CONNECT NOWSocial media tools for relevant PR

What defines great PR?

Connections!

• Great PR…

• Links people

• Understands hyper-local coverage

• Invites opinion

• Seeks partners/collaborators

In contrast… poor PR

• Creates distance

• Ignores hyper-local

• Discourages opinion

• Resists collaboration

Social media helps you connect!

What is social media?

• Internet-based

• Shared-meaning

• Infinite

• Cheap

Build your toolbox

• Twitter.com

• Facebook

• Stumbleupon

• Digg

• Newsvine

• ConversantLife

• YouTube

• My Space

• Plurk

• Delicious

• Corporate Blogs

• 1-minute video

• Webinars

• MailChimp

• iStockPhotos

• Mobile campaigns

More…

• Veoh

• iTunes

• Tangle

• Skype

• Gabcast

• Topix

• Search engines

• Constant Contact

• Eons

• FriendFeed

Resources

My favorites

• Problogger

• Wired

• Skelliewag

• Buzzmachine

• Brandweek

• Mediabistro

• OJR

Some others…

• Onlinejournalismblog

• Readwriteweb

• Imediaconnection

• Mashable

• Intel3.0

Social media tools…

• Help you…

• Build distribution channels for free

• Deepen your skills

• Learn what people want

• Generate buzz

• Spread the brand

And…

• Generate ‘organic’ coverage

• Open the doors of a client’s company

• Avoid spin

Social media CRASHES barriers

It levels the playing field…

Think about it…

• Authors/publishers

• Political observers

• Citizen journalists

• Micro/macro coverage

• New histories

• Revised histories

• Collaboration

• Amateur photography

• Free training

• Greater access to information

• New field of competition

• Self-defining networks

And a product or idea wins on…

• Utility

• Perceived experience

• Generated passion

Great PR is real…

• Straightforward

• Accessible

• Observant

• Diligent

• Compassionate

• Consistent

• Communal

Marry Great PR with social media…

• To express values

• To encourage seamless innovation

• To interact with others

• To build credibility

• To build international ties

Great PR is more about connecting than just representing a client.

You are the interactive point between your client and a fickle

consumer, a judgmental audience, and a well-informed crowd.

Use your access wisely!

For more information about this presentation, please contact:

Daybreak Lit

jhowardellis@gmail.com

Credits

• Wikipedia.com