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2. (S) (W) (O) (T) SWOT 3. ternal Environment) (Opportunity) 4. ternal Environment) (Strength) 5. (Macro environment 6. (Macro environmen t) 7. (Micro environmen t) 8. 9. 10. 11. 12. Alliance 13. emographic Environment) 14. 15. 16. 25-40 17. 18. 3. (Ethnic Markets) 19. 20. 21. 22. 23. 24. 25. 26. conomic Environment) 1. 27. 28. 29. 4 Natural Environment) 30. 2. 31. 3. 4. 32. Technological Environment) 33. 34. 35. tical - Legal Environment) 36. () 37. (Social - Cultural Environment) 38. 1. 2. 3. 39. 4. 5. 40. 1. 41. 2. 3. 42. 43. (Microenvironment) (Com pany) (Marketin g Intermedi aries) (Customer) (Comp etitors ) (Supplier) 44. . . . 45. (Supplier) (Marketing Intermedia (Customer) (Market) 1. (Task Environment) 46. 1. (Supplier) / 2. (Marketing Intermediaries) 47. (1) (Merchant middleman) (Reseller) (2) (Agent middleman) . (Middleman) 48. . (Market logistics firm) 49. . (Market service agencies) 50. 3. (Customer) (Market) (Target Market) 51. 2. (Competitive Environment) . . . . . 52. 53. - - - 54. 1. 2. 3. 4. Michael E. Porter Porters 5 Forces Model 55. 1. 2. 4 56. 3. 4. 57. 3. (Publics Environment) (Publics) 58. 1. 2. 3. 4. 5. 59. 1. McKinseys 7 S Model 2. Value Chain 3. (Marketing Function) 60. Syste ms Sty le Strat egy Sk ill Staf Sha red Val ues Struct ure 61. 1. McKinseys 7 S Model 1. Strategy 2. Structure 62. 4. Style 5. Staff 6. Skill 63. 2. Value ChainMichael E. Porter (Primary Activities) (Support Activities) 64. (Firm infrastructure) (Human resource management) (Technology development) (Procurement) (Inbound logistics) (Operation) (Outbound logistics) (Services) (M argin ) (M argin ) (Support Activities) 65. 3. (Marketing Function) ( 66. 4. (Resource based View) 1. 2. 67. 4. 5.