conf 5 vwd - a lassaigne - social media
TRANSCRIPT
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EXPLOITEZTOUTLEPOTENTIELDESRÉSEAUXSOCIAUX
ArnaudLassaigne|Digimood
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#VWD @alassaigne
Source:GlobalWebIndexTrends16
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#VWD @alassaigne
UNEAUDIENCEMONDIALEÀPORTÉEDECLIC
2,307MdacDvesocialmediauser
Source:WeAreSocial-Digitalin2016
1,968MdacDvemobilesocialuser
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#VWD @alassaigne
32MacDvesocialmediauser
25MacDvemobilesocialuser
Source:WeAreSocial-Digitalin2016
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#VWD @alassaigne
1591M 1000M
900M 800M 420M
400M 359M 316M 200M 100M
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#VWD @alassaigne
ALITTLEVILLAGEGOESGLOBAL
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#VWD @alassaigne
400M
61%1591M
900M 800M
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@alassaigne
1000M
316M 100M
22%
#VWD
359M
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#VWD @alassaigne
316M 200M 100M
17%420M
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#VWD @alassaigne
L'ESSORDUMESSAGING
Source:AcDvate-Techandmediaoutlook2016
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#VWD @alassaigne
Source:AcDvate-Techandmediaoutlook2016
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#VWD @alassaigne
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#VWD @alassaigne
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#VWD @alassaigne
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#VWD @alassaigne
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#VWD @alassaigne
UNEAPPROCHEGLOBALEETALIGNÉE
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CONTENU DISTRIBUTION
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#VWD @alassaigne
VOTRESITE→FACEBOOK/TWITTER
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#VWD @alassaigne
FACEBOOK/TWITTER→VOTRESITE
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RETARGETING
#VWD @alassaigne
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AUDIENCEPERSONNALISÉE
#VWD @alassaigne
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!ATTENTIONÀLASATURATION!
#VWD @alassaigne
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AUDIENCESIMILAIRE
#VWD @alassaigne
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#VWD @alassaigne
AUDIENCEAFFINITAIRE
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#VWD @alassaigne
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#VWD @alassaigne
DESSTRATESCOMPLÉMENTAIRES
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#VWD @alassaigne
CAMPAGNEObjecDf ENSEMBLEDE
PUBLICITÉSAudience
BudgetetcalendrierPUBLICITÉS
FormatContenucréaDf
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SUFFISAMMENTDEPUISSANCEPOURDÉCOLLER
#VWD @alassaigne
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OPTIMISERLESPERFORMANCES
#VWD @alassaigne
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ANALYSEL’IMPACTDEVOTREDISTRIBUTION
#VWD @alassaigne
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TEXTE PHOTO VIDÉO
#VWD @alassaigne
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#VWD @alassaigne
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ENRÉSUMÉ
InfinimentgrandetinfinimentpeXt(mondevs.ciblageultra-fin)MobileCoordonnezvosacXfsdigitauxContenu>DistribuXon>Analyse
#VWD @alassaigne