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CHINA MARKET UPDATEMichael Merner, Managing-Director, AsiaBrand USA
Building for the FutureUSA and China Welcoming Tomorrow’s Travelers
深化务实合作 共创美好未来
CHINA ECONOMIC UPDATE
Historic GDP Growth
ECONOMIC SLOWDOWN
● China’s annual GDP growth rate in 2015 was 6.9%
● Slowest growth in 25 years
● In line with market expectations as growing services and consumer consumption offset weaker manufacturing and exports
● January 2016 GDP growth came in at 6.8%, equal to the expectation for the full year
Recent GDP Growth
SOFT LANDING?
● Since January 2014, China’s GDP has been slowly decreasing, so far avoiding a hard landing of the economy as China’s economy moves from export and manufacturing driven to service-based
Relative Economic Size
• In 2010, China’s economy surpassed Japan’s to become the world’s second largest economy.
• In 2011, China’s economy equaled just 41% of the size of the U.S. economy – today China’s economy is 58% of the size of the U.S. economy
• 6% growth for China's $10 trillion economy represents a $600 billion increase each year –equal to the size of the economy of Saudi Arabia or Argentina being added each year
• Japan’s economy is now a distant third, equivalent to less than half the size of China’s economy
• On a purchasing power parity basis, China now has the world’s largest economy
0
20000
40000
60000
80000
100000
120000
140000
160000
180000
200000
USA($Billion)
Japan($Billion)
China($Billion)
2011 20132012 2014 2015
China Consumer Spending
● China Consumer spending is soaring at 9-10% per year:
● 2011: 22% of GDP
● 2015: 37% of GDP
● 2025: 42% of GDP
● Consumer spending in China in 2015 reached $3.7 trillion and is expected to grow to $6.4 trillion by 2025
China’s Socioeconomic Transformation
● SOARING MIDDLE CLASS:
● 2010: 50 million
● 2015: 300 million (1/4 of China’s population)
● 2020: 600 million (1/2 of China’s population)
● RAPID URBANIZATION: still represents only 54% of China’s population versus the 80% average in developed economies
● EXPLODING SERVICE SECTOR: grew 8.3% in 2015 and now accounts for 50.5% of GDP
● CONTINUED RAPID GROWTH IN HOUSEHOLD SPENDING: up 9.2% in 2015 – China now has more billionaires than the U.S.
Booming middle class
Economic Issues to Watch
STOCK MARKET CRASH● Between June and December 2015, the Shanghai
Composite Index lost 31% of its value, more than the entire value of India’s exchange
● The slide continued after the New Year with a further loss of or 22% in January alone
● The index, however, still remains 30% above 2014 levels.
● The stock market plays a minimal role in China, accounting for less than 1/3 of GDP versus 100% of the GNP of many Western countries
● There are 90 million retail investors in China representing only 6.5% of the population invested in the stock market
● The impact of the stock market crash on outbound travel has been minimal.
Shanghai Composite, 2007-2016
Economic Issues to Watch
CURRENCY DEPRECIATION● PEGGED CURRENCY: the RMB is fundamentally
pegged/linked to the US Dollar, limiting its ability to fluctuate
● ACTUAL FLUCTUATION: since reaching a high in mid-2015, the RMB has depreciated by only 8% versus the U.S. dollar which is a minor adjustment in global terms
● HISTORIC RATE: today’s RMB/USD rate is fundamentally unchanged from 2011
● IMPACT ON OUTBOUND TRAVEL: the impact of the RMB/USD exchange rate on travel to the U.S. has been insignificant/non-existent in the minds of Chinese outbound travelers
● INDUSTRY PERCEPTION: the airlines and travel trade are watching closely – but more particularly for the Euro
USD-RMB, 2011-2016
Economic Issues to Watch
END OF ONE-CHILD POLICY
● Since October, it is now legal to have more than 1 child in China
● Many rural Chinese were already having more than 1 child -- if the 1st child was a girl, having a second child was allowed – and there was limited policing/enforcement compared with urban areas
● Since 2013, where both parents are single children, such couples were allowed to have more than 1 child but despite estimates than this would generate 2 million births, only 700,000 couples applied for exemptions under the program
● As a result, the end of China’s one-child policy is thought to have a limited impact on China’s population growth
1,051
813
147 106 78 68 52 48 40 28 17CHINA India Brazil Japan Mexico Germany France UK S. Korea Canada Australia
Size of Adult Population(MILLIONS)
China Economic Summary
2011 2012 2013 2014 2015
Population (m) 1,347 1,354 1,361 1,368 1,369
Nominal GDP (US$ bn) 7,298 8,447 9,250 10,607 10,407
Real GDP growth (%) 9.3% 7.7% 7.7% 7.4% 6.9%
GDP per head (US$ at PPP) 5,414 5,432 6,796 7,754 7,608
Growth in Household Spending 10.3% 9.4% 8.0% 10.8% 9.2%
FX Rate (RMB/USD) 6.45 6.31 6.19 6.21 6.58
CHINA OUTBOUND MARKET UPDATE
China Outbound Travel Market(MILLIONS)
2016
133
Preferred Leisure Activities of China's Middle & Upper Classes
1%2%
4%4%
8%8%8%9%
11%13%
15%23%
28%39%
56%
Cigar AppreciationGames
Yachting/SailingFoot Massage
FishingKaraoke
PhotographyWine Tasting
PetsittingSpa
DrivingFamily TimeTea Tasting
ReadingTRAVEL
China Outbound Travel Market Growth
* Estimate
83 Million — 6% of China’s population2012
97 Million — World’s #1 source market2013
115 Million – Double 2010 levels2014
120 Million — 9% of China’s population2015
250 Million — 14% annual growth 2020*
China Overseas Travel Destinations
The U.S. is the only long-haul destination among China’s
Top-10 destinations90% ASIA
3% AMERICAS
3% EUROPE
3% AFRICA
1% OCEANIA
China Outbound Travel Market Funnel
40% of 120 million outbound Chinese trips arejust day trips to Hong Kong and Macau
Of remaining 67 million overnight trips, 50% are again to Hong Kong
and Macau
Of the balance, 36 million trips are mid- and
long-haul
Just 12 milliontrips arelong-haul
Total Long-Haul Departures
Source: Tourism Economics
TODAY
CHINA
Expected Travel Spend for next U.S. Trip - 2015
5%
31%28%
13%
23%
Less than $2,499 $2,500-$4,999 $5,000-$7,499 $7,500-$9,999 $10,000+
Mean Median
$7,566 $6,334
Question: What is the total amount you expect your household to spend on each of the following elements of this holiday? Enter a whole number without the currency symbol. Airline tickets/Lodging/Additional trip-related expenses, such as dining, local transportation, souvenirs and local toursBase: China intercontinental travelers (N=975), China travelers who will likely visit the U.S. in their next intercontinental trip (N=513)Source: Brand USA Market Intelligence Study (Conversion CNY to USD=0.162)
Chinese Travel Spending Trends
SPEND PER TRIP
$7,500 spend per person per trip to the U.S. --makes Chinese the highest spending visitor group per person per trip to the U.S.
TRAVEL SPEND
China’s middle and upper classes spend 19% of their annual salaries on overseas travel —dramatically more than any other source country
LUXURY SPEND
75% of Chinese tourists purchase more than 3 luxury items per trip
GLOBAL FORCE
Chinese tourists make up 25% of global spending on luxury goods
Chinese Overseas Travel Expenditures
2012 2013 2014 2015 2016
China RANKS #1globally in over-seas tourism spending at $102 billion, soaring ten-fold since 2000 when China ranked #7 globally
Chinese spending soared by 24% to a record $129 billion, widening the gap with the U.S. and Germany (now the 2nd- and 3rd-ranked global spenders on tourism) by more than $42 billion
$164 BILLION, 27% increase, higher than the 2013 increase of 24%
Continued to soar an additional 23%
48% of Chinese outbound tourists indicate they plan to increase travel spend
China will overtake the U.S. as the #1 BUSINESS travel market in the world, generating 20% of global business travel spend
Link between Business & Leisure Travel
63%
51%
Percentage of Chinese business trips with a leisure extension
2015
2014
CHINESE TRAVEL TO THE U.S.
Inverted Travel Pyramid to the U.S.
1.3 BILLION POPULATIONJust 12% have the financial capacity for long-haul
Just 5% have a Passport
of the total population, fewer than 9% are Traveling Outbound
of those Traveling Outbound,only 10% are
traveling long-haul
of which 18% to the U.S
Under 0.15% of China’s population traveled to the U.S. in 2015
% of Chinese Travelers Aspiring to Travel to the U.S.
Source: Brand USA Global Intelligence Program and PhoCusWright, Inc.
Percentage of intercontinental travelers* who include U.S. on their destination wish list
21% 21%
30% 31% 34% 37%41% 42% 45%
50% 52%60%
Mexico Russia Japan Canada France India Germany Australia UK Brazil Korea CHINA
Likelihood to Visit – Next 6 Months(2015 Research)
Question: When, if ever, are you likely to visit the following countries? Base: China intercontinental travelers (2014 N=1,002, 2015 N=975)Source: Brand USA Market Intelligence Study
27%
18%
16%
15%
14%
11%
10%
10%
10%
United States
Australia
France
New Zealand
United Kingdom
Brazil
Italy
Switzerland
Canada
Chinese Visitors to the U.S.
Under 200,000
1.4 Million
1.8 Million (+23%) #5 overseas market
2.2 Million (+22%) #4 overseas market
3.4 Million (+15%) #3 overseas market
4.2 Million #2 overseas market
6.3 Million #1 overseas market
2003
2012
2013
2014
2017*
2018*
2021** EstimateSources: National Travel and Tourism Office
2.5 Million (+17%)
3.0 Million (+16%)
2015*
2016*
KEY MESSAGE• China has soared up the
rankings to #4 in terms of overseas visitor number and spending in the U.S. and is projected to rise to become our top overseas source market within 6 years
• By 2021, Chinese arrivals will exceed Germany, France & Australia combined
China-US Airlift Seat Capacity SoaringUS carriersChina carriers
Note: Data excludes Hawaii; non-stop flights only
• Direct non-stop lift between China and the U.S. has more than quadrupled in the last decade
• Just under 3.6 million non-stop seats now available direct China to the U.S.
New China-U.S. Flights since May 2015
Launch Timing Routes Operating AirlineMay 2015 Beijing – Dallas American AirlinesJune 2015 Shanghai – Seattle Hainan AirlinesJune 2015 Shanghai – Boston Hainan AirlinesJune 2015 Beijing – San Jose Hainan AirlinesJune 2015 Nanjing – Los Angeles China Eastern
January 2016 Changsha – Los Angeles Hainan AirlinesFebruary 2016 Shenzhen – Beijing- Los Angeles Air China
March 2016 Shanghai – San Jose* Air ChinaMarch-October 2016 Xiamen - San Francisco United Airlines
April 2016 Beijing - Boston Hainan AirlinesMay-September 2016 Xian – San Francisco United Airlines
June 2016 Xiamen - Shenzhen – Seattle* Xiamen AirlinesJune 2016 Chengdu - Jinan - Los Angeles Sichuan Airlines
June-September 2016 Chengdu - San Francisco United AirlinesJanuary 2017 Fuzhou – New York Xiamen Airlines
TBC Chengdu - Las Vegas* Hainan Airlines*: pending approval
China Airlift to the U.S.
14 U.S. Non-stop Gateways to China● Los Angeles● San Francisco● New York ● Honolulu● Seattle ● Washington D.C.● Boston
● Chicago ● Houston● Dallas ● Detroit ● San Jose● Saipan● Guam
China Airlift to the U.S.
14 China Non-stop Gateways to the U.SCurrent● Beijing● Shanghai● Guangzhou● Chengdu● Wuhan● Nanjing● Changsha
New ● Xian ● Jinan● Xiamen● Fuzhou● Shenzhen● Hangzhou● Shenyang
China has 206 airports and is now building another 66 major new airports – a 32% increasein number of airports in China in just the coming 5 years
Issue to Watch — Open Skies Negotiations
82.2%(148 flights)
82%(128 flights)
Current Round-Trip
Flights Per Week
Maximum Permitted Round-Trip Flights
Per Week:
Capacity
180 160
● With a tripling of Chinese arrivals in the coming 5 years, a tripling in airlift is needed between China and the U.S.
● Already brushing up against the Open Skies ceiling at current traffic levels —How to handle a tripling in traffic by 2021?
● Continued growth in arrivals is impossible without Open Skies
PSYCHOLOGY OF CHINESE TRAVELERS TO THE U.S.
Chinese Traveler Profile
Source: Qyer.com
87% of Chinese outbound travelers are under 40
Younger Demographic
67% with a Bachelor’s degree and 13% with a Master’s — 80% are highly educated
WellEducated
41% acquire destination information from mobile phone versus 29% in 2013
Exploding Mobile Access
Rapid Shifts in Chinese Style of Travel
● Rapid increase in repeat travelers to the U.S. (45%)
● Rapid rise in FIT travelers to the U.S. (40%)
● Growth of themed tours and in-depth tours focusing on one or two states — currently 40% visit just one state
● Rapidly growing Fly & Drive
● Rapid growth in beyond-the-gateway travel in the U.S.
● More frequent but shorter trips to the U.S. becoming more common
● More Chinese tourists from secondary markets of China
● More investment in China tourism promotions by airlines, destinations, new partners, and BRAND USA
● Increase in Corporate/MICE groups given increased visa confidence
Question: What motivates your desire to visit the U.S.? Select all that apply. Base: China intercontinental travelers (N=975), China travelers who will likely visit the U.S. in their next intercontinental trip (N=513)Source: Brand USA Market Intelligence Study
Motivation for Selecting the U.S.
69%65%64%
61%60%60%
46%42%
23%18%18%
12%9%
7%0%
Ecotourism and natureUrban attractions (nightlife, city tours)
Cultural/historical attractions…Shopping
Beaches/seaside attractionsDining/gastronomy
Theme parksLocal lifestyle
Sport and adventure activitiesCruise/boating options
Special events/concerts/sporting…Educational aspects…
Visiting friends/relativesReligious/spiritual reasons
Other (please specify)
U.S. Destination Selection Factors
0%
0%
0%
0%
0%
2%
2%
3%
5%
9%
1%
0%
1%
2%
3%
5%
6%
10%
10%
9%
10%
9%
11%
13%
16%
24%
25%
28%
29%
28%
89%
89%
88%
84%
81%
69%
67%
58%
57%
54%
1 (not at all important) 2 3 (moderately important) 4 (important & very important)
Satisfying a sense of adventure
Increasing my knowledge/understanding of other cultures
Keeping fit/engaging in physically active recreation
Pursuing personal hobbies/passions (sport, music, cooking)
Seeing the world’s most unique attractions
Resting and relaxation
Staying within my comfort zone
Connecting with nature
Engaging my children in activities that are specialized for them
Indulging in upscale/luxury experiences
U.S. Destination Selection Features
%
%
%
%
%
%
%
2%
1%
1%
1%
2%
2%
3%
3%
8%
9%
11%
14%
15%
17%
17%
16%
26%
90%
89%
84%
82%
81%
80%
81%
64%
1 (not at all important) 2 3 (moderately important) 4 (important & very important)
Natural features/landscapes (mountains, lakes)
Appeal of local culture (food, music, etc.)
Landmarks and sightseeing options (historical sites, museums)
Reputation/popularity as a travel destination
Leisure attractions (dining, shopping, nightlife)
Ease of travel to the destination (length of flight, # of stops)
Quality of beaches
Activity options (mountain climbing, diving)
U.S. Destination Satisfaction
The U.S. now tops China’s destination satisfaction rankings —selected “most satisfying” foreign destination by Chinese tourists in 2015
Source: China Tourism Academy
Net Promoter: United States
57%
27%
15%
2%
0%
50%
27%
18%
4%
1%
I would bring it up to recommendas a destination
I would tell people positive thingsabout it if it were brought up
I would tell people neither positivenor negative things if it were
brought up
I would tell people negative thingsabout it if it were brought up
I would bring it up to discouragepeople from travelling the there
20142015
Question: If a friend or relative were discussing a future holiday destination with you, which statement would best describe your attitude toward the following countries? Base: China intercontinental travelers (2014 N=1,002, 2015 N=975)Source: Brand USA Market Intelligence Study
Destination Selection Turn-Offs
% of Chinese respondents indicating that the factor is "Important" or "Very Important"
6%
6%
7%
5%
8%
6%
12%
28%
10%
11%
15%
14%
18%
19%
25%
30%
13%
28%
26%
30%
30%
34%
33%
22%
71%
56%
51%
51%
44%
40%
31%
20%
1 (not discouraging) 2 3 (moderately discouraging) 4 (discouraging & very discouraging)
Safety concerns/political instability
Crowdedness
Lack of visitor resources/support in the destination
High prices
Visa requirements/entry procedures
Inconvenience of travel to the destination (no direct flights)
Unfamiliarity with local customs/language
Distance from home
U.S. Destination Options in Mind
17%
68%
15%
19%
72%
14%
I have the specific place in mindand will not research destination
options
I had/will have a few places inmind when I start(ed) researching
destination options
I was/will be very flexible about thedestination when researching
options 2014 2015
Question: Which of the following statements best describes the circumstances of this holiday? Select one. Base: China intercontinental travelers (2014 N=1,002, 2015 N=975), China travelers who will likely visit the U.S. in their next intercontinental trip (2014 N=539, 2015 N=513)Source: Brand USA Market Intelligence Study
U.S. Destination Selection Channels - 2015
65%59%
42%40%
37%32%
29%25%
24%24%
23%19%19%
11%
Websites via computer or laptopPersonal recommendations from…
Websites or applications via mobile phonePersonal advice from travel…
Websites or applications via tabletInformation in printed travel guidebooks
Programmes on TV/radioPrinted publications, articles or brochures
TV/radio advertisingOnline advertising/email
Calls to airlinesCalls/visits to city/state destination…
Calls to hotelsPrinted advertising
Question: What sources of information did/will you use to select the U.S. for this holiday? Select all that apply. Base: China intercontinental travelers (N=975), China travelers who will likely visit the U.S. in their next intercontinental trip (N=513)Source: Brand USA Market Intelligence Study
Online Channels Used for U.S. Destination Selection
75%
58%
54%
48%
44%
43%
42%
30%
20%
Online travel agency websites
General search engines
Travel guide websites
Traveller review websites
Social networking websites
Airline websites
Hotel brand websites
Destination websites
Magazine websites/newspaper websites
Question: What type(s) of websites did/will you use? Select all that apply. Base: China intercontinental travelers who used websites or applications in destination selection (N=785), China travelers who will likely visit the U.S. in their next intercontinental trip (N=416)Source: Brand USA Market Intelligence Study
Question: How did/will you book the travel products for this holiday? Base: China intercontinental travelers who booked /will likely each travel component (N=104~687)Source: Brand USA Market Intelligence Study
59%
22%
11%
6%
1%
60%
20%
11%
8%
0%
37%
11%
18%
23%
4%
49%
14%
13%
19%
1%
56%
17%
13%
10%
1%
44%
14%
15%
20%
0%
32%
15%
22%
21%
3%
39%
10%
15%
17%
1%
46%
8%
15%
13%
1%
Use an online travelagency website
Call travel providersdirectly
Use a travel providerwebsite
Call/visit a travel agent
At the airport/property
Air
Lodging
Car Rental
Pre-package or guided tourpackageCustom package
Holiday home rental
Cruise
Rail
Destination activities
Booking Methods
Reasons for Using a Particular Booking Method to the U.S.
Question: Why did/will you book travel to the U.S. this way? Select all that apply. Base: China intercontinental travelers (N=975), China travelers who will likely visit the U.S. in their next intercontinental trip (N=513)Source: Brand USA Market Intelligence Study
51%
49%
45%
37%
36%
34%
31%
30%
29%
26%
I get better prices
It is more convenient
I trust these companies
I have had good experiences with these…
I get better customer service
I have more options to choose from
I receive good advice/recommendations
I would receive better support if something…
I always book this way
It was recommended by friends/family
Destination
CHINA ONLINE & SOCIAL MEDIA LANDSCAPE
Internet Browsing Frequency
0%
0%
1%
0%
3%
9%
87%
%
1%
1%
1%
3%
7%
88%
Less often than once amonth
Once a month
Several times a month
Once a week
Several times a week
Once a day
Several times a day
20142015
Question: How often do you typically browse the Internet? Base: China intercontinental travelers (2014 N=1,002, 2015 N=975)Source: Brand USA Market Intelligence Study
China Online and Social Media Landscape
ONLINE LIFESTYLE● 688 million internet users as of December 2015● 594 million used smart phones to access the Internet● Wechat: 570 million active users, surpassed Weibo for
the 1st time in 2015● Weibo: number of users down 7.1% year-on-year● 61% ask for opinions online before a purchase/
destination selection● 73% go online to give their opinion on a purchase they
made ● 53% of Chinese will post negative experiences versus
29% in the U.S.
Social Network Participation by Chinese Travelers to the U.S. -- 2015
Question: In which online social networks do you actively participate?Base: China intercontinental travelers (N=975)Source: Brand USA Market Intelligence Study
91%
73%
68%
43%
19%
19%
Sina Weibo
Qzone
TencentWeibo
Pengyou
Kaixin
ONLINE SPENDING IS EXPLODING
● 2015 online spending reached $672 billion more than double 2013’s online spedn of $307 billion
● Online spending is forecast to pass the $1 Trillion mark by 2019
● Online spending via mobile projected to grow at a 44.2% compound annual growth rate
● Alibaba, the leading e-commerce conglomerate, saw online sales on its 2015 Singles Day (Nov. 11TH) exceed $14 billion in just 24 hours, up 60% over 2014
● Alibaba now has 407 million active shoppers, up from 334 million in 2014 who spent $149 billion online, up 23% over 2014 v. just 11% growth for traditional retail sales
Online spending ($ billion)
China Online and Social Media Landscape
2013 2015 2019
1,000
900
800
700
600
500
400
300
200
100
0
China Market Recap: Alignment of Key Factors● Market Size: Massive market size of 1.3 billion● Market Growth: China's population has grown by the entire population of Australia in 5 years● Economic Growth: Second largest economy in the world after the U.S. with willingness to
spend on travel soaring● Disposable Incomes: Chinese incomes growing at 10% per year● FX Rate: RMB pegged to the U.S. dollar ● Chinese Desire to Travel: Travel is the most desired leisure pursuit for 56% of middle and
upper-class Chinese ● Willingness to Spend: Chinese are the No. 1 spending international visitors to the U.S. with
19% of disposable incomes spent on travel on average● China Outbound Travel Growth: 120M outbound in 2015 -- world’s # 1 outbound market● Potential: less than 9% of China's population is traveling overseas – versus 25% for Korea● Growth: Number of Chinese outbound travelers is projected to more than double
in the next 5 years to 250 million
Key Factors Driving Chinese Arrivals to the U.S.● Miniscule U.S. Market Share: .15% of China’s population and 2% of Chinese travelers to U.S.● US Destination Satisfaction: the U.S. tops list of most satisfying destinations for Chinese ● Positioning: the U.S. has the highest intent to visit of any long-haul destination● Streamlined US Visa Interview Process: Under 5 days with 10-year visa now available● Growth in Airlift: 35% increase in lift from China to the U.S. in 2015 now with XX China gateways● Booming Online and Social Media Channels: 688M online netizens with 594 million via mobile● Exploding Secondary Markets: Over 100 cities with populations of over 1 million ● Booming FIT: with massive growth potential beyond the traditional U.S. gateways● Rapid Growth of MICE Market: Perfect China (7,000 pax) Amway (9,000 pax)● Huge Growth in Niche Travel: Golf, ski, study abroad, real estate, medical tourism etc.● Spend: Per visitor per day already leads all overseas markets● Arrivals: #1 overseas market for the U.S. within 5 years● U.S. China Year of Tourism 2016: unique opportunity to activate all travel agents nationwide
Brand USA in China
2015 Brand USA China Pillars
● Four teams in Beijing (North), Shanghai (East), Guangzhou (South), Chengdu (West)
● Extend Brand USA marketing programs into Secondary Markets throughout China
● Educate Travel Trade Nationwide and secure development of new U.S. tour product beyond the traditional U.S. gateways
● Secure launch of new airlift/new gateways/new airline partners
● Co-op with Chinese travel trade & airline partners to secure increased investment in U.S. travel promotions
● Promote U.S. China Tourism Year nationwide
● Target both Leisure & MICE markets● Rapidly boost earned media
coverage/visibility nationwide ● Extend brand advertising campaign ● Leverage booming Online & Social
Media channels ● Generate China Co-op investment
opportunities for partners● Offer new China Market-Entry
Platform for U.S. Partners
Brand USA China Team
MICHAEL D. MERNERManaging-Director,
Asia
YOICHI HAYASEAsia Strategy
Director
TINA YAOShanghai
Office Director
SPRING ZHENGTravel Trade
Marketing Director
ANITA JIAPublic Relations& Co-op Director
CHARLIE LIChina Director
BENNY SUNTravel Trade
Marketing Manager
SUNDAY WANGPublic Relations
& Co-op Manager
VINCENT TANGTravel Trade Marketing
ManagerChengdu Office
PHOEBE WANGPublic Relations
& Co-op Manager
ISAAC WANGGuangzhou
Office Director
JEROME LEROUXCommunications Director,
Asia
Xie Xie! Thank You!