June 2013

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Brand Management & Consultancy

品 牌 管 理 与 顾 问 波维亚斯

Company Profile 公司简介

June 2013 2013年6月

June 2013

CONFIDENTIAL

Buvias guides you to the opportunity you’re looking for!

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•  Doing business in two different worlds: China ↔ Western ü  Isn’t easy: both have their own culture and trading way ü  Buvias understand both markets ü  Buvias combining experience and knowledge

§  Experience over the last 20 years §  Successful at both markets/sides §  Gives an additional dimension to those challenges

•  Our aim is to develop your market position ü  Chinese companies into the Western market ü  Western companies into the Chinese market

•  Get the maximum result ü  Long-term relationship ü  Using our international experience and knowledge in both cultures

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Bridging the gap and building a long-term relationship

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•  Vision As China is developing itself to become the leading economic platform in the world: we guide our customers to get the benefit from this grows. Our inspiration is to bridge the gap between the two different cultures. We want to accomplish this by doing business between the Western and Chinese companies.

• Mission We enable our customers to have competitive advantages in their respective target market segments, by conducting a long-term and reliable business relationship.

•  Strategy Our strategy is first to listen to our customer requirements. With that information, we provide a cost effective solution by using our experience, knowledge and network.

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Listen to your customers requirements… ...and provide a cost effective solution

Our way of working •  Understanding of company’s vision,

mission, strategy and product portfolio •  Issue a project plan with a number of

clearly defined steps: ü  Purpose of the project ü  Project deliverables ü  Project conditions ü  Project throughput time ü  Project costs

Our services •  MatchMaking •  Brand Management •  Business Development •  Customer Support •  Market search •  Visit arrangement •  Translation •  Outsourcing •  Project Management •  Office facility •  Lectures

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The Netherlands your hub to Europe

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Logistic center ü  Harbor of Rotterdam, 1st in Europe ü  Schiphol Airport, 4th in Europe ü  Fast train connection to Germany / East Europe ü  Excellent & central distribution facilities

Technology ü  Health Care ü  Agriculture ü  Water ü  Green Energy

Head Quarter and Financial facilities ü  NFIA: Netherlands Foreign Investment Agency ü  Favorable APA / ATR policy ü  Tax agreement China and The Netherlands ü  Well-known companies located The Netherlands

‘Copyright Projectburo B.V. March 2011 – architect Eline Fraters’

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Our offices  荷兰总部   Toermalijnstraat 51 6534SB Nijmegen / 奈梅根  The Netherlands / 荷兰    电话: +31 24 3557969 手机: +31 6 57 28 11 86

中国 总部

上海市松江區 南樂路1222號

201613中國

电话: +86 21 57749898 手机: +86 1360 166 2429

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info@buvias.com KvK/CoC nr.: Nijmegen 09174350

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谢谢

June 2013

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Our services MatchMaking

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As we are operating for over more than two decades in both markets, Western and Chinese market, visiting and working with many small & medium size companies as well global operating companies, Buvias has a good understanding of their different way of working and requirements. As a result of this experience, Buvias has the capability to understand what is required for a successful MatchMaking. Our MatchMaking will be done into two phases: 1.  MatchMaking phase

ü  Understanding the company and their requirements With the company’s vision, mission, strategy and product portfolio we define the MatchMaking Profile.

ü  Find the Match company With the MatchMaking Profile, we will find a company that fits according the MatchMaking Profile and link both companies to each other.

2.  MatchMaking follow up

ü  Merging process After the MatchMaking, a next important process takes place: merging both activities according to the Matching Profile. Normally this process takes about 6 – 12 month.

ü  After care We offer an after care program for our customers on their needs and requirements within a defined time frame by the customer self.

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Our services Branding

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Special small & medium size Chinese companies have nearly no experience with Branding. Buvias has the experience to guide these companies to position their brand and get acknowledge into their target market Our branding approach is in two phases: 1. Preparation phase

ü  Understanding the company and their direction With the company’s vision, mission, strategy and product portfolio we can define companies value proposition and the target market.

ü  Strategy With the input of above-mentioned item, we define the positioning and the way of introduction into the target market.

ü  Brand Design The Brand identity: translation how the company must be introduced to the market: internally as well externally (The transmitter).

2. Execution phase ü  Brand introduction

This is the most challenging step: introduction into the market towards the target group. By this step, the Brand image arises by the target group (The receiver).

ü  Market close loop When the above-defined steps are well done, the Brand Identity and the Brand Image are close to each other. If this gap is too big, then we need to adapt the market identity in order to achieve the defined target.

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Our services Business Development

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Buvias has the experience to guide you in developing new markets with your current or new portfolio. Our experience is towards the Western market and Asian/ Chinese market. In the business development, we approach small & medium size companies, global brands and distribution channels. Our business development approach is in two phases: 1.  Preparation phase

ü  Understanding the company and their requirements With the company’s vision, mission, strategy and product portfolio we can judge your market position.

ü  Marketing Communication material With the input of above-mentioned item, we define the differentiator to get the right buy-in at global key customers.

ü  Penetration plan for target customers Define the strategy to enable global key customers for engagement.

2.  Execution phase

ü  Engagement key customer(s) Engaging the key customer according to the agreed priority list and get the product approved.

ü  Pilot production Before the customer start mass production, a pilot production is required.

ü  Ramp up sales Aligning a smooth market introduction.

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Our services Customer support set-up

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We developed a worldwide customer supporting way of working and implemented it global successfully. In this concept we cover several areas of support: 1. Types of support: 2. Level of support: 3. Execution of support: 4. Time line of support: (Customer development phase) There will be a (bi-) weekly status report from the project teams as well as for the management. Besides the status report, the predictability of the potential problems and their solution is also a key element in order to achieve the project target.

§  Hard ware support (HW) §  Soft ware support (SW) §  Quality Support (ppm level)

ü  First line support: Local team / hands on support Regular visiting the customer

ü  Second line support: HW and SW specials ü  Third line support: Involvement of R&D in special cases

•  Training •  Q&A by mail/ data base •  Reference board •  On site support

q  Customer initial phase: training q  Customer development phase: on-site support q  Customer pilot production: on-site support q  Customer ramp-up phase: ppm support