CHNG 1 NHAP MON CHIEN LC & CHNH SACH KINH DOANH

NHAN DIEN CHIEN LCChuyen ngu ngon con rua vi con tho

Hiep 1 : Rua thang tho thuaHiep 2 : Rua thua tho thangHiep 3 : Rua thang tho thua

Rua thang v no biet chon ung san chi, trong san chi o no co u the vt troi, va a c oi thu vao ung san chi cua mnh, bat oi thu phai van hanh theo cach chi va kieu chi ma mnh co u the va oi thu khong co u the.

I. NHNG KHAI NIEMI.1 Chien lc la g ?Khai niem chien lc xuat phat t trong quan s, co t thi xa xa trong lch s.Sau the chien th 2 bat au ng dung rong rai trong kinh te & quan ly.

I. NHNG KHAI NIEMTrong quan s Chien lc la s dung hp ly BINH LC trong nhng KHONG GIAN va THI GIAN cu the e khai thac C HOI tao SC MANH TNG OI e gianh THANG LI trong cuoc chien

I. NHNG KHAI NIEMI.2 Chien lc kinh doanh la g ?Ta so sanh

BINH LCKHONG GIANTHI GIANSC MANH TNG OI THANG LICUOC CHIEN

NGUON LCTH TRNGC HOILI THE CANH TRANHPHAT TRIENCANH TRANH

I. NHNG KHAI NIEMChien lc kinh doanh la qua trnh phoi hp va s dung hp ly nguon lc trong nhng th trng xac nh, nham khai thac c hoi kinh doanh tao ra li the canh tranh e tao ra s phat trien on nh va ben vng cho doanh nghiep.

I. NHNG KHAI NIEMNh vay can chu y 3 van e c ban cua chien lc

NGUON LCLI THE CANH TRANHPHAT TRIENiem cot loi cua chien lc la tm ra con ng toi u e at c muc tieu kinh doanhC s chnh cua chien lc la khai thac nguon lc tao li the canh tranh trong nhng rang buoc ve moi trng canh tranh va nguon lc

I. NHNG KHAI NIEMChien lc phai at c 5PPLAN (HOACH NH)PLOY (MU LC)PATTERN (MO THC)POSITION (V TR)PERSPECTIVE (TRIEN VONG)

I. NHNG KHAI NIEM

CHIEN LC PHAI BAO GOM MUC TIEU CAN AT CCAC QUYET NH CHIEN LCCAC CHNH SACH THCH HPCAC KE HOACH & CHNG

TRNH HANH ONG CU THE

I. NHNG KHAI NIEMI.3 Chnh sach la g ?Chnh sach la nhng hng dan, qui tac, thu tuc c thiet lap e bao am cho viec thc hien nhng muc tieu a e ra.Chnh sach la nhng khuon kho, nhng ieu khoan, nhng qui nh chung tao nhng c s thong nhat khi ra quyet nh quan tr

I. NHNG KHAI NIEMChnh sach c the hien tren nhieu mc oChnh sach dai han, chnh sach ngan hanChnh sach cho toan bo to chc, chnh sach bo phan

Lu y quan trong : chnh sach du cap o nao cung phai mang tnh thong nhat va phu hp vi muc tieu chien lc.

I. NHNG KHAI NIEM

cao

gia

thap

Chnh sach cap cao : Tnh bao trum to chcTnh thong nhatOn nh va lau daiLa nhng cam ket cua to chc

Chnh sach cap thap : Tnh ac thuGan lien vi chc nangChi tiet & cu the

I. NHNG KHAI NIEMI.4 Quan tr chien lc la g ?Quan tr chien lc la qua trnh lien ket ben trong va ben ngoai e xac nh mot phng an chien lc phu hpC HOIE DOAIEM MANHIEM YEUPHNG ANCHIENLC

I. NHNG KHAI NIEMQuan tr chien lc la mot qua trnh 3 giai oan ket hp chat che vi nhauXay dngChien lcThc thiChien lcKiem traChien lc

I. NHNG KHAI NIEM

NANG LC CUA DOANH NGHIEPAC TRNG CUA MOI TRNGCAC GIA TR THEO UOICAC MONG I CUA XA HOICHIEN LC

I. NHNG KHAI NIEMI.5 Nhng yeu cau cua quan tr chien lc cac doanh nghiep1. Chien lc phai at muc tieu tang nang lc canh tranh va tao li the canh tranh cho doanh nghiep2. Chien lc kinh doanh phai bao am s an toan cua doanh nghiep3. Chien lc kinh doanh phai xac nh ro lanh vc va pham vi kinh doanh cua doanh nghiep

I. NHNG KHAI NIEM4. Chien lc kinh doanh phai phu hp vi moi trng canh tranh hien tai va tng lai5. Chien lc kinh doanh phai co phng an d phong6. Chien lc kinh doanh phai khai thac toi a c hoi

I. NHNG KHAI NIEMI.6 Vai tro cua chien lc kinh doanhnh hng con ng phat trien cua doanh nghiepTao s thong nhat trong hanh ong cua doanh nghiepKhai thac va s dung hieu qua nguon tai nguyenoi pho va thch nghi nhanh vi nhng bien oi cua moi trng canh tranh

II. CAC NGUYEN LY CHIEN LCII.1 Nguyen ly iem Manh & iem Yeu (got chan Achilles)

II. CAC NGUYEN LY CHIEN LC2.2 Nguyen ly C hoi & e doa

II. CAC NGUYEN LY CHIEN LCII.3 Nguyen ly 3R

II. CAC NGUYEN LY CHIEN LCII.4 Nguyen ly Tam giac phat trien

II. CAC NGUYEN LY CHIEN LCII.5 Nguyen ly th trng Ngach (Niches)

III. CAC CAP CHIEN LC

CHIEN LC CONG TYCHIEN LC SBUCHIEN LC CHC NANGCHIEN LC TONG THEDAI HANBAO QUAT

CHIEN LC CANH TRANHGAN VI TH TRNGAC THU KINH DOANH

III. CAC CAP CHIEN LCIII.1 Chien lc cap cong ty Con goi la chien lc tong the hay chien lc chungCo pham vi toan bo doanh nghiepMang tnh dai han va lam c s cho viec xay dng chien lc canh tranh va chien lc chc nang

III. CAC CAP CHIEN LCIII.2 Chien lc cap SBULa loai chien lc gan lien vi th trng hay lanh vc kinh doanh cu theChien lc xac nh cach thc canh tranh cua doanh nghiep ong gop vao s thanh cong cua chien lc cong ty

III. CAC CAP CHIEN LCIII.3 Chien lc chc nangLa chien lc c xay dng cho nhng hoat ong cu the cua kinh doanhThe hien qua cac chien lc Marketing, chien lc tai chnh, chien lc au t ..

IV. QUI TRNH HOACH NH CHIEN LC

IV. QUI TRNH HOACH NH CHIEN LC

CHIEN LC D NHCHIEN LC THC HIENCAN NHAC CHIEN LCCHIEN LC KHONG THC HIENCHIEN LC MI NOI LEN

V. CAC CACH TIEP CAN CHIEN LC

V.1 Tap trung vao nhan to then chot cua thanh congV.2 Da vao li the tng oiV.3 Da vao s sang taoV.4 Da vao mc o t do cua canh tranh

VI. NHNG LU Y KHI QUAN TR CHIEN LCChien lc khong phai la nhng ke hoach lap ghep vi nhau.Li nhuan la muc tieu quan trong nhng khong phai la muc tieu duy nhat trong kinh doanhThc hien chien lc oi hoi phai tai cau truc hoat ong cua doanh nghiepChien lc can phai linh hoa