college 4 m3 hogeschool windesheim
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College 4 over social media voor Hogeschool WindesheimTRANSCRIPT
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College 4 M3 Social Media Hogeschool Windesheim23 februari 2012
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• Wat is social media• Cijfers en facts over social media• Mijn eigen ervaringen• Wat kun je met social media als bedrijf?• Nieuwe ontwikkelingen• Vragen
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Wat is social media?
• Sociale media (de Engelse term social media is ook in het Nederlands gangbaar) is een verzamelbegrip voor online platformen waar de gebruikers, zonder of met minimale tussenkomst van een professionele redactie, de inhoud verzorgen. Hoofdkenmerken zijn interactie en dialoog tussen de gebruikers onderling. (bron:Wikipedia)
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Wat is de kracht van social media?• http://www.youtube.com/watch?v=HOqRjNXxXBA&feature=re
lated
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Nederlandse cijfers social media
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Twitter en Hyves
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Recente NL cijfers
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Mijn eerste weblog in 2003
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Resultaat
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Resultaat
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Resultaat
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1995-2004: USERS AS PASSIVE CONSUMERS
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internet is social
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Tijden veranderen
• http://www.youtube.com/watch?v=DkOHsjZKBB0
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Service als marketing
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Social media als service
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Social media is geen wonderolie
• http://www.youtube.com/watch?v=Ly3Ew3wQ4PA
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`Slechte klantenservice
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Gevaren social media
• http://www.youtube.com/watch?v=CvVp7b5gzqU
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http://consumerist.com/2009/04/dominos-rogue-employees-do-disgusting-things-to-the-food-put-it-on-youtube.html
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Hoe te beginnen met social media?
• Monitoren• Waar zitten je klanten of potentiële klanten?• Start met de conversatie• Maak als je Twitter gebruikt kolommen aan
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Monitoren
• Tools
• Tweetalarm• Tweetdeck• Google alerts• Twitter search
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Waar zitten je klanten?
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Wat heb je aan Twitter?
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Facebook Advertenties
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Resultaat
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LinkedIn groepen
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You Tube (de 2e zoekmachine)
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Voorbeelden
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Voorbeelden
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Voorbeelden
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Twitter inzetten als service kanaal
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Google+
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Vragen?