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Competencies of BASF packaging
Markus Kramer BASF SE, President
Dispersions
& Pigments
Robert Heger BASF SE, Director
Specialty
Plastics
2
Understanding your needs
Packaging industry for BASF
The packaging trends
BASF portfolio for packaging
Creativity loves efficiency
3
We try hard to understand your needs
pack.it
2003 pack.it
2006 pack.it
2010
“BASF has proven to be a reliable partner over the years –and improved year by year in understanding our needs”Jürgen
Schondelmayer, Unilever
Understanding your needs
4
“We help our customers to be more successful” is one of our four strategic pillars
We want to create market pull along the value chain packaging
BrandOwner
Designer
Retailer
Consumer
PackagingProducer
MachineManufacturer
BASF Converter
Understanding your needs
5
Packaging is an important industry for BASF – globally
Packaging industry for BASF
49%
49%
Asia
North America
Europe
€2.5 billion* €2.5 billion*
Metal 2%
Paper & board
Plastics
34%
24%
42%Glass <1%
BASF sales into the packaging industry are globally €2.5 bn. (4% of BASF sales 2008)
* BASF sales 2008
6
This is what we found in talking to you
Cost Reduction
Sustainable Packaging
Differentiation at Point of Sales
Content Protection
Convenience
Source: BASF customer survey (85 participants)
The packaging trends
1.
2.
3.
4.
5.
7
BASF offers an exciting variety of products For all identified trends
BASF portfolio for packaging
Convenience
Content protection
Differentiation at the POS
Sustainability
Cost Reduction
Colorants,
preparations,
Masterbatch,
resinsAdhesivesChemicals
Light
stabilizers,
process
chemicalsPaperPlastics,
rigid
Plastics,
flexible
Circle size
represents
BASF sales
2009
9
We would like to give you some examples
1. Cost ReductionStyrolux®
PolystyrenePaper chemicals: Luredur®
2. Sustainable PackagingPrinting inks: Joncryl®Ecoflex / Ecovio®
Eco-efficiency portfolio
3. Differentiation at Point of Salesdesignfabrik™Luran®
Optics: Pigments Haptics: Steron®
4. Content ProtectionBarrier coating: Epotal®Ultramid®
Superabsorbent: Luquasorb®
5. ConvenienceAdhesives for reclosable packaging: Acronal®
BASF portfolio for packaging
10
Plastics: Polystyrene (PS)
The advantagesof Polystyrene versus PET:
Clear weight reduction Density is more than 20% in favor of PS
Lower material costs Material costs reduced by up to 25%
Lower energy costs: No pre-drying in injection molding Blow-molding at low pressure
BASF: The lightest half-liter polystyrene bottle
BASF portfolio for packaging
Cost Reduction
1.
11
Plastics: Styrolux®
The advantages of Styrolux® 3G 46 at a glance:
Up to 30% weight advantageLower costs Faster cycle times
BASF portfolio for packaging
Cost Reduction
1.
Kautex Maschinenbau
tested easy production process
12
Paper chemicals: Luredur®
Less natural resources: Use of Luredur® technology helps saving energy of 20% during board production.
Higher productivity: Production increases of more than 10%.
Higher quality:Luredur® technology makes board even stronger.
BASF portfolio for packaging
Cost Reduction
1.
13
Resins for printing inks: Joncryl® FLX
BASF portfolio for packaging
Sustainable Packaging
2. Joncryl® water-based resins forsolvent-free printing inks
The right choice for sustainable printing processes
High quality surface and reverse printing
Joncryl® for paper and corrugated board
Joncryl® FLX for flexible film packaging
14
Biodegradable packaging solutions: Ecovio®, Ecoflex®
Ecovio®
F Film Biodegradable and compostable according to DIN EN 13432Double use
BASF portfolio for packaging
Sustainable Packaging
2. Ecovio®
FS Shrink FilmRenewable content of approx. 66%25μm tops 50μm PE filmShrink temperature reduction of ~30°C
Ecovio®
FS PaperRenewable content of approx. 75%Coated card board
Ecovio®
X Foam Packaging
For cold food applications
Source: Victor Güthoff
& Partner Source: B+K
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1)
Modified Atmosphere Packaging with BASF plastics 2)
Butchers wrapping
-1.0
1.0
3.0-1.01.03.0
High eco-efficiency
Low eco-efficiency
BASF portfolio for packaging
Sustainable Packaging
2.
Eco-Efficiency: sausages packaging
costs (norm.)
environmental impact (norm.)
glass jarcan
Butcher 2) MAP 1)
16
Inspiration and consultation – From designers for designers: designfabrik™
The designfabrik™ services at a glance: Functionality
Suitable materials for each design ideaCorrect processing method Design suitable for plastics
OpticsVisual finishing20,000 colours library withCustomized colours within one day
HapticsLarge variety of possible surface texturesSurface matches the product requirements
BASF portfolio for packaging
Differentiation at Point of Sales
3.
17
Transparent plastic for designers: Luran®
The advantages of Luran®: Highest transparency
Very high chemical resistance
For especially deep color effects
BASF portfolio for packaging
Luran®
for exclusive packaging
Differentiation at Point of Sales
3.
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Differentiation at Point of Sales
3.
Quicksilver® Firemist®
Optics: Pigments for plastics & printing inks
BASF portfolio for packaging
Effect pigment portfolioComplements the organic and inorganic pigment range
Full color and effect solutions
Pigments for plastics and printing inksOrganic and inorganic pigment range and full range of dyes
Full range coloration for a large variety of materials
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Haptics: Steron®
Steron® –new transfer coating technology
Individual design flexibility
High quality soft touch
One look and touch on many different carriers
A hint of elegance.A touch of luxury.
BASF portfolio for packaging
Differentiation at Point of Sales
3.
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Oil and grease barrier Aroma barrier
Barrier coatings: Epotal®
BASF portfolio for packaging
Content Protection
4. Water based polymersCoating application
Oil & grease barrier
Aroma barrier
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Ultramid® keeps food fresh
Ultramid®
Outstanding puncture resistance
Ultramid®
Excellent aroma and gas barrier
Ultramid® SL grades Up to 25% higher puncture resistance
BASF portfolio for packaging
Content Protection
4.
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Superabsorbent: Luquasorb®
Effective moisture management in food packagingSuperabsorbent polymers effectively absorb and bind excess fluids in meat – traypads. Delicate food stays fresh longer.
Approved for indirect food contactBfR and FDA approval includes the use for meat, poultry, fish, vegetables and fruit.
BASF portfolio for packaging
Content Protection
4.
23
Adhesive for reclosable packaging: Acronal®
BASF adhesive based on Acronal® changes production process of reclosable packages
Established-way: co-extrusion
BASF-way: dispersion coating
Value proposition of reclosablepackages based on Acronal®:
Food approval for direct food contact
Easy and constant peel on opening
Migration free
No odour
BASF portfolio for packaging
Convenience
5.
24
Connect the best at pack.it.2010
creativity loves efficiency
creativity loves efficiency
Luran®
Acronal®
Epotal®
Luquasorb® Ultramid®
Steron®
Ecoflex®
/ Ecovio®
Joncryl®Luredur®Styrolux®
Eco-efficiency
designfabrik™
Black Olive™
Lumina®
Metasheen® Quicksilver®
Firemist®
Mearlite®
Glacier™
Mearlin®