classe dem - simona ercolani
TRANSCRIPT
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Intervento Simona Ercolani
Il
decalog
o
Intervento Simona Ercolani
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Perché la comunicazione è così importante in politica?
Una buona azione politica con una cattiva comunicazione = viene neutralizzata
Una buona azione politica con una buona
comunicazione = viene rafforza
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“Ricordate: la comunicazione è metà del lavoro nell’era dell’informazione. Ditelo una volta, ditelo due volte, e continuate a dirlo, e quando avrete finito, vi accorgerete che non l’avete ribadito a sufficienza”
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1. LA MIA STORIA
La nostra biografia è un ingrediente fondamentale.
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2. IL MIO MIGLIOR NEMICO
Trovarsi un nemico ci identifica, ci unisce, ci racconta.
Quando non c’è si crea.
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Nemici/Amici
Nemici/Nemici
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Nemico – Amico
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Nemico – Nemico
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Solo nemici
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3 – Il dono della sintesi
Passare dall’astrattezza alla concretezza, dalla complessità
alla semplicità.
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“Non hai veramente
capito qualcosa, finché non sei in
grado di spiegarla a tua
nonna”
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4 – Attenzione al contesto!
Ad ogni contesto il suo testo
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La mia posizione
all’interno di un contesto
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Il contesto cambia il
significato
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Il frame
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5 – L’importanza del come
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6 - Il gesto è il messaggio
Bisogna saper costruire dei gesti simbolici
Le azioni possono diventare simboli
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7 - Porta a porta
L’hyper-targeting
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8 – La velocità
La velocità è nulla senza controllo
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9 – L’istinto
Non tutto si impara, la comunicazione non è una scienza esatta, ci vuole talento e allenamento
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10 – La decima regola è che non ci sono regole!
Non esistono dogmi
La realtà è complessa
Interpretate e studiate
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Intervento Simona Ercolani
Il
decalog
o
Consigli per gli acquisti
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Intervento Simona Ercolani
Il
decalog
o
Grazie