1. Hidden Value Why creating and protecting intellectual property is vital for our future October 2010

2. Creating and protecting intellectual property Darwinian processes at work in the world UK economy is in intensive careOutlook uncertain; nervousness prevailsWhere will growth come from? 2 3. Creating and protecting intellectual property Meanwhile, evolution is creating new predators This decade, BRICS will account for 70% of global growth*China continues to grow at spectacular paceBy 2050 Indonesias GDP is set to overtake Germanys***Global growth forecast 2010-2020 Goldman Sachs ** Next 11 Goldman Sachs3 4. Creating and protecting intellectual property So whats wrong in Blighty? India produces 16x the UKs annual total of engineering and technology graduatesNo venture in finance anymoreLimited support for innovators4 5. Creating and protecting intellectual property Patent filings a sign of the times 5 6. Creating and protecting intellectual property Patent filings a sign of the times 6 7. Creating and protecting intellectual property The good news Home grown innovation in China & India may align domestic IP rights with international lawThats about it. 7 8. Creating and protecting intellectual property Bad news Spot the difference 8 9. Creating and protecting intellectual property Bad news Spot the difference, again. 9 10. Creating and protecting intellectual property Whos getting it right? Apple manufactures in China, but owns its immensely valuable IP in California 10 11. Creating and protecting intellectual property Searching for golden ideas Innovation can create something from nothing and turn it into gold 11 12. Creating and protecting intellectual property Where to search for golden ideas Darwinian forces suggest bloated or busted business models are a good place to start 12 13. Creating and protecting intellectual property Searching for golden ideas The Skype of small transactions 13 14. Creating and protecting intellectual property Hidden gold There is also hidden gold in existing IP: patents, trade marks and copyrightLuxury has successfully resurrected dormant brands, why not other sectors? 14 15. Creating and protecting intellectual property Valuable brands need protection Brands need protection because they can become very valuable 15 16. Creating and protecting intellectual property Valuable brands create huge wealth Sir Stelios makes another 100mA sensible resolution says easyJet CEO 16 17. Creating and protecting intellectual property Famous brands dont always get it right We like the look of the name; how much did you say it will cost? 17 18. Creating and protecting intellectual property Valuable brands need protection A brand worth $bnsA brand worth $opying 18 19. Creating and protecting intellectual property Its a constant challenge Trade Mark examiners no longer check for conflicting marksThe onus is now on the owner to monitor new conflicting applications 19 20. Creating and protecting intellectual property Conclusion UK must, must, must support innovationIntellectual Property is key to wealth creation and generationCreating something from nothing supports an intellectual economyBrand owners have to protect and enforce their IP and learn how to monetise it. 20 21. Creating and protecting intellectual property At the end of the day 21 22. Thank you. Contact details: Peter Matthews pmatthews@nucleus.co.uk tel: +44 (0)20 8398 9133