content creation strategy

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This presentation was given at Pubcon 2014 by Textbroker CEO Phillip Thune. It contains exclusive information that many top online SEO agencies, retailers and bloggers use in their content creation process. Content marketing is becoming a huge factor in modern business. Learn these strategies and scale up your content by using Textbroker: http://www2.textbroker.com/home

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  • 1. #pubconContent Creation StrategyPresented by:Phillip ThuneCEO, Textbroker

2. The Content That Works Is ChangingOur advice for webmasters is to focus oncreating high quality sites. The clarity of what you write matters a lot.Make things as natural sounding as possible.Matt Cutts, head of Googles webspam teamForget SEO. Build your content as if there wasno Google. Focus on content quality.Andrew Weyher, formerly on Matt Cuttss teamPAGE 2 #pubcon 3. The Content That Works Is Changing...from SEO to Content MarketingRequirement to publish increasing amounts of content in order to stay relevanton the web prevailsTraditional link-building and SEO tactics do not work anymoreContent needs to be of high quality and uniqueResults in Content Assets that drive likes, engagement, traffic, conversions and salesPAGE 3 #pubcon 4. SEO Content vs. Content MarketingPAGE 4 #pubcon 5. The Market for Content is ChangingCompanies are willing to pay higher prices for contentPAGE 5 #pubcon 6. #pubcon 7. #pubcon 8. #pubcon 9. #pubcon 10. Results In Content AssetsArticles rank well in search engines / Readers (customers) share them with friendsSummaries of articles can be posted on Facebook, with a link back to the website /Readers (customers) Like and FollowHeadlines of articles can be tweeted / Readers (customers) re-tweetMany opportunities to drive sales, memberships, couponing, etc. above/below/beside the contentElevation of the brand in the readers (customers) mindsPAGE 10 #pubcon 11. More Case Studies: Top 10 RetailersContent for Category Pages Quality content can raise a sites ranking even without other optimization steps. A major onlineretailer introduced category descriptions on their site and fairly quickly saw their traffic from organicsearch listings rise by 5% without any other actions (link-building, social media posts, etc.). That led tomany millions of dollars in increased sales for a fairly low investment in content.Content for Buying Guides eBay launched Buying Guides (www.ebay.com/gds) in 2012 Quintessential Content MarketingPAGE 11 #pubcon 12. PAGE 12 #pubcon 13. PAGE 13 #pubcon 14. What Does This Mean for You?There are no easy, long-lasting ways to trick Google and maintainhigh ranking in the search enginesMore and more companies are realizing the benefits of consistentlycreating high quality content for their customers and prospectivecustomers on their own sites, on social media, on other sites thatare highly relevantIf you believe in Content Marketing, you need a plan. Your bestfriend is an Editorial Calendar.If you dont have time to create the content yourself, there arecompanies that can help (I know one that I recommend highly)PAGE 14 #pubcon