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The rise of the digital donor Civil Society / Charity Technology Conference
#charitytech15
Helena Martins @helkombi Head of Digital Engagement @ndcs_uk
Landscape
screening …
1 | … offline is dead
2 | the web & online too.
3 | it’s a beautiful digital world …
4 | … off many devices ...
4 | … where we’re always connected
5 | … where we also wear the tech.
6| a world of increasingly smart cities
7| … and less cash on our pockets!
8| where technology grows 4x
1st organise
Break down the silos
with cross- collaboratio
n teams
Work with common goals between
Fundraising, Digital and Data Team
Understand your donor
…
… behaviour per channel,
journeys within the giving funnel and why
they donate.
Understand your funnel
…
… conversion per channel, per device and map the multi-channel
migration
2nd optimise
Single channel
optimisationInspect each channel of
your donation funnel.
£ Income £
Conversion
donations
LeadsDonation
page
Prospects
eyeballs
Multi-channel
fundraising
Activate all your channels for fundraising.
Cross-channel
optimisation
Optimise the journeys between channels and
different devices.
Image by Katherine Barrow @Katbarrow
Cross-channel
fundraising
Develop campaigns with multi-screen
experiences and or across different
channels.
3rd inspect & adapt
Analyse your giving
funnelThere’s always room for
improvement. Always!
4th repeat & have
fun
Digital it’s not a 9 to 5
job
Technology + Psychology + Marketing
= Digital Jedi
The rise of the digital donor Civil Society / Charity Technology Conference
#charitytech15
Helena Martins @helkombi / Head of Digital Engagement
@ndcs_uk