COCO SIP- A COCO SIP COMPANY

BRANDPresented by:

Sidra ButtUmm-e-Habiba Tariq

Iqra Ijaz

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S I D RA B U T TE x e c u t i v e S u m m a r y

I n t r o d u c t i o n o f t h e C o m p a n yD e s c r i p t i o n o f t h e N e w P r o d u c t

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Executive Summary

• Coco Sip will be marketed as a unique hot beverage drink

• Huge market size• Hot beverage segment of beverages

Description of The Company

• Beginning of the company• Corporate headquarter• Main goal

Mission Statement

“Our mission is to develop and maximize shareowner value over time and to provide

our customer with greater quality and equity over a period of time.”

Vision Statement

• To refresh the world• To inspire moment of optimism• To create value and make a difference

Description of new product

• Hot ready to drink beverage• Unique drinking experience• Attractive and convenient packaging

UMM-E-HABIBA TARIQIndustry Analysis

SWOT & PEST AnalysisCompetitor and Market

Analysis

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Industry Analysis

• Strengths of industry Financial strengths Low competition in RTD industry

segment Business expansion opportunities

Market Opportunities and Issues

• Consumption• Trends • Profitability and growth potential

SWOT Analysis Strengths Weaknesses

•Branding will be obvious and easily recognized•Core brand will bring a lot of finance•Company will have less or no competition in beginning of the business

•Word of mouth •Lack of esteem of Coco Sip company in the beginning of business •Popularity of many other companies’ brands •Result of low profile and health issues

Opportunities Threats•Many successful brands to pursue•Advertise its products•Cut out competition•More Brand recognition •Brand will gain customer loyalty

•Changing health-consciousness attitude of the customer •Legal issues •Strong competition

PEST Analysis

• What is a PEST Analysis? Political issues

oChanging political situationsoChange in tax rateo Implementation of tariffs

Economical issueso Economics growtho Inflation ratesoChange in exchange rateo Interest rates

PEST Analysis Social Issues

Cultural aspects Health consciousness Population growth rate Emphasize on safety

Technological Issues Technological improvements Work efficiency Entry and exit barriers

Competitor Analysis

• Defining the target market segment• Existing competitors

Nestle• Anticipated competitors

Pepsi Coca cola

Market Analysis

• Market growth• Market demographics• Psychographic segmentation

socializing • Market needs• Market Behavior

Diet Consciousness

Market Analysis

• Market growth Ansoff’s market growth grid

IQRA IJAZBusiness Environment Analysis

& Marketing Program

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BUSINESS ENVIRONMENT ANALYSIS

• External factors Customers Competitors Target market

• Internal factors Company

MARKETING PROGRAM

• Marketing Strategy Segmentation

Ready-to-drink hot beverage Target market

Teenage to late 50’s Positioning

Refresh you with a SIP!!!

MARKETING MIX

• Product Strategy Core Product Actual Product

oPackaging and LabellingoBrandingoBrand PersonalityoBrand Equityo Trade Name

Augmented Product

MARKETING MIX

• Price Strategy Per instant sachet Rs. 25 Per family instant package Rs. 99 Ready-to-drink: Small Cup Rs. 40

Large Cup Rs. 60

MARKETING MIX

• Promotion Strategy Objectives Message Concepts Promotional Mix

MARKETING MIX

• Placement Strategies Market challenger Product development Strategy Diversification strategy Growth strategy

S I D R A B U T T

I m p l e m e n t a t i o n a n d C o n t r o lF i n a n c i a l M a n a g e m e n t

&F e a s i b i l i t y A n a l y s i s

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Implementation and Control

• Implementation Value positioning Value pricing Market strategy

• Control Geographic market strategy Opening plant in various countries Overall strategy control

Contingency Plan

• Emergency plan Worst case Best case

Financial projection

• Expected costs of the business Initial investment- PKR 10 Million Initial sales- 2.5 Million unit cases Breakeven point will be achieved in approximately

3 years

Future growth expectations

• People• Partners• Profits• Portfolio• Productivity• Planet

Feasibility analysis

• Legal registration• Inflation• Changing trends in Pakistan• Set the vending machines• Level of beverage consumption in Pakistan

Recommendations

• Portfolio extension• Bringing innovations• Availability of the Coco Sip Products• Local packaging and labeling

THANK YOU

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QUESTIONS ???

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