chapter 05 electronic commerce (e-commerce) 石岳峻 博士
TRANSCRIPT
Chapter 05 Electronic Commerce(E-Commerce)
石岳峻 博士
Electronic Commerce (EC)
• Electronic Commerce– Transactions and interactions that occur through
computer telecommunications networks.– E-business
Four Levels of EC Transactions
• B2C– Transactions involving business-to-consumer interactions.– http://shopping.pchome.com.tw
• B2B– Transactions involving business-to-business interactions.– http://buy.wanggroup.com/
• B2E– Transactions involving business-to-employee interactions.
• C2C– Transactions involving consumer-to-consumer interactions.– http://www.tw.ebay.com/
Intranets and Extranets
• Intranet– Permits access to private network areas by
individuals who are employed or otherwise affiliated with a hospitality organization.
• Extranet– Permits access to private areas of a hospitality
organization’s network for individuals who are not employed or company affiliates.
Internet-Intranet-Extranet
Internet-Intranet-Extranet
Application Server
Database
WWW Server
IntranetB2E
ExtranetB2B
InternetB2CC2C
Internet-Intranet-Extranet
Internet-Intranet-Extranet
Span and Scope of Hospitality EC
Operations
Accounting
MIS
Marketing
Human Resources
Span and Scope of Hospitality EC
Operations
Accounting
MIS
Marketing
Human ResourcesLink IT with IS to support
enterprise transactions and interactions
Span and Scope of Hospitality EC
Operations
Accounting
MIS
Marketing
Human Resources
Financial transactions, including accounts payable, accounts receivable, payroll, journal entries, ledgers, banking, and cashiering.
Span and Scope of Hospitality EC
Operations
Accounting
MIS
Marketing
Human Resources
Connections with vendorElectronic data interchange (EDI)
Span and Scope of Hospitality EC
Operations
Accounting
MIS
Marketing
Human Resources
Electronic networks used for the promotionand placement of
products and services.
Span and Scope of Hospitality EC
Operations
Accounting
MIS
Marketing
Human ResourcesRecruitment, selection,
development, and retention of employees
Hospitality and Tourism sectors
Meetings and Events
Recreation
Lodging
Entertainment
Travel
Foodservice
Hospitality and Tourism sectors
Meetings and Events• Convention Centers• Conference Facilities• Banquet Facilities
Recreation
Lodging
Entertainment
Travel
Foodservice
Hospitality and Tourism sectors
Meetings and Events
Recreation
Lodging
Entertainment
Travel• Airlines• Cruise Lines• Ground Transportation• Ground Tours
Foodservice
Hospitality and Tourism sectors
Meetings and Events
Recreation
Lodging
Entertainment
Travel
Foodservice• Upscale Restaurants • Theme Restaurants • Midrange Full-service Restaurants• Quick Service Restaurants
Hospitality and Tourism sectors
Meetings and Events
Recreation• Golf and Tennis Clubs• City and Yacht Clubs• Health Spas
Lodging
Entertainment
Travel
Foodservice
Hospitality and Tourism sectors
Meetings and Events
Recreation
Lodging
Entertainment• Theme Parks• Attractions• Showrooms• Nightclubs• Casinos
Travel
Foodservice
Hospitality and Tourism sectors
Meetings and Events
Recreation
Lodging• Upscale Hotels and Resorts• Midrange Hotels and Resorts• Motels• Bed and Breakfast• Hostels
Entertainment
Travel
Foodservice
Typical EC Network
Transaction/Secure Payment
Server
CorporateDatabases
WWW Server
Employee
Back EndFront End
Front and Back Ends
• Front end– Points of access for EC end users, including customers,
employees, and business affiliates.
• Back end– Contains interfaced components designed to provide EC
services to end users.
• Firewall– Computer communications processor that filters all
network traffic to provide a safe transfer point for access into a network and transmission to other networks.
Firewall
Firewall on PC
Firewall : Hardware
Firewall : Software