%n captura y procesa#iento
: (sesor!a) *evisi%n de la infor#aci%n del cliente y so+re esto 'acer udiagnostico y desarrollo de estrategias
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BRANDSTRAT S.A.NIT 830.100.700-8BALANCE GENERAL DICIEMBRE 31-06Informe de Prueba
ACTI! PASI! " PATRIM!NI!
ACTIVO CORRIENTE: PASIVO CORRIENTE:
Disponible $ 37,700,946 Obligaciones Financieras:
Inversiones 189,613,458 Bancos acionales $ 18,191,514
De!"ores:
#lienes % eo &41,940,0&9 'oal Obligaciones 18,191,514
(nicipos ) avances 41,188,441 *rovee"ores:
(nici+ Ipos ) #onrib!ciones 5,930,395 acionales &&&,757,599
#!enas por cobrar 0
De!"ores -arios &37,767 'oal provee"ores &&&,757,599
*resaos a paric!lares 10,583
'oal "e!"ores &89,307,&15 #!enas por pagar &8,816,938
Ip!esos, grav.enes ) asas &,1&6,000
Total activo corriente 1!"!#1"!1 Oros pasivos 9,&95,967
Total %a&ivo corriente #81"188"018
PASIVO A 'AR(O P'A)O:
*/O*ID(D, *('( 2 I*O % 66,0&9,313 Bancos acionales 9,33&,000
'O Oras obligaciones &5,606,60&
'oal pasivo a largo plao 34,938,60&
Total %a&ivo 31!"1#!"!#0
I'(IB 596,401
PATRI*ONIO:
#apial social 70,000,000
DIF/IDO 8,97&,76& /eservas 35,414,537
/evaloriacin "el parionio 14,710,679
O'/O (#'I-O 744,673 ili"a"es "el eercicio 104,866,715
ili"a"es eercicios aneriores 51,846,&18
'oal parionio &76,838,148
TOTA' ACTIVO $ #"!+"7!8 TOTA' PASIVO , PATRI*ONIO $ #"!+"7!8
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BRANDSTRAT S.A.NIT 830.100.700-8ESTAD!S DE RES#LTAD!S1 ENER! A 31 DICIEMBRE-06Informe de Prueba
IN(RESOS NETOS OPERACIONA'ES
ervicios "e Invesigacin "e erca"os, elab+enc!esas, es!"ios 1,&86,113,&&1
TOTA' IN(RESOS NETOS 1"#8!"113"##1
#oso "e los sevicios 570,&97,501
TI'IA /RTA 71"81"7#0
(ASTOS OPERACIONA'ES:
("inisracin 476,858,070
asos "e -enas 15,&43,539
'oal gasos operacionales 49&,101,609
TI'IA OPERACIONA' &&3,714,111
I/O O O*/(#IO( 1&,65&,959
('O O O*/(#IO( &0,445,55&
#O//##IO O'(/I( % '( %3,801,835
TI'IA ANTES E I*PESTOS #1#"11"!83
*/O-IIO /'( 2 OB/'(( 86,041,000
//-( ( &1,&11,968
TI'IA NETA 10+"8!!"71
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BRANDSTRAT S.A.
ESTAD! DE RES#LTAD!S
Helisa47 A$! %006 200601 200602 200603
ENERO FEBRERO MARZO
INGRESOSOperacionales
41 Investigación de mercados y 68,640,000 6,!40,!"0 0!,#$8,8$$Sub total operacionales 68,640,000 ### ###
68,640,000 ### ###
6 COSTO E LOS SER!ICIOS %,#",4$6 !!,8!6,0# %,$4$,%#"
"tilia $ruta %&,4'',%44 8',%04,'68 8(,)*',&'8
GASTOSA+inistracin
110 &onorarios !,0"8,8!4 !,%0#,68 #,!64,0!!11 Im'(estos 40,$8 ,6%6,"66 !",6$"120 Arrendamientos #,4!,!#0 ,%!$,66$ ,%!$,66$12 contri)(ciones * +++ *130 eg(ros * +++ *13 ervicios !,!8$,800 #,$%#,!8# #,$$!,"0%140 -astos .ega.es %6,4! 44$,#00 ,",!$#
14 Mantenimiento y Re'aracion !8,%8! !%$,!4% 8%,%810 Adec(ación e insta.aciones "4,#00 $#,$00 0$,44$1 -astos de /iaes * 4,$"6,#00 $,!44,840160 1e'reciaciones ,00,"! 888,0$% ,!06,416 Amorti2aciones * !!,086 ##",0%0
3rovisiones * +++ *
1! 1iversos 6,%%6,##" 6,"%8,8"$ #,"8%,0%#
1!0 omisiones * +++ *
1!10 5i)ros*s(scri'ciones*'eriod * !#",%00 *
1!1 Msica am)ienta. * +++ *
1!20 -astos re'resentación * +++ *
1!2 E.ementos de aseo y ca7et %",000 #$%,406 $4,0$#1!30 9ti.es, 'a'e.eria y 7otoco' %!,$!8 ,04,0"" "$!,$6"
1!3 om)(sti).es y .()ricantes * 60,000 *
1!40 Envases y em'a:(es * +++ *
1!4 ;a
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1!70 Indemni2ación 'or da>os a * +++ *
1!! Otros 4,48%,4#4 !,84,!#4 8,0#,"%#
1!!01 om'ra de datos #,%"6,4#4 !,#%,4"4 ,$68,$6"
1!!20 Rega.os ,$0$,000 * +++
1!!30 /arios 8,000 $4,8$0 6,444,##$
Sub total a+inistracin '),68%,666 ((,(*6,'%0 (),(04,*&%
!entas
210 &onorarios #6,666 4!!,!!# !$,$8
21 Im'tos * +++ *
220 Arrendamiento * +++ $#,#$0
22 ontri)(ciones y a=.iaciones * +++ *
230 eg(ros * $0!,%0$ *
23 ervicios * +++ *
240 -astos 5ega.es * +++ %,000
24 Mantenimiento y Re'aracion * +++ *20 Adec(ación e insta.aciones * +++ *
2 -astos de /iaes * +++ *
2! 1iversos y com'ra datos 4!%,#$0 6"#,0# $06,044
Sub total -entas 6%%,&*6 *,60&,'%8 8&',8*'
Gastos A+on . !tas '8,(4*,%8' (4,&'%,%08 (8,*&),00)
"tilia Operacional (*,080,&6' 4),%)8,)60 4%,%*%,&'*
In/resos No Operacionales
4210 Intereses y otros $,68!,8" * #,#6,684220 Arriendo * +++ *420 Rec('eraciones * +++ *42! 1iversos 60,6$0 8"8 #0,46
Sub total In/resos no ope %,)4(,8() 8)8 ','8*,8')
E/resos No Operacionales
3 No Operacionales !#",!%$ $8#,#"# $,0!6,##
Sub total no operacionale !#",!%$ $8#,#"# %,0(6,'*'
47 A(stes < in?ación * "!,%%0 * $$8,%!4 * 8$8,!!
"TILIA1ERIA antes e Ta2 (6,4'(,4*4 46,4(8,4(' 4*,&0(,''(
MENO IM3ORREN;A@OBRE;AA
TOTAL "TILIA
REER/A 5E-A5
TOTAL "TILIA
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200604 20060 200606 200607 20060" 20060!
ABRI5 MAO 9NIO 95IO A-O;O E3;IEMBRE
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O;9BRE NO/IEMBRE 1IIEMBRE TOTAL
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68,640,000 **6,(40,()0 *0(,'%8,8%% &6,480,6'4 (4,)'0,400
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BRANDSTRAT S.A.
Re&or'e a D()(embre de %006
PR!"ECT!S ENTAST& Numero de Pro*e)'o C+(en'e
' 1!! ()S 1!!*'*()S*+,(-M-(IV./.S*S+(IS & 16%!0%4"#0' 20" Starcom 20"*'*S(+R-M/IM+ -R+)I+I & 10%00%000#0
20! Microsoft 20!**MIR-S-(/.V+,+I-) I & 23%6"4%70#0' 214 5aid 214*'*.V+,+I-) & 36%606%000#0' 21 -R 21*'*-R/R,.+ 8. -).(- & 3%"71%2#0 216 S5ell 216*.val9acion )(: & 1%40%000#0 21 -R 217*MIR)+ MI(R+)I & 3%"71%1#0' 21" ( 21"*.(*(R+;I) H I M.8 & 10%000%000#0 21! )estle 21!**).S(./I)SIH(S*;IM & 1%22"%000#0 220 amilia 220**+MII+/.V+,#8. .M+',. & !%670%000#0 221 anco )acional 221*R.(.S( R.8I(- & 4%66"%000#0' 222 ()S 222*'*()S/S.,)8- +M- & 10%6%!12#0 223 ancolomresas & 1%"4%000#0' 23" ( 23"*/.(*(R+;I) H II M.8 & 10%000%000#0 23! S5ell 23!*R.(.S( I+ ,R & 1%40%000#0 240 anco )acional 240*.V+,+I-) )..SI8+8.S & 10%00%000#0' 241 ( 241*/.V+#8. M,.S(#+?-S & 3%00%000#0 243 Sanford 243**S+)-R8 /.V+,+#8@M- & 7%000%000#0 244 .M 244**-S(.(S +M#VR ,)I & 21%212%000#0' 24 arma 24*'*R,- +RM+/.(*+(*+)(I & 14%!00%000#0 246 ( 246*/.V+#R-M#H*S-(( M & !%736%000#0 247 .M 247 * R.(.S( +R+ 8IS(+) & !%240%000#0' 24" .M 24"*-S(.S( +)8+ +)H+ & 14%000%000#0 24! farmacitA 24!**+RM+I(@/+8-I-) +RM+ & 4%66"%000#0
20 farmacitA 20**+RM+I(@/+8-I-) +RM+ & 10%"!0%000#0 + 21 @oAoiB 21*+*@-@-*/.S(#IM+#+:+-I & !%000%000#0' 22 ( 22*.(*(R+;I) 8. +(# III M.8 & 12%"0%000#0 23 analca 23**+.R(- /+R*I)I & %760%000#0' 2 .M 2*-S(.S(*)R & "%000%000#0 26 .M 26*.+ R-R+M+ R.MI- & 7%266%000#0' 27 .M 27*.V+#S.RV#S,.M.)(+ & 6%71"%000#0' 2" .M 2"*+)+ISIS 8RIV.RS I)(.R). & !%033%000#0
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' 2!#3 ( 2!**R,.+ 8. R-8#+?+ & 11%6!1%423#0' 260#4"1"1"1"2 ( 260*.V+#M.:-R+S +?+.S & 6%!00%000#0 261 .M 261*R.(.S(*-M-S .RS- & !%"64%000#0' 261#6163636364 ( 262*.()-R+I+*SH-.R & 41%000%000#0 262#774444 ( 263*--R(#(-++S HI#R & 10%66"%000#0' 264 .M 264*R.(.S( -M-S*.RS- & 4!%000%000#0
' 26#0!0!0!0!0! Hector 26*'*H.(-R -./.+*+R+ ( & !%000%000#0 266#24!0!0!0!1 ( 266*.V+#-).(#,# & 1%200%000#0 267#4072727273 S5ell 267*I.*R.(.S( ),.V- & 7%!0%000#0' 26" ()S 26"*'*()S*.S*S+(IS#I M.8II- & 31%!"7%2!6#0' 271 Sofasa 271*'*R.)+,(*I.)(. I)-)# & 6%!3%"0#0' 272 ( 272 * (R+;I) IV M.8II-) & 12%"0%000#0' 273 -lim>ica 273*'*-IMI+*+S.#+R'#8. M+R & 1%300%000#0 274 S5ell 274*.V+#+(#+S & 11%120%000#0 27 acta 27*'*+( R.S.+RH*.V+#8.), & 4%3!!%!!6#0 276 acta 276**+( R.S.+RH*.V+*8.), & 6%136%44!#0 277 analca 277**+.R(- .)IS/II +RI) & 13%223%000#0' 27" afam 27"*.+ +) I)(. & "%!20%000#0
' 27! as )at9ral 27!*'*+S )+(,R+/(R+;#,I & "%400%000#0 2"0 ( 2"0* +I S-(( & 16%000%000#0 2"1 anal ,)- 2"1*S.SI-).S R,- & 3%6!2%000#0 2"2 anal ,)- 2"2*.)(# R-# & 14%20"%000#0 2"3 anal ,)- 2"3*.)(#R-# & 4%00%000#0' 2"4 anal ,)- 2"4*.),.S(+S .RS-) & 24%2!3%34#0' 2" anal ,)- 2"*.),.S(+ .S.I+ & !%72%000#0' 2"6 ( 2"6*+nalisis lasma & 1%000%000#0 2"7 afam 2"7*/)ecesidades & 1!%0"2%60#0' 2"! afam 2"!*Imagen A osicionamiento I ase & 13%103%"0#0' 2!0 afam 2"!*Imagen A osicionamiento II ase & 13%103%"0#0' 2!1 analca 2!1 * +)++ * l9Co Ve5ic9lar & %000%000#0
' 2!2 Sanford 2!2 * S+)-R8 * r9eeDo A >refere & 7%"!0%000#0' 2!4 ( 2!4 * ,( 4 ,ltratrim Sec & 14%100%000#0' 2! ( 2! * ,( 4 eE9eDin .Ftra & 14%100%000#0' 2!6 ( 2!6 *,( 4 H) & 14%100%000#0 2!7 ( 2!7*.V+,+#(IR 2 & 10%327%!40# 2!" ( 2!".V+#+(#(-I. & 10%327%!40#' 2!! +dams 2!!*'*.tnografia omas & 14%!00%000#0' 300 +dams 300*'*.( omas +d9ltos & 14%!00%000#0' 301 +dams 301*.( -M+S )I?-S & 14%!00%000#0' 302 ( 302+)+IS 8RIV.R H & !00%000#0' 303 analca 303*'*+.R(- .))IS/8I+)-S(I & 11%00%000#0 304 ( 304*.S(,8I- +;+ & 1"%607%00#0
30 acta 30**+(+ R.S.+RH/+I#VIH & 1%!1"%000#0' 306 S5ell 306*.S(,8I- .V+#)-M & 12%700%000#0' 307 S5ell 307*8+ II +)+.S , & 1"%312%000#0' 310 S5ell 310*.( +(.#-RM,#I)+) & 14%000%000#0' 311 S5ell 311***.G-R+(-RI- (+GI & %!""%000#0 + 313 +dams 313 * .( * ),.V- R-8 & 3%000%000#0 + 314 +dams r9e
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312 ( 312***.G-R+#(+)+ (..)S & 10%66"%000#0
T!TALES , 1%6113%%1.0
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C!ST! #TILIDAD+R(*V.)(+S +R(*-S(- +R(*,(I R-+
& 17%0!%222#0 & *603%764#0 1#31$ 3#07$ *0#0"$ *0#10$& 2%200#0 & 10%4!7%"00#0 0#"2$ 0#00$ 1#47$ 1#77$
& 12%266%07!#0 & 11%41"%671#0 1#"4$ 2#1$ 1#60$ 1#!3$& 1!%127%31#0 & 17%47"%64!#0 2#"$ 3#3$ 2#44$ 2#!$
& 4%227%613#0 & *36%061#0 0#30$ 0#74$ *0#0$ *0#06$& %01%1!#0 & 10%4""%"0#0 1#21$ 0#"!$ 1#47$ 1#77$
& 420%000#0 & 3%41%1#0 0#30$ 0#07$ 0#4"$ 0#"$& %1"3%14#0 & 4%"16%"#0 0#7"$ 0#!1$ 0#67$ 0#"1$
& 17%2!6%161#0 & 33%!31%"3!#0 3#!"$ 3#03$ 4#74$ #72$& 1%030%!00#0 & "%63!%100#0 0#7$ 0#1"$ 1#21$ 1#46$& 1%117%62!#0 & 3%0%371#0 0#36$ 0#20$ 0#0$ 0#60$
& 11%4!2%063#0 & *!26%11#0 0#"2$ 2#02$ *0#13$ *0#16$& 1%66"%7!6#0 & %633%204#0 0#7$ 0#2!$ 0#7!$ 0#!$& 1%6"3%000#0 & %61!%000#0 0#7$ 0#30$ 0#7"$ 0#!$
& 6%73"%1!#0 & 3%42"%160#0 0#7!$ 1#1"$ 0#4"$ 0#"$& 4%7"%2!3#0 & 7%"47%22#0 0#!7$ 0#"0$ 1#10$ 1#32$& !%332%3!#0 & 6%4!0%60#0 1#23$ 1#64$ 0#!1$ 1#0!$& 6%"6%44#0 & 6%30"%"#0 1#02$ 1#20$ 0#""$ 1#06$
& 14%!23%""#0 & 11%476%11#0 2#0$ 2#62$ 1#60$ 1#!4$& 14%267%76"#0 & 6%!32%232#0 1#6$ 2#0$ 0#!7$ 1#17$& 14%21%1"2#0 & !30%7#0 1#20$ 2#$ 0#13$ 0#16$
& 1%74%030#0 & 6%!4%!70#0 0#66$ 0#2"$ 0#!7$ 1#17$& 3%22!%7!3#0 & 4%773%012#0 0#62$ 0#7$ 0#67$ 0#"0$& 1%21!%"00#0 & %30%200#0 0#2$ 0#21$ 0#77$ 0#!3$& !%312%00"#0 & 1!%"7%!!2#0 2#2$ 1#63$ 2#74$ 3#30$
& 10%122%266#0 & %722%734#0 1#23$ 1#77$ 0#"0$ 0#!7$
& 7%600%30!#0 & "%244%6!1#0 1#23$ 1#33$ 1#1$ 1#3!$& %1"%341#0 & 4%"14%6!#0 0#7"$ 0#!1$ 0#67$ 0#"1$& 3%2"7%!"7#0 & 12%22%013#0 1#21$ 0#"$ 1#71$ 2#07$& 3%006%170#0 & 7%4!3%"30#0 0#"2$ 0#3$ 1#0$ 1#26$& 1%7!2%400#0 & 1%707%600#0 0#27$ 0#31$ 0#24$ 0#2!$& 1%"06%361#0 & %1!3%63!#0 0#4$ 0#32$ 0#73$ 0#""$& 6%!76%"!4#0 & 14%23%106#0 1#6$ 1#22$ 1#!!$ 2#40$& "%1!%!00#0 & 6%3"0%100#0 1#16$ 1#4!$ 0#"!$ 1#0"$
& !74%103#0 & "%761%"!7#0 0#76$ 0#17$ 1#22$ 1#4"$& 1%3!2%2"3#0 & 7%"47%717#0 0#72$ 0#24$ 1#10$ 1#32$& 6%6!%000#0 & 7%30%000#0 1#0!$ 1#17$ 1#02$ 1#23$& 2%013%!1#0 & 2%64%04!#0 0#36$ 0#3$ 0#37$ 0#4$
& 6%47!%46"#0 & 4%410%32#0 0#"$ 1#14$ 0#62$ 0#74$& 3%4"4%7!"#0 & %1%202#0 0#70$ 0#61$ 0#77$ 0#!3$& 6%23"%200#0 & 6%611%"00#0 1#00$ 1#0!$ 0#!2$ 1#12$& 2%16%!4#0 & 3%243%046#0 0#4$ 0#44$ 0#4$ 0#$& 3%141%000#0 & 4%"!%000#0 0#62$ 0#$ 0#6"$ 0#"2$& 1%640%22#0 & %62%77#0 0#6$ 0#2!$ 0#7!$ 0#!$& 3%241%200#0 & 3%476%"00#0 0#2$ 0#7$ 0#4!$ 0#!$& %14!%41#0 & 3%""3%4!#0 0#70$ 0#!0$ 0#4$ 0#6$
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& "%3!%3"!#0 & 3%2!6%034#0 0#!1$ 1#47$ 0#46$ 0#6$& 4%0!1%!0#0 & 2%"0"%00#0 0#4$ 0#72$ 0#3!$ 0#47$& 2%20%"7#0 & 7%6"%12#0 0#77$ 0#3!$ 1#07$ 1#2!$
& 34%6!7%072#0 & 6%302%!2"#0 3#1!$ 6#0"$ 0#""$ 1#06$& 2%70!%003#0 & 7%!"%!!7#0 0#"3$ 0#4"$ 1#11$ 1#34$
& 21%"17%6"0#0 & 27%1"2%320#0 3#"1$ 3#"3$ 3#"0$ 4#"$
& 6%7!6%300#0 & 2%203%700#0 0#70$ 1#1!$ 0#31$ 0#37$& 4%"1"#0 & 744%1"2#0 0#0!$ 0#0"$ 0#10$ 0#13$
& 1%"21%1"#0 & %76"%"42#0 0#!$ 0#32$ 0#"1$ 0#!7$& 13%4!%032#0 & 1"%4!2%264#0 2#4!$ 2#37$ 2#"$ 3#12$
& 4%26%067#0 & 2%40!%7"3#0 0#4$ 0#7!$ 0#34$ 0#41$& %"04%!20#0 & 7%04%0"0#0 1#00$ 1#02$ 0#!"$ 1#1!$
& %300#0 & 1%2!4%700#0 0#10$ 0#00$ 0#1"$ 0#22$& 2%343%36#0 & "%776%644#0 0#"6$ 0#41$ 1#23$ 1#4"$& 2%734%000#0 & 1%66%!!6#0 0#34$ 0#4"$ 0#23$ 0#2"$& 2%343%4"!#0 & 3%7!2%!60#0 0#4"$ 0#41$ 0#3$ 0#64$& 3%416%"3#0 & !%"06%16#0 1#03$ 0#60$ 1#37$ 1#6$& 2%!14%62!#0 & 6%00%371#0 0#6!$ 0#1$ 0#"4$ 1#01$
& 4%24!%100#0 & 4%10%!00#0 0#6$ 0#7$ 0#"$ 0#70$& 3%211%#0 & 12%7""%44#0 1#24$ 0#6$ 1#7!$ 2#16$
& 11%6%"04#0 & 24%036%1!6#0 2#7"$ 2#04$ 3#36$ 4#0$& 2%627%247#0 & 11%"0%73#0 1#10$ 0#46$ 1#62$ 1#!$
& 0%10"#0 & 3%!4!%"!2#0 0#3$ 0#10$ 0#$ 0#67$& 13%!"2%!!#0 & 10%310%7#0 1#"!$ 2#4$ 1#44$ 1#74$
& 17%343#0 & !%207%67#0 0#76$ 0#0!$ 1#2!$ 1#$& 401%100#0 & !"%!00#0 0#0"$ 0#07$ 0#0"$ 0#10$
& 3%640%273#0 & 1%442%2"7#0 1#4"$ 0#64$ 2#16$ 2#60$& %303%6#0 & 7%"00%024#0 1#02$ 0#!3$ 1#0!$ 1#32$& 4%""7%643#0 & "%21%!37#0 1#02$ 0#"6$ 1#1$ 1#3!$& 4%2!3%400#0 & 706%600#0 0#3!$ 0#7$ 0#10$ 0#12$
& 4%404%47#0 & 3%4"%2#0 0#61$ 0#77$ 0#4!$ 0#!$& 10%63%6!2#4 & 3%464%307#6 1#10$ 1#"6$ 0#4"$ 0#"$& 10%63%6!2#4 & 3%464%307#6 1#10$ 1#"6$ 0#4"$ 0#"$
& 7%342%0"1#2 & 6%77%!1"#" 1#10$ 1#2!$ 0#!4$ 1#14$& 1%70%"63#0 & "%77%077# 0#"0$ 0#31$ 1#20$ 1#4$& 1%"1%"7#0 & "%12%33# 0#"0$ 0#32$ 1#1!$ 1#44$& "%3!%610#0 & 6%360%3!0#0 1#16$ 1#0$ 0#"!$ 1#07$& "%333%307#0 & 6%66%6!3#0 1#16$ 1#46$ 0#!2$ 1#11$& !%42!%"00#0 & %470%200#0 1#16$ 1#6$ 0#76$ 0#!2$
& 700%000#0 & 200%000#0 0#07$ 0#12$ 0#03$ 0#03$& 6%631%"70#0 & 4%"6"%130#0 0#"!$ 1#16$ 0#6"$ 0#"2$& 4%"47%26#0 & 13%760%23#0 1#4$ 0#"$ 1#!2$ 2#32$
& 7%23!%3#0 & "%67"%64#0 1#24$ 1#27$ 1#21$ 1#46$& !%220%!4"#0 & 3%47!%02#0 0#!!$ 1#62$ 0#4!$ 0#!$& 6%!62%12#0 & 11%34!%4""#0 1#42$ 1#22$ 1#!$ 1#!1$& %033%17#0 & "%!66%"2#0 1#0!$ 0#""$ 1#2$ 1#1$& 3%43%24#0 & 2%34%746#0 0#47$ 0#61$ 0#3$ 0#43$
& 0#0 & 3%000%000#0 2#72$ 0#00$ 4#"!$ #!0$& 0#0 & 7%600%000#0 0#!$ 0#00$ 1#06$ 1#2"$
& !%601%70"#0 & 1%"4%6!!#0 0#"!$ 1#6"$ 0#26$ 0#31$
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& 1%!23%"46#0 & "%744%14#0 0#"3$ 0#34$ 1#22$ 1#47$
, /0%/01.0 , 1/1/%0.0100#00$ 100#00$ 100#00$
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BRANDSTRAT S.A.
Re&or'e a D()(embre de %006
PR!"ECT!S ENTAS C!ST!
T& ero de Pro*e C+(en'e' 1!! ()S 1!!*'*()S*+,(-M-(I & 16%!0%4"#0 & 17%0!%222#0 + 21 @oAoiB 21*+*@-@-*/.S(#IM & !%000%000#0 & 3%4"4%7!"#0 + 313 +dams 313 * .( * ),.V- R & 3%000%000#0 & 0#0 + 314 +dams r9e
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27 acta 27*'*+( R.S.+R & 4%3!!%!!6#0 & 2%734%000#0 276 acta 276**+( R.S.+R & 6%136%44!#0 & 2%343%4"!#0 304 ( 304*.S(,8I- +;+ & 1"%607%00#0 & 4%"47%26#0 30 acta 30**+(+ R.S.+R & 1%!1"%000#0 & 7%23!%3#0
& 4%061%!4#0 & 17%164%10!#0
' 1#61636364 ( 262*.()-R+I+*SH- & 41%000%000#0 & 34%6!7%072#0
' 26" ()S 26"*'*()S*.S*S+(IS & 31%!"7%2!6#0 & 13%4!%032#0
' 20" Starcom 20"*'*S(+R-M/IM & 10%00%000#0 & 2%200#0' 214 5aid 214*'*.V+,+I-) & 36%606%000#0 & 1!%127%31#0' 21 -R 21*'*-R/R,.+ 8. & 3%"71%2#0 & 4%227%613#0' 21" ( 21"*.(*(R+;I) & 10%000%000#0 & %1"3%14#0' 222 ()S 222*'*()S/S.,)8- & 10%6%!12#0 & 11%4!2%063#0
' 226 Microsoft 226*'*MIR-S-(/.V & 12%42%4#0 & 4%7"%2!3#0' 227 .M 227 * (R+;I) I)(. & 1%"23%000#0 & !%332%3!#0' 22" .M 22"* (R+;I) I)(.# & 13%174%300#0 & 6%"6%44#0' 22! Sanford 22!*'*S+)-R8 /. & 26%400%000#0 & 14%!23%""#0' 230 Sanford 230*'*S+)-R8 /8 & 21%200%000#0 & 14%267%76"#0' 231 ()S 231*'*()S*(.R.R & 1%41%!37#0 & 14%21%1"2#0' 233 S5ell 233*'*.V+,+I-) & "%002%"0#0 & 3%22!%7!3#0' 236 .M 236 * .(*+)8+ +) & 1%"4%000#0 & 10%122%266#0' 237 .M 237 * .(*+)8+ +) & 1%"4%000#0 & 7%600%30!#0' 23" ( 23"*/.(*(R+;I) & 10%000%000#0 & %1"%341#0' 241 ( 241*/.V+#8. M,.S(# & 3%00%000#0 & 1%7!2%400#0' 24 arma 24*'*R,- +RM+/ & 14%!00%000#0 & "%1!%!00#0
' 24" .M 24"*-S(.S( +)8+ & 14%000%000#0 & 6%6!%000#0' 22 ( 22*.(*(R+;I) 8 & 12%"0%000#0 & 6%23"%200#0' 2 .M 2*-S(.S(*)R & "%000%000#0 & 3%141%000#0' 27 .M 27*.V+#S.RV#S,. & 6%71"%000#0 & 3%241%200#0' 2" .M 2"*+)+ISIS 8RIV.R & !%033%000#0 & %14!%41#0' 2!#3 ( 2!**R,.+ 8. R- & 11%6!1%423#0 & "%3!%3"!#0' 0#4"1"1"2 ( 260*.V+#M.:-R+S & 6%!00%000#0 & 4%0!1%!0#0' 264 .M 264*R.(.S( -M- & 4!%000%000#0 & 21%"17%6"0#0' #0!0!0!0! Hector 26*'*H.(-R -. & !%000%000#0 & 6%7!6%300#0' 271 Sofasa 271*'*R.)+,(*I.) & 6%!3%"0#0 & 4%26%067#0' 272 ( 272 * (R+;I) IV M. & 12%"0%000#0 & %"04%!20#0' 273 -lim>ica 273*'*-IMI+*+S.# & 1%300%000#0 & %300#0
' 27" afam 27"*.+ +) I)(. & "%!20%000#0 & 2%!14%62!#0' 27! as )at9ral 27!*'*+S )+(,R+/ & "%400%000#0 & 4%24!%100#0' 2"4 anal ,)- 2"4*.),.S(+S .R & 24%2!3%34#0 & 13%!"2%!!#0' 2" anal ,)- 2"*.),.S(+ .S. & !%72%000#0 & 17%343#0' 2"6 ( 2"6*+nalisis lasma & 1%000%000#0 & 401%100#0' 2"! afam 2"!*Imagen A osiciona & 13%103%"0#0 & %303%6#0' 2!0 afam 2"!*Imagen A osiciona & 13%103%"0#0 & 4%""7%643#0' 2!1 analca 2!1 * +)++ * l9Co & %000%000#0 & 4%2!3%400#0' 2!2 Sanford 2!2 * S+)-R8 * r9e & 7%"!0%000#0 & 4%404%47#0' 2!4 ( 2!4 * ,( 4 ,ltratrim S & 14%100%000#0 & 10%63%6!2#4
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' 2! ( 2! * ,( 4 eE9eDin . & 14%100%000#0 & 10%63%6!2#4' 2!6 ( 2!6 *,( 4 H) & 14%100%000#0 & 7%342%0"1#2' 2!! +dams 2!!*'*.tnografia oma & 14%!00%000#0 & "%3!%610#0' 300 +dams 300*'*.( omas +d9l & 14%!00%000#0 & "%333%307#0' 301 +dams 301*.( -M+S )I?- & 14%!00%000#0 & !%42!%"00#0' 302 ( 302+)+IS 8RIV.R H & !00%000#0 & 700%000#0' 303 analca 303*'*+.R(- .))I & 11%00%000#0 & 6%631%"70#0
' 306 S5ell 306*.S(,8I- .V+#)- & 12%700%000#0 & !%220%!4"#0' 307 S5ell 307*8+ II +)+.S & 1"%312%000#0 & 6%!62%12#0' 310 S5ell 310*.( +(.#-RM,# & 14%000%000#0 & %033%17#0' 311 S5ell 311***.G-R+(-RI- & %!""%000#0 & 3%43%24#0' 31 anal ,)- .st9dio )9eva Imagen & 11%447%407#0 & !%601%70"#0
64%672%42#00 34%347%71#001%2"6%113%221#00 70%2!7%01#00
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#TILIDAD
R-+
& *603%764#0 1#31$ *0#0"$& %1%202#0 0#70$ 0#77$
& 3%000%000#0 2#72$ 4#"!$& 7%600%000#0 0#!$ 1#06$
& 47%11%43"#0 6!#3$ #33$ 6#64$0#00$ 0#00$0#00$ 0#00$
& 11%41"%671#0 1#"4$ 1#60$& 10%4""%"0#0 1#21$ 1#47$
& 3%41%1#0 0#30$ 0#4"$& 33%!31%"3!#0 3#!"$ 4#74$
& "%63!%100#0 0#7$ 1#21$& 3%0%371#0 0#36$ 0#0$& %633%204#0 0#7$ 0#7!$& %61!%000#0 0#7$ 0#7"$& 3%42"%160#0 0#7!$ 0#4"$& 6%!4%!70#0 0#66$ 0#!7$& %30%200#0 0#2$ 0#77$
& 1!%"7%!!2#0 2#2$ 2#74$& 12%22%013#0 1#21$ 1#71$
& 7%4!3%"30#0 0#"2$ 1#0$& %1!3%63!#0 0#4$ 0#73$
& 14%23%106#0 1#6$ 1#!!$
& "%761%"!7#0 0#76$ 1#22$& 7%"47%717#0 0#72$ 1#10$& 2%64%04!#0 0#36$ 0#37$& 4%410%32#0 0#"$ 0#62$& 3%243%046#0 0#4$ 0#4$& %62%77#0 0#6$ 0#7!$& 7%6"%12#0 0#77$ 1#07$& 7%!"%!!7#0 0#"3$ 1#11$
& 744%1"2#0 0#0!$ 0#10$& %76"%"42#0 0#!$ 0#"1$& "%776%644#0 0#"6$ 1#23$& !%"06%16#0 1#03$ 1#37$
& 12%7""%44#0 1#24$ 1#7!$& 24%036%1!6#0 2#7"$ 3#36$& 11%"0%73#0 1#10$ 1#62$& 3%!4!%"!2#0 0#3$ 0#$
& 1%442%2"7#0 1#4"$ 2#16$& "%77%077# 0#"0$ 1#20$& "%12%33# 0#"0$ 1#1!$& "%744%14#0 0#"3$ 1#22$
& 324%2"6%"0#0 71#4$ 3#2!$ 4#30$0#00$ 0#00$
M+R.)8.,(II8+8
+R(II+I-).) +S V.)(+S-R R-@.(-S
+R(II+I-).) +S,(II8+8.S-RR-@.(-S
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& 1%66%!!6#0 0#34$ 0#23$& 3%7!2%!60#0 0#4"$ 0#3$
& 13%760%23#0 1#4$ 1#!2$& "%67"%64#0 1#24$ 1#21$
& 27%"!7%"36#0 61#!1$ 3#0$ 3#!0$0#00$ 0#00$0#00$ 0#00$
0#00$ 0#00$& 6%302%!2"#0 1#37$ 3#1!$ 0#""$0#00$ 0#00$0#00$ 0#00$
& 1"%4!2%264#0 7#"1$ 2#4!$ 2#"$0#00$ 0#00$0#00$ 0#00$
& 10%4!7%"00#0 0#"2$ 1#47$& 17%47"%64!#0 2#"$ 2#44$
& *36%061#0 0#30$ *0#0$& 4%"16%"#0 0#7"$ 0#67$& *!26%11#0 0#"2$ *0#13$
& 7%"47%22#0 0#!7$ 1#10$& 6%4!0%60#0 1#23$ 0#!1$& 6%30"%"#0 1#02$ 0#""$
& 11%476%11#0 2#0$ 1#60$& 6%!32%232#0 1#6$ 0#!7$
& !30%7#0 1#20$ 0#13$& 4%773%012#0 0#62$ 0#67$& %722%734#0 1#23$ 0#"0$& "%244%6!1#0 1#23$ 1#1$& 4%"14%6!#0 0#7"$ 0#67$& 1%707%600#0 0#27$ 0#24$& 6%3"0%100#0 1#16$ 0#"!$
& 7%30%000#0 1#0!$ 1#02$& 6%611%"00#0 1#00$ 0#!2$& 4%"!%000#0 0#62$ 0#6"$& 3%476%"00#0 0#2$ 0#4!$& 3%""3%4!#0 0#70$ 0#4$& 3%2!6%034#0 0#!1$ 0#46$& 2%"0"%00#0 0#4$ 0#3!$
& 27%1"2%320#0 3#"1$ 3#"0$& 2%203%700#0 0#70$ 0#31$& 2%40!%7"3#0 0#4$ 0#34$& 7%04%0"0#0 1#00$ 0#!"$& 1%2!4%700#0 0#10$ 0#1"$
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& 3%464%307#6 1#10$ 0#4"$& 6%77%!1"#" 1#10$ 0#!4$& 6%360%3!0#0 1#16$ 0#"!$& 6%66%6!3#0 1#16$ 0#!2$& %470%200#0 1#16$ 0#76$
& 200%000#0 0#07$ 0#03$& 4%"6"%130#0 0#"!$ 0#6"$
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0#4
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