competence, ahmad sarosh & anmol singh

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    NATIONAL INSTITUTE OF FASHION TECHNOLOGY, JODHPUR

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    SUBMITTED BY: - SUBMITTED TO:-

    AHMAD SAROSH GAURAV ASHESH

    ANMOL SINGH (ASST PROF.)

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    (1)-Competencies are generic knowledge, motive, trait,

    social role or a skill of a person linked to superior

    performance on the job. -Hayes (1979)

    (2)-Competencies are personal characteristics that

    contribute to effective managerial performance.

    -Albanese (1989)

    (3)-It is my hope that competencies will provide us

    with shared language for talking, in concrete terms,

    about high performance and managerial excellence. I

    believe that a shared view of the standards we are

    striving to achieve will assist us in our continuing

    efforts to prepare the Organization to meet the

    challenges ofthe 21st century.

    Kofi Annan (secretary-general)

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    CompetenceIn Building the Future, the Secretary-General has indicated that the Organizations greatest

    strengthand the key to our successis the quality of our staff and managers. He has

    stressed that, to capitalize on this strength, we need to create an organizational culture and

    environment that enables staff to contribute to their maximum potential. Experience in other

    organizations has shown that when seeking to create a new culture and build human resources

    capacity for the future, it is important to define organizational core competenciesthe

    combination of skills, attributes and behaviours which are essential for all staffas well as

    the additional managerial competencies required by all those who manage others. Once

    organizational competencies have been defined, they can be used as a base on which to build

    and strengthen other human resources systems such as recruitment, placement, development

    and performance appraisal.

    Competence (or competency) is the ability of an individual to perform a job properly. A

    competency is a set of defined behaviours that provide a structured guide enabling the

    identification, evaluation and development of the behaviours in individual employees. As

    defined, the term "competence" first appeared in an article authored by Craig C. Lundberg in

    1970 titled "Planning the Executive Development Program". The term gained traction when

    in 1973, David McClelland, Ph.D. wrote a seminal paper entitled, "Testing for Competence

    Rather than for Intelligence". It has since been popularized by one-time fellow McBer &

    Company (Currently the "Hay Group") colleague Richard Boyatzis and many others. Its use

    varies widely, which leads to considerable misunderstanding.

    Some scholars see "competence" as a combination ofknowledge, skills and behaviour used to

    improve performance; or as the state or quality of being adequately or well qualified, having

    the ability to perform a specific role. For instance, management competency might include

    systems thinking and emotional intelligence, and skills in influence and negotiation.

    Competency is also used as a more general description of the requirements of human beings

    in organizations and communities.

    Competency is sometimes thought of as being shown in action in a situation and context that

    might be different the next time a person has to act. In emergencies, competent people may

    react to a situation following behaviours they have previously found to succeed. To be

    competent a person would need to be able to interpret the situation in the context and to havea repertoire of possible actions to take and have trained in the possible actions in the

    http://en.wikipedia.org/wiki/Employmenthttp://en.wikipedia.org/wiki/David_McClellandhttp://en.wikipedia.org/wiki/Richard_Boyatzishttp://en.wikipedia.org/wiki/Knowledgehttp://en.wikipedia.org/wiki/Skillshttp://en.wikipedia.org/wiki/Behaviorhttp://en.wikipedia.org/wiki/Skillhttp://en.wikipedia.org/wiki/Rolehttp://en.wikipedia.org/wiki/Managementhttp://en.wikipedia.org/wiki/Emotional_intelligencehttp://en.wikipedia.org/wiki/Negotiationhttp://en.wikipedia.org/wiki/Negotiationhttp://en.wikipedia.org/wiki/Emotional_intelligencehttp://en.wikipedia.org/wiki/Managementhttp://en.wikipedia.org/wiki/Rolehttp://en.wikipedia.org/wiki/Skillhttp://en.wikipedia.org/wiki/Behaviorhttp://en.wikipedia.org/wiki/Skillshttp://en.wikipedia.org/wiki/Knowledgehttp://en.wikipedia.org/wiki/Richard_Boyatzishttp://en.wikipedia.org/wiki/David_McClellandhttp://en.wikipedia.org/wiki/Employment
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    repertoire, if this is relevant. Regardless of training, competency would grow through

    experience and the extent of an individual to learn and adapt.

    Competency has different meanings, and continues to remain one of the most diffuse terms in

    the management development sector, and the organizational and occupational literature.

    What are competencies?

    The term competency refers to a combination of skills, attributes and behaviours that are

    directly related to successful performance on the job.

    Core competencies are the skills, attributes and behaviours which are considered important

    for all staff of the Organization, regardless of their function or level.

    Managerial competencies are the skills, attributes and behaviours which are considered

    essential for staff with managerial or supervisory responsibilities.

    Why are competencies important?

    Core and managerial competencies are not specific to any occupation. One could demonstrate

    the competency of teamwork or client orientation, for example, in performing any job.

    Specific technical competencies are not included in the model of United Nationscompetencies for the future. To complement the core competencies, individual departments

    may choose to define functional competencies related to their respective areas of work.

    Defining competencies is important both for the Organization and for staff. Competencies are

    forward-looking. They describe the skills and attributes staff and managers will need in order

    to build a new organizational culture and meet future challenges. They help organizations

    clarify expectations, define future development needs, and do more focused recruitment and

    development planning. Competencies provide a sound basis for consistent and objective

    performance standards by creating shared language about what is needed and expected in an

    Organization.

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    B u i l d i n g a L e a d e r s h i p C o m p e t e n c y M o d e l

    This should not be thought of as the final word in creating a leadership appraisal program, but

    rather as a guide or brainstorming tool. Each organization has its own process and culture.

    Canned tools and processes often fail as they do not provide ownership to the participants and

    fail to account for the different cultures, climates, and nuances found in every organization.

    For effective change to take place you must involve the individuals in the development and

    implementation of a new process. This guide uses a five stage approach for building a

    competency model:

    o

    Stage OneAssemble Focus Team and create a list of processeso Stage TwoBuild behavioral indicators for each process

    o Stage ThreeCategorize the data

    o Stage FourOrder each category

    o Stage FiveValidate your competency model

    Stage One-Assemble Focus Team and Create a List of Purpose

    The first stage in building a Leadership Competency Model is to assemble a Focus Team

    composed of a cross-functional mix of first-line leaders, middle leaders, and senior leaders.

    Larger organizations might want to build different models for the upper and lower echelons

    of leadership. These individuals should be Expert Practitioners. That is, they should be the

    best-in-class in their fields. Using interviews, surveys, observations (including information on

    how individuals act, think, and feel while doing their jobs) and other activities, create a list of

    the major processes and the requirements needed by leaders to carry them out in an

    exemplary fashion.

    Ensure that any observations or interviews are performed on Expert Practitioners.

    Competencies are based on what an expert does to get his or her job done, NOT what you or

    someone else might think needs to get done.

    To get them started, you might have them think about some good leaders that they have also

    served with. You can also reverse this by having them list some important competencies

    missing from bad leaders (bosses) they served with. After they have gone through a complete

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    brainstorming session, you can then show them this list or another of your choosing for

    comparison. Remind them to cover the entire spectrum of job-relevant abilities, including

    reasoning and social skills.

    Stage Two-Build behavioural indicators for each process

    In Stage Two, the members of the team identify the major behavioral indicators for each

    competency that must be performed to produce the desired outputs. Going through each

    competency, list the major behavioral indicators (Skills, Knowledge, Attitudes) needed for

    superior performance (normally two to four). These behavioral indicators need to be:

    o Future-focused rather than need or problem-focused as they are creating a powerful

    tool to guide the organization.

    o Part of a strategic planning or organizational change process model. The best results

    are often achieved when built in tandem with other processes.

    Stage Three-categorize the data

    In Stage Three, you categorize the data. The Pyramid of Leadership shows an example of a

    leadership competency list divided into three categories, Core, Leadership, and Professional;

    with the behavioral indicators listed for each process. The core competencies is required of

    all individuals within the organization, the leadership competencies are specialty items for

    managers and supervisors, while the professional competencies are specific for each position.

    Be careful when building professional competencies for leaders. Unlike fish, who die when

    they are out of the water, leaders who are out of their territory often bring new insights and

    freshness to the organizations they are leading. Insure that the chosen behavioral indicators

    are really the required skills, knowledge, or attitudes.

    For example, the late Seattle School Superintendent, John Stanford, was one of the best

    things that every happened to the district; yet he was a former Army General and City

    Manager without experience or education in educational institutions. It would have been a

    great loss for the district if the professional competency list for his job had been so stringent,

    that he never got the job.

    http://www.nwlink.com/~donclark/hrd/case/chart1.htmlhttp://www.nwlink.com/~donclark/hrd/case/chart1.html
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    Although some organizations may list their competencies in three stages as shown in Chart

    Two, others might find it to their advantage to categorize their competency listings in a

    different manner. For example, other methods might be where the competency is

    demonstrated:

    o with individuals (clients, subordinates, peers)

    o within organization

    o within community

    Or aligned with the organization's goals:

    o Build Committed Teams

    o Make Delighted Customers

    o Maintain Public Favorability

    o Grow A Competitive Operating Advantage

    o Create Superior Financial Performance

    o Provide Superior Stockholder Return

    o Beat the Competition

    The method you use to organize the competencies should be one that breaks it into smaller,

    more manageable chunks of information that can easily be identified and used throughout the

    organization. Again, what makes sense in one organization, might fail in another

    organization.

    Stage Four- orders each category

    Stage Four orders each category. Have the team number each competency in its order of

    importance for each category. One method for doing this is to list each competency on a Post-

    It note. Then, going through each category at a time, arrange competencies from the most

    important competency to the least important. Finally, determine if any of the competencies at

    the bottom of each category can be discarded. The main reason for performing this exercise is

    that the team probably listed too many competencies to be easily evaluated. Later, this will

    help them determine a manageable number for a cut-off point. At his point, it is OK if too

    many competencies are listed. The determining factor for the correct number will come

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    6. Benchmarking: Compare your results with another best-of-class organization that is

    similar to yours.

    7. Balanced Scorecard: Expert Practitioners identify the competencies needed to achieve

    the desired organizational goals across the complete spectrum of the organization. For

    example, the scorecard might measure organizational performance across a number of

    perspectives, such as financial, customers, internal business processes, and learning

    and growth. This method works best for the upper ranks of leaders. Its goal is to base

    performance on several indicators that measure the ability for long term growth,

    rather than strictly measuring short term financial success.

    8. Customer Service Standards: The only competencies measured are those that help

    meet required customer service standards. It is used in organizations where

    performance-oriented budgets are appropriated for service standards, not line items.

    9. Interviews: Investigates the attributes of the superior and average performers through

    the use of critical behavior interviews. In these interviews, individuals describe work

    situations in which they were effective and ineffective. The interviewer does not

    know if the person being interviewed is an average or superior performer. The

    analysis produces two sets of competencies: (1) minimum competencies that apply to

    both average and superior performers, and (2) major competencies that apply only to

    superior performers.

    10.Have job incumbents rate the competencies in terms of their importance for superior

    job performance. Their responses are then used to develop an inventory that contains

    the "best estimate" characteristics of superior performers.

    Once the results of the validation process have been collected and compiled, the Competency

    Team uses the information to revise the instrument. You might have to go through this

    process several times until the Focus Team is satisfied with the end results. Sometimes it ishelpful to use a different methodology for each iteration of the validation process. Your

    completed competency model should have some similar components as Leadership

    Competency Model:

    o The competencies are divided into major groups (in this case - core, leadership, and

    professional).

    o Each group lists the major competency processes, normally from the most important,

    to the least important.

    http://www.nwlink.com/~donclark/hrd/case/chart1.htmlhttp://www.nwlink.com/~donclark/hrd/case/chart1.htmlhttp://www.nwlink.com/~donclark/hrd/case/chart1.htmlhttp://www.nwlink.com/~donclark/hrd/case/chart1.html
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    What Does Gap Analysis Mean?

    1) The process through which a company compares its actual performance to its expected

    performance to determine whether it is meeting expectations and using its resources

    effectively. Gap analysis seeks to answer the questions "where are we?" (current state) and

    "where do we want to be?" (target state).

    2) A method of asset-liability management that can be used to assess interest rate risk or

    liquidity risk excluding credit risk. Gap analysis is a simple IRR measurement method that

    conveys the difference between rate sensitive assets and rate sensitive liabilities over a given

    period of time. This type of analysis works well if assets and liabilities are compromised offixed cash flows. Because of this a significant shortcoming of gap analysis is that it cannot

    handle options, as options have uncertain cash flows.

    SERVQUAL Model

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    5 GAPS

    Gap 1

    The difference between actual customer expectations and managements idea or perception of

    customer expectations

    Gap 2

    Mismatch between managers expectations of service quality and service quality

    specifications

    Gap 3

    Poor delivery of service quality

    Management

    Perceptions

    of Customer

    Expectations

    Expected

    Service

    Service

    QualitySpecifications

    Management

    Perceptionsof Customer

    Expectations

    Service

    Delivery

    Service

    Quality

    Specifications

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    Gap 4

    Differences between service delivery and external communication with customer

    Gap 5

    Differences between Expected and Perceived Quality

    Gaps Model

    Service

    Delivery

    External

    Communications

    to Customers

    Expected

    Service

    Perceived

    Service

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    There are 22 items which can be rated

    Modern looking equipment, prompt service, understanding of needs, etc.

    These items are broken up into 5 dimensions:

    Tangibles (Items 1-4)

    Reliability (Items 5-9)

    Responsiveness (Items 10-13)

    Assurance (Items 14-17)

    Empathy (Items 18-22)

    Tangibles: appearance of physical facilities, equipment, personnel, and

    communication materials

    Reliability: ability to perform the promised service dependably and accurately

    Responsiveness: willingness to help customers and provide prompt service

    Assurance: knowledge and courtesy of employees and their ability to convey trust

    and confidence

    Empathy: the caring, individualized attention the firm provides its customers

    - Reliability is the most important dimension

    - Tangibles is the least important dimension

    - There is a shared importance between Reliability and Responsiveness

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    Succession Planning

    Succession planning can be defined as the procedure of identifying potential leaders in an

    organization to fill important positions in the near future. It is important for any organizations

    to find the right people who will fill key positions. Organizations can be extremely selective

    when it comes to deciding on candidates for strategically significant and key positions with

    great power and responsibility. Hence, they adopt an elaborate and comprehensive system

    of selection, vetting, grooming and orientation. It is imperative that strategic positions in any

    organization are filled with people who have a clear idea of what the organization stands for

    and who have the organizational aims in mind as they pilot the company.

    There is no single model of succession planning since organizations can be vastly different

    in terms of size and strategy. However, succession planning as a strategic exercise,

    concerns itself with only a few and significant positions to the depth of two or three levels of

    management. The modern approach towards succession planning takes into account the

    needs of the organization and the aspirations and desires of the employees to reach a plan

    that appeals to all concerned.

    Organizations may expect the following from a succession planning exercise:-

    Making the procedure of filling important strategic positions with candidates drawn

    from a wider pool allowing greater choice.

    Ability to decide quickly on the ideal candidate.

    Customized grooming and orientation of would-be successors by careful design of

    their work experiences, skills and abilities by proper training.

    Creating a talent pool in the organizations.

    In the past it was felt that the process of succession planning should be kept confidential.However, modern succession planning procedures are transparent and internal jobs are

    increasingly advertised.

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    Some of the activities which come under succession planning are:

    Identification of potential successors

    Widening the talent pool from which potential successors are drawn by

    analyzing more people.

    Study of the gaps and surpluses which have been discovered by the process

    of planning.

    Feedback on the actual exercise of selection and to verify if the selected

    individual has acquired the skills and qualities necessary.

    A succession planning cannot function in isolation; it needs to be linked to other

    organizational process such as recruitment, training etc to be successful. The succession

    planning program needs constant inputs from the employee appraisal and assessment

    program to give a feed back on the status of the employees development. The succession

    planning must decide on the methods adopted for the cultivation of skills within the

    organization to meet requirements in the coming years. It also needs to finalize and

    implement development customized towards the requirement of every individual in the

    talent pool.

    It is critical in any organization that the positions at the top are manned by people who areaware of the organizations values, nature and strategy. In this regard, succession planning

    plays a vital role in guaranteeing that the critical positions are filled by people who have a

    hands-on experience and feel of the organization who will use their knowledge and

    experience in tandem with the organizations long term objectives and strategic goals.

    Develop Employees for Succession Planning

    To develop the employees you need for your succession plan, you use such practices aslateral

    moves, assignment to special projects, team leadership roles, and both internal and

    external training and development opportunities.

    Through your succession planning process, you also retain superior employees because they

    appreciate the time, attention, and development that you are investing in them. Employees are

    motivated and engaged when they can see a career path for their continued growth and

    development. To effectively do succession planning in your organization, you must identifythe organizations long term goals. You must hire superior staff.

    http://humanresources.about.com/od/glossaryl/g/lateral-move.htmhttp://humanresources.about.com/od/glossaryl/g/lateral-move.htmhttp://humanresources.about.com/od/training/a/training_dev.htmhttp://humanresources.about.com/od/training/a/training_dev.htmhttp://humanresources.about.com/od/glossaryl/g/lateral-move.htmhttp://humanresources.about.com/od/glossaryl/g/lateral-move.htm
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    You need to identify and understand the developmental needs of your employees. You must

    ensure that all key employees understand their career paths and the roles they are being

    developed to fill. You need to focus resources on key employee retention. You need to be

    aware of employment trends in your area to know the roles you will have a difficult time

    filling externally.

    The potential appraisal refers to the appraisal i.e. identification of the hidden talents and skills

    of a person. The person might or might not be aware of them. Potential appraisal is a future

    oriented appraisal whose main objective is to identify and evaluate the potential of the

    employees to assume higher positions and responsibilities in the organizational hierarchy.

    Many organisations consider and use potential appraisal as a part of the performance

    appraisal processes.

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    Potential Appraisals

    The potential appraisal refers to the appraisal i.e. identification of the hidden talents and

    skills of a person. The person might or might not be aware of them. Potential appraisal is a

    futureoriented appraisal whose main objective is to identify and evaluate the potential of

    the employees to assume higher positions and responsibilities in the organizational hierarchy.

    Many organisations consider and use potential appraisal as a part of the performance

    appraisal processes.

    Potential appraisal can serve the following purposes:

    To advise employees about their overall career development and future prospects

    Help the organisation to chalk out succession plans

    Motivate the employees to further develop their skills and competencies.

    To identify the training needs.

    Techniques of potential appraisal:

    Selfappraisals

    Peer appraisals

    Superior appraisals

    MBO

    Psychological and psychometric tests

    Management games like role playing

    Leadership exercises etc.

    Potential appraisal helps to identify what can happen in future so that it can be guided and

    directed towards the achievement of individual and organizational growth and goals.

    Therefore, potential should be included as a part of the Performance appraisal in

    organisations.

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    References

    1. Collin, 1989

    2. Dreyfus, Stuart E.; Dreyfus, Hubert L. (February 1980). A Five-Stage Model of theMental Activities Involved in Directed Skill Acquisition. Washington, DC: Storming

    Media. Retrieved June 13, 2010.

    3. Raven, J., & Stephenson, J. (Eds.). (2001). Competency in the Learning Society. New

    York: Peter Lang.

    4. Robinson, M. A. (2010). Work sampling: Methodological advances and new

    applications. Human Factors and Ergonomics in Manufacturing & Service Industries,

    20(1), 4260.http://dx.doi.org/10.1002/hfm.20186

    5. Robinson, M. A., Sparrow, P. R., Clegg, C., & Birdi, K. (2007). Forecasting futurecompetency requirements: A three-phase methodology. Personnel Review, 36(1), 65

    90.http://dx.doi.org/10.1108/00483480710716722.

    6. [email protected].

    http://en.wikipedia.org/wiki/Stuart_Dreyfushttp://en.wikipedia.org/wiki/Hubert_Dreyfushttp://www.dtic.mil/cgi-bin/GetTRDoc?AD=ADA084551&Location=U2&doc=GetTRDoc.pdfhttp://www.dtic.mil/cgi-bin/GetTRDoc?AD=ADA084551&Location=U2&doc=GetTRDoc.pdfhttp://dx.doi.org/10.1002/hfm.20186http://dx.doi.org/10.1108/00483480710716722http://dx.doi.org/10.1108/00483480710716722http://dx.doi.org/10.1002/hfm.20186http://www.dtic.mil/cgi-bin/GetTRDoc?AD=ADA084551&Location=U2&doc=GetTRDoc.pdfhttp://www.dtic.mil/cgi-bin/GetTRDoc?AD=ADA084551&Location=U2&doc=GetTRDoc.pdfhttp://en.wikipedia.org/wiki/Hubert_Dreyfushttp://en.wikipedia.org/wiki/Stuart_Dreyfus