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Catchment Area Analysis

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SYNOPSIS OF CATCHMENT AREA STUDY TABLE OF  CONTENTS:  

 

1.0 Catchment Area PTA, STA, TTA………………………………………….…… 3

2.0 Bhandup & the vicinity…………………………………………………….…….6

2.1 Upcoming Residential Projects………………………………………….… 7

2.2 Commercial/Office/IT Projects…………………………………….…..….9

2.3 Retail Presence………………………………………………………...…..11

3.0 Property Demand………………………………………………………...….…13

4.0 Infrastructural Growth……………………………………………………..…..15

5.0 Summary of findings…………………………………………………………...17

6.0 Integrating the findings to strategize Magnet mall…………………………..….17

7.0 In a Nutshell.. …………………………………………………………....….....19

 

 

 

 

 

 

 

 

 

 

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Catchment Area:   

  

Primary Catchment Area: (Within 5 kms. radius) 

 

TR

RADE AR

REA ANALLYSIS:

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Primary Catchment The Primary Catchment is within 0-15 minutes drive to Magnet Mall. The areas are:

Bhandup Kanjurmarg Mulund Powai Vikhroli Ghatkopar

Therefore the primary catchment of Neptune Magnet Mall is strategically situated amidst the densely populated Mulund, Ghatkopar and Powai areas Secondary Catchment The Secondary Catchment is within 15-30 minutes drive. The areas are:

Thane Vidyavihar Kurla Chembur Intl. Airport

Therefore the secondary catchment of Neptune Magnet Mall is the densely populated Thane, Vidyavihar and Chembur areas besides being close to the International airport. Tertiary Catchment The Tertiary Catchment is within 30-45 minutes of drive time. The areas are:

Sion Santacruz Airport – Domestic Jogeshwari Goregaon

Therefore the tertiary catchment of Neptune Magnet Mall is the thickly populated Sion Santacruz, Jogeshwari and Goregaon areas, and within 45 minutes of the domestic airport.

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BHANDUP: Bhandup is one of the strategically- located eastern suburbs of Mumbai. Like most of the suburban areas, it is also divided by the railway line into East and West. Bhandup is connected by the entire stretch of eastern suburbs through Central railway line as well the LBS Marg. The entire Stretch of LBS Marg including West of Ghatkopar, Vikhroli, Kanjurmarg, Bhandup and Mulund had developed as an industrial belt. However, owing to the real estate boom the industrial units were gradually taken over by commercial and residential developments. Today the biggest names in the real estate business have formed a bee line to grab a chunk of this opportunity

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UPCOMING RESIDENTIAL PROJECTS: Neptune Magnet mall has an immediate catchment of 2000 families residing in the adjoining Neptune Living point residential towers. As seen below,

Magnet Mall 

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Listed below are upcoming residential projects by some of the most reputed builders in the city, comprising around 20,000 flats from among thousands of more residential properties coming up in the Primary catchment.

(All figures are approximate.)

Developer Project NameNo. of Flats

Developer Project NameNo. of flats

Developer Project No. ofFlats

Developer Project NameNo. of flats

Joy Creations Joy Homes 3000 Runwal Group The Orchard Residency1000 Shristi Group Synchronicity 1000 Nirmal Lifestyle City of Joy 1000Neptune Neptune Living point 2300 Wadhwa Group The Address 200 Raheja Corp Maple Leaf 550 Nirmal Lifestyle Nirmal Nagar 1000HDIL Dreamz residential 2300 Kalpataru Group Kalpataru Aura 200 Wadhwa Builders Solitaire 200 Nirmal Lifestyle Zircon Amethyst240Mantri Mantri Porperty 1000 Rajesh Raj Legacy 70 Rajesh Builders Raj grandeur 200 Nirmal Lifestyle Blue Diamond 240Mahindra LifespaceMahindra splendour 800 Rajesh Raj Legacy III 70 Nahar Group Jonquille & Jamaica 192 Neptune Group Colorscape 150RNA Builders Royal Park 630 K.N Pokar Const. Panchratna 74 Gundecha Builders Gundecha Hills 150 Neptune Group Harmony 120Shristi Group Shristi Heights 176 Mayfair Housing Ltd.Mayfair Sonata 70 Hiranandani BuildersTorinos 136 Nirmal Galaxy Polaris 84Lodha Group Lodha Imperia 168 Mayfair Housing Ltd.Mayfair Symphony 60 GHP Group Sun City Neptune 125 Marathon Group Marathon Onyx 40Kukreja Sai Ashish 140 K.N Pokar Const. Shiv Parvati 48 Hiranandani BuildersGlen Ridge 120 Gundecha Builders Zenith 300Rachana Group Rachana Towers 137 Dhanista Builders Sunshine Apartments 28 GHP Group Sun City Mars 120Sanghvi Builders Dev Darshan 120 Shristi Group Panch Shristi 120Shristi Group Keshav Sristi 100 GHP Group Woodland heights 112Akruti Group Matushri Chhaya 100 Hiranandani BuildersRichmond tower 100

Skyline Group Villa 88GHP Group Sun City Pluto 84GHP Group Shimmering Heights 80Hiranandani BuildersGlen Dale 60

TOTAL 10,971 1,820 3,437 3,174

Bhandup & Kanjurmarg Vikhroli & Ghatkopar Powai Mulund Prestegious & upcoming projects in Prestegious & upcoming projects in Prestegious & upcoming projects in Prestegious & upcoming projects in

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COMMERCIAL /OFFICE/IT PROJECTS:

Upcoming commercial projects in the vicinity…

Project Name Location

Mayuresh Shristi Park Bhandup

Shristi Square Bhandup

Joy Majestic Bhandup

Raj Embassy Bhandup

Powai Plaza Powai

Dheeraj Kawal Vikhroli

Raj Splendor Vikhroli

V Space Ghatkopar

Dipti Solitaire Ghatkopar

Sanghvi Square Ghatkopar

Nirmal galaxy - Avior Mulund

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Financial Institutions: There are about 39 banks & financial institutions within the Ghatkopar -Mulund belt including;

• SBI • Punjab & Maharashtra Co-op Bank • Canara Bank • ICICI Bank • Federal Bank • Indian Overseas Bank • Dena Bank • HDFC Bank • HSBC Bank • IDBI Bank • New India Co-operative Bank • Axis Bank • Oriental Bank of Commerce • Kotak Mahindra

Hospitals:

• LH Hiranandani Hospital • Wockhardt Hospital • Apollo Hospital • Godrej Memorial Hospital

Educational Institutions: The Primary catchment area comprises of over 55 educational institutions including the following;

• Indian Institute of Technology Bombay (IIT) • K.J Somaiya College of Arts & Commerce. • Hiranandani Foundation School (ICSE) • Ramniranjan Jhunjhunwala college of Arts, Science & Commerce. • S.K Somaiya college of Science & Commerce • Vaze Kelkar College, Mulund

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RETAIL PRESENCE:

…and hundreds more. Restaurants/ Lounges/Banquets/Pubs etc.

• Barbeque Nation • Rajdhani • Fusion Dhaba • Urban Tadka • Thai Chi • Marrakesh • Mahesh Lunch Home • Pop Tate’s • Bond – The fun bar. • Mantra • The Bowl House

• Oriental Spice • Fine Dining • Bistro Grill • Sheesha • Spaghetti Kitchen • Mainland China • The Yellow Chilli • Rude Lounge • Saffron Spice • Clove Bar

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Multiplex & Cinemas: The region is surrounded by a number of standalone single screen cinemas along with the following notable multiplexes.

• Big Cinemas • PVR Multiplex • Cinemax • Fame cinemas • Movie Time (Coming soon to Magnet Mall)

Self sustaining townships that boast the availability of necessary amenities like hospitals, banks & financial institutions, educational institutions along with the ever increasing presence of corporate parks, IT parks, commercial projects and a plethora of malls, multiplexes, standalone retail megastores and shopping arcades are all signs of a robust and healthy destination.

 

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METRO RAIL ROUTE:

Opportunity in the near future Located right in the path of the Magnet Mall, the Metro Rail project will not only work as a crowd-puller for the mall but will also create a surge in the residential demand within the Primary catchment area, further increasing the mall’s commercial prospects!

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NEPTUNE MAGNET MALL: SUMMARY OF FINDINGS

On the basis of our study, its analysis and our in-house expertise, there is clearly a compelling need for entertainment, amusement and food & Retail options to cater to the needs of this fast and steadily growing catchment. Since Bhandup lacks organized retail activity the retail development on the subject site would act as a magnet, attracting people not only from Bhandup but also from the surrounding suburbs (Mulund, Kanjurmarg, Vikhroli, Powai & Ghatkopar) The ‘MAGNET’ mall is positioned with a catchment which will house over 20, 000 new and prestigious homes within the PTA is slated to be a destination for shopper-tainers from the suburbs. Being a unique, well planned & researched proposition, it is set to change the Mumbaikar’s perception of a mall experience.

Integrating the findings to strategize Magnet mall. Strategically located within a 10-15 minutes driving distance from Mulund, Ghatkopar & Powai, ‘Magnet’ is slated to be the ultimate destination to shop, meet, eat, greet & entertain!. At 10,00,000 sq.ft, it will be among the largest malls in the city that caters to every need & expectation of the middle and upper middle class segments.

USP’s: • Biggest food offering at 70,000 sq.ft. • India’s first multi Anchor Mall • 45,000 sq.ft Food & Entertainment centre. • Highest number of corner stores. • Wide retail-friendly frontages. • Integrated FC & FEC • With 4 grand atriums, majority of the shops are atrium facing. • 1000 ft. Mammoth frontage. • Massive floor plate 2,35,000ft. • Scientifically zoned mall. • Customer-oriented circulation and layout.

 

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IN A NUTSHELL:

Bhandup is poised to be the next residential and commercial hub after Thane & Mulund, mainly due to its “central “location and excellent infrastructure.

• Strategically located amidst excellent catchment of Ghatkopar to Mulund and Powai (10

mins), not to forget a few minutes’ drive from Bhandup, Kanjur Marg and Vikhroli. • Primary catchment population is in the region of 34 lacs and the income profile is mainly a

SEC A & B combine estimated at 38 % as per secondary data. • The Target catchment has a good combination of businessmen and professionals with a high

blend of nuclear families and youth. • Steadily growing demand for residential spaces. • Proximity to IT parks, Corporate and Commercial hubs like HCC 24x7, Akruti Corporate

Park, Rajesh Commercial etc thereby changing the location dynamics. • Near to Residential projects like HDIL , Great Eastern Gardens , Marathon, Neptune,

Mayuresh, Kukreja, Sai Radha, Nirmal Lifestyle , Lodha, Vikas Paradise, Ekta , Hiranandani Gardens, Raheja Vihar, Nahar Amrit Shakti etc.

• Immense future potential due to proposed further conversion of Industrial parcels to Residential and commercial hubs.

• Huge concentration of youth due to presence of 55 educational institutions in vicinity. • Expected boost in connectivity to the western suburbs on account of the upcoming metro

rail project. • Prolific growth of concrete spaces and high rises, sturdy complexes with all amenities and

self sustaining townships.

CREDITS, SOURCE & REFERENCES: • Knight Frank - India Retail Market Review 2009 • ICICI Property report 2010. • Newspaper Articles – Times Property, Expressindia, DNA. • CB Richard Ellis – Market View India Retail • Mumbaiproperties.com • Google Maps • Jones Lang LaSalle Megraj Report - March 2009 for Neptune Group • Knight Frank Report Real Estate Report 2009 • Interface by Beyond Squarefeet™ Advisory Pvt. Ltd. • India Retail Report 2009

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Report Compiled by: Beyond Squarefeet™ Advisory Pvt. Ltd.

Neptune house, 3rd floor, Karma Stambh, L.B.S. Marg, Vikhroli (W), Mumbai - 400 083, INDIA

T: 91.22.4215.5315 F: 91. 22.4215.5314

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