company profile exclusive master franchisee in uaecalypsouae.com/originalmarines/calypso profile...
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D U B A I , U A E , B U S I N E S S B A Y , C A P I T A L G O L D E N T O W E R , O F 3 0 7
W W W . C A L Y P S O U A E . C O M
COMPANY PROFILE
EXCLUSIVE MASTER FRANCHISEE OF ORIGINAL MARINES, BLEND AND B.YOUNG IN UAE
CONTENTS
• Company Summary
• Business Overview
• Management Directory
• Our Story
• Our Brands
• Business Profile
• Highlights
• Business Goals and Vision
COMPANY SUMMARY
• Calypso Garments Trading LLC
• DED Trade License # 694783
• Managing Director/Partner –
Jamil Assaf (Venezuela)
• Business Bay, Capital Golden Tower,
of.307
• Dubai, United Arab Emirates
• PO box 300917
• Tel. +9714 5587183
• www.calypsouae.com
• Master Franchisee of Original Marines
(Italy)
Blend ( Denmark), B.young (Denmark)
BUSINESS OVERVIEW
• Annual Sales: 10,000,000 AED
• Number of operating shops – 3
• Number of shops by end of 2015 – 5
• Number of booked shops for the next
2 years - 2
• Total Employees: 32
• Primary Line of Business: Retail
Garments Trading
MANAGEMENT DIRECTORY
• Ibrahim Seif (UAE) – Shareholder 51%
• Jamil Assaf (Venezuela) – Shareholder
17%/ General Manager
• Rony Assaf (Venezuela) – Shareholder
16%/ Operations Manager
• Samir Eid Milan (Lebanon)
Shareholder 16%
OUR STORY
• Our fashion trading experience started in 1985 in
Venezuela, by then, the largest market in Latin
America. Calypso specialized in wholesales, imports
and sales of branded garments worldwide. Also,
operated successfully
• a few multi-branded retail shops that stated great
records for many years.
• Calypso Imported from Panama garments for Men,
Kids, and Women, maintained the vanguard of
women fashion by working and importing directly
from Los Angeles and, in addition, Calypso
manufactured special designs for Men and Women
in China and India. By then, we became one of the
main suppliers for big clothing stores within Latin
America like Beco, Graffiti, Gina, Casablanca,
among others.
• By that time, we were also the main client buying
Tommy Hilfiger's stocks and of season's in Amsterdam,
Holland, for Latin America. In 1995,Calypso became
a franchisee for Original Marines in Latin America and
opened its first retail shop in Caracas. Successful
operation and great results lead us to go further with
fashion retail trading in cooperation with high
standard brands
Regarding the emerging market within the Middle
East in the last few years, the company settled its
goals within the region. Soon enough we had
strong links with a company operating regionally in
the Middle East and Africa all together. In 2008,we
entered the Emirati Market, dealing in garments
wholesales, supplying big retailers and exporting
goods to Latin America.
Based on the long experience in fashion trading
we decided to introduce a few of the best
European brands to the UAE Market, picking the
most respectful reliable and professional brands as
per our selection. Today Calypso Garment Trading LLC is an
exclusive master franchisee of an Italian Kids
apparel brand- Original Marines, and a few
brands for men and women from Europe-Blend,
B.Young,and lchi already in the United Arab
Emirates. Having the future plan to keep opening stores
and expanding its branches within the country,
Calypso is proud to have grown to its point now
and to have the consistency and strength to keep
on growing by keeping its professionalism and
high international standards.
OUR BRANDS
BUSINESS PROFILE
• Our first Original Marines shop in UAE
opened in 2013 in Arabian Centre,
showing a great sales record from the
day one with big list of loyal
customers today.
2014 B.young/Blend store opened in
Arabian Centre. This stunning Danish
brands created a grate name within
the Mall , promising big future for us as
an operator without any doubts today
in the quality, prices and principals
support.
In 2014 Original Marines shop opened in
Yas Mall, Abu Dhabi. Growing on daily
basis together with the Mall
development.
- In August 2015 we are opening 2
shops in Dubai Outlet Mall – Original
Marines and B.young. Fit-out works
are currently in progress
These shops are planned to increase
the company turnover by moving all
the items left from the seasons and
collections of our current shops ,
which will make our cash flow much
stronger and will help to rotate the
money and invest in the new shops.
- Another 2 shops booked in Marina
Mall, Abu Dhabi (Original Marines
and B.young) in the extension part
and will open by end of 2016.
HIGHLIGHTS
opened 2015 with a
brand new
layout for their stores and announces the
renewal of some sixty shops. With the
same format during the year will open
another 15 stores, in Italy and abroad, for
an investment of over 5 million euro.
The furnishings of the new concept,
designed by Conrotto, are characterized
by soft colors and elegant, white and
wood, with regular geometric shapes
and adaptable, designed to give
dynamism to the spacious and roomy
shelves.
It is a layout-free "physical barriers", like
the previous one, as pointed out by the
company, but revised by a more careful
study of the environment, with the aim to
help customers navigate the offer of
more than 600 products made in every
season.
The Original Marines brand is now not just
a byword for clothing but is also a
lifestyle. Choosing Original Marines
means becoming part of a happy,
dynamic, original and unique world. It is
a world made up of values and careful
attention paid to the world of children
who have grown up with Original
Marines over the years until they have
become parents
themselves. www.originalmarines.com
BUSINESS GOALS & VISION
• Our plan is to open one – two shops every year. And by 2020 to have 10-12 shops in the best Malls of UAE.
• our VISION is to be the "Best Among The Equal"
Calypso Garments Trading LLC, 2015