Chapter 5 Notes

Get out your notebooks

Identity• Identity = how we make sense of

ourselveso Race, ethnicity, gender, sexual orientation, religious

beliefs, age, style, etc.• Identity constantly changes

depending on the context (place and scale)

• The “other” helps create identity

Gender

“A culture’s assumptions about the differences between men and women: their ‘characters’, the roles they play in society, what they represent.” – Domosh and Seager

Gender Empowerment Measure

Race• Race:

o a socially constructed identity that is usually based on skin color, hair texture, and eye shape

• Major component of colonialism and imperialism• It is defined differently by different cultures• Typically imposed on people through:

o Residential segregationo Racialized divisions of laboro Racial categories defined by governments

U.S. Population by Race

2000. Census option of one or more than one race

2050. White, non-Hispanic population no longer the

majority

Residential SegregationThe “degree to which

two or more groups live separately from one another, in different parts of the urban environment.”

– Massey and Denton

Highest rate of residential segregation for African Americans: Milwaukee, WI

Residential Segregation

Lowest rate of residential segregation For Hispanics/Latinos: Baltimore For Asians/Pacific Islanders: Baltimore

Ethnicity• Ethnicity – identity among a group of

people based on common ancestry and cultureo Changes depending on scale and place

Sexuality and Space• Heteronormative: Viewpoint that white,

heterosexual, male is “normal”• Queer theory: Focuses on political engagement

of “queers” with the “heteronormative”

Video: Merchants of Cool

1. Why are teens such an important group for corporations to study?

2. How do corporations try to appeal to the teen market?

3. What is “cool hunting”? How does it actually “kill” cool?

4. How has Sprite managed to be seen as “cool”?

• Turn in a completed study guide for extra credit on the exam