commerce and content, together at last
DESCRIPTION
Modern consumers have high-expectations. Unfortunately the majority of today's digital brand experiences leave much to be desired. There are many commerce challenges to overcome, but by leveraging Adobe CQ and ElasticPath technology you can harness the power of commerce and it's data.TRANSCRIPT
© 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Commerce and content, together at last
Who is Elastic Path?
200+satisfied enterprise
customers worldwide
Software that adds omnichannel commerce, subscriptions, and
enhanced connectivity to digital engagement platforms
Empowers companies to deliver a truly complete and consistent
customer experience
The world’s #1 ecommerce blog – www.getelastic.com
Every year, we generate billions in revenue for the world’s best brands
84% would fail to buy if the company doesn't "understand” them
(taking account of preferences, purchase history, and provided information)
Modern consumers have
Unfortunately the majority of today’s digital
brand experiences leave much to be desired.
Millennials
By 2025, millenials will make up
75% of the global work force
So what?
• Nearly 85% of millennials say they
research purchases online before
buying
• 73% of millenials are willing to use
mobile devices to interact with
brands’ loyalty programs
• 75% would switch brand if offered
mobile discounts while shopping
Most companies are not keeping up
• 89% of retailers don’t offer mobile payment options
• 73% of retailers don’t offer mobile coupons
• 92% of retailers don’t have integrated loyalty programs
across channels
This text is a solid grey
What is the cost of this approach?
89% have switched business to a competitor due to
poor customer experience
Accenture estimates there is $5.9 trillion "put at
play" from switching brands
Adobe Marketing Cloud
Social Experience
ManagerTargetAnalytics Media
OptimizerCampaign
Commerce
Engine
Integration
Product Imagery & Video
Shopping Experience
Personalized Offers
Funnel Optimization
Order & Campaign Emails
Commerce KPI Reporting
Commerce Challenges
20
1 Mobile traffic from diverse devices with different
screen sizes
2 Customers have come to expect personalized,
relevant experiences
3 “Single View of the Customer” across channels
4 High development costs and slow time to market
on customer experience
5 The “Shot List” now includes video and 3x more
assets for A/B testing
6 Omnichannel integration in Retail
DIGITAL CUSTOMER EXPERIENCES ARE DISJOINTED
* Commerce and Content: The Perfect Couple or a Tumultuous Affair? Forrester Research Inc., November 19, 2013
Option 1: Side-by-side or hybrid delivery
* Commerce and Content: The Perfect Couple or a Tumultuous Affair? Forrester Research Inc., November 19, 2013
Option 2: Ecommerce-driven delivery
* Commerce and Content: The Perfect Couple or a Tumultuous Affair? Forrester Research Inc., November 19, 2013
Option 3: CMS-driven delivery
THE PERFECT UNION IS NEEDED FOR EXPERIENCE-DRIVEN COMMERCE
Elastic Path® Commerce Everywhere – Suite capabilities
© Copyright 2014, Elastic Path Software Inc. All rights reserved.
Contact Info
Spence McNeill
Account Director, Elastic Path
(503) 939-3729
Brian Gilmore
Manager, Customer Technical Sales, Elastic Path
(678) 807-9490