community manager
TRANSCRIPT
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TALLER MULTIMEDIAMg. Fernando Irigaray
Especialización en Comunicación AmbientalFacultad de Ciencia Política y RR.IIUNIVERSIDAD NACIONAL DE ROSARIO
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Community Manager
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Community Manager
Encargado de sostener, acrecentar y, en cierta forma, defender las relaciones de la empresa con sus clientes en el ámbito digital, gracias al conocimiento de las necesidades y planteamientos estratégicos de la organización y los intereses de los clientes.
AERCO (Asociación Española de Responsables de Comunidades Online)
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R e s p o n s a b i l i d a d e s d e l
Community ManagerEscuchar
Circular esta información
internamente
Explicar la posición de la
organización a la comunidad
Buscar lideres
Encontrar vías de colaboración entre la comunidad y la
organización
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A p t i t u d e s Té c n i c a s d e l
Community Manager
Conocimiento sectorial
Conocimiento de marketing, publicidad y comunicación corporativa
Redacción
Cultura 2.0
Creatividad
Experiencia en comunicación online
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H a b i l i d a d e s S o c i a l e s d e l
Community ManagerGenerador de Diálogo
Resolutivo
Agitador
Comprensivo
EmpáticoAsertivo
Trabajo en Equipo
Lider
Moderador
Incentivador
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