certified software product manager (ispma) -...

Software Product Management: Certified Software Product Manager Product Success with Professional Product Management Excellent product management is key to a successful market entry and the basis for sustainable success of products. This is particularly true for software and internet offerings where product managers enjoy a unique degree of flexibility – from the definition of the product itself to the choice of distribution and payment models. The International Software Product Management Asso- ciation (ISPMA), has established an internationally recognized training curriculum and certification. This training teaches state-of-the art practices for planning and executing product management activities. Novices receive a comprehensive introduction to software product management. Experienced product managers get the opportunity to reflect their current practices, and to optimize the balance between short- term and long-term product management activities. Participants will be prepared for the ISPMA certification exam Certified Software Product Manager, Foundation Level. Content Introduction and Foundation Software product managed as business, ISPMA framework for software product management Product Strategy Product definition, positioning, delivery model, price structure, ecosystem management, protection of IP rights Product Planning Product life-cycle, requirements engineering for products, release planning, roadmapping Strategic Management Product planning embedded in company strategy and portfolio management, market and product analysis Collaboration with other Functions Roles and responsibilities, collaboration with development, marketing, sales, service, and support Certified Software Product Manager (ISPMA) - Foundation Level TRAINING Target Audience Persons who substantially contribute to product definition and product design In particular product managers, product owners, IT application owners The Training 3 days, 2 trainers, max. 12 participants Training language: German Course materials and certification: English Barbara Hoisl draws on more than 20 years of direct, first-hand experience in the global software industry, including 14 years with HP Software. She holds a master degree in Computer Science and is a fellow of the ISPMA. Full CV at barbarahoisl.com/profile Gerald Heller helps clients to improve their software business. With more than two decades experience in global software development Gerald now focuses on the various aspects of software product management. Gerald is founding member of the ISPMA and currently a member of the board. Date April 19-21, 2016, Karlsruhe, Germany Contact and Registration Registration: swpm.de/cspm-fl Contact: Gerald Heller +49 7032 7999666, [email protected] Price Regular Price 2.600 € Early Bird Price 2.300 € Reduced Price 2.300 € Optional Certification Exam 300 € All prices excluding VAT

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Page 1: Certified Software Product Manager (ISPMA) - …wp04.swpm.de/wp-content/uploads/2015/11/spm_Flyer_CSPM...products, release planning, roadmapping Strategic Management Product planning

SoftwareProductManagement:CertifiedSoftwareProductManager

ProductSuccesswithProfessionalProductManagementExcellent product management is key to a successfulmarket entry and the basis for sustainable success ofproducts.

This is particularly true for software and internetofferingswhereproductmanagersenjoyauniquedegreeofflexibility–fromthedefinitionoftheproduct itselftothechoiceofdistributionandpaymentmodels.

The InternationalSoftwareProductManagementAsso-ciation (ISPMA), has established an internationallyrecognizedtrainingcurriculumandcertification.

This training teaches state-of-the art practices forplanning and executing product management activities.Novices receive a comprehensive introduction tosoftware product management. Experienced productmanagers get the opportunity to reflect their currentpractices, and to optimize the balance between short-termandlong-termproductmanagementactivities.

Participantswill beprepared for the ISPMA certificationexam Certified Software Product Manager, FoundationLevel.

Content

IntroductionandFoundationSoftwareproductmanagedasbusiness,ISPMAframeworkforsoftwareproductmanagement

ProductStrategyProductdefinition,positioning,deliverymodel,pricestructure,ecosystemmanagement,protectionofIPrights

ProductPlanningProductlife-cycle,requirementsengineeringforproducts,releaseplanning,roadmapping

StrategicManagementProductplanningembeddedincompanystrategyandportfoliomanagement,marketandproductanalysis

CollaborationwithotherFunctionsRolesandresponsibilities,collaborationwithdevelopment,marketing,sales,service,andsupport

CertifiedSoftwareProductManager(ISPMA)-FoundationLevelTR

AINING

TargetAudiencePersonswhosubstantiallycontributetoproductdefinitionandproductdesign

Inparticularproductmanagers,productowners,ITapplicationowners

TheTraining3days,2trainers,max.12participantsTraininglanguage:GermanCoursematerialsandcertification:English

Barbara Hoisl draws on more than 20yearsofdirect,first-handexperienceinthe global software industry, including14yearswithHPSoftware.

SheholdsamasterdegreeinComputerScienceandisafellowoftheISPMA.

FullCVatbarbarahoisl.com/profile

GeraldHellerhelpsclientstoimprovetheir software business. With morethan two decades experience inglobal software development Geraldnowfocusesonthevariousaspectsofsoftwareproductmanagement.Gerald is founding member of theISPMAandcurrentlyamemberoftheboard.

DateApril19-21,2016,Karlsruhe,Germany

ContactandRegistrationRegistration:swpm.de/cspm-fl

Contact:GeraldHeller+4970327999666,[email protected]

Price

RegularPrice 2.600€EarlyBirdPrice 2.300€

ReducedPrice 2.300€OptionalCertificationExam 300€

AllpricesexcludingVAT

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