color main _ elaborate black sub _ gold tone animal brown point _ red, yellow, indi pink
DESCRIPTION
Style Identity _ Special Occasion _ Evening Dress. Color main _ elaborate black sub _ gold tone animal brown point _ red, yellow, indi pink. Fabric & Material main_ macrame lace, jersey sub_ velvet, satin cotton, silk, artificial (nylon, viscose) fluid , elaborate - PowerPoint PPT PresentationTRANSCRIPT
Color• main _ elaborate black • sub _ gold tone animal brown• point _ red, yellow, indi pink
Fabric & Material• main_ macrame lace, jersey• sub_ velvet, satin• cotton, silk, artificial (nylon, viscose)• fluid , elaborate• mix match_ black lace and colorful silk
Line & Shape• body conscious, hourglass silhouette• drapery, curved
Price range• from €745 to €2995 • average € 1266 (10 items) => RTW• slightly lower than competitor’s cf. Versace € 1343 (19items)
Style Identity _Special Occasion _Evening Dress
Color• main _ black & gold brown (dark hue)• sub _ primary color (light hue: red, green, yellow)• value and intensity : vivid and glossy
Fabric & Material• main_ macrame lace, satin• sub_ velvet, tulle• silk, cotton, artificial (nylon, viscose)• leopard , floral / sophisticated, splendid
Line & Shape• body conscious• mermaid line, drapery, gathers • tube top ( tulip shape breast line)
Price range• from €575 to €5500 • average € 2214 (11 items) => RTW• slightly higher than competitor’s cf. Versace € 2182 (13 items)
Style Identity _Special Occasion _Ceremony Dress
Modern Radical/ Avant-garde
Classic Characterized
Dist
ance
from
pre
viou
s col
lecti
on
Visual Impact
• Strong visual impact = glossy fabric, vivid color = unique and attractive details ex) gold coin = see through effect
High
LowDiscrete Strong
DELICATEFLORAL LACE
SIGNATURELEOPARD
OVERALL BOLD FLORAL
Characterized !!
2010 S/S 2010 F/W 2011 S/S
• Common style within collection = patterns : floral & leopard = fabric : lace / shape : body conscious
Style Identity _Matrix Analysis