cherat cement company

Human Resource Practices in CHERAT CEMENT Co. Ltd

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TABLE OF CONTENT

Chapter 1 Introduction to the Report page no

1.1 Background of the study…………………………………………………………...…………………16

1.2 Objective of the study ……………………………………………………………………………… 16

1.3 Work force…………………………………………………………………………………………….17

1.4 Research methodology………………………………………………………………………………..17

1.5 History of CCC LTD………………………………………………………………………………….17

1.6 Departments of CCC LTD……………………………………………………………………………17

1.7 Human resource department of CCC LTD……………………………………………………………18

1.8 Analysis and Recommendation………………………………………………………………………18

Chapter 2

2.1 History……………………………………………………………………………………………….19

2.2 Quality policy ……………………………………………………………………………………….20

2.3 Company Slogan ……………………………………………………………………………………20

2.4 Company expansion …………………………………………………………………………………21

2.5 Board of directors ……………………………………………………………………………….…..21

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2.6 Departments structure of HR department …………………………………………………………22

2.7 Present day in formation …………………………………………………….…………………….22

2.8 Establishment of the factory ……………………………….……………………………………..22

2.9 Ghulam Faruque Group ……………………….…………………………………………….…….23

2.10 Founder of the group ……………………………………………………………………….…….23

2.11 Group key positions …………………………………………………………………….….……..24

2.12 Objective of the group ……………………………………………………………………………25

Vision ……………………………………………………………………………………………25

Values of the group

2.14 Project of the group ……………………………………………………………………………..25

2.14.1 Faruque private limited …………………………………………………………………………26

2.14.2 Cherat Cement limited ………………………………………………………………………….26

2.14.3 Cherat electric ………………………………………….……………………………………….26

2.14.4 Mirpure khas sugar mill ……………………………..………………………………………….26

2.14.5 Cherat Paper Sack …………………………………..……………….………………………….27

2.14.6 Greaves Pakistan (pvt) LTD ……………………..……………….…………………………….27

2.14.7 Greaves air-conditioning (pvt) LTD ……….………….………………………….……………27

2.14.8 Greaves carbon products …………….…………………………………………………………27

2.14.9 Madian hydro power ………………………………………………………………………….27

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Chapter no 3 DEPARTMENTATION OF THE OFFICE

DEPARTMENTATION OF THE OFFICE …………………………………………………………….28

3.1 BOOKING DEPARTMENT ………………………………………………………………………..29

3.1.1 Daily Booking Report ……………………………………………………………………………..30

1) Dealer report …………………………………………………………………………….30

2) Daily booking journal report ……………………………………………………………………30

3) Area wise booking report ……………………………………………………………………….30

3.2 planning department ………………………………………………………………………….…….31

3.2.1 Priority projects ……………………………………………………………….….31

3.2.1.1 Govt. and public projects …………….…………………………………….…..32

3.2.1.2 Pre-cast Factories ……………………………………………………….….…..32

3.2.1.3 Direct Buyers …………………………………………………………………..32

3.2.1.4 Aid agencies ……………………………………………………………………32

3.2.1.5 Export to Afghanistan …………………………………………………………32

3.2.1.7 Far flung areas …………………………………………………………………32

3.1.2.8 Own carriers …………………………………………………………………...32

3.2.1.9 FATA Area ……………………………………………………………………33

Dispatch department ………………………………………………………………………………….33

Contractors ……………………………………………………………………………………………34

3.3.1 Entry pass ……………………………………………………………………………………….34

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3.3.2 Invoice ………………………………………………………………………………………….....36

3.3.3 Acknowledgment ………………………………………………………………….…………….37

3.3.4 Excise office ………………………………………………………………………………….…..38

3.3.5 Dealers …………………………………………………………………………………………....39

3.3.6 Daily dispatch report ………………………………………………………………………….…40

3.4 COMPUTER DEPARTMENT ……………………………………………………………….…...40

3.5 ACCOUNT DEPARTMENT …………………………………………………………………..…41

3.5.1 Export Document ………………………………………………………….……………41

Verification of the export documents …………………………………………………………..…….42

3.6 PRODUCTION DEPARTMENT ………………………………………………………..……….42

3.6.1 Production process of CCC Ltd. ………………………………………………..………42

3.6.1.1 Quarry ………………………………………………………………………………..42

3.6.1.2 Crusher ……………………………………………………………………………….42

3.6.1.3 Pile yard ……………………………………………………………………………...42

3.6.1.4 Raw mill ……………………………………………………………………………..42

3.6.1.5 Blending silo …………………………………………………………………………43

3.6.1.6 Pre heater …………………………………………………………………………….43

3.6.1.7 Klin ……………………………………………………………………………………43

3.6.1.8 Grate cooler ……………………………………………………………………………43

3.6.1.9 Clinker silo and yard …………………………………………………………………..43

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3.6.1.10 Cement mill ……………………………………………………………………………..44

3.6.1.11 cement silo ………………………………………………………………………………44

3.6.1.12 packing plant …………………………………………………………………………….45

3.6.2 MONTH WISE PRODUCTION REPORT ………………………………………………….48

3.7 packing department …………………………………………………………………………………….49

3.7.1 Function of packing ………………………………………………………………………….49

3.7.2 Package Material ……………………………………………………………………………..50

3.7.3 Product’s Packaging ………………………………………………………………………….50

3.7.4 Types of packaging …………………………………………………………………………..50

3.8 MARKETING DEPARTMENT ………………………………………………………………………51

4P’s of marketing …………………………………………………………………………………………...51

3.8.1 Product ……………………………………………………………………………………….52

3.8.1.1 Brand of the product ……………………………………………………………………….52

3.8.1.2 Brand of Product ……………………………………………………………………………52

3.8.1.3 Component of product ………………………………………………………………………53

3.8.1.4 Raw material of the Product …………………………………………………………………53

3.8.1.5 Quality of Product ……………………………………………………………………………53

3.8.2 Pricing ….....................................................................................................................................54

3.8.2.1 Pricing Methods ……………………………………………………………………………...54

3.8.3 Place (Distribution) ……………………………………………………………………………………56

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3.8.3.1 Segmentation ………………………………………………………………………………56

3.8.3.2 Channels of Distribution ……………………………………………………………………56

3.8.3.3 Transportation Facility ………………………………………………………………………58

3.8.4 Promotion ……………………………………………………………………………………………58

3.8.5 Promotion Activities of CCCL ………………………………………………………………………58

A) Personal selling ………………………………………………………………………58

B) Sales promotion ………………………………………………………………………59

3.8.5.1 Sales Promotional Activities ……………………………………………………………………..59

3.8.4.3. Others Promotional Functions ……………………………………………………………………….59

A). Publicity ………………………………………………………………………………60

B). Public Relations ………………………………………………………………………60

C). Advertising …………………………………………………………………………...60

Chapter no 4 Human Resource Management Department

4.1 Recruiting process in CCC LTD ……………………………………………………………………...61

4.1.1 Advertisement ………………………………………………………………………………………61

4.1.2 Application Arrival ………………………………………………………………………………….61

4.1.3 Screening …………………………………………………………………………………………….61

4.1.4 Written Test. …………………………………………………………………………………………61

4.1.5 Interview ……………………………………………………………………………………………..61

4.1.6 Medical Checkup ……………………………………………………………………………………..61

4.1.6 Background Investigation. …………………………………………………………………………...61

4.1.7 Approval Letter ………………………………………………………………………………………61

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4.1.8 Probation or Trail Period. ……………………………………………………………………………61

4.1.10 Confirmation Letter …………………………………………………………………………………..61

4.2 TRAINING AND DEVELOPMENT PROGRAMS IN CCC LTD ……………………………….66

4.2.1 Comprehensive Training. ……………………………………………………………66

4.2.2 Specialized Training …………………………………………………………………67

4.2.3 On the Job Training …………………………………………………………………..67

4.2.4 Seminars and Workshops …………………………………………………………….68

4.2.5 Off the Job Training/Courses ………………………………………………………...68

4.3 PERFOMANCE ARRRAISL ………………………………………………………………………68

4.2.3 Employee compensation and benefits ……………………………………………………………….68

4.2.4 Salary, Allowances and Loans ………………………………………………………………………69

4.2.5 Provident Fund ……………………………………………………………………………………….69

4.3 PROMOTION CRITERIA IN CCC LTD………………………………………………………………69

4.4 RESIGNATION, RETIREMENT AND DISMISSAL CRITERIA ……………………………………69

4.4.3 Resignation …………………………………………………………………………………………...70

4.4.4 Retirement ……………………………………………………………………………………………70

4.4.5 Dismissal ……………………………………………………………………………………………..71

Chapter no 5 SWOT ANALYSIS

5.1 Strength ……………………………………………………………………………………………….…72

5.1.1 Motivation ……………………………………………………………………………………...72

5.1.2 High standard …………………………………………………………………………………..73

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5.1.2 Security ………………………………………………………………..…….73

5.1.3 Reduce turnover ………………………………………………….………….73

5.1.4 Benefit to the family …………………………………………………,……..73

5.1.5 Financial help …………………………………………………………….….73

5.1.6 ISO 9002 certified …………………………………………………………..73

5.1.7 Location ………………………………………………………………….…..73

5.1.9 Usage of own electricity and paper sack ……………………………………..74

5.1.10 best pricing strategy …………………………………………………………74

5.1.11 Export to Afghanistan ……………………………………………………….74

5.1.12 Best distribution channel ……………………………………………………..74

5.1.13 Development Marketing & sole producers ……………………………………74

5.1.14 High Educated Staff …………………………………………………………..74

5.1.15 Latest Technology ……………………………………………………………..75

5.1.16 Computerized Procedures and system ………………………………………….75

5.1.17 Raw material ……………………………………………………………………75

5.2 WEAKNESS …………………………………………………………………………..75

5.2.1 Time consuming ………………………………………………………….76

5.2.2 Delegation of authority …………………………………………………..76

5.2.3 Complicated process ………………………………………………………76

5.2.5 Low contribution rate …………………………………………………….76

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5.2.6 Low Awareness …………………………………………………………...76

5.2.7 Advertisements ……………………………………………………………76

5.3 Opportunities ……………………………………………………………………………….76

5.3.1 High demand ………………………………………………………………….77

5.3.2 New Market coverage …………………………………………………………77

5.3.3. House / business ………………………………………………………………77

5.3.4 Easy access to market ………………………………………………………..77

5.3.5 Afghanistan (Export) …………………………………………………………77

5.4 Threats ………………………………………………………………………………………..78

5.4.1 Survivor of the latest …………………………………………………………………....78

5.4.3 Price reduction by Competitors …………………………………………………………78

5.4.4 Unstable govt. policies …………………………………………………………………..78

Chapter no 6 RECOMMENDATION

6.1 Qualification of individual ………………………………………………………………………….79

6.2 Qualification of the job ……………………………………………………………………………...79

6.3 CCC Ltd, CURRENT HR MANAGEMENT TOOLS ……………………………………………..79

6.4 Plant EXPANSION ………………………………………………………………………………….80

6.5 Afghanistan Market …………………………………………………………………………………..80

6.6 UTILIZED OPTIMALLY …………………………………………………………………………….80

6.7 GENERAL RECOMMENDATIO …………………………………………………………………….80

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DEDICATION

They feed me when I was hungry, give me

Strength when I feel weak, protected me when

in

Danger, taught me to walk on my feet, nursed

me

When hurt, encouraged me when dejected and

Helped me live honorable in this world;

I dedicated this humble effort to my

Respected Parents & teachers

With love and gratitude.

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PREFACE

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The purpose of internship is basically to judge the basic knowledge of the student re

arding his field of specialization. It helps the examiner in knowing about the degrees to which the st

dent has acquainted himself with the knowledge, which he has acquired in the classroom, in its applicat

on in the practical shape or in the real world instead of dull and complicated topics interesting and use

ul topics have been included to achieve the end it has been written for. These topics have an outstandi

and inspirational value f

Firstly I am, thankful to Allah almighty for enabling me to accomplish this report. I will Always be

grateful all the professors of the Cecos university who help me during the report. And special thanks to

Sir Mohsin who has been a constant source of inspiration and encouragement for me during this entire

period.

I am also indebted to my parents, siblings, colleagues and friends for their invaluable support one

way or the other. Lastly, I pray my Allah to give a boost to cement sector in the best interest of Pakistan

Happy regarding

ACKNOWLEDGEMENT

I pray to God, almighty with due special thanks to management of Charat Cement Company and to the

executive director MR. Amer Fraque for providing me the opportunity to gain practical experience in

Peshawar office and factory in Cherat. During the internship whole staff was very cooperative and

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friendly. Special thanks to Deputy Mgr Sameen Jan, deputy mgr Miraj Gul, Deputy Mgr accounts Tila

Mohd, Senior Mgr administration Saif ullah khan Baber mgr in charge Mohd Ali, dispatch mgr Abdul

Majeed Baber, marketing officer Nasir.

Who help me a lot know the functioning of different sections. To the heads of different

departments of CCC Ltd In the end I am thankful .I wish this company to grow in future.

EXECTIVE SUMMARY

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Industrial development is the primary requisites of any country. Cement industry of a country is very

important sector of the economy. The rising demand of cement pose big challenge to the cement

industry, specifically to those who have an ample share line CCC Ltd.

More especially the human resource management department of CCC Ltd is the majored emphasis of

this study. This gives an overall review of the CCC Ltd. It compose of five chapters, CCC Ltd. History

and organization structure, Departmentation the office, human resource department, analysis and

recommendation about HR and general etc.

Cherat cement is the one of the largest company of Ghulan Farque group. Cherat cement company was

incorporated at Karachi on May25 1981 as a public limited company. It registered in Karachi stock

exchange on July 8, 1998.

The total area of the land is 2219 canals and 4 Marlas were obtained on lease from the government of

NWFP. Mining concession over an area of 10378.5 acres was obtained from the government of NWFP.

The foundation stone of Cherat Cement Company was laid on 1st January 1982 by president of Pakistan

General Zia ul Haq. It’s started its production on 10th January 1985 after its inauguration by the

Governor of NWFP General Fazl e Haq.

The organization development is depending on good department for that every organization can divide

in to some department. The CCC Ltd can also divide into some department or interne can work in this

department. In booking department dealer can deposit cash for the cement the next department is

planning according to wish of the dealer cement plan can made in the different dated and different

people the next step dispatch acceding to plan cement can send to that people from the factory.

All the records can save in the computer department if there is any mistake this department can remove

it. In the account department all the cash deposit and transfer to head office which is located in Karachi

The production department over all the process is in could begin from the quarry to finish good like

cement

The HRM department main function is to recruit the best employ according to need company. This

function can do by the IIR manager in the factory and in the Peshawar office this duty can done by the

admin manager.

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This department can give training for the new recruiter and also on job training all employs his output

in good manner and also made the promotion criteria for the employ and worker and also discuss

resignation, retirement, and dismissal process.

At the end of the report I discuss the analysis about different aspect of the company and the employs of

the company and give recommendation about the HR aspect.

Chapter no 1

INTRODUCATION TO THE REPORT

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1.1 Background of the study

As the internship is the requirement of BBA degree in human resource management for

working for 45 days in any industrial institution. The purpose of internship is to give a practical touch

to the students by working in any organization environment and to put what they have learned in the

books in to practice.

Students are then required to write a report on what they have learned during their internship .so, the

CCC LTD was preferred in order to get more knowledge about the organization.

1.2 Objectives of the studies

The basic objective of conducting this study was to fulfill the requirements of BBA degree

at CECOS University of IT AND Emerging science Peshawar and the other objectives for the

conduction of study were

T o polishes the hidden skills efficiently.

To analyzes the different section CCC Ltd.

Through the efficient work taking an employment opportunity in CCC Ltd

1.3 WORK SCOPE

The internship period was of 40 days and this period was not sufficient for

collecting data, understanding analyzing the large organization like CCC ltd. most of report is the result

of primary data and least is based on the secondary data. in CCC Ltd, most of the internship period was

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spent in the different sections like booking, dispatch, computer ,account and marketing sections. doing

internship in CCC Ltd was a great experience in terms of learning how to work in the organization and

how to meet with different peoples in the organizational. Structure and also observed what had learnt

from the text books during study period.

1.4 RESEARCH METHODOLOGY

The methodology for the collection of data is mostly based on the primary

data sources i.e., observation as well as the informal interviews and discussions with the staff of the

company and it least depend on the secondary data sources i.e., the print and the electronic media like

books, annual report of the company and internet respectively.

1.5 HISTORY OF THE CCC LTD.

In chapter no 2 is all about history of Cherat Cement Company limited

quality policy plant expansion and board of directed.

1.6 DEPARTMENTATION OF THE OFFICE

In this chapter no3 I discuss some department of the office such as booking that

how the dealer can make booking and after the booking department dealer can planning according to

the demand of his sub-dealer.the planning department can send to dispatch department which is in

factory.

Computer department work that how the all computer of office connected and how it work

and save the data for the record.

Marketing section acts like a bridge between CCC Ltd and dealers. There are different types

of people in the market, they differ from each other

1.7 HRM DEPARTMENT

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In this department of the organization we are discuss all the process of the recruitment in

the factory

1.8 ANALYSIS AND RECOMMENDATION

In this part of the report I explain and give recommendation about the organization

positive and negative aspect.

Chapter 2

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HISTORY:

Before 1981 there was an association who created MONOPOLY in the cement sector because

of no close competitor in such industry. So to break that association and to offer cement to The public

Cherat Cement factory was founded.

Cherat cement is not only one of the best qualities cements in Pakistan, but in the entire region

because of its natural favor "the limestone" which is one of the best quality reserve in the world.

Cherat Cement Company limited is one of the largest companies of Ghulam Faruque group.

Cherat Cement Company was incorporated at Karachi on May 25, 1981 as a public limited company

and the certificate of commencement of business was obtained from the register of joint stock

companies Karachi on July 8, 1998.

Land of about 2219 canals and 4 Marias were obtained on lease from the government of NWFP.

Mining concession over an area of 10378.54 acres was obtained from the government of NWFP.

The foundation stone of Cherat Cement Company was laid on 1st January 1982 by the then

president of Pakistan General Zia Ul Haq. It is situated at the foothills of Cherat cement near Lakarai

village at distance of about 40 kilometer from Peshawar city. It started its production on 10n January

1985 after its inauguration by the governor of NWFP Lt. Gen. Fazl-e-Haq. The plant was built by a

French firm named Creuot Loire to enterprises abbreviated as CLE. It was the first cement factory in

private sector. Due to its importance the government of NWFP built road and power lines for the

factory.

The factory had the capacity to produce 1460 tons of cement per day but after plant expansion

in 1993-94 its production capacity has increased to 2400 tons per day.

The plant expansion was completed in October 1994. But the recent production of the factory is

3300 tons per day.

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QUALITY POLICY:

We want Cherat Cement Company to be regarded by our customer and our employees as the

best and the most profitable organization in the market we serve.

We seek innovation and improvement in every part of our business, through a system of ideas,

suggestions, feedback and application.

Every member of Cherat Cement Company Limited continuously perceives quality

improvement through procedures, designed to provide the knowledge and skills needed to achieve the

goal of our quality policy in line with customer requirements and by adhering to applicable statutory

and regulatory requirements related to product.

THE COMPANY SLOGAN:

"BIND YOUR BRICKS"

ISO 9002 CERTIFICATION:

ISO 9002 is a quality assurance model made up of quality system requirements. This model

applies to the organizations that produce, install, and service products. ISO expects organizations to

apply this model, ad to meet these requirements by developing a quality system. Cherat Cement

Company is an ISO 9002 certified company and follows sections on management and contract review

requirements etc.

EXPANSION OF THE PLANT:

The factory had the capacity to produce 1460 tons of cement per day but after plant expansion

in 1993-94 its production capacity has increased to 2500 tons per day. The plant expansion was

completed in October 1994. Now the plant produces 3400 tons per day. And lucky cement is the market

leader because it produces 6000 tons per day.

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Board of Directors:

Muhammad Faruque Chairman

Mr. Azam Faruque Chief Executive

Mr. Akbarali Peshni Director

Mr. Muhammad Nawaz Tishni (NIT) Nominee Director

Mr. Iftikhar Ahmad Bashir (NIT) Nominee Director

Mr. Javid Anwar (NIT) Nominee Director

Department structure of HR department

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Manger HR Department

Assistant Manger

Senior HR officer

HR officer HR officer HR officer

2.8 Information of the present day

Nowadays the cement prices throughout the country have increased drastically that is up to 210/

bag. This increase is due to big demand and short of supply. Locally at a dispatch 68% in this for

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NWFP share is 33% upper Punjab 13%, lower Punjab that is up to 22%. The CCC is also export to

Afghanistan that is up 32% of the total production.

2.9 Establishment of the factory

The establishment of cement factory involves a lot of capital investment. The production as will

the consumption of the cement is directly related with the development of the country. Production of

the cement without its consumption is of no good. Therefore, the prosperity of the country, the

government is expected to provide such facilities to the cement industry as to make the producer offer

their cement at a relatively low price. This is necessary because the economic condition of the average

consumer in Pakistan is not too good.

If it is not possible then the industry should be facilitated in order to enable the producer to

export their cement especially to Afghanistan where the demand for cement is to high after the end of

the civil war and invasion of America.

2.10 Ghulam Faruque Group

Ghulam Faruque group is one of the prominent commercial and industrial groups working

throughout the country. This group was formed in 1964. All the projects of this group are successful

and have proved to be profitable. Specifically Ghulam Faruque Group is known for their

entrepreneurial skills and valuable contribution to the economy.

2.11 Founder of the group

Founder of the group is late Ghulam Faruque (1899-1912). He his graduated from Aligarh

University India. After graduation, he started his career in Bengal nagpur railways in 1912.

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2.12 GROUP KEY POSITIONS

Late Ghulam Faruque remained on several key positions, which are listed below.

General manger east India railways

Chairman cotton board Julin board

Chairman Pakistan industrial board corporation

Chairman Pakistan ordinance factories

Secretary to ministry of industries Govt. of Pakistan

Governor of former east Pakistan

Federal minister of commerce& defense

NWFP provincial minister for finance planning and development

Member of national assembly of Pakistan

Senator in 1985 and re-elected in 1988

2.13 GROUP OBJECTIVES

Providing high quality gray Portland Cement

Customer’s satisfaction

Taking part in computerization. E.g. updating the whole Ghulum faruque group of companies to the

latest state of the art technology.

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To become the leading manufacturers of gray Portland cement.

VISION

Be the leading manufacturers of gray Portland cement in Pakistan.

Values of the group

Honesty

Respect for each other

Teamwork

Committed to continue the improvement

Considering the customer the most important person in the office.

Emphasis on the better future of the coming generation.

2.14 PROJECT OF THE GROUP

Ghulam faruque continue the following projects presently they are :

2.14.1 FARUQUE PRIVATE LIMITED

It the parent company of the group establishes in 1964.thier business includes trading, import and

export. It also serve as and an investment company and insurance agent

2.14.2 CHERET CEMENT COMPANY LTD.

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This company produces the high quality grey Portland cement. it is one of The leading and main

supplier of cements to NWFP and other areas of Pakistan and also Afghanistan. Its started its

production in 1991.it is in listed on the Karachi stock exchange (KSE) and Lahore stock exchange

(LSE).

2.14.3 CHERAT ELECTRIC

Cherat electric is a captive power generation plant. Initially it was a separate company now it is

operating as a department of Cherat Cement Company and fulfilling all the electricity requirement of

the company

2.14.4 MIRPUR KHAS SUGER MILLS LIMITED

It is a public limited company established in 1954 and is listed on Karachi stock exchange. It is

amongst the top ten sugar producing mills in Pakistan. It has the honor of winning the stock exchange

shield for the year of 1981-82, 1983-84 and 1985-86 respectively.

2.14.5 CHERAT PAPER-SACK LTD

Manufacturing plant of cherat paper sack is situated at Gadoon amazai this company

supplies the paper bags for cherat Cement Company and also too many other cement manufacturing

companies.

2.14.6 Greaves Pakistan (PVT) Ltd.

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This company has got the expertise in different fields like engineers, Merchants, contractors,

and specialized services in engineering equipments, diesel generating sets sugar mills plants etc.

2.17.7 Greaves air-conditioning (PVT) Ltd.

This company was established in 1975, which is providing services related to air-conditioning

engineering worker, design and erection equipment.

2.14.8 Greaves carbon products

It was established in 1949 under the name greaves Compton Pakistan limited. It

manufactures carbon products including carbon brushes, mechanical seals, and carbon lubricating rings,

carbon bearing and electrical inserts.

2.14.9 Madian hydro power

It is the hydro power company working to generate electric in the area of the Madian. This

project starts with Shirazi Investments (PVT) Ltd.

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DEPARTMENTATION OF THE OFFICE

The organization development is depend on the good department for that every organization can

divided in to different department. The CCC Ltd can also divide in to some departments or internee can

work in this department. Departmentation is the gathering of people for business activities in order to

distribute the workload and to improve the efficiency of company. Any department in the company has

its own assigned function. In CCC Ltd. There are the following departments that are working for the

growth and efficiency of the company.

Booking dept

Planning dept

Dispatch dept

Computer dept

Account dept

Production dept

Packing dept

Marketing dept

HRM dept

3.1 BOOKING DEPARTMENT

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First the marketing officer visits the market. He served there for survey and for demand they

also check the cement brands and the competitive dealers. They also check their dealers, the quality of

their cement and the problem faced by their dealers. They also note the rate of ex factory and landed

cost. By that way they search for new dealers. They also see the new dealer’s area that the other dealers

do not affected by him. Then they send these information’s to the marketing manger. Then they decided

whether to give him the dealership or not. Then the marketing officer forwards the application with his

suggestion to GM marketing. When they approved it then they take security from him and then they

issue him the dealership. The dealership code has been provided to him that code help him in booking

planning and dispatch. The booking shell be made in advance and it must be in pay order, pay in slip,

DD, & TT. When the dealer deposits the money he got the receipt from bank he sends that receipt to

account section they check that in ledger of the dealer name. The account officer then check the price of

the cement and then he write on the back side of the slip that how much quantity of cement will be

allowed?

From here the procedure of the booking starts. That is time saving procedure done on the latest

user interface software. Every thin is given in it they just give the dealer code, quantity and amount.

The computer gives him booking order no, which is very helpful in the planning and dispatch. Booking

officer get two print outs one he gives to dealer and other one he send it to account office. He also put

pay slip in to his record. The booking is saved in his computer whenever he is required he can check it

from pay is slip record. The money must be deposit in MCB, ABL, SCB in the account of CCC Ltd.

3.1.1 Daily Booking Report

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Daily booking report is prepared in order to keep the daily record of the customers who

purchases the cement. This report contains the name and the zones of the customers, customers code,

quantity ordered, rate per ton, total amount of the order, cash or credit order and the bank code where

the customer has deposited the money.

4) Dealer report

This report sends to the dealer every day that he knows about his dispatch and pending.

2) Daily booking journal report

This report show total booking volume record, total received amount and also informed about

sale areas name of the dealers. From this report we know about total quantity tons.

3)Area wise booking report

It can show area wise booking volume in day. In end of this fiscal year 2007-2008 our total

booking volume is 759831.78 in tons. Average booking in workday throughout the fiscal year is

Average daily booking = grant total / number of days

Average daily booking = 759831.78 / 302 = 2516 tons per day

(Only working days)

3.2 planning department

Planning means arrangements of the booking order, which are received planning, is the bridge

between booking and dispatch. It is vary hard work. Factory has machinery and it has its limitations it

provides 3300 tons daily production. The booking varies according to the market condition so the

planning works here the managers sit together see the booking order and then selective booking orders

are picked for the dispatches. Normally the orders are arranged for 1000 tons means 100 trucks. The

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planner also has a look on the dealer demand mean if he wants to take his order at his normal agency

address so that is right. But if he wants to send the order, it depends on the dealer. There are some

restrictions also, if a dealer sends the order to some where else. May be the road is not too good or the

conditions are not suitable then the planners has to provide alternate of it. The daily plan is send to the

dispatch office on behalf of the booking orders. When the plan is send to the dispatch of 1000 tons the

transporter have 70 trucks so the 30 pending trucks will be delivered next day. The planner also has to

also see the pending dispatch. The planner also has to see the % of delivery in each and every sector.

The plan will be arranged on the basis of two provinces dispatch % and export to Afghanistan. The

booking can be reserved for some days depend on dealer choice. Priority is the most important part of

the plan. Whenever the plan is made they see towards priority that what area of projects they have to

prefer. While preparing the plan these things are put into consideration. Stock in hand, backlog position

in sale office, weather situation, the holding, political and law and order situation, road position, season

of crops, availability of the carriage, demand in the market, penetration of the competitors in the

market.

3.2.1 Priority projects

3.2.1.1 Govt. and public projects

The projects like mosque, school, and Govt. projects like ghazi barotha projects. They have to

give preference on the other orders.

3.2.1.2 Pre-cast Factories

In the priority list 2nd no are how make readymade roofs manufactures and pipe manufacturing

companies.

3.2.1.3 Direct Buyers

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They also give preference to customers who get cement direct from sales office. They sale

cement on higher price than others that dealer will not be effected.

3.2.1.4 Aid agencies

They also give priority to the NGO’s like DACCAR.

3.2.1.5 Export to Afghanistan

The CCCL can export cement to Afghanistan for the reconstruction of the country. For this

purpose Govt. of Pakistan can allow cement industry to export more without taxes.

3.2.1.7 Far flung areas

They give priority to the gigat and chitral side area because the road was open for a season of 4

to 5 months.

3.1.2.8 Own carriers

They also give priority to the customers who have their own carriers like to Afghanistan, Pak

army, NHA, Pak Police etc.

3.2.1.9 FATA Area

In this area political agent issue a permit to the customer who needs cement. This permit is

issued for some days so the cement will delivered in these days.

Dispatch department

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Dispatch means to give the cement to the customers and for this the dispatch room are

controlled room is responsible. The minimum quantity for dispatching is 1 ton and if the prices of

cement rose after depositing of amount by customer, then this company ill dispatch cement up to the

deposited amount.

Dispatch is the department under the sale office .the sale office sent plan by email the plan received by

dispatch office download in oracle dispatch office means download plan option table after the

download plan it is printed that is dispatch office give the areas distance in quantity to contractors.

There been involued12 persons in dispatch department, working in two shifts. From 4 to 2 and from 2

to 4.

Contractors

Affridi fargo goods

Reman shinwari goods

Sahibzada engineering goods

Mushtiarika dara goods

A k khattak goods

Peshawar lahore goods

Gheghi goods

Self/own good

She plan destination and quantity divided among the contractor .the contractor write in a to entry pass

for each truck

3.3.1 Entry pass

The following data should write in the entry pass

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Name of the driver

Truck number

Quantity

Plan number

Serial number

Destination

The dispatch office is entry in the plan from the entry pass ,truck number and write on the entry

pass serial number ,plan number same truck about the quantity and send to the main gate .the main gate

is controlling in out in factory receding entry pass 1 send to dispatch office and other give to the truck

driver .

The truck entry the truck 1st he goes to weight bridge for the truck weight .weight bridge is a

weithgtment office the factory purchases any item is a turn from the weight at for loading truck will b

weighted for loading the weight bridge to b track number and quantity and tar weight before the load

truck

After unload the truck keep tar weight go to taken plan .packing plan is an under a factory it is

packing from store cement silo the daily tally clerk received the entry pass from the driver and daily

entry pass number serial number with the packing plant plan number serial number entry mark that plan

number and serial number in plan

The tally clerk mark to tally sheets from the entry pass and daily sheet define the following field

Plan no

Serial no

Destination

Bags

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Date

Truck no

And when truck load clerk is sign original copy and give daily sheet to the drivers. The load truck is

given the tally sheet to weightement are enter tally sheet no in register and print the 3 copies load truck

grooms weight and tar weight and net weight and tally load quantity tons into the weight.

Below define the weightiest equals the following.

S.NO TONS K.G BAGS

.

1) 10 200 1000

2) 20 400 20000

3) 30 600 30000

4) 40 800 40000

5) 50 1000 50000

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The weight bridge is given to tally sheet and drivers stand near to the dispatch office in the site.

Driver gives the tally sheet to the dispatch office for the invoice. When main get back the enter

pass to the dispatch office is entry the pass in dispatch project main entry pass option and after

generated invoice on to entry pass truck no and serial no quarry about their quantity when invoice

generated then two copy printed invoice.

3.3.2 Invoice

Invoice is a document send by a supplier to a customer that itemize the product supplied to the

costumer, the prices, and the total amount of the money owed by the customer for their products.

Invoice is usually sent at the time of the product is received.

Invoice is containing the following.

Invoice no

Booking order no

Quantity

Product destination

Invoice date

Quantity in ton

Rate per tons

Trade discounts

Sale tax payment

Tax exclusive volume

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Deliver address

Plan no and serial no

3.3.3 Acknowledgment

Receipt

Plan no

Serial no

Dealer code

Quantity in tons

Invoice no

Fright ETC.

The dispatch office received the tally sheet from the driver and 1 copy invoice give to drivers.

3.3.4 Excise office

The excise office maintains the excise duty in sale tax with govt excise office. The dispatch

office is given the invoice to excise office and excise office is made 3 copies gate pass. The gate pass

containing the following fields.

Driver name

Destination

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Truck no

Quantity

Bags

When gate pass made in the excise office then two copies the gate pass and copy Weight Bridge

to drivers. When driver come to the dispatch office then give two copy gate pass and weightment card.

The dispatch office check gate pass and weightment card when corrected the sign and stamp and

one copy weightment card for record and one copy give to the driver 2 copy gate pass and

acknowledgment and one copy weightment card and invoice.

The driver receives the document from the dispatch office and goes to main gate. The main gate

note his truck no and quantity and leave one copy original gate pass and weightment card and more

document give to the drivers and out the truck from the gate.

The truck driver his give the document to own contractor foo belty the contractor is made belty

from acknowledgment.

Belty has the following fields.

Truck no

Driver name

Date

Quantity

Driver address

Fright and loading charges

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The contractor made two copies the belty one for their own record and other for the original

document attach with the dispatch document and give to drivers and received from the driver Rs. 100

commission as per 10 tons.

3.3.5 Dealers

Dealer is main step in the marketing all company sales depend from the dealer. The dealer sale

to customer the driver reaches to dealer and unloads truck about document.

The dealer counts our bags if equal to the document and returns one copy acknowledgement

with sign. The driver when again come for loading then returns to contractor received from the dealer

acknowledgment slip copy.

3.3.6 Daily dispatch report

Daily dispatch report is prepared in order to keep the record of the daily dispatches to the

customer i.e. to record the daily sending of cement to the customers. This report contains the names and

zone of the customer, quantity ordered, rate per ton, total amount of order, discount if given, mode of

transport i.e. land air or water, vehicle number, belty number, transporter name and address and the

destination where the cement is sending.

3.4 COMPUTER DEPARTMENT

The computer is important part of modern organization. The computer section is responsible for

computerization of various sections of the sale office and also in site. The computer section has

established network software internet (local area network) for the all section in sale office. The zen soft

private develops the computerized program in oracle 9i. it is the efficient and retrieval of the data.

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It is user interface software and communication channels that connect devices on the same

premises such as suite of offices. LAN connects many different types of intelligent equipment into a

common network. It generally consist of group of microcomputers located at a different work stations

with in a same site. Network users can run centrally located software, access data file etc. on a main

disk unit through their individual terminals. Users on the networks share peripheral such as printer,

communication link etc.

A LAN is connection of PC which enable users to share data , application software and

peripherals. It can be simple and many Computer connected to share on printer or network printer. It

can complex as a corporate department deeming to access the resources on the company mainframe

through a gateway.

The function of computer section is to control network within the sale office and site. All

computer can connect with the server through cable. The main server can control all the activities of the

office such as booking recorded, planning, dispatch ion the site account section the computer section

can remove error and made changes according to the demand of the section. In case of change rate

cement the computer section can made change the rate and send parameter to dispatch office in factory.

This section can download parameters and make invoice according to the new rates.

3.5 ACCOUNT DEPARTMENT

The account section is responsible of overall fiscal managing, financial control, financial

reporting and accounting function of the sale office. The section ensures that the accounting record and

system are maintained accordance with internal policies, regulatory requirement and international

accounting standers.

The account section can also maintain the record of the dealer deposit with sale office. In case

of rate change the account section can made debit or credit note. When the rate of cement decrease it

can made the credit note to return the excess amount in the dealer account. In the other case we can

make some advance or fix amount from the dealer as a security in case of increase the rate of the

cement at mid of the day. The company as enable to cover the excess amount in the company account

for that it can made the debit note.

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The dealer can deposit in MAC, ABL, SCB, Bank AL Habib and NBP. But 95% of our

collection can collect MCB and ABL. In MCB 34 branches collect our deposit from the dealers. Ten

branches can send deposit to university town Peshawar and remaining all banks send to Karachi Head

office account. The sale office and site cover his daily expenses and if the amount excess from the

demand of the sale office and site and then excess amount send to head office account Karachi.

The company also send cement to Afghanistan daily for this purpose MCB Cantt branch

Peshawar can collect money from the dealers but in US $ . The bank exchange $ in Pak Rs. And Send

to university town Peshawar branch.

3.5.1 Export Document

The CCC Ltd can export cement to our neighbor country. Afghanistan for this purpose they

prepare documentation is must because on the border custom officer check all product. The important

documents are as follows.

Export form

Certificate of the origin (attested by scci Peshawar)

Covering latter

Shipping bill

Packing bill

Commercial invoice

Sale tax invoice

Performa invoice

Verification of the export documents

The export document should be verified by deputy manager to find out the mistakes in the

documents.

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3.6 PRODUCTION DEPARTMENT

Production department is responsible for the actual production of finished product and monitors

the whole production process i.e. from quarry to the final product. So, the department tries its best to

produce the best quality of product that fulfills the customer need.

The department then submits the report daily to G.M. works about the cost of production. This

report contain following information.

Material and labor to be used in the process

Efficiency of department regarding to the manufacturing of the cement

Total output generated by the department

If cost of production and prices rise due to any reason then after considering the following

report, top management tries to overcome the situation.

3.6.1 Production process of CCC Ltd.

The production process of every organization starts with the availability of raw material So;

CCC Ltd. Production process start from the quarry to the finish good like cement can show in chart

3.6.1.

3.6.1.1 Quarry

For the manufacturing of the cement, raw material is needed, which can collect from the Cherat

hill. It is advance as compare to the other company in region. The raw material I.E. lime stone, clay

and slates is brought to the crusher through big dumper vehicles.

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3.6.1.2 Crusher

The next step is crusher all the raw material put into the crusher and the crusher breaks aw stone

into small pieces.

3.6.1.3 Pile yard

After the crushing the raw material is stored in the pile yard for the purpose of sending it to the

raw mill.

3.6.1.4 Raw mill

Raw mill process the pieces of crushed material and convert these into the powder. This powder

is called the ‘’raw mall”.

3.6.1.5 Blending silo

Conversion into raw mall. It is stored in the big silo for the purpose of sending it to the klin.

3.6.1.6 Pre heater

Before sending to the klin, the raw mill is heated in the pre heater to increase its temperature.

3.6.1.7 klin

After giving some heat to the raw mill it is ready to pass through klin. The internal temperature

of the klin is 1400 degree of Celsius and due to this the raw mill is converted into small black pieces.

These pieces are called the ‘clinker’

3.6.1.8 Grate cooler

After passing through klin the clinker then pass through the grate cooler in order to decrease

its temperature.

3.6.1.9 Clinker silo and yard

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Clinker is stored in the big silo for the purpose of sending it to the cement mill and if the silo

fills up with the clinker then additional clinker is stored in the clinker yard.

3.6.1.10 Cement mill

In the cement mill the actual product is produced i.e. Gypsum is added with the clinker at the

average rate of 5% and at least the cement is manufactured.

3.6.1.11 cement silo

After manufacturing the cement is stored in the big silos for the purpose of sending it to the

packing plant. There are three cement silos used for this purpose.

3.6.1.12 packing plant

Cements come to the packing plant through roller belts from the cement shoe. In CCC Ltd,

four machines are used for the packing i.e. Romanian manual and the Auto German rotary. Weight of

each cement beg is 50 kg and the bags are finally loaded in the vehicles trough roller belts.

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PRODUCTION PROCESS OF CCC LTD

Quarry

Crusher

Pile Yard

Raw Mill

Silo

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Pre Hater

Klin

Grater Cooler

Clinker Silo and Yard

Cement Mill

Cement Silos

Packing Plant

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3.6.2 MONTH WISE PRODUCTION REPORT

years

lo

cal

Export

2005

19

00 400

2006

160

0 1100

2007

185

0 1100

2008

185

0 1350

2009 315 1600

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0

3.7 packing department

Packing includes the activities of designing and producing the container or wrapper for a

product.

The main purpose of the packing of Cherat cement company product is to deliver the product

in right shape, in right quality and provide utility to the customer.

3.7.1 Function of packing

The main functions of the CCC Ltd are:

To transfer the product from the place of the manufacturing to the point of sale are required some

kind of container. Thus the functions are done by packing.

To carry the product toward the point of ultimate use.

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To protect and preserve for a future period.

A measuring device in addition to its other function.

System, trademark, slogan and such other methods are being used to help the company to

communicate with customer.

Display value of the product to attract customer’s attention.

A force to motivate the customer to make a purchase to promote the sale of the one brand then

another.

3.7.2 Package Material

CCC Ltd has no difficulties in packaging because it produce only one product not variety of

the products. When there is large product line then company has to be vary careful in selecting the

packaging for each brand as it is the age of customization.

CCC Ltd company use only one material in their packaging and that is paper. The type of

paper is used is craft paper having great strength and most useful life and raw material of such paper

import from Canada and Sweden.

3.7.3 Product’s Packaging

CCC Ltd, offer its product in 50 kg paper sack. These paper sack are locally produced at

Cherat paper sack company gadoon amazi, which is another project of ghulam faruque group. From

the cement packaging CCC Ltd store on million to two million bags from CPSL, and there is a

packaging plant fpr cement in the factory.

3.7.4 Types of packaging

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CCC Ltd, use 2-ply package for their product. There is no change for packaging from time to

time because it is standardize product. Basically cement manufacturer are using 2-ply, 3 ply and

export to Afghanistan packaging.

CCC Ltd, uses 2-ply packaging for its normal dispatch. While 3-ply packaging for export to

Afghanistan and for away area from the company. The export bags are stamp for use in Afghanistan

only.

3.8 MARKETING DEPARTMENT

Marketing section play a very important role in the function of CCC Ltd. Marketing is the

total system of the business activities designed to plan, price , promote and distribute want satisfying

products, services and ideas to target markets to achieve organization goals. In marketing

To emphasis on consumer needs.

Company first determine need and then figure out how to make and distribute a product to satisfy

those needs

Management is profit oriented, not sale volume oriented.

Marketing is the long run oriented.

Marketing section act as a bridge between CCC Ltd, and dealers. There are different types of

people in market. They differ from each other in many aspects like opinion, personally, habits etc. so

to convince them with the same method is not an easy task. That’s why marketing section use

personal selling method i.e. direct selling to convince each one in market. As I said earlier that CCC

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Ltd., has divided its marketing into much smeller market i.e. segmentation is done so different

marketing mix is applied for each segment.

Marketing mix for upper Punjab is different from that of NWFP and similarly the marketing

Mix for Peshawar is different from that of giligit.

4P’s of marketing

The combination of product, how it is distributed and promoted, and its price together,

these four components of strategy must satisfy the need of the target market and at the same time,

achive the organization marketing objectives.some of the challenges facing marketing manager in

developing in a marketing mix are

Product

Price

Place

Promotion

3.8.1 Product

The main aim of marketing is to develop ornamented product and service to make

them suit local markets and conditions. Marketing is a basic tool for any organization in the modern

world by help of which it can know that the customers wants. What quantity is produced? What

pricing should be done? How should be that product should be supplied to customer? CCC Ltd, is

will aware of this fact. It is because the management has develop its marketing mix on full fledge

scale. They have mixed all the marketing functions, which should be the most suitable and best foe

there organization.

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Marketing mix is two sided machinezium of buyer and seller activities. The marketing

tools which summarize these 4p,s is called marketing mix. These four P’s are very important in any

marketing camping.

3.8.1.1 Brand of the product

The brand of CCC Ltd, is divided into brand name and brand mark or logo.

3.8.1.2 Brand of Product

‘A brand name consists of words, latter’s and/or numbers that can be vocalized. The

name that CCC Ltd, uses for its sole product is ‘’CHERAT CEMENT”. This is the base on the fact

that the company is situated near the hilly area of cheart and the raw material that is used at the large

scale in the production of the cement is also extracted from the same area.

Brand mark; “brand The part of the brand that is a symbol or design’’.

3.8.1.3 Component of product

There is no change in the components of product because cement contains 95% clinker

5% gypsum. If they change the components then they don’t get cement. It is the standardize product.

3.8.1.4 Raw material of the Product

CCC Ltd, has got his own source of raw material. This raw material is obtained from

near to the company in larkai village area; the area is leased from NWFP Govt. for 200 years. The

mountains are the key input of their product and mining consist over in areas of 10378.54 acres, was

obtained on lease from the Govt. of NWFP.

3.8.1.5 Quality of Product

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CCC Ltd, thinks that the quality of their product is best as compared to their

competitor. And they are satisified with their product. And CCC Ltd, is a ISO-9002 certified

company.

ISO is the name stand for international organization for standardization. Its central

secretariat is in Geneva-Switzerland. It is worldwide federation of national standards bodies with

member from some 110 countries. Pakistan stranded institution (PSI) is also a member of the

organization. Its mission is to improve and promote the development of standardization and activities

all over the world. ISO has publisher more then 10,000. The main aim of ISO is that:

Whatever you say (offer) write it.

Do it.

And prove it.

ISO require that every such, ever action used be written with company. ISO-9002 covers

production and installation. ISO 9002 is a quality assurance model that basically inspects, test,

installation and service item. CCC Ltd, has quality department for the improvement of the product.

The world quality means different rings to different people.

The objective of quality control is to produce a quality that:

Satisfy the customer

Is as cheap as possible

Can be achieved In time to meet delivery requirement

3.8.2 Pricing

Price is the amount of money and or other items with utility needed to acquire a product.

Price, value and utility are actually interrelated concept. Utility is the characteristic of an item that

makes it capable to satisfy human need. A value is the quantities measure of the worth of a product to

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attract the customer. Price is the value expressed in term of money or other monetary medium of

exchange.

Utility create value, which is measured as a price in monetary terms whenever the exchange

occurred. Price effect farm’s competitive position and its market share. Pricing decision by the

company is one of the important tools. It depends on features such as cost of the product’s

production, consumer demand and competitors action. Pricing include important role for a producer

as well as the consumer. Due to pricing consumer can have an idea to how much profit can be acquire

on the product, while consumer can also benefit as he come to know whether the product should be

acquire or not, looking toward his own pocket. There is no concept of odd or psychological pricing in

CCC Ltd.

3.8.2.1 Pricing Methods

CCC Ltd, adopted three types of pricing methods.

Cost plus pricing

Demand oriented pricing

The most of all best on competitor prices

The pricing strategies in Peshawar are different from those in gilgit. In CCC Ltd, prices are most base

on competitor’s prices. A meeting of top marketing mangers is held to decide when to adopt

competitive pricing. Marketing officer of concerned area has to attend this meeting. They can give

suggestion to top management about the present market situation, but the top management take the

final decision on their own discretion. A maximum retail price is set. This is the price on which

(dealer) are expected to sell cement. Different rate are set for different area (division) on the basis of

fright charges.

The different between the maximum retail price and the local divisional rates shows the

margin given. Usually the lower division rates are set for faraway places, because the fright charges

are high for those places. There is great difference between the margins given in different area e.g.

sardu and Peshawar because of the difference in fright for these areas though pricing in Cherat

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cement is some warlike geographical, other factors e.g. competition, taxes and demand etc. are taking

into account while making decision about price.

The pricing seems to be freight absorption pricing to some extant because the dealer in

faraway area are usually given their margins. Fright absorption is used for market penetration and

also to hold on to increasingly competitive market. CCC Lt, mainly competes with on quality, but

some time they use price based competition only to sale there surplus production or to enjoy the equal

share in the market.

CCC Ltd, finds out the price of competitors and place the price RS above 2-3 above

the average. In cost plus pricing methods the company takes an estimate of their expanses on the

product, then profit is added by company in the cost and sales are made at this cost plus pricing i.e.

Price of one unit of product = total cost of the unit + desired Profit

Sometime when the demand of the cement is increasing in market, then the company fixes

the price according to the demand of their product in the market.

3.8.3 Place (Distribution)

In deigning the distribution plans, a manufacturer has to take decision regarding the delivery

of his product through marketing intermediaries.

3.8.3.1 Segmentation

Marketing consists of buyers and differs in many ways. The customers are too numerous and

diverse in their buying requirements. Instead of competing everywhere, the company needs to

identify that it can sever most effectively.

CCC Ltd, has segmented its market on geographical basis. The market is divided into two

main zones; i.e. northern zone and southern zone. Each is controlled by marketing manager and two

marketing officers, and they are responsible for all the marketing activities in the zone.

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The zone are divided as follows.

The southern zone: Peshawar nowshehra and Lower Punjab

The northern zone: mardan, swabi, dir, Swat, Chatral etc.

3.8.3.2 Channels of Distribution

Channel of distribution are very important because it is through these channel that the product

is carried from the place of production to the place of consumption. Cherat cement distribution its

cement mainl to agency holder who act as middleman for it. But some of the cement is also sold to

the Govt. agencies which are involved in construction work, e.g. C&W, public Health Engineering

etc.

The distribution channel of CCC Ltd, is indirect and transfers the ownership of the product to

the retailer. The companies three main channels of distribution.

a) Production Retailer consumer

b) Producer- Wholesaler - Retailer - Consumer

c) Producer - Consumer / Direct Buyer

A) Production Retailer consumer

CCC Ltd, is one of the best companies in the cement industry, which has will design and

computerized dealer network. All the dealers are supplied cement through their respective agency

codes. Though dealers the cement is made a available for the ultimate consumers. Mostly the CCC

Ltd uses this channel of distribution.

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b) Producer- Wholesaler - Retailer - Consumer

Between dealer and wholesaler as that the dealer sell to the consumers. While the

wholesaler supplies to the dealer who further sell it to the consumer

There are few wholesalers who buy huge quantities and in this way are contributing a lot to the

company’s sales. The company, on the other hand, has allotted them a specific quota and they also

enjoy a special status. Wholesalers are also important due to the fact that they provide to those

brayers who can’t afford to acquire dealership or don’t want to become dealers.

C) Producers ------------ consumer/direct buyer

Cherat cement company limited also provides to the direct buyers. Direct buyers are an

individual or an organization that is not a part of the company’s dealers network. In this way the

company provides a facility to the general public to buy directly from the company.

Cheart cement company limited uses trucks for the supply of cement to different areas. For

this purpose seven transport companies have been contracted as described earlier in the dispatch

section.

3.8.3.3 Transportation Facility.

Cherat cement limited uses trucks for the supply of cement to different areas. To deliver the

product safely and at the fight time to the consumer the company has acquired seven transport

companies on contract basis against some security deposit. The company fixes the transportation,

which when added causes different landed costs.

3.8.6 Promotion

Promotion is designing and managing the marketing max elements to inform, persuade and

remind current and potential customers. Or it is an element in an organization’s marketing max that

serve to inform, persuade and remind the market of product and/or the organization selling it, in

hopes of influencing the recipient’s feeling, beliers or behaviors.

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Cherat cement does not involve itself in heavy promotion campaigns because of the nature of

the product. There is a high demand of cement in the market because of construction works being

carries out at different places. Anyhow, Cherat cement approximately has a Rs.0.36 million budget

for promotion of their product.

3.8.7 Promotion Activities of CCCL

Cherat cement company limited has basically two types of promotional activities, i.e

A) personal selling

B) sales promotion

A) Personal selling

The marketing officers of Cherat Cement Company limited regularly visit the agency holders

weekly and monthly basis. They hold meetings with the agency holders and inform them about the

product and take the response of consumers about him product from them. These visits facilitate in

reducing the communication gap between the producer and agency holders. Complaints are also

entertained in these visits. To have an idea of the market help the marketing department in selection

of pricing strategy for the product.

B) Sales promotion

It includes all those activities, other than promotional mix, that stimulate consumer purchasing

and dealer effectiveness.

It is a method used by marketers to motivate the customers and middlemen.

It is tool which can help the marketers in achievement of their product’s optimum sale.

3.8.7.1.1 Sales Promotional Activities

A) Gifts

B) Bonus or Rebates

C) Credit

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A Gifts

Things such as calendars or key chains

B) Bonus or Rebates

Cherat Cement Company Limt gives bonus or rebates to its wholesalers of Rs.500 to 1000 per

tons (200 bags), and in the rebate the wholesalers gives Rs.500 to 600 per 10 tons to the retailers

(information give us by dealer).

C .Credit

Cherat Cement Company Limited sometime gives cement on credit to its wholesalers, and

particularly the wholesalers give cement to the retailers on credit.

3.8.4.3. Others Promotional Functions

A). Publicity

The publicity of Cherat Cement Company Limited is carried out indifferent types of business

magazines and in newspapers of Pakistan. Cherat Cement Company Limited publicity is also

included when publicity of Gulam Farooque Group’s projects is made.

B). Public Relations

Public relation is also a very important promotional tool nowadays. Cherat Cement Company

Limited holds good public relation with leading businessmen, reputable customers and bureaucrats of

Pakistan. Sending gifts and novelties as well as inviting these people in different types of function,

seminar is a common practice to have good public relations.

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C). Advertising

Cherat Cement Company Limited advertises its cement through billboards on the reads, its

monograms on the trucks through which distribution takes place and on cars which it has provided to

it staff. Beside these, it also advertises mainly on the back outside page of the weekly business

magazine “Busy World”. Cherat Cement Company Limited does not use television or radio for it

advertising.

Chapter-4

HUMAN RESOURCE MANAGEMENT

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Human resources management is the function in the organization concerned with the

recruiting, selection, staffing, training, development, motivation and motivation of employees. Hiring

and keeping good people is critical for the success of very organization. Every organization emphasis

to get talented people for them, to future success of the organization. It becomes even more important

if the organization is product oriented human resource policy employ a progressive and dynamic

corporate culture in cement industry. It in return translates into high motivation and performance

level of the employ and ultimately better results.

Cherat Cement Company Limited has adopted such ways means of recruitment and selection

the human resource and than training them that would help in adjusting these people in its culture.

Cherat Cement Company Limited private recruitment policy is to select young and energetic

qualified work force that should carry out the objectives of providing efficient work. There is not

dearth of the cement factories in Pakistan, having an enormous network but Cherat Cement Company

Limited providing qualitative product in the market. So on one hand Cherat Cement Company

Limited providing superior product and on the other hand, it provides employment opportunity to

young graduate. There is different work in the office including clerical and non-clerical requiring

various staff as clerks, officers and executive. In the Cherat Cement Company Limited sale office

Peshawar there is more the 60 employees and chairman of the company.

The human resources management division deals in the recruitment and selection of the

personnel for the factory. The staff of every category is employed regularly in different department of

the factory.

Function of the HRM is to recruit the qualified, efficient, energetic and the experienced staff.

Besides this, HRM conducts the training programs, seminars and workshop in order to improve the

skill and efficiency of working management. HRM also deals with the promotion, demotion and

dismissal of the employees.

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4.1 Recruiting process in CCC LTD

In Cherat Cement Company Limited the recruiting in done on the basis of merit i.e if the

applicant fulfills the requirements of the company them he is hired. For recruiting first of all the

experienced candidate is preferred otherwise the highly qualified candidate, because the efficiency

and improvement of the company depend upon the qualified personnel. Now, there are the following

stages that are to be followed for hiring the people.

4.1.2 Advertisement

The Cherat Cement Company Limited private limited company advertises posts in the leading

newspaper of the country but these are usually for specific vacancies. These posts often require

experienced personnel. The company can focus on good and experience employees because the

company has good reputation in the market and it proven successful and the company has required

the cervices of talent hunt in this way.

Basic aim of the advertisement is to find the desired candidate for the vacant post. In order to

fill the vacant job the company first to find the desired candidates in the working management and if

the desired candidate is not present; the company them makes the advertisement in the newspapers

both in English and Urdu.

4.1.2. Application Arrival

After advertisement the interested candidates them submit their applications and curriculum

vitae’s for the pre-defined job. But if the candidates are at a far distance then they send the

applications on the address that was given in the advertisement.

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4.1.3. Screening

The initial screening is done as a number of application pour in the human resource division

of the company. This first step in the selection process is very important as all applications,

irrespective of the cadre applied for, are sorted out as those applicants are dropped out having

inadequate or inappropriate education or experience. After screening, the applicants have to undergo

a series of tests and interview before the final selection.

HRM department screens these applications and then calls out those applications who fulfill

the initial requirements for the written test.

4.2.4 Written Test.

Our institution like many other organizations relay great deal on written tests and consider

them as a reliable source the process of selection it depends on the cadre for which the selection is

carried out. Different tests are taken for different posts. These constitute educational qualification test,

intelligence and aptitude tests that proved major input to the selection process. These tests are general

in form and are not job specific. Mostly in selection for other cadres the company depends on

interview and background investigation.

4.2.5 Interview

The applicants who pass the initial screening and required tests are given a comprehensive

interview or a series of interview. Often the company’s selection committee takes interviews of the

candidates but there are instances when the selection committee members take a series of interview

individually. Interview is a good selection device for obtaining in-depth information about

candidates. Therefore, interviews have always played a vital role in ascertaining the eligibility of the

candidates and carry a lot of weight in the final decision of the selection.

4.2.6 Medical Checkup

After qualifying the Cherat Cement Company Limited medical officer cheeks the physical

fitness of the candidate. Medical checkup verifies whether the health factor of the candidate is

suitable for the job or not.

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4.2.7 Background Investigation.

At this stage, the information put forward by the candidates is verified who appear to be

offered the job. This usually includes written confirmation of work record and appraisal of

performance from former employers, contacting personal references and verifying the educational

qualifications. The rational behind this exercise is that the human resource management division tries

to find out as much as possible about the applicants before the final decision is made.

4.2.8 Approval Letter

After medical checkup if the candidate is fit for the job then the case handled, over to the GM

Admin for approval. However, chief executive of the company gives the ultimate approval.

4.2.9 Probation or Trail Period.

After approval a candidate is appointed for the trial period of the six-months i.e during

probation period, the probation officer checks the efficiency and qualities of the newly hired

candidates.

4.1.10 Confirmation Letter

After efficient completion of probation period, a candidate becomes a permanent employee of

the company and then he is entitled for the facilities as given to the permanent employees like;

medical allowance, TA/DA, conveyance facility and also can take leaves from the company.

RECRUITING PROCESSES IN CCC LTD

Advertisement

Application arrival

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Screening

Written test

Interview

Medical Checkup

Background investegation

Approval Letter

Probation period

Confirmation Letter

4.3 TRAINING AND DEVELOPMENT PROGRAMS IN CCC LTD

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Training is an integral part of the process of recruitment and selection though it’s a continuous

process and has many facades. In Cherat Cement Company Limited private limited company there is

human resources department conducting all the regular as specialized training course for the

employees. The wing runs a number of training programs throughout the year and updates the

requirements of the human resource of the company. Training been provided by the PIM’S Lahore

Pakistan institute of management sciences. In training session manger get 737 per day while

administration officer get 550 per day.

4.2.1 Comprehensive Training.

A 4-week comprehensive training is conducted for the fresh appointees under the scheme of

marketing office. Some officers of other cadres are also invited to take part but the course is meant

for the. They are given a through training of the overall company as well as in specialized fields. This

basic training program is very helpful for the young lot that is aptly qualified but is inexperienced and

has no practical exposure. Afterwards like all other appointees they are give no job training as well as

other specialized from time to time

.

4.2.2 Specialized Training

The human resource development department also formulates and conducts specialized

courses of one to two weeks duration. Cherat Cement Company Limited conducts training for

marketing officer and seminar as well for the whole staff. These course refresh the knowledge of the

officer as the are designed keeping in view the latest development in a particular field. For these

courses officer from different departments are selected and trained.

4.4.6 On the Job Training.

Another important aspect of the training process is the job training that takes place when a

appointee is posted in factory or in Peshawar office. The tenure of the on job training varies with the

cadre of appointed. The marketing officers use any gets the six months probation period that is also

the training period for them similarly the marketing manager have an elaborate training program

which spread over one and half year. During these periods the officers are given no job training of

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different departments and their performance is evaluate on the basis of which they are assigned the

duties after completion of probation period are the training period. The human resource division

regulate the performance of new appointees as well as the other permanent staff. This evaluation

helps the head office to place the proper staff for various jobs and a source of information to gauge

the training requirements of the staff. Cherat Cement Company Limited the successful completion of

these courses is also a prerequisite for the promotion of the staff. A part from the above mentioned

training programs the human resource department of the company arrange short courses, workshop,

conferences and seminar of two to three days on a Varity of topics is distinctive features of all these

training programs and that is very participant has to submit a report to the human resource division

along with suggestions. This exercise helps the head office not only to improve the existing training

programs but to device, the new programs.

The skill development program is adopted when the newly hired employee starts his work.

Management of Cherat Cement Company Limited trains the new employee in the actual routine work

so, he easily learns about his responsibility in a short period of time. Simply, the management

polishes the skills of the newly hired employee.

4.4.7 Off the Job Training/Courses

Cherat Cement Company Limited arrange different kinds of courses likes; electrical, finance,

marketing, mechanical and mining etc and send its employees to the best institutions and

organizations countrywide. The basic aim of the courses is the enhancement and development of the

job related skills and professionalism

.

4.4.8 Seminars and Workshops

Cherat Cement Company Limited arranges different kinds of seminars and workshops for the

skills development of its employees. These seminars are conducted in the conference room of Cherat

Cement Company Limited.

4.5 PERFOMANCE ARRRAISL70 | P a g e


Performance appraisal is a formal process in organization where by each employe is evaluated

to determine that who he is performing. Previously the organization follows the annual confidential

reporting system for the pupose of the appraisal of the employ performance. Since 2001, there has

been major policy change whith the introduction of a modern performance apperisal system. In this

system, appraise is also involved in the appraisal exercise. To lead a better level of employee

satisfaction process.

Anonymous check also take place at the sale office by the head office team in orderto identify

any shortcoming.

4.5.3 Employee compensation and benefits

Compensation is consist of the extrinsic reward offered by an organization and consist of the

base wage or salary, any incentive or bonuses, and any benefit employee resive in exchange for their

work. Benefit are membership based non-financial reward offered to attracts and keep employees.

Benefits are given to employees for there employment with the organization.

Thus, all the compensation programs relate the reward to employment in performance of the

employees on job. CCC Ltd, private company has also a will define structure to reward his employes.

4.5.4 Salary, Allowances and Loans

The salary given to the employee varies with his grade and posituin in the organization. Allowances

are offered to all the employees, falling under medical, travelling, and hosing allowances. The

company also pay vehicles maintenance and running charges to the employees of higher grades. They

are also given the facility of loan from the bank for either house or any other personal use.

4.5.5 Provident Fund

From the employs salary, company deduct Rs. 500/ and the company share rs. 500 the same amount

in employees account. At the retirement, the employee get its premium amount, which is known as

provident fund.

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4.6 PROMOTION CRITERIA IN CCC LTD.

In CCC Ltd, for promotion the HRM department following criteria.

Promoting the employee on the basis of the experience

Hard work

Best educational back ground.

In CCC Ltd the promotion is given after five years working on the specified post. Hoever the

company promote the employees after two or three years because of the extra efficiency pay change

and position is not above the 17 grade. And that increase is decided by the HR department.

4.7 RESIGNATION, RETIREMENT AND DISMISSAL CRITERIA

HRM department end the services period of the employee because of the following reasons.

4.7.3 Resignation

Service period of the employee ends when the resigns from the company their own accord. For

resignation employee should give notice to management before on month.

4.7.4 Retirement

Service period of employee ends when he reach to the age of 60 years.

4.7.5 Dismissal

Service period of the employee end, when the HRM department dismisses him. The employee

can be dismiss because of the fraud, raising tumult etc. the inquire committee sits and inquire the

claim against the employee and if the claim prove true then the employee is dismissed from the

company.

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Union:

Only one union involved in the cherat cement Company LTD. Only up to 16 grade can

participate in the union activities not above grade.

Attendance:

Labor can get only 30 day leave which will be fully payable. 14 days sick leave and 10

casual leave. Two short leave can be taken in month.

Benefits

Insurance

Each and every labor are insured by the cherat cement company LTD,. The insurance

involved two children of the labor and his wife.

Contract workers

In Cherat Cement Company LTD, only security persons and loading people on the

contract base.

Vehicles for the employees

Mehran 800cc car is given to the astatine manger while Suzuki Aulto 1000cc is given to the

deputy manger and 1400cc car is given to the manger. And its goes on with the ranking. And

maintenance and to some extant fuel been provide by the company.

Call phone bills

There is no limit for the marketing people to use the phone. And the other people get 600 rs

card per month and mangers didn’t get any restriction too. And the indigo connection is used by each

and every person.

Fair price canteen

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Fair price canteen been built in the cherat cement company Ltd, that provide faculties

to both officers and labor. Labor canteen on one side and officer canteen on the other side. Canteen

provides lunch and dinner facilities to everybody. A person can get the food only 3 rupees and thirty

rupees are paid by the company

Haji draw

Haji draw held in the cherat cement company LTD, every year. Only four employees

are selected every year. Three employees are selected from the department of the labor and only one person

is selected from the administration.

Facilities for the labors

Each and every labor gets Soap, uniform, shoes, towel and jackets from the company for free

and they used it inside the company. Because it is the property of the company.

CHAPTER – 5

SWOT ANALYSIS

STRENGTH

CCC ltd has high Goodwill as compare to other company in market.

ISO 9002 certified.

Good working environment

Highly skilled and professional employee

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High tech and advanced manufacturing setup.

R&D department fpr product manufacturing, traning of the employees

Favorable relations with CBA

Good training and development program

Strong distribution channel

High remuneration and high brand equity

5.1.1 Motivation

A secure future after retirement is very attractive advantage for employees. So its keeps them

motivated as they feel more secure. EOBI provides this facility to the CCC Ltd employees.

5.1.2 High standard

CCC Ltd produced the cement of high quality (greenish) i.e. 6500 PSI/ LBS 28 days strength.

They have quality control department.

5.1.2 Security

The pension provided to CCC Ltd, employees under the EOBI gives them a sense of security

about the future. Under this program the age limit is 60 years.

5.1.3 Reduce turnover

The CCC Ltd needed loyal employees for all the organization. To reduce the turnover of

employees CCC ltd provides medical facility along with the insurance, which make CCC Ltd a good

commentating company.

5.1.4 Benefit to the family

If an employee dies then the family of the employee gets the monthly pension, only the wife

of employee gets it and parents.

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5.1.5 Financial help

CCC Ltd management cuts 7% from the salaries of the employees for the benefit of the

employer, when they get retire they get it in lump sum.

5.1.6 ISO 9002 certified

CCC Ltd is ISO 9002 certified which give it high repute. And give customer sense of quality.

5.1.7 Location

The factory is located in the center near main target market. Peshawar, charsada for export to

Afghanistan it is the best location. So due to sound location they have high profit margin as compare

to other companies.

5.1.9 Usage of own electricity and paper sack

CCC Ltd, produces their own electricity, which is situated inside the factory. Also they have

their own paper sack mill situated in gadoon industrial stat. these both give mush benefit & minimize

the cost of the production

5.1.10 best pricing strategy

The price of CCC Ltd is high but accepted by customer. Which is the proof of their

establishment sense of quality?

5.1.11 Export to Afghanistan

CCC Ltd, ha highest market share in Afghanistan and CCC has high rate as relate to other

companies.

5.1.12 Best distribution channel

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Their channel distribution is suitable for all the customers. All the wholesalers, dealers &

customers are directly related to company means have good relationship.

5.1.13 Development Marketing & sole producers

The representative of CCC Ltd, marketing department regularly visit the market, they are

therefore aware of the problems so retailer & customers. They also keep eye on the competitor

reactivity. These all activities make the CCC Ltd; make marketing strategies and removal of problems

in its formation.

5.1.14 High Educated Staff

CCC Ltd, has a staff comprised of good relation usually all are well educated and specialized

in their fields.

5.1.15 Latest Technology

CCC Ltd uses the technology of the day which helps CCC Ltd, an efficient and effective.

5.1.16 Computerized Procedures and system

CCC Ltd, has most of the time is saved and jobs are being simple for the employees. Its

utilization is the reduction in cost per unit.

5.1.17 Raw material

Another factor of strength for CCC Ltd, is that of raw material (gypsum & others ) are I much

quantity in the area where factory is also located.

WEAKNESS

o There is inconsistency in CCC Ltd profit.

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o Downsizing and retrenchment caused brain drain.

o Weak promotion policy

o Weak advertising policy

o Low brand margin

o High administrative expenses.

o Less focus on ruler area

5.2.1 Time consuming

The process for getting registered is very lengthy and time consuming. The speed which cases

are handled is also slow, which lengthens it further. The registration process as will as

commencement of pension in case of retirement takes considerable time which is weakness. Some

staff of office are not on the right position on which they are working.

5.2.2 Delegation of authority

In CCC Ltd, the authority is more centralized. Every section has manger who has a sole

authority and there is no delegation to subordinate.

5.2.4 Complicated process

The actual process for registration and receiving of pension and old age benefits with the

EOBI is complicated and the applying person has to fulfill a lot of formalities.

5.2.5 Low contribution rate

The contribution rate of EOBI pension scheme is set at 6% of the monthly salary. The rate

should be increased up to 8%.

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5.2.6 Low Awareness

The EOBI pension scheme is used in many companies however its awareness is not that

much. It need more awareness to capitalized on the opportunities available in the market.

5.2.7 Advertisements

Although cement is an industrial product & there is no much need of advertisement. However

the existence is necessary in market. CCC Ltd give less emphasis on advertisement as compare to

competitors.

5.3 Opportunities

o New growing market specially Afghanistan

o Opportunity to export quality cement to those new growing markets

o Cost reduction (production)

5.1.9 High demand

High demand because of the improvement in the construction sector through major projects

by government. So it is an opportunity for CCC Ltd, to avail.

5.3.2 New Market coverage

Because of the high demand throughout the country CCC Ltd, can over new market locally as

well as in Afghanistan. There are opportunity & potential for new market in northern Afghanistan.

5.3.3. House / business

The employees have benefit that when they get the lump sum amount, they can buy their own

home or the retired employee can start any sort of business which can help the employee to continue

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his/her life smoothly and this is the step which makes thee employees more loyal toward the

organization. That realizes the employee that how mushes organization care about them.

5.3.4 Easy access to market

CCC Ltd, offer high rates as compare to other still it is preferred by majority of consumer

because of its image, reality and consistency.

5.3.5 Afghanistan (Export)

The govt. of Pakistan has loosen the rules regarding export to Afghanistan regarding cement.

It cuts excise & sales tax 10 %. So the CCC Ltd has opportunity to establish roots in Afghanistan and

penetrate the market because of high demand of its brand & image.

5.4 threats

o Black market

o Strong competition specially lucky cement

o Govt. policies

o Unfavorable economic and political conditions

o High tax rate

5.4.1 Survivor of the latest

CCC has small plants as compare to lucky and other having large capacity to produce. So

those who have large plants can utilize in term of markets or reliability of its product.

5.4.3 Price reduction by Competitors

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Sometime, price reduction by competitors of CCC Ltd, makes rate problem for it. Already

CCC has high rates.

5.4.4 Unstable govt. policies

The political situation in Pakistan is not static & secure. So there is no stability In their

policies regarding cement industry. So it also creates problems for CCC Ltd.

CHAPTER – 6

RECOMMENDATION

In marketing perspective, market leadership is not enough to operate in market. There is always a

room for error. Through CCC Ltd, is market leader locally because of image & quality yet certain

steps are to be recommended to take.

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6.1 Qualification of individual

The term competency, that is say knowledge, abilities and skills, but also in term of

responsibilities.

6.2 Qualification of the job

Which means the same concepts as ‘prerequisites of the job’’ and also the necessity to

consider each job as part of more general activities, or of a tiered system of activities.

Once can understand that the aim of more precisely defining these concepts (already known

and used as current words) is to improve the perception of HR management, allowing it to express

knowledge about persons and jobs into available and quantitative from with more accuracy.

6.3 CCC Ltd, CURRENT HR MANAGEMENT TOOLS

I examined CCC Ltd, current tools, that is to say HR department itself, and services

regulation, remuneration (compensation) Recruitment, Discipline, Performance appraisal, Job

Description and Evaluation, Promotion, Career, Posting, Forcasasting,, Training, and hr database.

6.05 PANT EXPANSION

It is strongly recommended that CCC Ltd, should expand their capacity, because the demand

is increasing day by day and any factory which is not fulfilling market demand may lose market shar .

SO, it is recommended that at least expansion of the capacity worth 10000tons per day. Our closer

competitive has kohat cement has capacity of 7800 tons per day.

6.5 Afghanistan Market

Afghanistan, after the erosion of USA, is now in reconstruction phase. A lot of potential exist

there. CCC Ltd, factory is near to Afghanistan border area, so it is having an edge over other.

So it is recommended that CCC Ltd, capitalized this potential by establishing local sale office

there and facilitating market representative visit there.

6.13 UTILIZED OPTIMALLY

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Put the right man in the right place. But to do that, CCC Ltd, has to know who the right man is

and where is the right place for him, now and tomorrow.

6.14 GENERAL RECOMMENDATION

o There is no mosque facility for the site people. So the mosque should be built for them.

o The elevation of warning signs is reduced to become more visible and sign should print in

local language so that can easily be understood.

o All of the departments inside the administration block should be separated by a wall, because

it create disturbance and create hurdles for smooth fornication.

o Worker and the management at the factory floors should be required to wear inexpensive dust

musk.

o All machinery should be replaced with the new because most of the machines are near

completion of their useful life.

o Management must do their best to maintain cordial relationship with the CBA to avoid a

suspicious fueled environment.

o Change of behavior is needed of gate personnel. They should be trained to be courteous while

doing their duty, without making visitors uncomfortable.

o To cope with contingencies the security personnel should be well armed.

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o Fans and lights remain operational even when employees are out for prayers or any other

activity.

o Internees should be attached with the relevant officers in the factory, who can direct and

organize their activities and can exploit their energies to the fullest.

REFRENCES:

Annual report cherat cement company

Cherat Cement Company website

Document from the Miraj Gul (panning officer)

Planning officer

Deputy Manager dispatch

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cherat cement company

Documents