cimory presentation

8/10/2019 Cimory Presentation

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INTRODUCTION


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MACRO GROUP

Moves in the field of foods based on fothe best natural protein in Indonesia

PT. Macroprima Panganutama (Meat),PT. Cisarua Mountain Dairy (Milk), PT. Ja

Eggs Specialities (Eggs), PT. Indosoya PrSource (Soybeans)

Found on 30 September 2005 by Mr.Bambang Sutantio


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PT. CISARUA MOUNTAIN DAIRY(CIMORY)

Found by Mr. Bambanon 2006 in Cisarua PunBogor

Operates the Cimory R 300 farmers are coope

Cimory Website: www.cimory.


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Products of CIMORY


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HUMAN

RESOURCES


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PT. Cisarua Mountain Dairy has somedepartments that have certain job, and led bya manager. Those departments are:

Structure Organization

1. Marketing Departments2. Dersonnel Department

3. Production Department4. Mechanical Department5. RIQA Department6. Financial Department7. Warehouse Department


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Job vacancy


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PR and Marketing


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HRD


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Other Job Opportunities Manager audit

Pastry chef

Marketing executive

Supervisor Tehnisi

Senior Staf Mikrobiologi

Restaurant Manager

Purchasing

etc


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S.W.O.T. ANALYS


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Strength of Cimory Have a simple design

The places to boughtsome cimory in the mallcimory or in store

Has Packaging designin transparent bottle so

that the identity of theproduct be very strongand can be easilyviewed for consumers

Has flavors intransparent bottles,resulting in colorsthat attract the eye

Have a pratical

packaging design


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Weakness of Cimory

The available onlyon the size of thebottle, so it doesnt

fulfill the needs ofthe market who

want a role in thepractically of asmaller size

Application lofdifferent logos thatmake confusedcostumers

Differents kinds of

pastel colors so itdoesnt created a

corporate colorthat identifiescimory itself


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Opportunity of Cimory

Attract public confidence in theproduct because it has a designthat is a transparent bottles andpackaging exclusively

Creating unique display for colordisplays that are interesting to theeye of somebody


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Threat of Cimory

Competitors are popping up because the designmuch better and exciting

Consumers are less able to know and find the ideof cimory

Consumers are less to buy cimory because the p

more expensive than athore product


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MARKETING MIX


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Sales

FRESH MILK

YOGHURT MILK

REAL CHEESE

STIRRED MILK

LIQUID CHEESE

CREAM CHEESE

PRODUCTS


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Yoghurt of Cimory


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PRICE

Products price

Milk Rp. 15.000

Yoghurt Rp. 6.000

Real cheese Rp. 17.000

Strried milk Rp. 7.500

Liquid cheese Rp. 5.000

Cream cheese Rp. 5.000


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HYPERMART

CARREFOUR

GIANT

INDOMARET

SUPERINDO

STAND CIMORY

CIMORY RIVERSIDE

Global Community


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Cimory Stand Cimory Riverside


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MARKET

SEGMENTATION


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STP ANALYSIS

1. SEGMENTATION AND TARGETING1) Geographic

a. Location : Indonesia

b. Population : Domestic

c. Density : Urban and suburben

d. Climate : Mountain range and urban affairs2) Demographic

a. Age : 10 to 45 years old

b. Gender : Female and male


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c. Education : Senior high schoolS1

d. Occupation : Career woman, housewives,workers

e. Economy class : Middle classupper class

f. Lifecycle : Married and single

g. Citizenship : Indonesian and new comer

3) Psychographic

a. Social class : Middle classupper class

b. Life style : Stylish practical and understandabout health

c. Personality : Understand how to live a healthylife and appreciate local products

d. Attitude : Have a positive outlook

e. Motivation : Complete substances thatmust be complete every day


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2. POSITIONING, LOGO AND TAGLINE

Keywords : Fresh, friendly and natural

Ilustration ribbon

Yogurt bottle design


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Yogurt bottle design

Container of yogurt Ilustration vector shows the natural feel and Cimo

daily cows

Red ribbon


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MARKET

ANALYSIS


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THE BUSINESS LEVEL


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GLOBAL MARKET SHARE


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INDONESIA MARKET SHAREYOGURT

ACTIVIA

BIOKUL

CIMORY

HEAVENLY BLUSH

YOGHURT

NASIONAL


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The Business Level of Yogurt in Indonesia Mark

WINNER: CIMORY, Heavenly Blush

TOP 10: Activia, Biokul, Yakult, Elle & Vire, Milkuat

FOLLOWERS: local brands that is no longer exist

PARTICIPANT: unknown


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TRIANGLE OF BRANDOur group made a research in dormitory area,

and asked them about any kinds of yogurt drinkthey know. Here are the result:

Cimory: 43%

Heavenly Blush: 25%

Yoghurt Nasional: 13%Biokul: 10%

Others: 9%


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Cimory, HeavenlyBlush, Elle & Vire

Activia, Biokul and otherbrands that is not toopopular

Brand Recall

Brand Recognition

Unaware of Brand

Top

Of Mind


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Product Life

Cycle

Production and import of Yoghurt


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Production and import of Yoghurtin Indonesia

year Production of Yoghurt Import Of Y

Production(liter)

Growth(%)

Value(,000Rp)

Growth(%)

Value(,000Us$)

2002 1,039,279 - 8,985,642 - -

2003 1,536,824 19.31 11,356,826 11.66 250.9

2004 1,682,612 4.53 13,475,258 8.53 244.8

2005 1,765,831 2.41 30.438.258 38.63 294

2006 * * 712.8

2007 * * 1,502.6


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Introduction

Growth

Maturity

Decline


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Summaryand

Recommendatio


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Summary

Cisarua Mountain Diary is well known milk-processed company in Indonesia

Cimory direct competitor in Indonesia isHeavenly Blush

Cimory has the highest interest fromIndonesian for the yoghurt product

Cimory has a huge market share inIndonesia only


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Recommendation

Expanding the distribution of theproduct to other countries

Produce another new unique flavorand specific product

Innovation is a must to keep thewinner position

cimory presentation

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