chia schmitz spring 2011 portfolio
DESCRIPTION
Parsons The New School of Design : School of Design Strategies : Design + Management BBATRANSCRIPT
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'11s p r i n g
C D E S I G N + M A N A G E M E N T
E M A I LT E L E P H O N E
W E B
m s . c h i a . e l i a @ g m a i l . c o m5 6 1.7 9 7. 4 3 2 3c h i a s c h m i t z . c o m
CHIA SCHMITZ
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TROPIC OF CANCER
105 120 135 150
EQUATOR
U P B R I N G I N GI was born in the United States and raised in Guam. I moved to South Florida to start my high school education at A. W. Dreyfoos School of the Arts where I focused on Communication and Visual art studies. I currently live in New York City.
L A N G U A G E S S P O K E NI am fluent in Spanish and English, once spoke Chamorro the native language of Guam, and have started learning Japanese.
T R A V E L E X P E R I E N C EI travel frequently to Colombia to visit family and practice my Spanish. I have been to Indonesia, Japan, Vietnam, the Bahamas, China, and Hong Kong.
E D U C AT I O N A L E X P E R I E N C EI am currently attending Parsons New School for Design– The School of Design Strategies program for Design + Management (BBA). The focus of my studies are ethnographic research, design, product development, and creative solutions. I have developed two viable products for the market. One of them received an investment offer of $20,000.00 and the other received a mention on the Fast Co. Design Blog.
I attended EAFIT Business School in Medellin, Colombia for Spanish and spent a semester at Hunter College in New York City for liberal art studies.
I have a strong background in forensic debate, graphic arts, and architecture from my high school, A.W. Dreyfoos School of the Arts, where I majored in Communication and Visual Arts.
D E S I G N E X P E R T I S EI have taken four years of design focusing on typography, layout, graphic design and visualizing data. Other courses include the fundamentals of business, product development, and courses in art and design history, architecture, communications, and ethnographic research and design strategy.
W O R K E X P E R I E N C EI have extensive experience in gallery management working as a summer intern for Goedhuis Contemporary (Chinese Contemporary Art) and as a personal assistant at Witan Walczak Art Advisors.
Guamthe island of
Federated States of Micronesia
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DATA
MAP
PING
PROD
UCT D
EVEL
OPM
ENT
2
BRAN
D IDE
NTIT
Y3
PRIN
T4
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CONTENTS
MIS
CELL
ANEO
US5
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!
Good design is a lot like clear thinking made visual. '
-Edward Tu ft e
'
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Hair: the death of 549 hairs
Visualizing data C
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THEHAIR COLLECTIONCHIASCHMITZ2010
HAIR
the death of 549 hairs
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HAIR1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19
three inchessixteen
18the longest
the shortest
the average
DAY 6
five inchessixteen
19the longest
the shortest
the average
three inchesfourteen
18the longest
the shortest
the average
DAY 4
89 twelve17
four inches
the longest
the shortest
the average
DAY 3
104 four inchesfifteen
18the longest
the shortest
the average
DAY 2
76 five inchesfourteen
19the longest
the shortest
the average
three incheseleven
17the longest
the shortest
the average
DAY 7
68
62
DAY 5
72
DAY 1
78
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68
78
76
104
89
72
62
hairdyer shower drain bed comb
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TIME TO RIDE
Visualizing data C
3:00 to 4:00 pm
1
18012 1
5
4
3
210
9
67
8
11
7:00 to 8:00 pm
60
1
At the intersection of12th St. and 4th Ave.between the hours of
3:00 to 4:00and average total of
180 bicyclespassed through the intersection.
That evening, around7:00 and 8:00a average total of
60 bicyclespassed through that smae
intersection.
Not only had they reduced in total number,
butthey were generally morecautious and curtious.
3:00 to 4:00 pm
1
93
106
161 180
1
2
34
5 6 7
8
9
10
11
12
1314
1516
17
18
19
20
21
22
23
24
25
26
27
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29
30
31
32
3334
35
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40
41
42
43
44
45
46
47
48
49
50
51
52 53
54
55
56
57
58
59
60
12 1
5
4
3
210
9
67
8
11
12
3 45 6
78
910
1112
13
14
15
1617
1819
2021
22
232425
26
27
28
2930
31
32
33
34
35
363738
39
40
41
42 43
44
45
46
47
4849
50
5152
5354
5556
57
58
5960
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3:00 to 4:00 pm1
18012 1
5
4
3
210
9
67
8
11
7:00 to 8:00 pm
60
1
At the intersection of12th St. and 4th Ave.between the hours of
3:00 to 4:00and average total of
180 bicyclespassed through the intersection.
That evening, around7:00 and 8:00a average total of
60 bicyclespassed through that smae
intersection.
Not only had they reduced in total number,
butthey were generally morecautious and curtious.
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3:00 to 4:00 pm
1
93
106
161 180
1
2
34
5 6 7
8
9
10
11
12
1314
1516
17
18
19
20
21
22
23
24
25
26
27
28
29
30
31
32
3334
35
36
37
38
39
40
41
42
43
44
45
46
47
48
49
50
51
52 53
54
55
56
57
58
59
60
3:00 to 4:00 pm
1
93
106
161 180
1
2
34
5 6 7
8
9
10
11
12
1314
1516
17
18
19
20
21
22
23
24
25
26
27
28
29
30
31
32
3334
35
36
37
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39
40
41
42
43
44
45
46
47
48
49
50
51
52 53
54
55
56
57
58
59
60
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12 1
5
4
3
210
9
67
8
11
12
3 45 6
78
910
1112
13
14
15
1617
1819
2021
22
232425
26
27
28
2930
31
32
33
34
35
363738
39
40
41
42 43
44
45
46
47
4849
50
5152
5354
5556
57
58
5960
12 1
5
4
3
210
9
67
8
11
12
3 45 6
78
910
1112
13
14
15
1617
1819
2021
22
232425
26
27
28
2930
31
32
33
34
35
363738
39
40
41
42 43
44
45
46
47
4849
50
5152
5354
5556
57
58
5960
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ANATOMY OF THE FACE
Visualizing a song CDESIGN IISPRING 2009CLASS PROJECT
“THE SKIN OF MY YELLOW COUNTRY TEETH”
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!
However beautiful the strategy,
you should occasionally look at
the results.'
-Winston Churchi l l
'
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The museum experience
New audio guides C
Group members:
Theodore Allegrini
Justin Besson
Nayana Malhotra
Miri Meischberger
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“After observing that most visitors to MOMA and the
Met hated their audio headphones–bad information,
interrupted socializing and annoying technology–a
group of students from Parsons decided to re-design
the experience. They created a prototype iPhone
app called The Museum: A New Social Experience,
combining exhibition images, detailed information
about the works, links to expert video conversations
and consumer comments. Use it while you’re there,
share it with your friends, and return to the exhibition
forever after. The 19, 20 and 21-year-olds designed
a better learning experience than a generation of
museum designers. My thought? If they could only be
empowered to design a new university….”
Fast Co. Design
June 30, 2010
"F*** The Boomers, Screw the X-ers, Give Gen Y Power NoW. "Changing culture is always hard. Ask any CEO.
Replacing culture is a lot easier. Ask any intern.
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The Question:
How can we improve the museum experience by enhancing the information technology currently used at museums?
how are people using them? how do they work? what was the final outcome?
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Information points were not synchronised to allow
for a seamless experience.
1. Plaques are the main source of information and
offer little to the museum experience.
2. Other information was compartmentalized into
brochures, posters, etc. and information was lost
or hard to find.
Current audio guides are complicated to use and
require excessive instructions for simple tasks.
1. Required instructional manuals.
2. Did not use intuitive symbols or visual cues.
3. Not being utilized for special exhibitions and had
limited usability for foreign speakers [ prime users ].
Research:
Tag-A-Longs/Participant, Observation, Videos, Photos, Interactions, Extreme Users & Interviews
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We observed a disconnect between user’s audio and
visual experience.
1. People were not reaping the full potential of the
audio guides due to confusion.
2. Many abandoned audio guides because it was
burdensome to use.
The current audio guide is not adaptable to
individual needs.
1. In an attempt to be universal the guides failed to
address specific needs of different user groups.
2. Often, many users brought their own tools:
cameras, cell phones and other guides for their
museum experience.
Research:
Tag-A-Longs/Participant, Observation, Videos, Photos, Interactions, Extreme Users & Interviews
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IsolativeUnintuitiveBulkyNot IntegrativeNot FlexibleArchaicUnengaging
The Problems:
An intuitive interface that is easy to access on multiple devices and adaptable to different museums.
We focused first on developing individual elements that would help the user navigate the space and provide them with the tools to have a better museum experience.
Our Solution:
Intuitive Informative VisualFlexible
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Intuitive
The guide structure allows for easy navigation and clear understanding no matter what language you speak.
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Informative
The guide provides the user with a comprehensive variety of information.
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Visual
The guide provides visual cues that the user can interact with directly.
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Flexible
The guide allows users to create their own experience.
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MARK OLDMAN
IPHONE APP MOCK-UP CMARK OLDMAN’S BRAVE NEW WORLDFALL 2010IPHONE APPLICATION IDEA
MATCH BOOK LAUNCH + WEBSITE
Back Information Search Favorites
Brave New World Of Wine
M A R K O L D M A N ’ S
Pleasure, Value, and Adventure Beyond Wine’s Usual Suspects
Back Information Search Favorites
T o D r i n k A l o n e
T o P a i r >
>
“To limit yourself to one or two wine types would be ridiculous.”
- Drew Bledsoe, football great
Back Information Search Favorites
H e a v i e s t
L i g h t
<
Back Information Search Favorites
M e d i u m
L i g h t >
>
D e s s e r t
H e a v y >
>
C u l i n a r y S w e e t S p o t
Back Information Search Favorites
fully loaded 7
re ady to shag ass 8
Cliff Jumper 9
A d v e n t u r e L e v e l
Back Information Search Favorites
$
$ $
$ $ $
$ $ $ $
$ $ $ $ $
P r i c e L e v e l
>
>
Back Information Search Favorites
W e i g h t
M e d i u m
L i g h t >
>
H e a v y >
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Back Information Search Favorites
Brave New World Of Wine
M A R K O L D M A N ’ S
Pleasure, Value, and Adventure Beyond Wine’s Usual Suspects
Back Information Search Favorites
T o D r i n k A l o n e
T o P a i r >
>
“To limit yourself to one or two wine types would be ridiculous.”
- Drew Bledsoe, football great
Back Information Search Favorites
H e a v i e s t
L i g h t
<
Back Information Search Favorites
M e d i u m
L i g h t >
>
D e s s e r t
H e a v y >
>
C u l i n a r y S w e e t S p o t
Back Information Search Favorites
fully loaded 7
re ady to shag ass 8
Cliff Jumper 9
A d v e n t u r e L e v e l
Back Information Search Favorites
$
$ $
$ $ $
$ $ $ $
$ $ $ $ $
P r i c e L e v e l
>
>
Back Information Search Favorites
W e i g h t
M e d i u m
L i g h t >
>
H e a v y >
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CAST CRAFT
CHILDREN'S CAST KIT CGroup members:
min kyung kim
jocelyn yu
tyler haney
Cost Yield Total Cost($/kit)
1 Dome Stickers 0.03 9 0.27
2 Googly eyes 0.02 10 0.20
3 Sticky Gems 0.02 10 0.20
4 Markers 0.11 2 0.22
5 Stencils 0.03 2 0.06
0.95
0.03
0.98
$8.40/hour
$ 0.14(Kit)
Total Cost ($)
1 PET Box 1 0.95
0.95
0.50
2.57
5.00
PRODUCT COST
Raw Material
Damages (3% Of Total Raw Material Cost)
Total Cost
Grand Total Labor Cost
Labor
MSRP $ 10.00
Grand Total Material Cost
Grand Total Packaging Cost
Packaging Yield
Misc
Grand Total
Wholesale Selling Price(48.5% MARK-UP)
1 minute needed for a kit
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Mission StatementCast Craft is a fun low-cost gift for broken bone injuries. We pride ourselves on
affordable creativity through our novel and convenient packages. Our goods
ease the trauma of the emergency room experience by transforming a painful
event into a happy and creative moment. We supply kits full of characters and
decorations to personalize casts. With a smart product for both boys and girls
ages 6 to 12, Cast Craft makes a happy moment from a broken one.
Sincerely,
Cast Craft
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1 PROTOTYPE COST 225.00
2 FIRST PRODUCTION RUN (1,000 units) 2,570.00
3 CASH ON HAND 10,673.00
4 TRADEMARK 3,500.00
5 WEBSITE 12.99
6 OFFICE SUPPLIES 50.00
7 RENT SECURITIES 2,400.00
8 MOLD FOR PACKAGING 200.00
19,630.99
CAPITAL COST
TOTAL
Cost Yield Total Cost($/kit)
1 Dome Stickers 0.03 9 0.27
2 Googly eyes 0.02 10 0.20
3 Sticky Gems 0.02 10 0.20
4 Markers 0.11 2 0.22
5 Stencils 0.03 2 0.06
0.95
0.03
0.98
$8.40/hour
$ 0.14(Kit)
Total Cost ($)
1 PET Box 1 0.95
0.95
0.50
2.57
5.00
PRODUCT COST
Raw Material
Damages (3% Of Total Raw Material Cost)
Total Cost
Grand Total Labor Cost
Labor
MSRP $ 10.00
Grand Total Material Cost
Grand Total Packaging Cost
Packaging Yield
Misc
Grand Total
Wholesale Selling Price(48.5% MARK-UP)
1 minute needed for a kit
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1 RENT 14,400.00
2 PAYROLL 16,640.00
3 PAROLL TAXES 2,496.00
4 UTILITIES 3,600.00
5 SANITATION 1,800.00
6 WEB MAINTANANCE 155.88
7 OFFICE SUPPLIES 600.00
8 WORKMANS COMPENSATION 3,000.00
42,691.88
OPERATIONAL COST
TOTAL
REVENUE 85,385.00 17,077 UNITS
− COST OF SALES 42,692.50 17,077 UNITS
GROSS PROFIT 42,692.50
− OPX 42,691.88
P/L 0.62
BREAKEVEN INCOME STATEMENT
Start Up Plan
Individual contribution of $2,500.00 each
Looking for Investors to meet 50% of Capital Cost [$10,000.00]
We Were Offered
$20,000.00
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CH
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!
A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.'
-Je f f Bezos
'
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D.VISION
FINAL LOGO C
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D.VISION
CONCEPT LOGOS C
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POPD E S I G N
POP DESIGN
LOGOS C
Green equations
Brand development CC
HIA
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FITTED
FLYER + WEBSITE C
FITTED
bespoke custome made suits
made to measure
M Y F I T T E D S U I T . C O M + 6 4 6 . 8 2 0 . 5 0 7 2
FITTED 646.820.5072
FITTED 646.820.5072
FITTED 646.820.5072
FITTED 646.820.5072
FITTED 646.820.5072
FITTED 646.820.5072
FITTED 646.820.5072
FITTED 646.820.5072
FITTED 646.820.5072
FITTED
Rene Reid
myfittedsu it.co m646.820.5072
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11FITTED
bespoke custome made suits
made to measure
M Y F I T T E D S U I T . C O M + 6 4 6 . 8 2 0 . 5 0 7 2
FITTED 646.820.5072
FITTED 646.820.5072
FITTED 646.820.5072
FITTED 646.820.5072
FITTED 646.820.5072
FITTED 646.820.5072
FITTED 646.820.5072
FITTED 646.820.5072
FITTED 646.820.5072
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FITTED
Rene Reid
myfittedsu it.co m646.820.5072
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!
Good art inspires; Good design motivates. '
-Otl Ai ch er
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Ashoka + the new school
Speaker series poster CWhat is the black dot? That’s for you to define.
THE BLACK DOT :WE ARE SYSTEMS THINKERSThe Black Dot is a monthly speaker series organized by students for students featuring
TNS student innovators. We are the systems thinkers that will change the world.
We are the Changemakers.
2011 April 27th 6 pm @ the Bark Room 2W 13th
T H E N E W SCHOOL I S A N A SHOK A U CH A NG E M A K E R C A M PUS
Marina KimExecutive Director
Ashoka U
Helene WassermanDevelopment Intern Clinton Foundation
Alex SmithEducatorSolar One
What is the black dot? That’s for you to define.
THE BLACK DOT :WE ARE SYSTEMS THINKERSThe Black Dot is a monthly speaker series organized by students for students featuring
TNS student innovators. We are the systems thinkers that will change the world.
We are the Changemakers.
2011 April 27th 6 pm @ the Bark Room 2W 13th
T H E N E W SCHOOL I S A N A SHOK A U CH A NG E M A K E R C A M PUS
Marina KimExecutive Director
Ashoka U
Helene WassermanDevelopment Intern Clinton Foundation
Alex SmithEducatorSolar One
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What is the black dot? That’s for you to define.
THE BLACK DOT :WE ARE SYSTEMS THINKERSThe Black Dot is a monthly speaker series organized by students for students featuring
TNS student innovators. We are the systems thinkers that will change the world.
We are the Changemakers.
2011 April 27th 6 pm @ the Bark Room 2W 13th
T H E N E W SCHOOL I S A N A SHOK A U CH A NG E M A K E R C A M PUS
Marina KimExecutive Director
Ashoka U
Helene WassermanDevelopment Intern Clinton Foundation
Alex SmithEducatorSolar One
CH
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PSA: LOVE YOUR CITY
DOMESTIC PORTRAIT CPHOTOGRAPHER: ANDERS WALLACE
MODEL: DANIELLA P.
STYLIST: CHIA SCHMITZ
ART DIRECTION: CHIA SCHMITZ
reus
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cycle
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1
LOV
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ITY.
BILLION PLASTIC BAGSARE USED ANUALLYIN NEW YORK CITY.
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reus
e. re
cycle
. relo
ve.
1
LOV
E Y
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R C
ITY.
BILLION PLASTIC BAGSARE USED ANUALLYIN NEW YORK CITY.
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!
When I am working on a problem,
I never think about beauty.
I only think about how to solve
the problem.
But when I have finished, if the
solution isn't beautiful,
I know it is wrong.'
-Buckminst er Full er
'
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Mood boards
1. Hair: the death of 549 hairs2. Times square project
C
HAIRDAYLOSSSHEDCUTNO.1234hairdayloss shed
20
in
ch
es
HAIRDAYLOSSSHEDCUTNO.1234hairdayloss shed
20
in
ch
es $$$$$$$
%%
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HAIRDAYLOSSSHEDCUTNO.1234hairdayloss shed
20
in
ch
es
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'11s p r i n g
C D E S I G N + M A N A G E M E N T
E M A I LT E L E P H O N E
W E B
m s . c h i a . e l i a @ g m a i l . c o m5 6 1.7 9 7. 4 3 2 3c h i a s c h m i t z . c o m
CHIA SCHMITZ