1 0 月 2 4 - 2 5 日 ， 上 海 O c t o b e r 2 4 - 2 5 , S h a n g h a i

CHINA MARTECH AND DIGITAL INNOVATION SUMMIT 20182018中国营销技术与数字化创新峰会

亚 洲 最 具 实 践 性 与 影 响 力 的 营 销 技 术 峰 会

THE MOST PRAGMATIC AND INFLUENTIAL MARKETING TECHNOLOGY SUMMIT IN ASIA

MARTECHMARTECHMARTECHMARTECH

MARKETING TECHNOLOGY DIGITALIZATION营销 技术 数字化

WELCOME MESSAGE 欢迎致词

Dear Distinguished Guest,

On Behalf of the Organizing Committee, I am honored to invite you to the China MarTech and Digital Innovation Summit 2018（MT 2018）. The summit will be held on October 24-25 in Shanghai, China.

To link with clients by new ways of marketing, management and technology is extremely important for all brand owners and solutions providers. Innovation and reconstitution for brand and marketing has taken place through new mindsets and technologies.

Under the background of consumption upgrade and enterprise digitalization, the marketers, engineers and managers are facing great opportunity and challenge in China. The congress will gather the relevant leaders from various industries to discuss the highlights on digital transformation, strategic growth, marketing leadership, mobile marketing, omni-channel marketing, CRM, social media and marketing technology. An excellent platform will be provided to the brand owners and service providers for learning, communication and cooperation. It will discover the roadmap for the transformation and growth of enterprises in China.

We sincerely look forward to meeting you in Shanghai!Best Regards,

China MarTech and Digital Innovation Summit 2018

尊敬的嘉宾：

我很荣幸代表2018中国营销技术与数字化创新峰会（MT 2018）组委会欢迎您参加此次峰会。峰会将于10月24日-25日在中国上海举办。

在数字化时代，如何运用新的营销、管理与技术连接客户，对所有的品牌主和方案提供者来说都尤为重要。伴随着新的理念和技术的发展，品牌与营销的创新与重构正在上演。

在消费升级和企业数字化转型的大背景下，中国的营销人，技术专家与管理人员们正面临着巨大的机遇与挑战。此次峰会将聚集来自各行业的领袖，共同探讨数字化转型，战略性增长，营销领导力，移动营销，全渠道营销，客户关系管理，社会化媒体及最新营销技术。此次峰会将为各行业品牌主与第三方服务商提供学习交流与合作洽谈的绝佳平台，共同探寻中国企业转型与增长之路。

我们真诚期待与您相约上海！顺祝商祺！

2018中国营销技术与数字化创新峰会

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h t t p : / / w w w . s z w g r o u p . c o m / M T - 2 0 1 8 - e n /

10月24-25日，上海 October 24-25, Shanghai

CHINA MARTECH AND DIGITAL INNOVATION SUMMIT 2018

2 0 1 8 中 国 营 销 技 术 与 数 字 化 创 新 峰 会

EVENT AT A GLANCE 大会概览

WHO SHOULD ATTEND? 参会人群

TITLE职位：

Session 1: MarTech Solutions and Cases

主题1: 营销技术方案与案例分享

Session 2: Digital Marketing and Growth

主题2：数字营销与增长

Session 3 IT and Data

主题3：信息技术与数据

Session 4 Brand and Experience

主题4：品牌与体验

Food and Beverages食品饮料B2B CompaniesB2B公司Luxuries and Jewelries奢侈珠宝Apparel服装Digital Marketing数字营销Consulting/ Media/ Ads咨询/传媒/广告Software and Solutions软件/方案High-tech Companies高科技公司Home Appliances家电Pharmaceuticals医药FMCG and Cosmetics快消日化Hospitality and Travelling 酒店旅游Automobiles汽车Finance金融Others其他

专家

Specialist

主管

Head/Supervisor

经理

Manager

总监

Director

副总裁

Vice President

首席X官

C Level Leader

总经理

GM / MD

首席执行官

总裁

President

CEO

h t t p : / / w w w . s z w g r o u p . c o m / M T - 2 0 1 8 - e n /

10月24-25日，上海 October 24-25, Shanghai

CHINA MARTECH AND DIGITAL INNOVATION SUMMIT 2018

2 0 1 8 中 国 营 销 技 术 与 数 字 化 创 新 峰 会

EVENT HIGHLIGHT 亮点话题

2 ^ 1 0 = 1 0 2 4 ：

the marketing and technology feast before ”Double 11”，learn more， show more！

2 ^ 1 0 = 1 0 2 4 ：

双11前的营销与技术盛宴，知己知彼，展示实力！

Digital Future：

Get ready and win

“ 赢 ” 接 数 字 未 来 。

80% Decision-makers of Brand Owners：

networking and cooperation with giants from various industries.

8 0 % 占 比 的 品 牌 主 高 层 决策 人 员 :

与各行业大咖们的沟通合作机会。

· MarTech：marketing，management，technology and digitalization · 营销技术：营销，管理，技术，数字化· Artificial Intelligence and its impact on MarTech· 人工智能及其对营销技术的影响· Excellent solutions for digital transformation· 数字化转型的卓越解决方案· How to get the precise user profile with new technology?· 如何运用全新技术获取精准用户画像？· Connect your clients with the creativity and technology？· 用创意与技术连接客户· Connected consumers in the digital age.· 数字时代密切连接的消费者· How can new technology drives the sales growth？· 新技术如何助力销售增长？· The new role for CIO · 首席信息官们的新角色

· Excellent IT architecture drives enterprise’s digitalization· 卓越的IT架构助力企业数字化· Omni-channelmarketing in new retail age· 新零售时代的全渠道营销· B2B enterprises：are you ready for the digital battle？· B2B企业：如何迎战数字化变革？· The next stop for 4A？· 4A广告公司们的下一站？· Best practice for digital management in SMEs· 中小型企业数字化管理最佳实践· The OTT marketing mode is changing the way· OTT市场模式正在改变格局· Excellent SCRM：closer connections drives the customer loyalty· 卓越的社会化客户关系管理：更紧密的连接助力消费者忠诚度· Talent 2020：Marketing, PR, media and advertising.· 人才2020：市场、公关、媒体与广告

h t t p : / / w w w . s z w g r o u p . c o m / M T - 2 0 1 8 - e n /

10月24-25日，上海 October 24-25, Shanghai

CHINA MARTECH AND DIGITAL INNOVATION SUMMIT 2018

2 0 1 8 中 国 营 销 技 术 与 数 字 化 创 新 峰 会

PART OF SERIES SPEAKERS 部分系列演讲嘉宾

A 30-minute presentation to get the complete captive audience, making an unrivalled branding opportunity than your competitor before the decision makers.

Cyril DrouinPublicis Groupe阳狮集团Chief eCommerce Officer Greater China at Publicis Communications盛世长城大中华区首席电子商务官

Richard KisemboIN/FRA-APPAREL GROUPÉChief Executive & CMO 首席运营&营销官

Kher Tean Chen陈科典Accenture埃森哲Managing Director, Products Client Services Group Lead for Greater China, Accenture埃森哲大中华区产品制造事业部总裁

Karen HO 何嘉琳Wavemaker

Chief Growth Officer首席增长官

Peter PetermannMediaCom竞立媒体Chief Strategy Officer首席战略官

Gordon Wong黄德伟Treasure Partners Co.丰盛策划咨询公司Chief Growth Officer, Asia亚洲首席增长官

副总裁麦当劳中国市场部 副总裁

市场部副总裁

Linfu Bai柏林甫Voss芙丝Vice President

Ken Tang汤俊章McDonald's麦当劳VP, Marketing

Xiaobo Zhang郑晓波ATOUR亚朵VP of marketing市场副总裁

Dawson Zhang张永昶Ximalaya FM喜马拉雅FMMarketing VP

Tian ZHANG张天Bordrin Motor博郡汽车VP, Marketing营销副总裁

Kevin Guo郭为文Ctrip.com携程General Manager of Strategic

Cooperation & Marketing

Innovation携程战略合作和营销创新部总经理

nEqual首席运营官

Maggie YungCiti Bank花旗银行Head of Customer Franchise客户发展规划总监

Nathanael HornMDL Talent Hub Chief Marketing Officer 首席营销官

Ricky Yang杨纯Admaster上海精数信息科技有限公司COO, nEqual

Eva Huang黄长青HSBC汇丰银行Head of Marketing - HSBC RBWM零售银行及财富管理部市场总监

Eric Reit-hler-BarrosFold ArtistsPrincipal创始人

Leo Liang梁诚宗iQIYI 爱奇艺Senior Director, Business Development商务拓展高级总监

责人

Jipeng Men门继鹏JD.com 京东集团Vice President, Head of Marketing副总裁、市场营销部负

Xiangyu Wang王祥宇Tencent腾讯VP, Tencent Cloud腾讯云副总裁

Brian Chan詹钧文Tyson Foods泰森食品CMO首席营销官

Steven Shu舒逸平Meituan & Dianping美团点评CMO, Meituan Group首席营销官，美团平台及酒旅事业群

Eric WANG王洋CBNData第一财经商业数据中心

COO首席运营官

Nicole J. YANG杨静怡SECOO寺库CEO of Enabling Eco Cloud, CMO of SECOO Group寺库赋能生态云总裁兼寺库集团首席营销官

October 24-25, Shanghai

h t t p : / / w w w . s z w g r o u p . c o m / M T - 2 0 1 8 - e n /

10月24-25日，上海 October 24-25, Shanghai

CHINA MARTECH AND DIGITAL INNOVATION SUMMIT 2018

2 0 1 8 中 国 营 销 技 术 与 数 字 化 创 新 峰 会

A 30-minute presentation to get the complete captive audience, making an unrivalled branding opportunity than your competitor before the decision makers.

October 24-25, Shanghai

h t t p : / / w w w . s z w g r o u p . c o m / M T - 2 0 1 8 - e n /

10月24-25日，上海 October 24-25, Shanghai

CHINA MARTECH AND DIGITAL INNOVATION SUMMIT 2018

2 0 1 8 中 国 营 销 技 术 与 数 字 化 创 新 峰 会

MEDIA PARTNERS 媒体合作伙伴

1430 Ad-Tech development and its importance for brand and marketing

广告技术发展及其对品牌与营销的重要性 - personalized customization - freshmarketing scenes - create the purchasing demand for customers McDonald’s 麦当劳

1500 Marketing Automationdrives ROI improvement

营销自动化助力 ROI 提升 Open for Sponsor 赞助商

1530 Coffee Break 茶歇

1600 Panel Discussion：How can MarTech drives the sales growth in the new retail

age？

新零售时代，营销技术如何助力销售增长？ - marketing technology innovation - new retail model - transformation and growth Brand Owners and Solution Providers 品牌主与方案供应商

1700 One on One communication by digital marketing and omni-channel

innovation

数字营销与全渠道创新，打造一对一个性化沟通 - deeper engagement and higher returns - Me-commerce and the new lifestyle influencer - Omni-channel integration Zara

1730 Digital marketing innovation for B2B enterprise

B2B 企业的数字营销创新 - rebuild the process - get the decision-makers - more flexibility Dow Chemical陶氏化学

1800 The current situation and development of DMP in China

DMP 在中国的现状与发展 Open for sponsor赞助商

1830 End of Day 1 第一天结束

Session 1: MarTech Solutions and Cases

主题 1：营销技术方案与案例

0900 MarTech in the digital age and its impact on the consumers

数字化时代的营销技术及其对消费者行为的影响 - marketing technology innovation - management upgrade - consumer in digital age McKinsey&Company 麦肯锡

0930 Innovativeshow:MarTech solutions and cases sharing

创新展示环节：营销技术方案与案例分享 Open for sponsors 赞助商

1030 Coffee Break 茶歇

1100 Artificial Intelligence andBlockchain technology for deep marketing

人工智能与区块链技术实现深度营销 - cross-functional collaboration of marketing and technology - new technology with new perspective - innovation service model for sales and marketing Google 谷歌

1200 Marketing innovation driven by data and technology

数据技术双驱动下的营销创新 - data mining and analysis - technology drives the integration and innovation - digital marketing innovation Qualcomm 高通

1230 Luncheon 午餐

Session 2: Digital Marketing and Growth

主题 2：数字营销与增长

1400 Intelligent marketing with cloud computing

云计算时代的智能营销 - intelligent marketing - cloud-based data management - digital technology Tencent腾讯

Day 1 第一天

Remarks: The speech order is for reference only. 备注：最终演讲顺序安排以实际为准

Session 3: IT and Data

主题 3：信息技术与数据

0900 The CIO leadership in digital age

数字化时代的首席信息官领导力 - strong insights and a bias for action - responsible for the digital growth - technology driven and marketing focus SANY 三一重工

0930 Create the smart business analysis platform by data mining

利用数据挖掘创造智能商业分析平台 Open for Sponsor 赞助商

1000 How to lead a data-driven marketing team？

如何建立一个数据驱动的营销团队？ - driven by data and technology - growth-oriented and consumer-centered - new tools for management BMW 宝马

1030 Coffee Break 茶歇

1100 Data analysis and IT support for marketing growth

确保市场增长的数据分析与 IT 支持 - data analysis and IT support - technology innovation - explore new revenue streams AstraZeneca 阿斯利康

1130 Build the data asset with MarTech

利用营销技术打造企业数据资产 - converting data into economic growth - business model transformation by MarTech - digital architecture and infrastructure FOSUN Group 复星集团

1200 The new business model of Cloud

云上的新商业模式 Open for Sponsor 赞助商

1230 Luncheon 午餐

Remarks: The speech order is for reference only. 备注：最终演讲顺序安排以实际为准

Session 4: Brand and Experience

主题 4：品牌与体验

1400 Short video marketing：how to connect the new generation？

短视频营销：如何连接新一代？ - newbusiness mode and experience - new generation of Me-commerce - new marketing scene and eco-system Douyin.com 抖音

1430 How to connect your clients with creativity?

如何用创意连接客户？ - get the hotspot of social media - new ideas with new perspective - know your consumers Durex 杜蕾斯

1500 Scene marketing in the new retail age

新零售时代下的场景营销 - new marketing scene - create the consumer’s demand - multi-screen integration Starbucks 星巴克

1530 Coffee Break 茶歇

1600 Content matters：be a story teller with emotion, experience and quality

内容为王：如何用情感，体验和品质讲好你的故事 - use profile and consumer involvement - more engaged content for new consumer journey - omni-channel content creation and distribution General Mills 通用磨坊

1630 X-perience by marketing campaign innovation

活动营销创新, 制造新体验 - creating awe and wonder - the art of mind reading - consumer engagement and interaction Wyndham Hotel Group 温德姆酒店

1700 Digital strategy for B2B enterprises in mobile and sharing age

移动共享时代 B2B 企业的数字化策略 - cross-functional and multi-channel communication - socialmedia in digital age - digital partnerships across industries Eaton 伊顿

1730 Influencer marketing and its importance for brand building

影响者营销及其对品牌建设的重要性 - the power of KOL：creating buzz and encourage spend - brand broadcasting via social platform - connected generation in mobile life Weibo.com 新浪微博

1800 End of Day 2

Day 2 第二天

MARKETING SERIES PREVIOUS EVENTS营销系列往届会议

SPONSOR OPPORTUNITY 赞助商方案

2 0 1 8 亚 洲 首 席 营 销 官 峰 会CMO Congress Asia 2018

www.szwgroup.com/cmo-congress-asia-2018-en/

Speaking Slot 演讲嘉宾A 30-minute presentation to get the complete captive audience, making an unrivalled branding opportunity than your competitor before the decision makers.Exhibitor 展台赞助Display your latest achievements to decision makers in the exhibition area for 2 days, appealing to the participating industrial peers especially during the coffee break time.

Delegate 参会嘉宾Enjoy the 2-day pass hearing all presentations shared by the industrial experts, maximize your networking through luxury luncheons, coffee breaks and get all the authorized electronic copy after the event.Other Branding Sponsor Packages

其他品牌赞助方案Enhance your company’s brand awareness and branding to your target market. Opportunities includes: Cocktail Sponsor, Lanyard Sponsor, Insertion Sponsor, Delegate Bag Sponsor, Corporate Gift Sponsor…

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For more details, please feel free to contact us!

赞助为您提供吸引潜在客户、加强市场认可、品牌推广、同行交流等机会。。欲了解更多信息，请及时与我们联系！

Sponsorship Available!赞助席位火热开放中！

h t t p : / / w w w . s z w g r o u p . c o m / M T - 2 0 1 8 - e n /

10月24-25日，上海 October 24-25, Shanghai

CHINA MARTECH AND DIGITAL INNOVATION SUMMIT 2018

2 0 1 8 中 国 营 销 技 术 与 数 字 化 创 新 峰 会