CHINA - INTERNATIONAL

IP FORUM中 国 国 际 知 识 产 权 论 坛

JUNE 12 2014, SHERATON BE I J ING DONGCHENG HOTEL

2014年6月12日，北京金隅喜來登酒店

S PONSOR S | 贊 助 商PA R TN E R S

SU P POR T E D B Y

IN-HOUSE

COUNSEL ATTEND

FOR FREE

J UN E 1 2 2 0 1 4B E I J I NG北 京2014年6月12日

CHINA - INTERNATIONAL

IP FORUM中 国 国 际 知 识 产 权 论 坛

A SELECTION OFLAST YEAR’SDELEGATES Aeronautical Science & Technology ResearchInstitute of COMAC | Aigo | AIPPI | Alstom| Antiy Labs | AUDI China EnterpriseManagement Co | AutoNavi Holdings Limited| Axent Corp. Ltd | Beijing A&E PrecisionMachinery Co, Ltd | Beijing ChineseAllDigital Publishing Co, Ltd | Beijing Institute ofTechnology | Beijing Novartis Pharma Co Ltd| Beijing Qifeng Energy-storage TechnologyCo, Ltd | Beijing Sinocep Engine TechnologyCo, Ltd | Beijing Software & InformationServices Exchanges | Beiqi Foton Motor Co,Ltd | BIPPA | BOE Technology Group Co, Ltd| BYD Company | CATR (MIIT) | CCPIT |China Academy of TelecommunicationResearch of MIIT | China IP News | ChinaTechnical Exchange Co, Ltd | CTEX | Diageo| Eaton Corporation | ENN Science &Techonology Development Co, Ltd | EPO |Ereneben | GE Healthcare | Goldwind |Haier Group | Hilead | HiSoft TechnologyInternational Limited | HTIBI | Huawei |Hylands Law Firm | IBM | IEE (Langfang)Electronics & Engineering Ltd | IntellectualProperty Publishing House | InternationalTrade Mark Association | Jiangmin Hi TechCo, Ltd | Jiangsu Sunyu InformationTechnology | Kingsoft Internet Software |Mediatek (Beijing) Inc | Mengnu | Microsoft| MIIT | Ministry of Industry and InformationTechnology Software and Integrated CircurtPromotion Centrer | MOFCOM | NationalInstitute of Biological Sciences | Nufront |NUTECH | Nutrichem International Co, Ltd |O2Micro | Panasonic R&D Center China Co,Ltd | Peking University Founder Group | QTTechnology Development Co, Ltd | QualcommInc | Questel SAS | Raisecom | RIGOLTechnologies, Inc | Sasacrc | SCA |Schlumberger China | Sinopec | SinovelLwind | SIPO | Sonoda & Kobayashi |Spatial Practice | Spreadtrum communication| Suntrix Company Limited | The StateIntellectual Property Office of PR China (SIPO)| UFIDA Software Park | USPTO |VanceInfo | Wilmar (Shanghai)Biotechnology Research & DevelopmentCenter Co, Ltd | Xiaomi Inc | XinjiangGoldwind Science&Technology Co, Ltd |Yingli Engergy (China) Co, Ltd | ZTECorporation

INTRODUCTIONWith China’s economy still rising at an unprecedented level, more and morecompanies start to move up the production ladder, realising the necessity, fullpotential and high value of intellectual property. Protecting innovation fromcompetitors is crucial to maintain a strong market presence and licensing yourinnovation can become a great new source of revenue.

MIP’s annual China-International IP Forum follows it’s ever growing successesof the previous four years and is designed in particular to suit the businessneeds of Chinese corporate counsel. This forum consists of a series of panelswhich are carefully tailored to the needs of our Chinese corporate audience,providing optimum guidance on how to manage IP in and outside of China.Thus, in-house IP counsel will be given thorough, up-to-date information andadvice on filing patents, patent monetisation, IP litigation and securing IP pro-tection in China, Europe and the USA.

Intellectual property is crucial to China’s economic rise and the ChinaInternational IP Forum is positioned as a key contributor of information andthought-sharing to the Chinese IP community. As in previous years, ManagingIP will be working with international and local associations and IP offices toensure the event is an unprecedented success. In addition to the event part-ners, cooperation will also include SIPO, EPO, WIPO, OHIM, JPO, USPTOand the EU.

BENEFITS OF ATTENDING:• Learn strategies for successful patent prosecution

• Plan ahead of legal change and the governments new approach to IP

• Get advice on trade secret protection and theft prevention

• Analyse the new European Patent Court and its implications on your business

• Listen to best practices in litigation at the ITC in the USA

• Find out how to protect your high tech, electronics and software patentsoutside of China

• Examine new changes to the Trademark law and strategise in advance

TO REGISTER, OR FOR MOREINFORMATION/报名或咨询Visit访问官网: www.managingip.com/CHINAIP2014

Call致电: +852 2842 6980

Email电邮:emerald.mou@euromoneyasia.com

SPONSORSHIP ENQUIRIESINTERNATIONAL MELANIE PETCH DOMESTIC MATTHEW SIUmpetch@euromoneyplc.com matthew.siu@euromoneyasia.com

+44 20 7779 8836 +852 2842 6937

J UN E 1 2 2 0 1 4B E I J I NG北 京2014年6月12日

CHINA - INTERNATIONAL

IP FORUM中 国 国 际 知 识 产 权 论 坛

8.15 Registration and coffee 签到及茶歇

8.55 Opening remarks by Managing IP: 开幕致辞： 《知识产权管理》

9.00 Keynote address: 主题演讲

9.20 Intellectual Property enforcement• Understanding change in the government’s approach to IP• Ways to plan ahead of legal change• Long term strategies: why now is a good time to enforce your IP inthe courts

SpeakersYunling Ren, partner, Lungtin Liu Chuntian, dean of intellectual property academy, RenminUniversity of China

知识产权行权

• 理解中国政府对知识产权发展的新转变。

• 面对国家的变革，企业应该如何应对规划？

• 建立长远策略：为何要在当下提起诉讼来行权

10.15 Industry focus: High tech, electronics and software patenting outsideChina• Best ways to protect you software IP outside China• Utilising standard essential patents (SEP) in your business strategy• Alternative strategies to protect your tech-IP

SpeakersLiangyan Shi, IP director, Goldwind Science & TechnologyEsther Lim, partner, Finnegan, Henderson, Farabow, Garrett & DunnerShaobin Zhu, attorney-at-law, Finnegan, Henderson, Farabow, Garrett& Dunner

聚焦高科技、电子和软件行业在海外的专利工作情况

• 如何保护您在海外的软件专利？

• 如何将标准核心专利的运用纳入您企业战略中？

• 保护您知识产权的可选战略

11.10 Coffee break and networking 茶歇

11.30 How Cross-Border Patent and Trade Secret Litigation May AffectChinese Companies• Barriers to Trade secret protection and strategies to overcomethese challenges

• Utilising open innovation for your own business needs• External R&D and tech-transfer – how to prevent theft

SpeakersYaodong Chen, director IP China, Akzo Nobel (China) InvestmentDavid Case, partner, OrrickXiang Wang, Asia managing partner, Orrick

跨境商标与专利秘密诉讼如何影响中国企业

• 商业秘密保护实践的困难。克服这些困难的策略有哪些。

• 根据您的业务需求利用开放式创新

• 将研发中心外设及技术转移过程中该如何保护企业自己的商业秘密？

12.25 Lunch and networking 午膳

13.25 Standard Essential Patent Litigation: A Case Study involving Huaweiand InterDigital• Challenges arising from fair, reasonable and non-discriminatoryterms (FRAND)

• Litigation in the U.S. ITC and U.S. District Court• Standard essential patent litigation in the Chinese courts

SpeakersHongbin Wang, legal director, IntelAlan Zhiyong Fan, deputy director, intellectual property department,Huawei TechnologiesZhang Ping, professor, Peking UniversityShi Jianzhong, professor, China University of Political Science and LawStanley Young, partner, Covington & Burling

标准核心专利诉讼：华为与InterDigital的专利纠纷案例

• “公平合理非歧视性原则”(FRAND)带来的挑战

• 美国国际贸易委员会与美国联邦地区法院的诉讼策略

• 中国法院关于标准关键专利SEP诉讼的审理

J UN E 1 2 2 0 1 4B E I J I NG

CHINA - INTERNATIONAL

IP FORUM中 国 国 际 知 识 产 权 论 坛

14.20Trademarks• Implications of the new Trademark law• Strategies to plan ahead of higher damages and greaterTrademark protection

• Tackling Trademark theft and Trademark squatters

SpeakerJinjie Chen, IP counsel, Dover China RHQ

商标事务

• 中国商标法最新修订后的影响。

• 提高了侵权赔偿额度后，应如何计划，以确保有更强有力的保护？

• 如何解决商标盗用、抢注的问题？

15.15 Coffee and networking 茶歇

15.35 Alternative IP strategies in Europe• Patent protection in Europe – are there more cost effective alternatives• Strategies to accelerate your patent applications • How to deal with 3rd party IP rights

SpeakersHsu Min Chung, partner, Harrison Goddard FooteChris Benson, partner, Harrison Goddard Foote

其他可供选择的欧洲知识产权策略

• 欧洲的专利保护-是否有成本更低的选择

• 加快您的专利申请的策略

• 如何应对第三方知识产权

16.20 Strategies for successful patent prosecution • Best practises to obtain strong IP protection for your innovations • Accessing and challenging 3rd party rights• What you need to secure strong patent protection?

SpeakersCampbell Chiang, IP counsel, QualcommKai Peng, IP Counsel, Philips (China)Xuelan Yue, partner, Liu, Shen & AssociatesJun Qiu, partner, Liu, Shen & Associates

成功的专利申请战略

• 实践分享:如何为你的创新内容加上最强有力的知识产权保护外衣。

• 专利申请中对第三方权利的评估及质疑。

• 确保强有力的知识产权保护,你需要哪些?

17.15 Life science focus: What constitutes patentable matter? • How to balance R&D and early commercialisation of new innovation• What constitutes patentable matter?• Data and evidence: Best practises for securing life science patents

SpeakersPaul Fehlner, global head, pharma intellectual property, NovartisWang Ying, senior patent attorney, Novozymes (China) Investment

聚焦生命科学领域：可专利的部分有哪些组成

• 如何平衡研发投入和技术的早期商业化？

• 可专利的内容有哪些？

• 生命科学专利工作的最佳实践。

17.45 End of conference 会议结束

CHINA - INTERNATIONAL

IP FORUM中 国 国 际 知 识 产 权 论 坛

J UN E 1 2 2 0 1 4B E I J I NG北 京2014年6月12日

BOOKING FEE |报名及注册费

PRIVATE PRACTICE / PROFESSIONAL SERVICES / ADVISORY | 私人职业代表/代理人及咨询服务机构

IN-HOUSE COUNSEL / CORPORATE EXECUTIVES |企业内部法律顾问/管理人员

STANDARD RATE | 标准价格

USD 美元 1,495 FREE 免费

Please select one payment option | 请选择以下付款方式

PLEASE IN VOICE MY COMPANY | 汇款，汇款信息将发送给您

PLEASE CHARGE MY CREDIT CARD | 信用卡付款

(Please contact samantha.woo@euromoneyasia.com for further details |信用卡付款— 请提交报名表后与胡小姐联络 — samantha.woo@euromoneyasia.com)

EMAIL THIS FORM TO: emerald.mou@euromoneyasia.com OR BY FAX TO: +852 2537 5585

请将填好的表格电邮至: emerald.mou@euromoneyasia.com 或传真至: +852 2537 5585

FOR ENQUIRIES PLEASE CONTACT: emerald.mou@euromoneyasia.com | Tel: +852 2842 6980

如需咨询，请联系:

emerald.mou@euromoneyasia.com | 电话： +852 2842 6980

Firm name | 公司名称：

Title | 职务:

First name (Mr/Ms) | 名: (先生/ 女士):

Last name | 姓氏:

Address | 公司地址:

Tel | 电话:

Fax | 传真:

Email | 电子邮件:

WWW.MANAGINGIP.COM/CHINAIP2014

TO REGISTER | 報名注冊

PAYMENT OPTIONS | 付款方式

CANCELLATION POLICY: If you cannot attend you mustcancel your registration in writing by May 9 2014 toreceive a refund less a 10% administration charge.Cancellations received after May 9 2014, or noshows, are liable for the full conference fee (where appli-cable). You may send a substitute to attend in your placeat no extra charge, however we must know by June 42014 via email. We cannot accept verbal cancellations.If you make your booking online, by email or via thetelephone, you are automatically adhering to our termsand conditions.

REGISTRATION: The registration fee includes participationin the forum, documentation material, coffee breaks andlunch. All delegates are responsible for their own accom-modation and travel.

PAYMENT: All registration fees (where applicable) must bereceived in full prior to the event date. Registration fee ischarged in US dollar.

注册取消规定：如果您欲取消登记，并无法在2014年5月9

日前用书面方式告知，将会被收取10％行政手续费。在5月

9日之后收到的取消通知将无法退还全部会议费用。您可以

请他人代为参加，并无需支付额外费用，但必须在6月4日

前通过邮件方式告知。口头通知恕不接受。如果您以电话

方式登记注册，将自动受我们的条款和政策约束。

注册费用：注册费用包括参与会议费用，午膳，鸡尾酒招待

会〔如有〕以及会议开始前分发的文件材料。所有登记注册

在收到预定表格后预定自动生效。注册费用以美金计算。

The information you provide on this form will be used byEuromoney Institutional Investor PLC and its group compa-nies (“we” or “us”) to process your order and deliver therelevant products/services. We may also monitor your useof the website(s) relating to your order, including informa-tion you post and actions you take, to improve our servicesand track compliance with our terms of use. Except to theextent you indicate your objection below, we may also useyour data (including data obtained from monitoring) (a) tokeep you informed of our products and services; (b) occa-sionally to allow companies outside our group to contactyou with details of their products/services; or (c) for ourjournalists to contact you for research purposes. As aninternational group, we may transfer your data on a globalbasis for the purposes indicated above, including to coun-tries which may not provide the same level of protection topersonal data as within the European Union. By submittingthis order, you will be indicating your consent to the use ofyour data as identified above. Further detail on our use ofyour personal data is set out in our privacy policy, which isavailable at www.euromoneyplc.com or can be providedto you separately upon request.If you object to contact by telephone , fax , or email, or post , please tick the relevant box. If you do notwant us to share your information with our journalists , orother companies please tick the relevant box.

此表提供的所有信息将会为欧洲货币机构投资者PLC及旗

下集团公司用作您的定单和交付相关产品/服务之用。我

们也会监察有关您订单的网站使用情况，包括您张贴的信

息和采取的行动，以提升我们的服务，并追踪其使用条款

的遵守情况。除了您再下款所表达的异议外，我们也有可

能使用您的数据以〔包括从监察中获取的信据〕 （ 1 ）

让您获取有关我们产品和服务的信息， （ 2 ）间或容

许我们集团之外的公司接触您，向您提供有关它们产品/

服务的信息; 〔 3 〕让我们的记者就研究目的联系您。

作为一个国际集团，我们可能就以上目的在全球范围内传

送您的数据，包括传送至可能未能提供与欧盟同等数据保

护程度的国家。提交此定单表示您同意以上有关信息的使

用内容。有关我们使用您个人数据的详细信息，已在我们

的私隐政策中列出，可以在www.euromoneyplc.com上参

考，或根据您的要求个别提供。如果您反对使用电话邻，

传真邻，或电子邮件O，或邮寄Ø方式联系您，请在方框

中打勾。如果您不希望我们的记者Ø, 或其他公司Ø获取

您的信息，请在方框中打勾。