Charity Navigator Instagram

By Dean Mulzac Jr.

106.2 Million

U.S users by

2018

49% of U.S adults use Instagram daily 80 Million Photos

Shared Per Day

Average time spent per day by IG users is 21 minutes

50% of Charities & Nonprofits

Use Instagram

400 Million Users

90% < 30 y/o

77% Outside U.S

Reach a bigger audience53% between 18-29 in 2014

300 Million Active Users

Visual Representation of CN Staff Members, Feature Blog Images, Videos

Consumer Feedback Service Recovery, Suggestions, Opinions, etc.

Potential For Features Suggested User, Discover Page, Increased app downloads

Viral Campaigning

Pros

Pros (Cont.)

Build brand image & develops relationships/connections with consumers

Keeps CN in their everyday mind.

Keep public & donors informed New updates on sites, Hot Topics, Donor Advisories, etc.

61 percent of active social media users post about products, services to recognize a job well done.

93% of users believes company should have SM presence

87% trust a friend’s recommendation over critic review

Instagram For BusinessInstagram Brand

Staffing Need necessary personnel to update & be in control of page 24/7

Flooding of similar information

Opens company up for negative feedback & criticism

“Charity Slight”

May tarnish company image if mishandled

Clear focus

Cons

Connect Instagram to Facebook, Twitter, Site & Blogs

Strategize posts to cater to “growing market” ?

Cultivate unique & captivating images

Publicize donation ticker

Use “feature image” for blogs/articles

Use hashtags #CharityNavigator

Engage with followers

Follow brands we are interested in learning from/connecting with/support us

Release pictures/videos of press relations/stories

Show different elements of giving/fun/business, etc.

Use captions to target exactly what we want public to know.

Reflect our brand in a positive light

Focus on lifestyle, giving, information NOT SELLING

Happy Animal Shelter & Rescue Appreciation Week. Sam is only one of nearly 1,000 dogs that #CharityPups has provided the opportunity of adoption for. I wonder what he’s asking us? Visit our site to learn more about what YOU can do to help give a dog a home!! #CharityPups #SaveALife #CharityNavigator

What’s Our End Game?

Charity Navigator’s developing of an Instagram account can & will allow us to increase people’s trust within us, and more importantly, within charities as a whole. If used right, it will help us & the charities in which we rate, gain more notoriety, more/less fundraising opportunities, and ultimately an even MORE informed giving atmosphere.