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    PROJECT REPORT

    ON

    GREEN DIRECTORY OF CERE

    (CENTRE FOR ENVIRONMENTAL RESEARCH & EDUCATION)

    PRODUCT : BATH AND BEAUTY PRODUCTS

    PROJECT REPORT SUBMITTED BY:

    PRITESH JAIN PG-11-016

    RAVI PARMAR PG-11-038

    SALENCE SHARMA PG-11-052

    DARSHAN VEDANT PG-11-059

    PRATIK VORA PG-11-060

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    ACKNOWLEDGEMENT

    This project is not an individuals effort, there are many people who helped and

    supported us to complete this project.

    We take this opportunity to convey our sincere thanks to Mrs. Beena Tripathi, IES

    MCRC and Ms. Edel Monteiro, CERE for giving us opportunity to study about various

    green products in BATH AND BEAUTY PRODUCTS sector and make us realize the

    importance of these products in todays world as it suffers from global warming.

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    INDEX

    INTRODUCTION ............................................................................................................................................................ 4

    OBJECTIVE ..................................................................................................................................................................... 5

    CERE (THE CENTRE FOR ENVIRONMENTAL RESEARCH AND EDUCATION) ................................................ 8

    CSR PROJECT IN COLLOBRATION WITH CERE ................................................................................................... 12

    GREEN PAGE WEBSITE PROJECT............................................................................................................................ 13

    COMPANIES AND THE PRODUCTS AND SERVICES THAT WE TARGETED ................................................... 14

    METHOD OF DATA COLLECTION ................................................................................................................... 15

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    INTRODUCTION

    The rising demand in bath and beauty products across the country and the growing

    urbanization has resulted in growth of industry. Whereas the demand for luxury beauty

    products has kept on increasing, the demand for bathing soaps has increased. This gave hope

    to soap manufacturers to develop wide range of product across the country. Not only that,

    people also resorted to green beauty products.

    All these opportunities gave rise to companies doing R&D on developing green

    products that are skin friendly and chemical free.

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    OBJECTIVE

    As the students of IES, MCRC our objective is to conduct a survey on different

    Eco-FriendlyBATH AND BEAUTY Products provided in India, collect related

    information on such product and companies which can be showcased in the Green Page

    Website.

    No. of Team Members: 5

    No. of Companies need to survey: 25

    Mode of Survey: Phone call, Visit, Email, Web site.

    Duration: Four Months.

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    ELECTRONIC INDUSTRY IN INDIA

    The government has identified electronics and IT hardware manufacturing as one of the thrust areas for

    development. The industry constitutes less than 1% of the global market. However, demand for these

    products is growing rapidly and investments are flowing in to augment manufacturing capacity.

    India remains a major importer of electronic materials, components and finished equipment amounting to

    around $20 billion (Rs 84,000 crore now) in 2007. The country imports electronic goods mainly from China

    In the last four years, production of computers has grown at a compounded annual growth rate (CAGR) of

    31%, the highest among the various electronic products in India. This has been followed by communication

    and broadcast equipment (25%), strategic electronics (20%) and industrial electronics (17%).

    The consumer electronics segment, which has grown at a CAGR of 10% in the last five years, includes a

    wide range of products such as DVD, VCD/MP3 players, television sets and microwave ovens.

    The growth in demand for telecom products has been high, with India adding two million mobile phone

    users every month, which is one of the main reasons for the growth in production of electronic goods. This

    growth is expected to continue over the next decade, too.

    The government has identified electronics and IT hardware manufacturing as one of the thrust areas for

    development. A special incentive package scheme (SIPS) was announced in March 2007 to attract

    investments for semiconductor fabrication and other micro and nanotechnology manufacturing industries in

    India.

    In the case of exports, the largest share was taken by electronic components, with 47% of total electronic

    exports. Exports of electronic components have grown at a CAGR of 25% in the last five years.

    Indias main destination for electronic goods is the US.

    However with the rise in global warming across the globe, more and more companies have started to come

    up with eco-friendly electronic products, which has some of these features

    1) Low electricity consumption

    2) Long life

    3) Reduction in heat dissipated when the device is on

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    4) Reduction in CO2 emissions and

    5) No use of harmful metals in the manufacturing process of these products to name a few

    Even India is taking steps for this specific purpose and is trying to make the people aware of the eco-friendly

    electronic products and make it available to almost every nook and corner of the country.

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    CERE (THE CENTRE FOR ENVIRONMENTAL RESEARCH AND EDUCATION)

    The Centre for Environmental Research and Education (CERE) is a Mumbai-based not-for-profit

    organization that works to promote environmental sustainability through action-oriented education,

    awareness and advocacy. CERE was established in 2002 by Dr. (Ms.) Rashneh N. Pardiwala, an ecologist

    from the University of Edinburgh and Mrs. Kitayun Rustom, an environmental educationist. CERE has

    successfully completed projects in both urban and rural India having worked closely with different

    government departments, educational institutions, multinational companies and civil society organizations.

    CERE is also a pioneer in the field of corporate sustainability and carbon management systems where they

    help organisations map their carbon footprint, meet international reporting standards, implement low cost

    carbon reductions strategies which ensure considerable financial savings and engage in staff awareness

    activities.

    CERE has been commissioned for projects by IndusInd Bank, Tata Capital Ltd, Hindustan Unilever

    Ltd, Tata Consultancy Services, Rabo Bank, Tata Power and others. In 2005, both Dr. Pardiwala and Mrs.

    Rustom were recognized as Social Entrepreneur for Change and awarded the international Ashoka

    Fellowship. In 2009, Dr. Pardiwala was selected as one of Asias 21 Young Leaders and conferred the Asia

    Society Fellowship in Japan.

    FIELDS OF EXPERTISE

    Carbon Footprint Mapping & Capping for companies Developing Educational Aides such as books, short films, presentations Undertaking Environmental Awareness Lectures & Seminars Conducting In-house Teacher Training Workshops on Environmental Education Consulting on Green Procurement & Supply Chains Developing E-Policy & Sustainability Reports

    CARBON MAP & CAP INITIATIVE:

    The Carbon Map & Cap Initiative has been designed by CERE keeping in mind that the project

    must be initially piloted in one branch of a company and then be easily replicated by all branches across

    India. The project is an independent, stand-alone model with inherent qualities to ensure flexibility so that itcan be adapted to site-specific situations and scaled up.

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    CERE will also help the company set-up an internal monitoring systems to ensure that every branch

    and office is a part of the project and all the carbon data can be captured pan-India to determine the carbon

    footprint of the entire organisation in the coming years.

    CERE has been commissioned by companies such as IndusInd Bank and Tata Capital Ltd. to map

    their carbon footprint and help cap their carbon emissions.

    CERE's work with corporations in greening their business practices, process and supply chains and

    the tangible results in terms of cost savings and carbon emission reductions is what led to the organisation of

    the Carbon Map & Cap Conference on green and sustainable business practices within the atmosphere of

    climate change mitigation.

    TEACHER TRAINING WORKSHOP

    CERE conducts Teacher Training Workshops on the following topics:

    Environmental Education in ActionThis would cover the Why (Purpose), What (Content) and How (Method) of Environmental Education

    Green Sustainable SchoolsThis workshop would be essentially similar to the one given above but additionally would focus on how a

    school can become sustainable in all aspects of its working.

    Climate Change EducationThis would explain the topic of Climate Change together with the mitigation strategies and how these could

    be implemented in schools.

    Art and Craft with WasteAn excellent program that would lead schools to working at resource conservation and help schools use

    waste for all their art and craft work and for projects and for bulletin board displays.

    CONTENT DEVELOPMENT

    CERE team members having worked in the field of education for many years are highly experienced

    and skilled in developing creative, informative and topical content on a range of subjects for a varied

    audience be it governmental, corporate or educational organisations. The learning material is meticulously

    researched, creatively designed, visualized and rendered to ensure maximum impact. CERE can design

    content for a range of applications and media ranging from publications, websites, educational aides, film

    scripts, e-learning modules, posters and pamphlets. All our publications and films to-date have been

    visualized, designed and developed in-house. CERE was commissioned to research and script a film on

    Climate Change by the Ministry of Science & Technology (MoST) in collaboration with National

    Geographic Society entitled Cutting Carbon.

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    CERE has also researched, collated and compiled all the past work documents to fully develop the

    content for the first official website of Maharashtra Water Resources Regulatory Authority (MWRRA).

    LECTURES, WORKSHOP & SEMINARS:

    CERE conducts awareness lectures and seminars for companies, educational institutes, housingsocieties, service clubs, other NGO's etc. Topics could include Climate Change & its impact on human

    society, Waste Management, Water Conservation, Climate Change & Food, Rain Water Harvesting,

    Sustainability - Best Practices, Carbon Mapping & Capping, Energy & the Environment etc. CERE has

    conducted lectures, workshops for the many reputed organisations including Accenture, Aga Khan

    Educational Society, American Centre, Bombay International School, British Council, Concern India, Indian

    Business School, InspirEd, J B Petit High School for Girls, JSW Foundation, Oberoi Hotel, Rotary Clubs,

    St. Xavier's College, Symbiosis Footprints

    ART & CRAFT FROM WASTE:

    The Art & Craft from Waste project gets school children in Mumbai to explore and use a range of

    waste materials within their art-n-craft classes, by developing new and easy-to-adopt ideas and techniques.

    This will make children aware of the environmental problems caused by garbage and how they can be a part

    of the solution, by looking at waste as a cheap resource to be used meaningfully. After the project finishes, a

    Handbook on Art-n-Craft from Waste will be published, to ensure that the work carried out in this project

    can reach a wider audience of teachers and students throughout Mumbai and India .The Art & Craft from

    Waste project gets school children in Mumbai to explore and use a range of waste materials within their art-

    n-craft classes, by developing new and easy-to-adopt ideas and techniques. This will make children aware of

    the environmental problems caused by garbage and how they can be a part of the solution, by looking at

    waste as a cheap resource to be used meaningfully. After the project finishes, a Handbook on Art-n-Craft

    from Waste will be published, to ensure that the work carried out in this project can reach a wider audience

    of teachers and students throughout Mumbai and India.

    ENVIRONMENTAL CONSULTANCY:

    CERE undertakes a wide and comprehensive range of consultancy that will help organizations attain

    its sustainability goals and has a enormous of experience for undertaking consultancies for governmental

    sector, corporate sector, institutions, NGOs and even for individuals. The following are some of the

    consultancies that CERE has previously undertaken:

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    Carbon Footprint Measuring Carbon Reduction Strategies (to help companies become Carbon

    Neutral and Carbon Positive) Formulating Environment Policies Undertaking Sustainability Reporting ISO

    Certification 14064 Ideation and Implementation of specific sustainability projects like solar ATM project

    for banks, solar tree, greening supply chains etc. Designing and implementing CSR for sustainability

    Facilitation of sustainability through partnerships and technological interventions for eg. Green IT solutions,

    E-waste and recyclers, biogas, rainwater harvesting etc. Employee & Management Training on

    Sustainability Developing learning materials for training Designing and implementing Environmental

    campaigns for outreach and educational purposes Organising Events.

    GREEN DIRECTORY:

    Green directory is one of the major project going on at CERE. Green directory is intended to be a

    single source information booklet having complete green products available in India. This directory will

    contain various information regarding various products and how efficient that product is compared to the

    traditional old products. The directory will include all the green products ranging from electronics, solar

    panel, green cars, green textiles, green chemicals, green buildings etc.

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    CSR PROJECT IN COLLOBRATION WITH CERE

    CERE approached the students of IES MCRC to help them form the Green directory which the latest

    project going on at CERE. The aim of CERE was to form many group of 5 people each and assign a product

    to each group and the groups are suppose to find various information related to various green products

    available in that category.

    The directory database includes various details like

    Name of the company. Product/service type Product/service detail. Why the product is labeled green? How is it different from the other product in market. Short comings of the product. Any validation/certification Whether the manufacturing process is green or not? The clients of that product? Place of availability? Comparative cost? Return on investment Whether the company is interested in featuring in the Green Directory? Contact person in the company Phone no. Of the company. Postal address of the company. Email Address. Website of the company.

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    GREEN PAGE WEBSITE PROJECT

    Green Page Website project initiated by CERE will contain online database of environment friendly

    products and services which will be following functions:

    - It will help clients easily locate the Green suppliers both in terms of products and services whichis a major stumbling block for greening offices or homes in India.

    - It will help suppliers of green products to increase their business.- The Green Pages website will act as a cohesive force for Green Businesses to lobby with the

    government for policy changes and for tax benefits.

    - The informative website will act as a one stop shop for the Green Businesses to learn about newinnovations in their product line and to know what their counterparts are doing in India and in

    other parts of the world.

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    COMPANIES AND THE PRODUCTS AND SERVICES THAT WE TARGETED

    COMPANY NAME PRODUCT NAME

    1) Philips Sainsburys Freezers

    2) Whirlpool Chrome vs Air Conditioners3) Philips Green Led

    4) Videocon VLS35 Air Conditioners

    5) Philips Decobattens TMS

    6) Samsung Air Conditioners

    7) Philips TL-5 lamps

    8) Panasonic Air Conditioner

    9) Blue Star Air Conditioner10) Onida Air Conditioner

    11) Tata Air Conditioner

    12) AMKA green solution pvt ltd LED lighting

    13) Vortex Engg Low power ATMs

    14) Fusion power systems Led Lighting

    15) Servomax India ktd Power saver

    16) Mitsubishi Diesel power generators17) Bestar power electronics SMPS, LED displays, LED drivers

    18) Wipro Greenware desktop Personal Computers

    19) Chirag Desktop/Laptop

    20) Canon Fax machines

    21) Sony Ericson Mobile model ELM n HAZEL

    22) Samsung Reclaim mobile

    23) Asus VW247HHF Monitor24) Asus UL30 notebook

    25) Green Cloud Printer Software

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    METHOD OF DATA COLLECTION

    Data was collected by Primary and secondary sources.

    Initially secondary data was collected using internet as medium by visiting the companys

    website and getting complete details like contact number, website address, email ids, green product,

    its properties etc.After collection of the secondary data primary data like whether the products manufacturing

    process is green or not, its life, its comparative advantage, whether the company was interested in

    being placed in the green directory or not, etc was collected by calling the company head office or

    manufacturing facilities.