community management: cosa dire e come dirlo – guido ghedin & paola bernardotto
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lunedì 12 novembre 2012
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Regole
Community Management
Contenuti
Persone
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Due attori principali
Il Community ManagerI Fan
Persone
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Più uno
Persone
Il brand
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Frequenza
Contenuti
Il Piano Editoriale
Media
0
17,5
35
52,5
70
lunedì Martedì Mercoledì Giovedì Venerdì Sabato Domenica
lunedì 12 novembre 2012
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Contenuti
Il Piano Editoriale
Tono di Voce
Timing
Mix
altro
sponsoreventi
brand
prodotto
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Regole
Definire l’audience
Creare una Netiquette
Preparare una knowledge base
Coinvolgere le figure giuste
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Creare e mantenere il dialogo con i propri sostenitori.
A tutti i livelli.
lunedì 12 novembre 2012
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lunedì 12 novembre 2012
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Best & Worst Practices
lunedì 12 novembre 2012
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Best & Worst Practices
what’s going on out there?
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Coatti Insospettabili
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La Repubblica XL
lunedì 12 novembre 2012
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P&G Italia
lunedì 12 novembre 2012
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Groupalia
lunedì 12 novembre 2012
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NEW ENTRYil Sole 24 job24
lunedì 12 novembre 2012
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@Guido_Ghedin @Overestless
Grazie.
lunedì 12 novembre 2012