chatbots as new apps for mobile messengers

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David Pichsenmeister @3x14159265 Chatbots as new apps for mobile messengers

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David Pichsenmeister@3x14159265

Chatbotsas new apps for mobile messengers

David Pichsenmeister@3x14159265

David Pichsenmeister@3x14159265

Chatbot

A computer program designed to simulate an intelligent conversation with one or more human

users via conversational interfaces.

David Pichsenmeister@3x14159265

David Pichsenmeister@3x14159265

Chatbots have existed since the 90’s.Why now?

David Pichsenmeister@3x14159265

AI / Machine Learning

Natural Language Understanding

Messaging Apps

David Pichsenmeister@3x14159265

David Pichsenmeister@3x14159265

David Pichsenmeister@3x14159265

“Messaging is one of the few things that people do more than social networking.”

Mark Zuckerberg, Founder of Facebook

David Pichsenmeister@3x14159265

David Pichsenmeister@3x14159265

“Our biggest mistake was betting too much on HTML5”

Mark Zuckerberg, Founder of Facebook, 2012

David Pichsenmeister@3x14159265

Existing plaforms are becoming more important -

chatbots are the way to go!

David Pichsenmeister@3x14159265

> >Websites Apps Chatbots

David Pichsenmeister@3x14159265

“Chat apps will come to be thought of as the new browsers; bots will be the new websites. This is

the beginning of a new Internet.”Ted Livingston, Founder of Kik

David Pichsenmeister@3x14159265

WeChat> 806 Mio MAU

David Pichsenmeister@3x14159265

David Pichsenmeister@3x14159265

David Pichsenmeister@3x14159265

David Pichsenmeister@3x14159265

What about the rest of the world?

David Pichsenmeister@3x14159265

Chris Messina, Developer Experience Lead at Uber

David Pichsenmeister@3x14159265

Race to become “WeChat of the West”

David Pichsenmeister@3x14159265

TelegramJune 2015

SlackDec 2015

SkypeMarch 2016

KikApril 2016

LineApril 2016

MessengerApril 2016

WhatsAppQ4 2016

Viber?

David Pichsenmeister@3x14159265

Telegram100 Mio MAU

Slack3 Mio DAU

Skype300 Mio MAU

Kik200 Mio RU

Line220 Mio MAU

Messenger1 Bn MAU

WhatsApp1 Bn MAU

Viber240 Mio MAU

David Pichsenmeister@3x14159265

~13 Mio Users2008 - Release of

iOS App Store

~ 2.5 Bn Users2016 - Release of

Bot platforms

David Pichsenmeister@3x14159265

Memegenerator Botm.me/memegenbot

Micam.me/hipstercatbot

David Pichsenmeister@3x14159265

David Pichsenmeister@3x14159265

David Pichsenmeister@3x14159265

David Pichsenmeister@3x14159265

How to make a great bot?

David Pichsenmeister@3x14159265

Conversational

Transactional

David Pichsenmeister@3x14159265

Conversational

● Process natural language (NLP)

● Understand natural language (NLU)

● Interact in a human way

● Personality

David Pichsenmeister@3x14159265

Transactional

● Command oriented

● Form like interaction

● Use of rich UI elements

David Pichsenmeister@3x14159265

David Pichsenmeister@3x14159265

David Pichsenmeister@3x14159265

David Pichsenmeister@3x14159265

David Pichsenmeister@3x14159265

David Pichsenmeister@3x14159265

David Pichsenmeister@3x14159265

David Pichsenmeister@3x14159265

David Pichsenmeister@3x14159265

“Messaging has the potential to be the command line for normal humans”

Sarah Guo, Partner at Greylock Ventures

David Pichsenmeister@3x14159265

Principles of bot design

David Pichsenmeister@3x14159265

#1Don’t pretend to be human

David Pichsenmeister@3x14159265

#2Know your audience

David Pichsenmeister@3x14159265

#3Always provide an escape hatch

David Pichsenmeister@3x14159265

#4Use structured input when possible

David Pichsenmeister@3x14159265

#5Messaging is still a private and intimate

thing

David Pichsenmeister@3x14159265

#6Great experience starts with great

onboarding

David Pichsenmeister@3x14159265

#7Be nice

David Pichsenmeister@3x14159265

#7Be nice

David Pichsenmeister@3x14159265

#7Be nice

David Pichsenmeister@3x14159265

Key Takeaways

● Messaging is MASSIVE

● We are last movers

● It’s only the beginning

● Go home and DEVELOP BOTS

David Pichsenmeister@3x14159265

David Pichsenmeister@3x14159265

10% discount for the first 5 people

“voxxeddaysbelgrade”

David Pichsenmeister@3x14159265

facebook.com/BotSpot.Vienna

David Pichsenmeister@3x14159265

David Pichsenmeister@3x14159265

facebook.com/3x14159265

twitter.com/3x14159265

telegram.me/pichsenmeister

THANK YOU