cema eng.doc
TRANSCRIPT
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PRESENTATION
SC CEMA SA
1. COMPANY PRESENTATION
1.1. Company Historic
SC CEMA is matriculated at Office Commerce Register under
no. J32/101/1991, CF 2454739. The society has its origins in IPC RECORD Sibiu-
state society; the registered capital was increased to 17.5 mld lei, with 706000 shares.
The company address is 127, Podului street, where it activates today, too.The activity object of the company had suffered some changes in time, due to
the market changes from studies of market and sampling, management consultation
activity, activities of financial mediating at the beginning, to activities of market
prospecting in order of selling company products: ceramic blocks and bricks, ceramic
roof tiles and ceramic terracotta tiles since July, 1999. In 1999 SC GRUP
CONSULT srl bought the package of shares 60.5% of registered capital of company
SC CEMA SA, thus being realized the integral privatisation of SC CEMA SA.
1.2. Company Structure
The company is represented by Mr. Adrian Crisan Managing Director; the
company has a number of 473 employees.
1.3. Products/Market
Activity is product and selling of ceramic products: roof tiles, terracotta tiles,
ceramic blocks and bricks ;
In future, the company will execute works of building roofs, as well as works
of repairing in constructions.
Products describing:
a. Terracotta tiles are used in building terracotta stoves or fireplaces; this are
obtained by mechanichal or manual means from clay, kaolin, and quartz sands;
terracotta tiles are covered with white or colored glaze. This product is realized
according to STAS 1798/79 (romanian standards) and is well knowed on nationalmarket for 20 years, because of the superior quality and the low price.
b. Ceramic blocks and bricks are realized in a large range of types and sizes,
and are used for building different kinds of walls for buildings:
- ceramic blocks with vertical holes - 290x240x188 mm, equivalence 7.53
ceramic blocks with vertical holes 290x240x138 mm, equivalence 5.52
ceramic blocks with vertical holes 365x180x138 mm, equivalence 5.21
ceramic bricks 240x115x138 mm, equivalence 2.19
full bricks 240x115x63 mm, equivalence 1
This product is realized according to STAS 5185/86 and they have mark 50,
75 or 100.
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c. Ceramic roof tiles and roof ridges are used for covering traditional
houses, as well as modern buildings with cultural destination, hotels, churches; the
dimensions are: roof tile 350x170x11 mm and roof ridge 320x84x36 mm. This
product is obtained by a latest hour technology from CERIC FRANCE and
possessed Technical Agreement no. 006-01/059-1999, from IMCON Bucharest;
according to this, the roof tiles are guarantee for 30 years.d. Ceramic ornamental vazes are manufactured in a new department
Special Products; here are realized many kinds of ornamental objects from
ceramic accessories for desk, to ceramic flowerpots or ornamental vazes of big sizes,
in a large range of colors. This products are obtained by pressing or by potters wheel.
1.4. Production Capacities. Technological Process
a. Terracotta Tiles
The raw materials used are: clay from companys own quarry, special clay
from Medgidia and Suncuius, and quartz sand from Cluj-Napoca.
Clay materials are measured, washed, filtered, and than blended in kneaders,
thus resulting a pasta; this pasta is than shaped in hydraulik presses or manual presses(for more elaborated artistic effects); the resulting products are dried in two steps, at
different humidity, in drying devices. Finally, the products are glazed, dryed again
and burned.
b. Ceramic Blocks and Bricks
The raw materials clay and sand are provided by the companys own
quarry; they are transported towards two lines, where they are prepared and blended;
the resulting pasta is stocked in metalic silos and than is transported by conveyor belts
to the two presses that realize the shaping.
In the next step is realized the drying process in drying rooms and than the
bricks are burned in large tunnel furnace, than packed and stocked.
c. Roof Tiles
The raw materials clay and sand provided by our quarry are stocked in
two feeders, than carried to the line where they are prepared and blended; the
resulting pasta is stocked in metalic silos and than is transported by conveyor belts to
the two presses that realize the shaping. The tiles are then dried in drying rooms and
than the roof tiles are burned in large tunnel furnace, than they are sorted, packed and
stocked.
2. THE MARKET
2.1. Market segmentationCEMA products are distributed to:
commercial companies wich sale building materials;
population, wich build own houses ;
building companies .
Ceramic blocks and bricks are saled especially in the following counties:
SIBIU, VALCEA, ARGES, PRAHOVA, DAMBOVITA, GORJ; terracotta tiles are
distributed mainly in southern areas and roof tiles all over the country, but
especially in zones with traditional buildins like Sibiu, Brasov, Covasna, and
Harghita.
The most important customer are:UNIVERSAL IMPEX, MALEXIM,
TEMELIA, DUMARIS, LUCY-MAR, ZIMBRUL, AXA COMEXIM, REYAND,MARNA, BADUC aso.
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3. THE COMPETITION
a. TERRACOTTA TILES
The main Romanian producing companies of terracotta tiles for stoves are:
ROMANCERAM ROMAN, TERAPLAST BISTRITA, MACON DEVA,
EXTRACERAM TIMISOARA.
CEMA products are saled at lower prices, they are of more superior quality,
and CEMAs production capacity is larger.
In conclusion, CEMA company has the strongest position on the national
market.
b.CERAMIC BLOCKS AND BRICKS
The main Romanian producers of ceramic bricks are: SICERAM SIGHISOARA, MURESENI TG. MURES, CERAMICA IASI, SOCERAM
SATUC BUZAU, ARIESUL CAMPIA TURZII, CEMACON ZALAU,
MACOFIL TG. JIU, EXTRACERAM TIMISOARA.
At this product, CEMA company has a medium position on the Romanian
market, its important advantage consisting in a coud geographical position and in a
large production capacity, but having, as well as, the disadvantage of a bigger price
than others its competitors.
c. ROOF TILES
At this product, the competition consists of both ceramic roof tiles and
concrete roof tiles.
The most important competitors regarding ceramic roof tiles are: SICERAM
SIGHISOARA, CARS TARNAVENI and in the field of concrete roof tiles:
MACON DEVA, ELPRECO CRAIOVA, MACOFIL TG. JIU, IMCOP
TEIUS.
Roof tiles from CEMA are quality superior, and quality-price ratio is better
than the that of the others producers.
4. DELIVERY CONDITIONS. ADVERTISING
CEMA products are delivered immediately or in max. 30 days from the date of
the order, dependindg on the available stock, the kind and the size of the order.
Delivery conditions are ex-works, and the products prices included packing costs,
storage and loading costs.
Products advertising comes directly from the sales politic of the company. The
advertising means consists of products exposing, catalogues, folders, as well as
advertising announcements in mass media and special magazines.