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  • Chapter 3Data MiningBusiness Intelligence ITE390

  • Topic Data Mining Data Mining Data Mining Data Mining Data Mining2

  • Data Mining 3Data Mining (Process)

  • 4 Data Mining Knowledge Discovery in Databases : KDD Data Mining KDDData Mining ()

  • Data Mining5

  • Data Mining 6 Relational databases

  • Data Mining ()7 Data Warehouses : http://www.persysinc.com/persys_database_datawarehouse.aspx

  • Data Mining ()8 Transactional databases

  • Data Mining ()9 Advanced database Object oriented Text file Web Site

  • Data Mining10 Association rule Discovery Classification & Prediction Database Clustering Or Segmentation Deviation Detection Link Analysis

  • 111. Association rule Discovery Data Mining () Market Basket Analysis

  • 122. Classification & Prediction Data Mining ()

  • 133. Database Clustering Or Segmentation Data Mining () 3 1. (> 80,000) 2. (25,000 - 80,000) 3. (< 25,000)

  • 144. Deviation Detection Data Mining () (Visualization)

  • 155. Link Analysis Data Mining () Link Analysis Link associations Recode Record Link Analysis 3 - associations discovery- sequential pattern discovery ()- similar time sequence discovery ( )

  • 15 Data Mining ()Associations discovery ( Association Rule ) AmazonAmazon buys ( x , database) -> buys ( x , data mining ) [ 80% , 60% ] database data mining 60%databasedata mining 80%

  • 15 Data Mining ()Sequential pattern discovery ()TVVDO

  • 15 Data Mining ()Similar time sequence discovery ( ) 2Stock

  • 16 E-Commerce Data Mining

  • : Visualization 3

  • (Data Mining) : Client/Server Spreadsheet

  • (Data Mining) :

  • (Data Mining) : (1/4)?

  • (Data Mining) : (2/4)

  • (Data Mining) : (3/4)

  • (Data Mining) : (4/4) Disk Drive

  • (1/2)

    1 (: )35%26%22%17%

    Chart1

    0.35

    0.26

    0.22

    0.17

    1

    1

    1 (: )

    A B C D

    70101465159

    908599110384

    95126111115447

    1209810328349

    60225219150654

    4355445464681993

    1

    1 (: )

    254412,500.0022,500.0013,500.008,500.0059,544.00

    254514,000.0023,400.0016,250.0010,000.0066,195.00

    254615,250.0026,500.0020,000.0012,500.0076,796.00

    254717,250.0030,000.0018,400.0011,750.0079,947.00

    59,000.00102,400.0068,150.0042,750.00282,482.00

    1

    1 2544-2547

    1

    1 (: )

    35%

    26%

    22%

    17%

    1

    1

    35,000,000.0042,000,000.00

    72,000,000.0086,400,000.00

    23,000,000.0027,600,000.00

    48,000,000.0057,600,000.00

    68,000,000.0081,600,000.00

    52,000,000.0062,400,000.00

    45,000,000.0054,000,000.00

    33,000,000.0039,600,000.00

    43,000,000.0051,600,000.00

    51,000,000.0061,200,000.00

    47,000,000.0056,400,000.00

    36,000,000.0043,200,000.00

    43,000,000.0051,600,000.00

    68,000,000.0081,600,000.00

    35,000,000.0042,000,000.00

    47,000,000.0056,400,000.00

    45,000,000.0054,000,000.00

    23,000,000.0027,600,000.00

    36,000,000.0043,200,000.00

    33,000,000.0039,600,000.00

    48,000,000.0057,600,000.00

    51,000,000.0061,200,000.00

    52,000,000.0062,400,000.00

    72,000,000.0086,400,000.00

    43,000,000.0068,000,000.0035,000,000.00146,000,000.00

    51,600,000.0081,600,000.0042,000,000.00175,200,000.00

    47,000,000.0045,000,000.0023,000,000.00115,000,000.00

    56,400,000.0054,000,000.0027,600,000.00138,000,000.00

    36,000,000.0033,000,000.0048,000,000.00117,000,000.00

    43,200,000.0039,600,000.0057,600,000.00140,400,000.00

    51,000,000.0052,000,000.0072,000,000.00175,000,000.00

    61,200,000.0062,400,000.0086,400,000.00210,000,000.00

    177,000,000.00198,000,000.00178,000,000.00553,000,000.00

    212,400,000.00237,600,000.00213,600,000.00663,600,000.00

    43,000,000.0047,000,000.0036,000,000.0051,000,000.00177,000,000.00

    51,600,000.0056,400,000.0043,200,000.0061,200,000.00212,400,000.00

    68,000,000.0045,000,000.0033,000,000.0052,000,000.00198,000,000.00

    81,600,000.0054,000,000.0039,600,000.0062,400,000.00237,600,000.00

    35,000,000.0023,000,000.0048,000,000.0072,000,000.00178,000,000.00

    42,000,000.0027,600,000.0057,600,000.0086,400,000.00213,600,000.00

    146,000,000.00115,000,000.00117,000,000.00175,000,000.00553,000,000.00

    175,200,000.00138,000,000.00140,400,000.00210,000,000.00663,600,000.00

  • (2/2)

    1 (: ) 2544 12,500 22,500 13,500 8,500 59,544 2545 14,000 23,400 16,250 10,000 66,195 2546 15,250 26,500 20,000 12,500 76,796 2547 17,250 30,000 18,400 11,750 79,947 59,000 102,400 68,150 42,750 282,482

    Chart2

    1250022500135008500

    14000234001625010000

    15250265002000012500

    17250300001840011750

    1 2544-2547

    1

    1 (: )

    A B C D

    70101465159

    908599110384

    95126111115447

    1209810328349

    60225219150654

    4355445464681993

    1

    1 (: )

    254412,500.0022,500.0013,500.008,500.0059,544.00

    254514,000.0023,400.0016,250.0010,000.0066,195.00

    254615,250.0026,500.0020,000.0012,500.0076,796.00

    254717,250.0030,000.0018,400.0011,750.0079,947.00

    59,000.00102,400.0068,150.0042,750.00282,482.00

    1

    1 2544-2547

    1

    1 (: )

    35%

    26%

    22%

    17%

    1

    1

    35,000,000.0042,000,000.00

    72,000,000.0086,400,000.00

    23,000,000.0027,600,000.00

    48,000,000.0057,600,000.00

    68,000,000.0081,600,000.00

    52,000,000.0062,400,000.00

    45,000,000.0054,000,000.00

    33,000,000.0039,600,000.00

    43,000,000.0051,600,000.00

    51,000,000.0061,200,000.00

    47,000,000.0056,400,000.00

    36,000,000.0043,200,000.00

    43,000,000.0051,600,000.00

    68,000,000.0081,600,000.00

    35,000,000.0042,000,000.00

    47,000,000.0056,400,000.00

    45,000,000.0054,000,000.00

    23,000,000.0027,600,000.00

    36,000,000.0043,200,000.00

    33,000,000.0039,600,000.00

    48,000,000.0057,600,000.00

    51,000,000.0061,200,000.00

    52,000,000.0062,400,000.00

    72,000,000.0086,400,000.00

    43,000,000.0068,000,000.0035,000,000.00146,000,000.00

    51,600,000.0081,600,000.0042,000,000.00175,200,000.00

    47,000,000.0045,000,000.0023,000,000.00115,000,000.00

    56,400,000.0054,000,000.0027,600,000.00138,000,000.00

    36,000,000.0033,000,000.0048,000,000.00117,000,000.00

    43,200,000.0039,600,000.0057,600,000.00140,400,000.00

    51,000,000.0052,000,000.0072,000,000.00175,000,000.00

    61,200,000.0062,400,000.0086,400,000.00210,000,000.00

    177,000,000.00198,000,000.00178,000,000.00553,000,000.00

    212,400,000.00237,600,000.00213,600,000.00663,600,000.00

    43,000,000.0047,000,000.0036,000,000.0051,000,000.00177,000,000.00

    51,600,000.0056,400,000.0043,200,000.0061,200,000.00212,400,000.00

    68,000,000.0045,000,000.0033,000,000.0052,000,000.00198,000,000.00

    81,600,000.0054,000,000.0039,600,000.0062,400,000.00237,600,000.00

    35,000,000.0023,000,000.0048,000,000.0072,000,000.00178,000,000.00

    42,000,000.0027,600,000.0057,600,000.0086,400,000.00213,600,000.00

    146,000,000.00115,000,000.00117,000,000.00175,000,000.00553,000,000.00

    175,200,000.00138,000,000.00140,400,000.00210,000,000.00663,600,000.00

  • (1/4)

    35,000,000.00 42,000,000.00 72,000,000.00 86,400,000.00 23,000,000.00 27,600,000.00 48,000,000.00 57,600,000.00 68,000,000.00 81,600,000.00 52,000,000.00 62,400,000.00 45,000,000.00 54,000,000.00 33,000,000.00 39,600,000.00 43,000,000.00 51,600,000.00 51,000,000.00 61,200,000.00 47,000,000.00 56,400,000.00 36,000,000.00 43,200,000.00

  • (2/4)

    43,000,000.00 51,600,000.00 68,000,000.00 81,600,000.00 35,000,000.00 42,000,000.00 47,000,000.00 56,400,000.00 45,000,000.00 54,000,000.00 23,000,000.00 27,600,000.00 36,000,000.00 43,200,000.00 33,000,000.00 39,600,000.00 48,000,000.00 57,600,000.00 51,000,000.00 61,200,000.00 52,000,000.00 62,400,000.00 72,000,000.00 86,400,000.00 553,000,000.00663,600,000.00

  • (3/4)

    43,000,000.00 68,000,000.00 35,000,000.00 146,000,000.00 51,600,000.00 81,600,000.00 42,000,000.00 175,200,000.00 47,000,000.00 45,000,000.00 23,000,000.00 115,000,000.00 56,400,000.00 54,000,000.00 27,600,000.00 138,000,000.00 36,000,000.00 33,000,000.00 48,000,000.00 117,000,000.00 43,200,000.00 39,600,000.00 57,600,000.00 140,400,000.00 51,000,000.00 52,000,000.00 72,000,000.00 175,000,000.00 61,200,000.00 62,400,000.00 86,400,000.00 210,000,000.00 177,000,000.00198,000,000.00178,000,000.00553,000,000.00212,400,000.00237,600,000.00213,600,000.00663,000,000.00

  • (4/4)

    43,000,000.00 47,000,000.00 36,000,000.00 51,000,000.00 177,000,000.00 51,600,000.00 56,400,000.00 43,200,000.00 61,200,000.00 212,400,000.00 68,000,000.00 45,000,000.00 33,000,000.00 52,000,000.00 198,000,000.00 81,600,000.00 54,000,000.00 39,600,000.00 62,400,000.00 237,600,000.00 35,000,000.00 23,000,000.00 48,000,000.00 72,000,000.00 178,000,000.00 42,000,000.00 27,600,000.00 57,600,000.00 86,400,000.00 213,600,000.00 146,000,000.00 115,000,000.00 117,000,000.00 175,000,000.00 553,000,000.00 175,200,000.00 138,000,000.00 140,400,000.00 210,000,000.00 663,600,000.00

    Present by Nongyao Sornjapo*


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