chapter 13web.cjcu.edu.tw/~tcchang/102-2/marketing/102-2m_w15.pdf · 人員銷售與銷售促進...
TRANSCRIPT
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Chapter13Chapter13
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personal selling:
salesperson
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sales force management):
13.1
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Territorial Sales Force Structure
Product Sales Force Structure
Customer Sales Force Structure
Complex Sales ForceStructures
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Outside and Inside Sales Forces.
outside sales force
inside sales force
team selling
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(selling process)
13.3
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sales promotion
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consumer promotions
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(trade promotions)
(business promotion)
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THE ENDTHE END