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    Chapter - 3

    Quality ManagementPractices,

    Tools and Standards

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    Management Commitment

    Should have strategic plans with long-term

    focus

    Should satisfy the customer and investor

    by delivering quality products

    Can be accomplished by having a Quality

    Program like TQE, TQM or Six Sigma etc.

    Eg. Ford Motor Company follow Total

    Quality Excellence program

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    3

    Total Quality Excellence (TQE)

    A system that integrates all aspects of the

    company and its suppliers into strategic

    decision making on diff. functions of a

    company

    It is based on Fords vision of being a low

    cost producer of the highest quality

    products and services which provide thebest customer value

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    TQEConcepts, Functional Areas

    Quality should be defined by customer

    Quality is achieved through prevention ofproblems and not detection

    Vendor-Vendee concept, (Internal and ExternalCustomer)

    All employees, suppliers, dealers and part of thecompany (Demings extended process)

    Quality improvement is never ending Functional Areas includes Engineering, Delivery

    and Commercial Performance

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    TQEContd..

    Embraces the system approach

    Relies on partnership betweenmanufacturer and supplier

    Ford developed Q101 Preferred QualityAward for suppliers

    Emphasize on Process control, Customer

    feedback and Documentation includingmanagement developed documentationfor design and change control

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    Total Quality Management (TQM)

    Management Commitment Must exists at all levels of the company

    Creates policy at top level, implements at middle leveland quality mgt tools and techniques are used atoperation level

    Customer Satisfying customer needs is the driving force

    Direct feedback using a data driven approach is thebest way to identify customer needs

    Key principle is that are customers are both internaland external

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    TQMContd..

    Customer surveys are used to find thediscrepancies between expectation andsatisfaction and taking measures to eliminate iscalled Gap Analysis

    Process Vendors are part of the process

    Cross functional team, with authority to solve problemand improve the process

    Use of technical tools and techniques andmanagement tools is necessary to improvecontinuously

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    TQMContd..

    People Involving employees in the decision making process

    (Empowerment)

    Ownership and motivation are necessary to makeemployee get a sense of pride

    Communication Open channel of communication

    Emphasis is on Information sharing betweendepartments

    Change from role of management of coordination andcontrol to that of coaching and caring

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    TQMContd..

    Culture Links the human element and the companys vision

    They are the beliefs, values, norms and rules thatprevail within an company

    Culture should embrace a participative style ofmanagement

    Vision Tells about what company wants to be

    It is general and outlines the scope and purpose oforganization

    Should be motivational and make people worktowards the goal

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    TQMContd..

    Mission Derived from vision

    More focused and defines the areas of concentration

    No mention about time frame Quality Policy

    Framed by senior management, it is the companysroad map

    Indicates what to be done, but different fromprocedures and instructions

    Eg. quality is the basic business principle at Xerox

    Outcome is the performance standard

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    Six Sigma Quality

    Developed by Motorola

    Uses quantitative goals, based on the measureof process variation ()

    For a process output given by normaldistribution Mean is the measure of location of process

    The no. of non-conforming product will be 2700ppm

    (1350ppm on each tail) Assume a product with 1000 processes or parts, then

    the no. of defects per product will be 2.7!!! (only 7 out100 will be defect free)

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    Six SigmaContd..

    For defect free product, the process spread given by (+/-3 ) has to be significantly less than that between USLand LSL

    Focus of Six sigma is to reduce the process variationsuch that the spec. limits are 6 from the mean

    If process is stable and remains centered, the proportionof defective will be 0.001ppm on each tail (Ideal)

    Even for a shifts by 1.5 from the mean, no. of defectswill be 3.4ppm on each tail

    For the example above there will be 0.0034 defect perproduct and the yield will be 99.66%

    Requires a fundamental change in managementphilosophy and culture

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    Quality Function Deployment

    (QFD)

    A planning tool that focus on designingquality into a product

    A system that involves cross functional

    team and takes care of complete cycle ofproduct development

    Helps to translate customer needs into

    technical requirements of products Called as House of Quality, Matrix product

    planning, Customer drive

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    QFD - Advantages

    Evaluates competitor from 2 perspectivesCustomer and Technical

    Used to identify the degree of

    improvements needed in the product andprocess

    Reduces the product development time as

    it reduces product redesign Improves the communication between

    different department

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    QFD - Process

    It is used to take the voice of customer and translate itinto a set of product and process parameters and can bedeployed through a 4-phase process Product planning

    Part / Subsystem deployment Process planning

    Production planning

    It is based on a structure called House of Quality (HOQ)

    Objective Delineates the scope of the project

    Only one task is specified in the objective

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    QFDProcess (Contd..)

    What Voice of the customer, which express their needs and

    wants

    Rating Scale of 1 to 5 is used to give prioritize the wants (1

    Least and 5Most Important)

    Customer competitive assessment To identify the relative position of the organization

    w.r.t competitors for each needs

    Helps to identify the strength and weakness of thecompany and thereby close the gap

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    QFDProcess (Contd..)

    Technical Descriptors (Hows) All possible technical / engineering requirements are

    found through Brainstorming

    Done by a cross-functional team

    Target goals May or may not be used

    Uses symbols

    Co-relationship matrix

    Forms the roof of HOQ 4 levels of relationshipstrong positive, positive,

    negative, strong negative

    Used for determining the trade-off between Hows

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    QFDProcess (Contd..)

    Technical Competitive Assessment

    Similar to that of customer assessment of competitor

    Done by a technical staff of the company

    Used to set objective values for the technicaldescriptors

    Relationship matrix

    A mechanism to analyse how each technical

    descriptors will help in achieving What Represented by 0 to 5, where 0 is no relationship 1

    low, 3medium and 5 - High

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    QFDProcess (Contd..)

    Absolute and relative scores are calculated,based on which prioritization of needs is done

    In next phase, the Hows will become What

    Disadvantages Enormous amount of information must be gathered

    QFD process is implemented in phases and hence

    time consuming

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    Innovative Adaptation &

    Performance Evaluation

    Innovation Cut costs, reduce lead

    time, improveproductivity, save

    capital and humanresources and henceincreased revenue

    Do not happen veryoften

    Result in a steepincrease in quality

    High risk strategy

    ContinuousImprovement Any one such

    improvement takes

    place Happens very

    frequently

    Leads to slow and

    steady increase inquality

    Eg. Benchmarking

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    Benchmarking (BM)

    Practice of identifying best practices inindustry and thereby setting goals toemulate them

    Facilitates continuous improvement Started by Xerox in the year 1970 by R.C.

    Camp

    Steps for BM differs from company tocompany due to different operatingconcerns

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    Benchmarking - Requirements

    Not just merely identifying best practices, it

    should be how practices can be adapted

    It needs Management commitment and

    should motivate employees with rewards

    Training is a must on process mapping,

    flowcharting

    All resources should be made available

    Hard and Soft systems should mesh

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    Why Benchmarking?

    Thorough understanding of companys own

    processes

    Identify Non Value Added activities

    Enable comparison of performance measures(PM) in different dimensions with spider chart

    Provides an effective way to manage change

    and also a roadmap to adapt best practices Impact of technological development

    Reduce cycle time, which in turn related to PM

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    Quality Audit

    To examine the effectiveness of management

    control programs and also to identify problems

    3 parties are involvedClient, Auditor and

    Auditee AuditorInternal and External

    Purpose

    Suitability Quality Audit: Evaluation of Qualityprogram against reference standard

    Conformity Quality Audit: Evaluation of operations,

    activities within the quality system w.r.t procedures

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    Quality AuditContd..

    Product Audit

    Assessment of final product or service on its ability to meet

    customer needs

    Involves conducting periodic test on products or obtain info.

    from customers Separate from decision on product acceptance or rejection

    and hence not part of the inspection system

    Audit Quality

    Influenced by independence and objectivity of the auditor

    Depends on being a external or internal auditor

    For suitability audit, external is most preferable

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    Quality AuditContd..

    Types System Audit

    Most extensive

    Evaluation of the quality program documentation w.r.treference standard

    Includes evaluation of activities and operations that arefollowed to meet the desired quality objectives

    Process Audit In depth evaluation of one or more processes

    Takes less time

    More focussed and less costly Used generally in process industries like chemical industries

    Done when there is need for process improvement or whenthere is unexpected output

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    Quality AuditContd..

    Methods Location oriented

    All functions are audited in that particular location

    Examines the action and interaction of the elements in the

    quality program at that location and may be used to identifydiscrepancies between location

    Function oriented Examine and evaluate activities related to a particular

    element or function within a quality program at all locations

    Successive visits to each location is necessary to completethe audit

    Utility of quality audit is derived only when remedialactions are taken

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    Tools for Continuous Quality

    Improvement

    Called as 7 QC tools

    For solving the problems and involves data collection,

    analysis, hypothesis and validation

    Check sheets A systematic record keeping or data collection

    Observations are recorded as they happen and

    reveals pattern or trends

    Pareto Diagram helps to prioritize the problem by arranging them in

    decreasing order of importance

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    Tools for Continuous Quality

    ImprovementContd..

    Flow charts Shows the sequence of events

    Mostly used in manufacturing and service operationsto describe working procedures

    Valuable process information can be obtained inaddition to identifying problematic areas

    Cause and Effect diagram Explores possible causes of problem due to men,

    machine, material and method To identify root cause, each cause may be further

    broken down

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    Tools for Continuous Quality

    ImprovementContd..

    Histograms Displays large amount of data that are difficult to

    interpret in raw form

    Provides summary of data and also reveals whether

    the process is centered, the degree of variation etc. Used to identify process capability relative to

    customer requirements

    Scatter Plots

    Shows the relationship between two variables Used as a follow up to cause and effect analysis to

    find whether a stated cause has impact on quality

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    Tools for Continuous Quality

    ImprovementContd..

    Control charts Distinguishes special (assignable) causes of variation

    from common causes

    Used to monitor and control a process on a ongoing

    basis Plots a selected quality characteristic, found from

    subgroups of observations, as a function of samplenumber

    Central line on the control chart is the average valueof the characteristic

    Two limits, UCL and LCL are used to detect whetherthe process goes out of control

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    The Seven New Quality Tools

    Affinity Diagrams

    Interrelationship Diagrams

    Tree Diagrams Matrix Diagrams

    Matrix Data Analysis

    Process Decision Program Charts Arrow Diagrams

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    International Standards

    ISO 9000 or ANSI/ASQC Q9000 Series

    standards which emphasize on customer

    satisfaction and continuous quality improvement

    ISO 9004 / ANSI/ASQC Q9004 Used for internal quality assurance

    Guides organization in quality management system

    Provides guidance on the technical, administrative

    and human factors affecting the quality of products

    Emphasis - establishing functional responsibilities,

    assessing potential risks and benefits etc.

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    International StandardsContd..

    ISO 9001 - 9003 / ANSI/ASQC Q9001 - 9003

    Used for external quality assurance

    ISO 9001: design, production, installation and

    servicing (Most stringent) ISO 9002: production and installation

    ISO 9003: final inspection and test (least stringent)

    Objective is to meet the purchasers needs, show

    management that quality is achieved and provideconfidence to the purchaser that delivered product or

    service is of high quality

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    International StandardsContd..

    Quality Policy

    Overall quality intentions and direction of an company

    Expressed by top management

    Forms a part of corporate strategy Quality Management

    Aspect of overall management function that

    determines and implement quality policy

    Includes strategic planning, allocation of resources,quality planning, evaluation, operation etc.

    Responsibility of the top management

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    International StandardsContd..

    Quality System Organizational structure, responsibilities, procedures, processes

    and resources for implementing quality mgt.

    Should be only meet to the quality objectives

    Quality Control Operational techniques & activities used to fulfil the requirementsof quality

    Focus of activity is to monitor a process and eliminate the causeof unsatisfactory performance

    Quality Assurance All those planned & systematic actions that provide a confidencethat product will satisfy the given requirements of quality

    Serves as a management tool

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    Features of ISO 9001(Quality

    System)

    It is a standard specifying quality systemrequirements, between vendor and vendee toshow the vendors capability to design andsupply the product

    Aimed at preventing nonconformity at all stagesfrom design to servicing

    Management Responsibility

    Should define a quality policy that gives goal andobjectives for attaining quality

    Should provide org. structure, responsibility, authority,resources etc. for different activities

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    Features of ISO 9001(Quality

    System)

    Quality system principles

    Must ensure product conformance to requirements

    Standards to be developed for: acceptability,

    measurement procedures, production processes,installation, test procedures, quality plans, quality

    manuals etc.

    Contract Review

    Makes vendor to review each contract and ensure therequirements are adequately defined and

    documented

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    Features of ISO 9001(Quality

    System)

    Design Control Establish and maintain procedures to control and

    verify the design for the meeting the needs

    Ensure that output meet the design input, conforming

    to regulatory requirements and identify thosecharacteristics that are crucial and safe for properworking

    Document Control

    Ensures availability of latest document at all locations,where they are essential for operations

    Obsolete documents should be removed

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    Features of ISO 9001(Quality

    System)

    Purchasing

    Vendor selection

    Vendor rating and certification

    Verification of incoming product Vendor quality survey report

    Product Identification and Traceability

    Procedures for identifying the product from applicable

    drawings and documents

    Traceability related to an individual product or batch,

    which should have a unique identification

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    Features of ISO 9001(Quality

    System)

    Process Control To identify and plan production & installation process

    to operate under controlled condition

    Documentation of work instructions

    Monitoring the product and process characteristics

    Product Verification Done through inspection and testingin-process as

    well as final inspection

    Non-conforming products should be identified

    Final inspection should be based on quality plan

    Procedures and records to be maintained

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    Features of ISO 9001(Quality

    System)

    Measuring and Test Equipment

    Should be appropriate and calibrated

    Environmental condition, handling, preservation,

    storage etc to be documented Scheduling of recalibration to be maintained

    Corrective Action

    Procedures for corrective action should be

    documented Analysis of processes, work operations, customer

    complaints etc to be done and prevent recurrence

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    Features of ISO 9001(Quality

    System)

    Post production handling function

    Procedures for storage, packing and delivery

    Area for storage and appropriate methods for

    authorizing receipt and dispatch Packing and Preservation should confirm to

    requirements

    Quality Records

    Procedures for identification, collection, indexing,filing, storage, maintenance and disposition

    Retention time to be established

    f SO 9001(Q

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    Features of ISO 9001(Quality

    System)

    Internal Quality Audit Scheduling of audits

    Results of the audits to be documented

    Corrective action initiated should also be documented

    Training Procedures for identifying the training needs and

    appropriate records to be maintained

    Servicing and Statistical Techniques Procedures for performing servicing and use of

    statistical techniques for acceptability of processcapability and product characteristics

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    Vision:Defines the desired or intended future state of

    an organization or enterprise in terms of its fundamental

    objective and/or strategic direction. Vision is a long term

    view, sometimes describing how the organization would

    like the world in which it operates to be. For example acharity working with the poor might have a vision

    statement which read "A world without poverty"

    Mission:Defines the fundamental purpose of an

    organization or an enterprise, succinctly describing whyit exists and what it does to achieve its Vision

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