改變Change

俞真 @ 明光社 Calvin Yu @ The Society for Truth and Light 2011.06.30

A Mind-Shifting Swim一次改變心態的游泳

North Pole Swim vs. Everest Swim極地與高峰

心態Mindset

• 「一些事以前運作得很好，並不代表將來也能同樣發揮作用。現在我在做任何事之前，都會問自己到底需要怎樣的心態，才可妥善處理這件事。」

• “Just because something has worked in the past so well, doesn't mean it's going to work in the future. And similarly, now, before I do anything, I ask myself what type of mindset do I require to successfully complete a task.”

心態Mindset

• 「第二樣我學懂的事情是徹底而有策略的轉變。」

• “And then the second lesson, the radical, tactical shift.”

第一節Session 1

The Gospel Remains Unchanged福音不變

The Way We Communicate Changes溝通模式不再一樣

社交媒體只是時興玩意？Social Media is a fad?

還是溝通模式的根本性轉變？Or a fundamental shift in the way we communicate?

Characteristics of Social Networking社交網絡的特點

Connections of Connections連繫的連繫

Trusted Connections可信任的連繫

Emotionally Connected情感的連繫

Sharing and Interaction分享與互動

Participation參與

Social Networking:Accessories for Pastoral Care社交網絡：牧養輔助工具

Walk Together同行

Asynchronous Communication非同步溝通

One to Many以一當百

Solidify, Deepen, Extend鞏固、深化、延伸

The Power of Like讚好的威力

Myths of Social Networking社交網絡迷思

Myth #1It is for the Youth only!

迷思一：那是年輕人的玩意！

事實一Fact #1

• 尼爾遜在美國的調查（2009.11）Research by The Nielsen Company in the US (Nov. 2009)

• 過去五年 During the past 5 years

• 活躍於互聯網的長者 ^ 55%seniors actively using the Internet ^ 55%

• 長者在線時間 ^ 11% time spent online by the seniors ^ 11%

Source: http://blog.nielsen.com/nielsenwire/online_mobile/six-million-more-seniors-using-the-web-than-five-years-ago/

事實一Fact #1

• 尼爾遜在美國的調查（2009.11）Research by The Nielsen Company in the US (2009.11)

• 過去兩年 During the past 2 years

• 社交網絡長者 ^ 53%social networking seniors ^ 53%

Source: http://blog.nielsen.com/nielsenwire/online_mobile/six-million-more-seniors-using-the-web-than-five-years-ago/

事實一Fact #1

• 美國Facebook數據（2009.2.2）US Facebook Statistics (2009.2.2)

• 全面增長：不同年齡／性別組別 Growing in all age/gender demographic

• 增長最快組別：55歲以上女性在過去的120天增長175.3%Fastest growing segment: Women over 55up 175.3% in the last 120 days

Source: http://www.insidefacebook.com/2009/02/02/fastest-growing-demographic-on-facebook-women-over-55/

事實一Fact #1

• 美國Facebook數據（2009.2.2）US Facebook Statistics (2009.2.2)

• 在差不多所有年齡組別中，女性用戶都比男性用戶增長快Facebook growing faster with women than men in almost every age group

• 45%用戶年齡大於26歲45% users > 26 years

Source: http://www.insidefacebook.com/2009/02/02/fastest-growing-demographic-on-facebook-women-over-55/

提示一用戶層面比你猜想的要寬廣得多！

Tip #1The audience spectrum is much wider than your guess!

Myth #2There will be negative posts!

迷思二：會有負面回應！

事實二Fact #2

• 牧養與見證的好機會 Good opportunity for pastoral care and witness

• 負面回應總會有Negative posts will appear somewhere ultimately

• 在你的平台上出現有好處：你可回應They had better appear in your space so that you can respond

• 有容乃大 Let them speak

提示二社交媒體令你有更多牧養空間！

Tip #2Social media gives you more opportunities for pastoral care!

Myth #3Face-to-face contact is better!

迷思三：面對面交流更好！

事實三Fact #3

• 誰說不是？ Who says no?

• 但誰說社交網絡是要代替面對面交流？But who says social networking is here to replace face-to-face contact?

• 社交網絡重點在於鞏固、深化及延伸Social networking simply solidifies, deepens and extends!

事實三Fact #3

• 團契的例子Fellowship example:

• 團友沒有空參與聚會Members don’t have time to attend

• 你寧可跟他們失去聯繫還是在網上接觸？You prefer losing them or connecting online?

提示三面對面溝通因著社交網絡而得以鞏固、深化及延伸！

Tip #3Social Networking solidifies, deepens and extends your face-to-face communication!

Myth #4I don’t want to risk my privacy!

迷思四：我不想令私隱受威脅！

事實四Fact #4

• 了解遊戲規則Know the rules

• 劃定界限Define the boundaries

• 透過社交網絡溝通並不適合所有情況Communication through social networking does not suit all situations

提示四耳聽八方、管理風險！

Tip #4Keep yourself informed and get risk managed!

Care 1.0: Come to where I am牧養 1.0: 到我這裡來

Care 2.0: Go to where you are牧養 2.0: 到你那裡去

Inspiration for Pastoral Care牧養啟示

啟示Inspiration

• 新媒體、新平台是中性New media, new platforms are neutral

• 水能覆舟，亦能載舟It can be bad, it can be good

• 到我這裡來 vs. 到你那裡去Come to where I am vs. Go to where you are

• 同行：鞏固、深化、延伸Walk together: Solidify, Deepen, Extend

Further Reading: Encouragement延伸閱讀：鼓舞

第二節Session 2

The Time Constraint Remains Unchanged時間限制不變

The Way We Spend Time Changes時間運用不再一樣

Too much to read有太多要閱讀的資訊

太多要閱讀的資訊Too much to read

• 通訊 Communication

• 電郵，短訊，即時訊息，信件，等等Email, SMS, Instant Messages, Letters, etc.

• 資訊 Information

• 新聞，廣告，生活資訊，等等News, Advertisement, Lifestyle Information, etc.

Too many media choices有太多媒體可供選擇

太多媒體Too many media

• 傳統媒體 Traditional media

• 報紙、雜誌、書、電視、電影、電台等等Press, Magazine, Book, TV, Movie, Radio etc.

• 新媒體 New media

• 網頁，博客，Facebook，Twitter, Podcast, 等等Web, Blog, Facebook, Twitter, Podcast, etc.

太多媒體Too many media

• 資訊超載 Information overload

• 噪音充斥 Too much noise

• 相對閱讀書本時間減少 Less time for reading

• 即食文化Bite-sized content consumption

• 讀者期望有所轉變Changing expectation of readers

Too many new possibilities太多新可能性

太多新可能性Too many possibilities

• 平板電腦的衝擊Strike of tablet computer

• 經驗的改變Changing experience

• 期望（內容、時間、形式等）的改變Changing expectation (content, timing, format, etc.)

Curated Computing導賞式電腦應用

導賞式電腦應用Curated Computing

• 後個人電腦時代Post-PC Era

• 用戶為本＋無需個人電腦User Centric + PC-Free

• 少一些選擇，多一些關聯Less Choices, More Relevance

• 水平更高，門檻更低Raise the bar with lower barriers

導賞式電腦應用Curated Computing

• 收窄因技術水平產生的數碼鴻溝Narrow technical digital divide

• 電子資訊的新用戶New users of digital information

Expectation期望

期望Expectation

• 可使用Available and Approachable

• 可搜尋Searchable

• 可自訂Customizable

• 可分享Shareable

期望Expectation

• 適切的資訊Right Information

• 適合的平台Right Platform

• 需要的時間Right Time

• 合用的形式Right Form

Inspiration for Pastoral Care牧養啟示

啟示Inspiration

• 配合生活模式轉變Changes in lifestyle

• 多點接觸Multi-point contact

• 隨時隨地Any time, anywhere

Further Reading: Time Consuming延伸閱讀：費時

第三節Session 3

The Desire to Share Remains Unchanged分享的冀望不變

The Way We ShareChanges分享方式不再一樣

We All Publish人人皆可發表

@Facebook PagesPastor Rick Warren

@Slideshare.netcalvinyu

@twitteridailybible

@twitterbiblesummary

NetFish.cc漁翁撒網 @ 真証傳播

Inspiration for Pastoral Care牧養啟示

啟示Inspiration

• 令資訊可用Make information available

• 令資訊可被分享Make information shareable

Further Reading: Waste延伸閱讀：糟蹋

New Horizons, New Wheatfield新視界、新禾場

只有科技　並不足夠Technology alone is not enough

這只是開端It is just the beginning

答客問 Q & A